首頁 > 市場調查報告書 > 汽車工業

汽車市場

市場調查報告書

商品編碼

1747144

日本線上購車市場規模、佔有率、趨勢及預測（按車型、動力類型、類別和地區），2025 年至 2033 年

Japan Online Car Buying Market Size, Share, Trends and Forecast by Vehicle Type, Propulsion Type, Category, and Region, 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 119 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2024年，日本線上購車市場規模達211億美元。展望未來， IMARC Group預計到2033年，該市場規模將達到536億美元，2025-2033年期間的複合年成長率（CAGR）為9.80%。市場成長的動力源自於數位化應用的不斷成長、對便利性的需求以及AR/VR等沉浸式技術的推動。訂閱等靈活的所有權模式吸引了注重成本和環保的消費者。人們對線上交易的信任以及第三方平台的興起，進一步擴大了日本線上購車市場的佔有率，滿足了精通技術的買家的需求。

日本網上購車市場趨勢：

數位平台和虛擬展廳的興起

向數位平台和虛擬展廳的重大轉變極大地支持了日本線上購車市場的成長。隨著網路普及率和智慧型手機使用率的提高，消費者開始利用線上管道研究、比較和購買汽車。各大汽車製造商和經銷商正在投資 360 度全景、擴增實境 (AR) 和虛擬實境 (VR) 等沉浸式技術，以提升購車體驗。這些工具使客戶無需前往實體經銷店即可探索車輛功能、客製化選項，甚至進行虛擬試駕。此外，第三方線上市場透過提供豐富的庫存、透明的定價和用戶評論而越來越受歡迎。完全在線上完成交易（包括融資、保險和送貨上門）的便利性吸引了繁忙的城市消費者。隨著對數位交易的信任度不斷提高，越來越多的買家選擇端到端的線上購買，這促使傳統經銷商採用混合或全數位化銷售模式。過去兩年，2D碼掃描數量激增，到2023年將成長433%，全球掃描次數達2,695萬次。目前，日本行動支付中基於2D碼的使用額達9.46兆日圓（約643.3億美元），預計到2026年將翻倍。隨著2D碼支付取代電子貨幣的興起，其月度用戶已達7580萬。日本數位支付格局的轉型為更便利的線上購車創造了令人興奮的可能性。隨著精通科技的年輕一代成為購車群體的主導，這一趨勢正在加速發展。

訂閱式和靈活所有權模式的成長

訂閱式和靈活所有權模式的需求日益成長，為日本線上購車市場創造了積極的前景。消費者，尤其是年輕消費者，不再選擇長期貸款或租賃，而是選擇按月訂閱服務，其中包括維護、保險和換車選項。企業透過線上平台提供輕鬆無憂的全包計劃，引領著這項轉變。這一趨勢與全球向出行即服務 (MaaS) 發展的趨勢一致，反映了消費者對靈活性和成本可預測性偏好的變化。訂閱模式減輕了擁有車輛的經濟負擔，同時提供了購買更新車型和環保汽車（如電動車和混合動力車）的機會。隨著都市化和環境問題的加劇，越來越多的日本消費者青睞這些靈活的替代方案，而非傳統的購車方式。線上平台在促進比較、即時批准和無縫入職方面發揮著至關重要的作用，使訂閱服務成為日本數位汽車市場成長的主要驅動力。 IMARC Group的研究報告顯示，日本電子商務市場在 2024 年的規模達到 2,580 億美元。預計到 2033 年將成長到 6,928 億美元，2025 年至 2033 年的年複合成長率(CAGR) 為 11.02%。

日本網上購車市場區隔：

車輛類型洞察：

掀背車
轎車
越野車
其他

推進類型洞察：

汽油
柴油引擎
其他

類別洞察：

二手車
新車

競爭格局：

市場研究報告也對競爭格局進行了全面的分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀錶板和公司評估象限等競爭分析。此外，報告還提供了所有主要公司的詳細資料。

本報告回答的關鍵問題：

日本網上購車市場目前表現如何？未來幾年將如何表現？
日本網上購車市場依車型的分佈是怎樣的？
日本網上購車市場依推進類型如何分類？
日本網上購車市場依類別分類是怎樣的？
日本網上購車市場按地區分類的分佈是怎樣的？
日本網上購車市場的價值鏈分為哪些階段？
日本網上購車的主要促進因素和挑戰是什麼？
日本網路購車市場的結構是怎麼樣的？主要參與者有哪些？
日本網上購車市場的競爭程度如何？

本報告回答的關鍵問題：

日本網上購車市場目前表現如何？未來幾年又將如何表現？
日本網上購車市場依車型的分佈是怎樣的？
日本網上購車市場依推進類型如何分類？
日本網上購車市場依類別分類是怎樣的？
日本網上購車市場按地區分類的分佈是怎樣的？
日本網上購車市場的價值鏈分為哪些階段？
日本網上購車的主要促進因素和挑戰是什麼？
日本網路購車市場的結構是怎麼樣的？主要參與者有哪些？
日本網上購車市場的競爭程度如何？

The Japan online car buying market size reached USD 21.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 53.6 Billion by 2033, exhibiting a growth rate (CAGR) of 9.80% during 2025-2033. The growth of the market is driven by increasing digital adoption, demand for convenience, and immersive technologies such as AR/VR. Flexible ownership models, such as subscriptions, appeal to cost-conscious and eco-aware consumers. Trust in online transactions and the rise of third-party platforms are further expanding the Japan online car buying market share, catering to tech-savvy buyers.

Japan Online Car Buying Market Trends:

Rise of Digital Platforms and Virtual Showrooms

The significant shift toward digital platforms and virtual showrooms is significantly supporting the Japan online car buying market growth. With increasing internet penetration and smartphone usage, consumers are embracing online channels to research, compare, and purchase vehicles. Major automakers and dealerships are investing in immersive technologies such as 360-degree views, augmented reality (AR), and virtual reality (VR) to enhance the car-buying experience. These tools allow customers to explore vehicle features, customize options, and even take virtual test drives without visiting a physical dealership. Additionally, third-party online marketplaces are gaining popularity by offering extensive inventories, transparent pricing, and user reviews. The convenience of completing transactions entirely online including financing, insurance, and home delivery appeals to busy urban consumers. As trust in digital transactions grows, more buyers are opting for end-to-end online purchases, pushing traditional dealers to adopt hybrid or fully digital sales models. The number of QR code scans has increased in the past two years, accelerating the figures to 433% in 2023, generating 26.95 million scans around the globe. QR Code-based usage in Japan mobile payments currently stands at ¥9.46 Trillion (USD 64.33 Billion) and is expected to double by 2026. With the rise of QR payments over electronic money, it records a monthly user of up to 75.8 million. Japan's transforming digital payment landscape opens up exciting possibilities for easier vehicle acquisition online. This trend is accelerating as younger, tech-savvy generations dominate the car-buying demographic.

Growth of Subscription-Based and Flexible Ownership Models

The increasing demand for subscription-based and flexible ownership models is creating a positive Japan online car buying market outlook. Instead of committing to long-term loans or leases, consumers especially younger buyers are opting for monthly subscription services that include maintenance, insurance, and the option to switch vehicles. Companies are leading this shift by offering hassle-free, all-inclusive plans accessible through online platforms. This trend aligns with the global movement toward mobility-as-a-service (MaaS) and reflects changing consumer preferences for flexibility and cost predictability. Subscription models reduce the financial burden of ownership while providing access to newer models and eco-friendly vehicles, such as electric and hybrid cars. As urbanization and environmental concerns rise, more Japanese consumers are favoring these flexible alternatives over traditional car purchases. Online platforms play a crucial role in facilitating comparisons, instant approvals, and seamless onboarding, making subscription services a key driver of growth in Japan's digital automotive market. A research report from the IMARC Group indicates that the e-commerce market in Japan achieved a size of USD 258.0 Billion in 2024. It is projected to grow to USD 692.8 Billion by 2033, reflecting a compound annual growth rate (CAGR) of 11.02% from 2025 to 2033.

Japan Online Car Buying Market Segmentation:

Vehicle Type Insights:

Hatchback
Sedan
SUV
Others

Propulsion Type Insights:

Petrol
Diesel
Others

Category Insights:

Pre-Owned Vehicle
New Vehicle

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan online car buying market performed so far and how will it perform in the coming years?
What is the breakup of the Japan online car buying market on the basis of vehicle type?
What is the breakup of the Japan online car buying market on the basis of propulsion type?
What is the breakup of the Japan online car buying market on the basis of category?
What is the breakup of the Japan online car buying market on the basis of region?
What are the various stages in the value chain of the Japan online car buying market?
What are the key driving factors and challenges in the Japan online car buying?
What is the structure of the Japan online car buying market and who are the key players?
What is the degree of competition in the Japan online car buying market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Online Car Buying Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Online Car Buying Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Online Car Buying Market - Breakup by Vehicle Type

6.1 Hatchback
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Sedan
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 SUV
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Others
- 6.4.1 Historical and Current Market Trends (2019-2024)
- 6.4.2 Market Forecast (2025-2033)

7 Japan Online Car Buying Market - Breakup by Propulsion Type

7.1 Petrol
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Diesel
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Others
- 7.3.1 Historical and Current Market Trends (2019-2024)
- 7.3.2 Market Forecast (2025-2033)

8 Japan Online Car Buying Market - Breakup by Category

8.1 Pre-Owned Vehicle
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 New Vehicle
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)

9 Japan Online Car Buying Market - Competitive Landscape

9.1 Overview
9.2 Market Structure
9.3 Market Player Positioning
9.4 Top Winning Strategies
9.5 Competitive Dashboard
9.6 Company Evaluation Quadrant

10 Profiles of Key Players

10.1 Company A
- 10.1.1 Business Overview
- 10.1.2 Services Offered
- 10.1.3 Business Strategies
- 10.1.4 SWOT Analysis
- 10.1.5 Major News and Events
10.2 Company B
- 10.2.1 Business Overview
- 10.2.2 Services Offered
- 10.2.3 Business Strategies
- 10.2.4 SWOT Analysis
- 10.2.5 Major News and Events
10.3 Company C
- 10.3.1 Business Overview
- 10.3.2 Services Offered
- 10.3.3 Business Strategies
- 10.3.4 SWOT Analysis
- 10.3.5 Major News and Events
10.4 Company D
- 10.4.1 Business Overview
- 10.4.2 Services Offered
- 10.4.3 Business Strategies
- 10.4.4 SWOT Analysis
- 10.4.5 Major News and Events
10.5 Company E
- 10.5.1 Business Overview
- 10.5.2 Services Offered
- 10.5.3 Business Strategies
- 10.5.4 SWOT Analysis
- 10.5.5 Major News and Events

11 Japan Online Car Buying Market - Industry Analysis

11.1 Drivers, Restraints, and Opportunities
- 11.1.1 Overview
- 11.1.2 Drivers
- 11.1.3 Restraints
- 11.1.4 Opportunities
11.2 Porters Five Forces Analysis
- 11.2.1 Overview
- 11.2.2 Bargaining Power of Buyers
- 11.2.3 Bargaining Power of Suppliers
- 11.2.4 Degree of Competition
- 11.2.5 Threat of New Entrants
- 11.2.6 Threat of Substitutes
11.3 Value Chain Analysis