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1747126

2025 年至 2033 年日本免稅及旅遊零售市場規模、佔有率、趨勢及預測（依產品類型、配銷通路及地區）

Japan Duty-Free and Travel Retail Market Size, Share, Trends and Forecast by Product Type, Distribution Channel, and Region, 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 116 Pages | 商品交期: 5-7個工作天內

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簡介目錄

2024年，日本免稅和旅遊零售市場規模達26億美元。展望未來， IMARC Group預計到2033年，該市場規模將達到46億美元，2025-2033年期間的複合年成長率（CAGR）為6.10%。國際旅遊業的成長、可支配收入的提高、機場零售空間的擴大、誘人的產品供應、日益成長的奢侈品需求、優惠的匯率以及日本作為全球購物目的地的聲譽，都是推動市場成長的一些因素。

日本免稅和旅遊零售市場趨勢：

免稅產品發布的創新

在日本免稅和旅遊零售市場，先進環保產品設計的引進勢頭強勁。隨著採用尖端感應加熱技術和無葉片設計的新產品在主要機場等主要零售中心展出，消費者明顯轉向創新菸草替代品。這些強調永續性的產品與消費者日益成長的旅行環保選擇相契合。這反映出免稅店產品正朝著功能增強、設計時尚和現代科技的方向發展。憑藉此類創新，旅客可以期待更多樣化、更環保的替代品選擇，從而強化日本充滿活力的市場向永續旅遊零售體驗的轉變。例如，2024年3月，菲利普莫里斯國際公司在日本主要免稅店（包括成田機場和關西機場）推出了其IQOS Iluma I系列。此次發布標誌著IQOS誕生十週年，其特色包括環保設計和無葉片感應技術等創新。

免稅零售中健康品牌的成長

日本健康和護膚品牌在免稅和旅遊零售領域日益嶄露頭角。一個顯著的轉變是整體美容理念的興起，將皮膚和心理健康融為一體，以滿足全球對健康產品日益成長的需求。這些品牌在百貨公司等關鍵地點開設專櫃，提供優質的在地護膚解決方案，強調天然成分和用心呵護的奢華。這一趨勢反映了日本文化和美容理念日益成長的影響力，尤其是在熙熙攘攘的高階零售環境中。將健康理念融入旅遊零售，凸顯了更廣泛的轉變，即不僅為旅行者提供美容產品，還為他們提供寧靜和自我呵護，以滿足他們在探索新目的地時對健康和永續選擇的不斷變化的偏好。例如，2023年2月，資生堂旅遊零售將日本護膚和心理健康品牌Baum引入旅遊零售領域，在東京市中心的三越銀座百貨與日本免稅店銀座店合作開設了其首個專櫃。

日本免稅和旅遊零售市場細分：

產品類型洞察：

美容和個人護理
葡萄酒和烈酒
菸草
食物
時尚配件和硬奢侈品
其他

配銷通路洞察：

機場
航空
渡輪
其他

競爭格局：

市場研究報告也對競爭格局進行了全面的分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀錶板和公司評估象限等競爭分析。此外，報告還提供了所有主要公司的詳細資料。

本報告回答的關鍵問題：

日本免稅和旅遊零售市場迄今表現如何？未來幾年將如何表現？
根據產品類型，日本免稅和旅遊零售市場是如何分類的？
根據配銷通路，日本免稅和旅遊零售市場是如何分類的？
日本免稅和旅遊零售市場的價值鏈分為哪些階段？
日本免稅和旅遊零售市場的主要促進因素和挑戰是什麼？
日本免稅和旅遊零售市場的結構是怎麼樣的？主要參與者是誰？
日本免稅和旅遊零售市場的競爭程度如何？

本報告回答的關鍵問題：

日本免稅和旅遊零售市場迄今表現如何？未來幾年將如何表現？
根據產品類型，日本免稅和旅遊零售市場是如何分類的？
根據配銷通路，日本免稅和旅遊零售市場是如何分類的？
日本免稅和旅遊零售市場的價值鏈分為哪些階段？
日本免稅和旅遊零售市場的主要促進因素和挑戰是什麼？
日本免稅和旅遊零售市場的結構是怎麼樣的？主要參與者是誰？
日本免稅和旅遊零售市場的競爭程度如何？

The Japan duty-free and travel retail market size reached USD 2.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.6 Billion by 2033, exhibiting a growth rate (CAGR) of 6.10% during 2025-2033. Increasing international tourism, rising disposable incomes, expanding airport retail spaces, attractive product offerings, growing demand for luxury goods, favorable exchange rates, and Japan's reputation as a global shopping destination are some of the factors propelling the growth of the market.

Japan Duty-Free and Travel Retail Market Trends:

Innovation in Duty-Free Product Launches

In Japan duty-free and travel retail market, the introduction of advanced, eco-friendly product designs is gaining momentum. A notable shift towards innovative tobacco alternatives is evident as new offerings, featuring cutting-edge induction heating technology and bladeless features, are showcased at prominent retail hubs like major airports. These products, emphasizing sustainability, align with growing consumer interest in environmentally conscious options while traveling. This reflects a broader movement towards enhanced functionality, sleek design, and modern technology in the products available in duty-free locations. With innovations like these, travelers can expect a more diverse, eco-friendly selection of alternatives, reinforcing the shift toward sustainable travel retail experiences in Japan's dynamic market. For example, in March 2024, Philip Morris International introduced its IQOS Iluma I line at major Japanese duty-free locations, including the Narita and Kansai airports. This launch marked the 10th anniversary of IQOS and featured innovations such as eco-friendly designs and bladeless induction technology.

Growth of Wellness Brands in Duty-Free Retail

Japanese wellness and skincare brands are increasingly making their mark in the duty-free and travel retail space. A notable shift is the rise of holistic beauty concepts, integrating skin and mind wellness, which cater to a growing global demand for well-being-focused products. With the launch of exclusive counters in key locations like department stores, these brands offer premium, locally crafted skincare solutions that emphasize natural ingredients and mindful luxury. This movement reflects the expanding influence of Japanese culture and beauty philosophies, particularly in bustling, high-end retail environments. The integration of wellness into travel retail highlights a broader shift towards offering travelers not only beauty products but also a sense of tranquility and self-care, aligning with their evolving preferences for health-conscious and sustainable choices while exploring new destinations. For instance, in February 2023, Shiseido Travel Retail introduced the Japanese skin and mind brand, Baum, to travel retail by opening its first counter with Japan Duty-Free Ginza at Mitsukoshi Ginza Department Store in downtown Tokyo.

Japan Duty-Free and Travel Retail Market Segmentation:

Product Type Insights:

Beauty and Personal Care
Wines and Spirits
Tobacco
Eatables
Fashion Accessories and Hard Luxury
Others

Distribution Channel Insights:

Airports
Airlines
Ferries
Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan duty-free and travel retail market performed so far and how will it perform in the coming years?
What is the breakup of the Japan duty-free and travel retail market on the basis of product type?
What is the breakup of the Japan duty-free and travel retail market on the basis of distribution channel?
What are the various stages in the value chain of the Japan duty-free and travel retail market?
What are the key driving factors and challenges in the Japan duty-free and travel retail market?
What is the structure of the Japan duty-free and travel retail market and who are the key players?
What is the degree of competition in the Japan duty-free and travel retail market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Duty-free and Travel Retail Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Duty-free and Travel Retail Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Duty-free and Travel Retail Market - Breakup by Product Type

6.1 Beauty and Personal Care
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Wines and Spirits
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Tobacco
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Eatables
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)
6.5 Fashion Accessories and Hard Luxury
- 6.5.1 Overview
- 6.5.2 Historical and Current Market Trends (2019-2024)
- 6.5.3 Market Forecast (2025-2033)
6.6 Others
- 6.6.1 Historical and Current Market Trends (2019-2024)
- 6.6.2 Market Forecast (2025-2033)

7 Japan Duty-free and Travel Retail Market - Breakup by Distribution Channel

7.1 Airports
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Airlines
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Ferries
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)
7.4 Others
- 7.4.1 Historical and Current Market Trends (2019-2024)
- 7.4.2 Market Forecast (2025-2033)

8 Japan Duty-free and Travel Retail Market - Competitive Landscape

8.1 Overview
8.2 Market Structure
8.3 Market Player Positioning
8.4 Top Winning Strategies
8.5 Competitive Dashboard
8.6 Company Evaluation Quadrant

9 Profiles of Key Players

9.1 Company A
- 9.1.1 Business Overview
- 9.1.2 Products Offered
- 9.1.3 Business Strategies
- 9.1.4 SWOT Analysis
- 9.1.5 Major News and Events
9.2 Company B
- 9.2.1 Business Overview
- 9.2.2 Products Offered
- 9.2.3 Business Strategies
- 9.2.4 SWOT Analysis
- 9.2.5 Major News and Events
9.3 Company C
- 9.3.1 Business Overview
- 9.3.2 Products Offered
- 9.3.3 Business Strategies
- 9.3.4 SWOT Analysis
- 9.3.5 Major News and Events
9.4 Company D
- 9.4.1 Business Overview
- 9.4.2 Products Offered
- 9.4.3 Business Strategies
- 9.4.4 SWOT Analysis
- 9.4.5 Major News and Events
9.5 Company E
- 9.5.1 Business Overview
- 9.5.2 Products Offered
- 9.5.3 Business Strategies
- 9.5.4 SWOT Analysis
- 9.5.5 Major News and Events

10 Japan Duty-free and Travel Retail Market - Industry Analysis

10.1 Drivers, Restraints, and Opportunities
- 10.1.1 Overview
- 10.1.2 Drivers
- 10.1.3 Restraints
- 10.1.4 Opportunities
10.2 Porters Five Forces Analysis
- 10.2.1 Overview
- 10.2.2 Bargaining Power of Buyers
- 10.2.3 Bargaining Power of Suppliers
- 10.2.4 Degree of Competition
- 10.2.5 Threat of New Entrants
- 10.2.6 Threat of Substitutes
10.3 Value Chain Analysis