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市場調查報告書

商品編碼

1747145

2025 年至 2033 年日本女裝市場規模、佔有率、趨勢及預測（按產品類型、季節、配銷通路和地區）

Japan Women Apparel Market Size, Share, Trends and Forecast by Product Type, Season, Distribution Channel, and Region, 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 120 Pages | 商品交期: 5-7個工作天內

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簡介目錄

2024年，日本女裝市場規模達569億美元。展望未來， IMARC Group預計到2033年，市場規模將達到825億美元，2025-2033年期間的複合年成長率（CAGR）為3.9%。對時尚實用服飾的需求不斷成長、可支配收入不斷提高、城市化進程加快、女性勞動力參與率不斷提高、全球時尚潮流的影響、快時尚零售的擴張、老齡化人口對舒適服裝的追求、季節性時尚週期以及推廣個性化購物體驗的數位平台，都是推動日本女裝市場佔有率成長的主要因素。

日本女裝市場趨勢：

韓國和西方時尚潮流的影響

日本女裝受到韓國和西方時尚美學的顯著影響，這明顯影響設計偏好和品牌策略。一份行業報告顯示，75.9% 的日本少女選擇韓國作為她們尋找時尚靈感的國家，這是韓國連續第八年位居第一。這一趨勢不僅限於年輕人，韓國正成為所有年齡層女性的時尚領導者，從十幾歲、二十幾歲到四十幾歲甚至六十歲以上的女性。韓國時尚的持續吸引力顯示日本女裝市場消費者的美學和購買行為發生了深刻的變化。柔軟、女性化的輪廓、柔和的色彩、泡泡袖、百褶裙和超大針織衫越來越受歡迎，這些都是韓國街頭風格的標誌。韓國品牌越來越受到年輕消費者的青睞，他們追求時尚、價格實惠且具有獨特文化氣息的服飾。除此之外，西方時尚潮流，尤其是來自美國和歐洲的潮流，也正在影響高階和奢侈品市場，這推動了日本女裝市場的成長。日本消費者，尤其是千禧世代和Z世代，越來越青睞國際設計師品牌和西方街頭服飾。此外，全球奢侈品牌也紛紛推出符合日本消費者品味的客製化系列，注重端莊剪裁、優質布料和獨特的剪裁工藝。這種雙重影響正在創造一種融合傳統日本美學與全球感性的混合時尚文化，拓展了消費者的選擇，並促進了跨國品牌合作。

數位轉型與電子商務整合

受日本網路和智慧型手機高普及率的推動，數位通路正成為日本女裝市場的重要組成部分。根據產業報告顯示，預計到 2033 年，日本電商市場規模將達到 6,928 億美元，2025-2033 年期間的複合年成長率 (CAGR) 為 11.02%。電商平台的成長正在重新定義購物行為，提供便利、有競爭力的價格以及購買各種國內外品牌的機會。零售商正在透過行動應用程式、虛擬試衣間和人工智慧驅動的尺寸推薦工具來增強數位購物體驗，以應對線上服裝購買的挑戰。除此之外，社群商務也在興起，Instagram、LINE 和 TikTok 等平台不僅是行銷工具，更是直銷管道。此外，網紅行銷在塑造品牌認知和產品知名度方面發揮著重要作用，這對日本女裝市場前景產生了積極影響。消費者對時尚部落客，尤其是專注於小眾風格的「小眾部落客」反應熱烈。此外，品牌正在投資全通路策略，將實體店與「點擊提貨」、即時庫存更新和AR試穿等整合數位服務結合。這種轉變反映了日本時尚產業零售業正朝向個人化、科技賦能的消費者互動模式轉變。

日本女裝市場區隔：

產品類型洞察：

上衣和洋裝
下裝
內衣和睡衣
外套、夾克和西裝
民族服飾
其他

季節洞察：

夏裝
冬裝
四季服裝

配銷通路洞察：

超市和大賣場
專賣店
多品牌零售店
網路商店
其他

競爭格局：

市場研究報告也對競爭格局進行了全面的分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀錶板和公司評估象限等競爭分析。此外，報告還提供了所有主要公司的詳細資料。

本報告回答的關鍵問題：

日本女裝市場迄今表現如何？未來幾年將如何表現？
根據產品類型，日本女裝市場是如何分類的？
日本女裝市集按季節如何分類？
日本女裝市場依照配銷通路的分類是怎樣的？
日本女裝市場按地區分類是怎樣的？
日本女裝市場的價值鏈分為哪些階段？
日本女裝市場的主要促進因素和挑戰是什麼？
日本女裝市場的結構是怎麼樣的？主要參與者是誰？
日本女裝市場的競爭程度如何？

本報告回答的關鍵問題：

日本女裝市場迄今表現如何？未來幾年將如何表現？
根據產品類型，日本女裝市場是如何分類的？
日本女裝市集按季節如何分類？
日本女裝市場依照配銷通路的分類是怎樣的？
日本女裝市場按地區分類是怎樣的？
日本女裝市場的價值鏈分為哪些階段？
日本女裝市場的主要促進因素和挑戰是什麼？
日本女裝市場的結構是怎麼樣的？主要參與者是誰？
日本女裝市場的競爭程度如何？

The Japan women apparel market size reached USD 56.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 82.5 Billion by 2033, exhibiting a growth rate (CAGR) of 3.9% during 2025-2033. The growing demand for stylish, functional clothing, rising disposable incomes, increasing urbanization, greater female workforce participation, influence of global fashion trends, expanding fast fashion retail, aging population seeking comfortable wear, seasonal fashion cycles, and digital platforms promoting personalized shopping experiences are some of the major factors augmenting Japan women apparel market share.

Japan Women Apparel Market Trends:

Influence of Korean and Western Fashion Trends

Japanese women's apparel is experiencing a notable influence from both Korean and Western fashion aesthetics, which is visibly shaping design preferences and brand strategies. An industry report highlights that 75.9% of Japanese teenage girls selected Korea as the country they look to for fashion inspiration, marking the eighth consecutive year that Korea has ranked first. This trend extends beyond youth, with Korea emerging as the leading fashion reference across all age groups, from women in their teens and 20s to those in their 40s and even over 60. The consistent appeal of Korean fashion points to a deeper shift in consumer aesthetics and purchasing behavior within Japan's women's apparel market. This is evident in the rising popularity of soft, feminine silhouettes, pastel colors, puffed sleeves, pleated skirts, and oversized knitwear, which are hallmarks of Korean street style. Korean brands are gaining traction among younger consumers who seek trendy, affordable clothing with a distinctive cultural edge. Apart from this, Western fashion trends, particularly from the US and Europe, are also impacting the high-end and luxury segments, which is providing a boost to Japan women apparel market growth. Japanese consumers, especially millennials and Gen Z, are increasingly embracing international designer labels and Western streetwear. Moreover, global luxury brands are responding by customizing collections to match Japanese tastes, focusing on modest cuts, high-quality materials, and unique tailoring. This dual influence is creating a hybrid fashion culture where traditional Japanese aesthetics blend with global sensibilities, expanding consumer choice and encouraging cross-border brand collaborations.

Digital Transformation and E-Commerce Integration

Digital channels are becoming a critical component of the women's apparel market in Japan, driven by the country's high internet penetration and smartphone usage. According to an industry report, the e-commerce market in Japan is expected to reach USD 692.8 Billion by 2033, exhibiting a growth rate (CAGR) of 11.02% during 2025-2033. The growth of e-commerce platforms is redefining shopping behavior, offering convenience, competitive pricing, and access to a wide range of domestic and international brands. Retailers are enhancing the digital shopping experience through mobile apps, virtual fitting rooms, and AI-driven size recommendation tools to address the challenges of online apparel purchasing. Besides this, social commerce is also on the rise, where platforms like Instagram, LINE, and TikTok are not just marketing tools but direct sales channels. Also, influencer marketing plays a significant role in shaping brand perception and product visibility, which is positively impacting the Japan women apparel market outlook. Consumers are highly responsive to fashion influencers, especially micro-influencers who focus on niche styles. Additionally, brands are investing in omnichannel strategies, combining physical stores with integrated digital services such as click-and-collect, real-time inventory updates, and AR-powered try-ons. This evolution reflects the broader retail shift toward personalized, technology-enabled consumer engagement in Japan's fashion sector.

Japan Women Apparel Market Segmentation:

Product Type Insights:

Tops and Dresses
Bottom Wear
Innerwear and Sleepwear
Coats, Jackets and Suits
Ethnic Wear
Others

Season Insights:

Summer Wear
Winter Wear
All Season Wear

Distribution Channel Insights:

Supermarkets and Hypermarkets
Exclusive Stores
Multi-Brand Retail Outlets
Online Stores
Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan women apparel market performed so far and how will it perform in the coming years?
What is the breakup of the Japan women apparel market on the basis of product type?
What is the breakup of the Japan women apparel market on the basis of season?
What is the breakup of the Japan women apparel market on the basis of distribution channel?
What is the breakup of the Japan women apparel market on the basis of region?
What are the various stages in the value chain of the Japan women apparel market?
What are the key driving factors and challenges in the Japan women apparel market?
What is the structure of the Japan women apparel market and who are the key players?
What is the degree of competition in the Japan women apparel market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Women Apparel Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Women Apparel Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Women Apparel Market - Breakup by Product Type

6.1 Tops and Dresses
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Bottom Wear
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Innerwear and Sleepwear
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Coats, Jackets and Suits
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)
6.5 Ethnic Wear
- 6.5.1 Overview
- 6.5.2 Historical and Current Market Trends (2019-2024)
- 6.5.3 Market Forecast (2025-2033)
6.6 Others
- 6.6.1 Historical and Current Market Trends (2019-2024)
- 6.6.2 Market Forecast (2025-2033)

7 Japan Women Apparel Market - Breakup by Season

7.1 Summer Wear
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Winter Wear
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 All Season Wear
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)

8 Japan Women Apparel Market - Breakup by Distribution Channel

8.1 Supermarkets and Hypermarkets
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Exclusive Stores
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
8.3 Multi-Brand Retail Outlets
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)
8.4 Online Stores
- 8.4.1 Overview
- 8.4.2 Historical and Current Market Trends (2019-2024)
- 8.4.3 Market Forecast (2025-2033)
8.5 Others
- 8.5.1 Historical and Current Market Trends (2019-2024)
- 8.5.2 Market Forecast (2025-2033)

9 Japan Women Apparel Market - Competitive Landscape

9.1 Overview
9.2 Market Structure
9.3 Market Player Positioning
9.4 Top Winning Strategies
9.5 Competitive Dashboard
9.6 Company Evaluation Quadrant

10 Profiles of Key Players

10.1 Company A
- 10.1.1 Business Overview
- 10.1.2 Products Offered
- 10.1.3 Business Strategies
- 10.1.4 SWOT Analysis
- 10.1.5 Major News and Events
10.2 Company B
- 10.2.1 Business Overview
- 10.2.2 Products Offered
- 10.2.3 Business Strategies
- 10.2.4 SWOT Analysis
- 10.2.5 Major News and Events
10.3 Company C
- 10.3.1 Business Overview
- 10.3.2 Products Offered
- 10.3.3 Business Strategies
- 10.3.4 SWOT Analysis
- 10.3.5 Major News and Events
10.4 Company D
- 10.4.1 Business Overview
- 10.4.2 Products Offered
- 10.4.3 Business Strategies
- 10.4.4 SWOT Analysis
- 10.4.5 Major News and Events
10.5 Company E
- 10.5.1 Business Overview
- 10.5.2 Products Offered
- 10.5.3 Business Strategies
- 10.5.4 SWOT Analysis
- 10.5.5 Major News and Events

11 Japan Women Apparel Market - Industry Analysis

11.1 Drivers, Restraints, and Opportunities
- 11.1.1 Overview
- 11.1.2 Drivers
- 11.1.3 Restraints
- 11.1.4 Opportunities
11.2 Porters Five Forces Analysis
- 11.2.1 Overview
- 11.2.2 Bargaining Power of Buyers
- 11.2.3 Bargaining Power of Suppliers
- 11.2.4 Degree of Competition
- 11.2.5 Threat of New Entrants
- 11.2.6 Threat of Substitutes
11.3 Value Chain Analysis