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市場調查報告書

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1747117

日本運動鞋市場規模、佔有率、趨勢及預測（按產品類型、類別、價格點、配銷通路和地區），2025 年至 2033 年

Japan Sneaker Market Size, Share, Trends and Forecast by Product Type, Category, Price Point, Distribution Channel, and Region, 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 118 Pages | 商品交期: 5-7個工作天內

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簡介目錄

2024年，日本運動鞋市場規模達39億美元。展望未來， IMARC Group估計，到2033年，市場規模將達到55億美元，2025年至2033年的複合年成長率為3.7%。日本運動鞋市場佔有率的成長主要得益於以下因素：運動休閒鞋類需求的不斷成長、街頭文化和明星聯名的影響、人們對運動鞋客製化日益成長的興趣、電子商務和在線零售的成長，以及全球運動鞋品牌和本土製造商的強勁影響力。

日本運動鞋市場的成長是由對時尚和舒適性日益成長的需求推動的，尤其是年輕一代。日本消費者正在尋求時尚和多功能的鞋子。因此，Nike、阿迪達斯和新百倫等全球運動鞋品牌越來越受歡迎。日本電子商務的擴張也透過便利的網購、獨家發布和更多的產品選擇提高了運動鞋的可及性。據IMARC Group稱，日本電子商務市場預計在 2024-2032 年期間的複合年成長率為 11.60%。此外，日本濃厚的收藏和欣賞獨特和限量版的文化進一步推動了市場的成長。運動鞋品牌與其他流行設計師和名人之間的合作也增加了市場吸引力，產生了話題並推動了銷售。除此之外，對健康和保健的日益關注也促進了日本運動鞋市場的需求。隨著越來越多的人重視積極的生活方式，運動鞋正成為健身和日常穿著的必需品。跑步、健行和休閒運動等運動對高性能鞋履的需求不斷成長，進一步推動了這一趨勢。日本高度的都市化促進了步行和大眾運輸的普及，也為日常穿著舒適耐穿的運動鞋提供了良好的支撐。根據產業報告，日本93.1%的人口居住在城市地區。此外，運動鞋技術的持續創新，例如改進的緩震性能和輕量化設計，也促進了消費者的興趣和市場的成長。

日本運動鞋市場趨勢：

運動與街頭文化

日本運動鞋市場趨勢表明，該行業最重要的成長動力是運動和街頭文化。曾經僅限於運動用途的運動鞋如今已成為都市時尚的代名詞。街頭潮流在改變這一現狀方面發揮了重要作用，日本年輕消費者越來越受到全球運動和街頭文化的影響，這些文化將運動鞋不僅作為高性能鞋履，也將其視為風格和身份的象徵。運動與時尚的融合使運動鞋成為日常穿著的一部分，人們不僅注重性能，也注重時尚。日本都市次文化的影響進一步助長了這個趨勢，人們用運動鞋來彰顯時尚。

鞋類技術進步

運動鞋設計技術創新對日本運動鞋市場前景產生了非常正面的影響。材料和製造程序的進步提升了運動鞋的舒適度、性能和耐用性。此外，由於公共交通系統在日本城市中佔據主導地位，且步行在日常生活中十分普遍，因此日本消費者對步行時舒適度高的運動鞋尤為青睞。這些技術進步不僅提升了運動鞋的性能，也有助於滿足消費者對永續鞋類日益成長的需求。隨著運動鞋公司採用環保材料和製造程序，它們對日本注重環保的消費者群體的吸引力也不斷增強，進一步擴大了市場規模。

合作與限量版發行

在日本，運動鞋製造商、明星、設計師和其他品牌之間的合作極大地推動了對限量版和獨家產品的需求。日本消費者熱衷於獨特而稀有的產品，限量發行讓他們有機會擁有與眾不同的產品。高調的合作款賦予了運動鞋獨特的獨特性，並提升了其作為收藏品的吸引力。這些限量版產品很快就會售罄，這往往會讓買家產生一種緊迫感，在轉售市場上，價格也會飆升。這類合作帶來的熱度不僅刺激了運動鞋的銷售，也有助於將運動鞋定位為身份的象徵，使其在注重時尚的日本運動鞋市場中更具吸引力。

The Japan sneaker market size was valued at USD 3.9 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 5.5 Billion by 2033, exhibiting a CAGR of 3.7% from 2025-2033. The Japan sneaker market share is primarily propelled by the rising demand for athleisure and casual footwear, the influence of streetwear culture and celebrity collaborations, increasing interest in sneaker customization, growth in e-commerce and online retail, and strong presence of global sneaker brands and local manufacturers.

The Japan sneaker market growth is driven by the rising demand for fashion and comfort, particularly among young generations. Japanese consumers are seeking fashionable and multi-purpose shoes. As a result, global sneaker brands such as Nike, Adidas, and New Balance have risen in popularity. The expansion of e-commerce in Japan has also improved sneaker accessibility through easy online shopping, exclusive releases, and greater choices of products. According to the IMARC Group, the Japan e-commerce market is projected to grow at a CAGR of 11.60% during 2024-2032. Additionally, a strong country culture for collecting and appreciation for unique and limited editions further fuels market growth. Collaborations between sneaker brands and other popular designers and celebrities also add to the market appeal, generating buzz and driving sales. Other than this, the growing focus on health and wellness also contributes to the Japan sneaker market demand. As more individuals prioritize active lifestyles, sneakers are becoming essential for fitness and daily wear. Rising demand for performance-oriented footwear for sports activities such as running, hiking, and casual workouts has further added to the trend. The high urbanization in Japan, which promotes walking and public transportation, also supports comfortable, durable sneakers for daily wear. As per industry reports, 93.1% of the total population in Japan lives in urban areas. Besides this, continuous innovation in sneaker technology, such as improved cushioning and lightweight designs, also contributes to consumer interest and market growth.

Japan Sneaker Market Trends:

Sports and streetwear culture

The Japan sneaker market trends indicate that the most significant growth drivers for the industry have been sports and streetwear culture. What was once limited to athletic purposes is now identified with urban fashion. Streetwear has played a great role in changing this, with young consumers in Japan becoming more influenced by global sports and street culture that promote sneakers as both performance footwear and also as style and status symbols. This fusion of sports and fashion has made sneakers a part of everyday wear, with the shoe being worn for fashion as much as for performance. The influence of Japanese urban subcultures has further fueled this trend as individuals use sneakers to make a fashion statement.

Technological advancements in footwear

Technological innovation in sneaker design is having a very positive influence on the Japan sneaker market outlook. Advancements in materials and manufacturing are enhancing the comfort, performance, and durability of sneakers. Moreover, since public transportation systems dominate the urban landscapes of the country and because walking is widely practiced, Japanese customers are attracted to sneakers with a high comfort experience while walking. These technological advancements develop sneakers with greater performance and also help in addressing the increasing need for sustainable footwear. As sneaker companies use eco-friendly materials and manufacturing processes, they increase their appeal to Japan's environmentally conscious consumer base, which is further expanding the market size.

Collaborations and limited-edition releases

In Japan, partnerships between sneaker manufacturers, celebrities, designers, and other brands have significantly driven the demand for limited-edition and exclusive products. Japanese consumers are fond of unique and rare products, and limited releases give them a chance to own something different. High-profile collaborations add exclusivity to sneakers and increase their appeal as collectibles. These limited releases sell out rapidly, which often creates a feeling of urgency for the buyer, and in the resale market, prices skyrocket. The buzz created by such collaborations fuels sales of sneakers and also helps in positioning sneakers as status symbols, making them even more desirable in the fashion-conscious Japanese sneaker market industry.

Japan Sneaker Industry Segmentation:

Analysis by Product Type:

Low-Top Sneakers
Mid-Top Sneakers
High-Top Sneakers

Due to versatility and comfort, the low-top sneaker remains to be on top in Japan. These are preferred for daily wear, particularly for casual outings. They are popular among both men and women and ideal for hot weather or during any casual occasions of everyday life, aligning with the consumer preference for stylish and functional footwear.

In Japan, mid-top sneakers are also gaining attention. These sneakers provide a great balance between fashion and support. Such shoes give better ankle protection compared to low-top but do not sacrifice the fashionable and casual aspects. As a result, these types of sneakers attract consumers who are seeking increased stability and security in more intense applications such as sports or other outdoor games. Streetwear fans also find these as their favorites when seeking versatile comfort.

High-top sneakers are a leading segment in the Japan sneaker market, particularly in basketball and fashion. They are popular for their ankle support and bold style, which athletes and sneaker collectors love. The iconic design of high-top sneakers has also made them a significant element in Japan's streetwear culture, where they symbolize status and individuality.

Analysis by Category:

Branded
Private Label

Branded sneakers hold a majority market share in Japan due to consumer confidence in global giants such as Nike, Adidas, and New Balance. These global giants offer quality and fashionable designs, along with advanced technology and exclusive collaborations. Japanese consumers are known for their appreciation of quality and design, and thus branded sneakers continue to be a consistent demand.

Private label sneakers are gaining popularity in Japan, mainly among budget-sensitive consumers. Retailers and local brands sell such products as cheap alternatives to expensive ones, which still have good quality and style. As the need for value-for-money products increases, private label sneakers attract customers who need affordable yet stylish footwear. The segment is increasingly growing because of its accessibility.

Analysis by Price Point:

Luxury
Economic

Luxury sneakers are the main portion of Japan's sneaker market, as the Japanese have an affinity toward high-end fashion and exclusivity. Their market includes Balenciaga, Gucci, Louis Vuitton, and other luxury brands that cater to the wealthy customer base in pursuit of precision craftsmanship, unique designs, and status symbols. They often come with luxurious materials, limited editions, and collaborations and are highly pursued by fashion enthusiasts and collectors.

Economic sneakers cater to price-sensitive consumers in Japan, as they are sold at affordable prices without compromising on style and comfort. They are usually produced by private labels or budget-friendly brands. With a focus on value, economic sneakers continue to be popular among younger consumers, students, and individuals seeking practical, everyday footwear at a lower price point.

Analysis by Distribution Channel:

Specialty Stores
Supermarkets and Hypermarkets
Brand Outlets
Online Stores
Others

Specialty stores are a leading distribution channel in the Japan sneaker market, where most popular and high-end brands can be found. Specialty stores present an extensive experience of shopping for different styles, technologies, and fits. Such stores are recognized for personalized services and expert opinion, and for sneaker fanatics and collectors seeking limited-release and new trendy designs, the stores are particularly preferred.

In Japan, supermarkets and hypermarkets represent accessible distribution outlets for sneakers, particularly among budget shoppers. These stores stock several affordable shoes every day that individuals can get along with their groceries or any other daily commodities. Compared to specialized retailers, their collections may not be as extensive. However, due to their wide appeal as being practical and convenient, many consumers prefer to shop for footwear in these stores.

Brand outlets are becoming very important in the Japan sneaker market, offering direct access to branded footwear at discounted prices. These stores, operated by global and local sneaker brands, allow customers to purchase high-quality sneakers at lower rates, often through seasonal sales or outlet-exclusive products. With a focus on brand loyalty and customer experience, brand outlets are favored by consumers seeking both savings and authenticity.

Competitive Landscape:

Major players in the Japanese sneaker market are driving growth through strategic collaborations, innovative designs, and unique product launches. Brands are tying up with popular streetwear influencers and celebrities for limited-edition sneakers, generating excitement among consumers. Moreover, companies are focusing on technological improvements, such as improved cushioning, breathability, and durability features in the products. These improvements meet the increasing consumer interest in performance as well as style. In addition, brands are expanding their reach through e-commerce platforms and exclusive retail stores, making the latest collections accessible to consumers easily. These initiatives, along with targeted marketing campaigns, are further strengthening brand loyalty and driving market expansion.

The report provides a comprehensive analysis of the competitive landscape in the Japan sneaker market with detailed profiles of all major companies.

Latest News and Developments:

27 January 2025: Toyoda Gosei Co. Ltd., a leading international automotive components manufacturer, has entered into a partnership project with athletic goods giant ASICS Corporation to jointly create the SKYHAND OG sneakers. The production process will involve the usage of leather waste from the production of steering wheels to create a more ethical product.
9 January 2025: ASICS has launched the GEL-RESOLUTION X, the newest edition to the company's tennis shoes line. Compared to the previous editions, this novel product will provide greater stability, ease of use, and enhanced comfort to consumers.

Key Questions Answered in This Report

1.How big is the sneaker market in Japan?
2.What factors are driving the growth of the Japan sneaker market?
3.What is the forecast for the sneaker market in Japan?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Sneaker Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Sneaker Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Sneaker Market - Breakup by Product Type

6.1 Low-Top Sneakers
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Mid-Top Sneakers
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 High-Top Sneakers
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)

7 Japan Sneaker Market - Breakup by Category

7.1 Branded
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Private Label
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)

8 Japan Sneaker Market - Breakup by Price Point

8.1 Luxury
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Economic
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)

9 Japan Sneaker Market - Breakup by Distribution Channel

9.1 Specialty Stores
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
9.2 Supermarkets and Hypermarkets
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)
9.3 Brand Outlets
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2019-2024)
- 9.3.3 Market Forecast (2025-2033)
9.4 Online Stores
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2019-2024)
- 9.4.3 Market Forecast (2025-2033)
9.5 Others
- 9.5.1 Historical and Current Market Trends (2019-2024)
- 9.5.2 Market Forecast (2025-2033)

10 Japan Sneaker Market - Competitive Landscape

10.1 Overview
10.2 Market Structure
10.3 Market Player Positioning
10.4 Top Winning Strategies
10.5 Competitive Dashboard
10.6 Company Evaluation Quadrant

11 Profiles of Key Players

11.1 Company A
- 11.1.1 Business Overview
- 11.1.2 Product Portfolio
- 11.1.3 Business Strategies
- 11.1.4 SWOT Analysis
- 11.1.5 Major News and Events
11.2 Company B
- 11.2.1 Business Overview
- 11.2.2 Product Portfolio
- 11.2.3 Business Strategies
- 11.2.4 SWOT Analysis
- 11.2.5 Major News and Events
11.3 Company C
- 11.3.1 Business Overview
- 11.3.2 Product Portfolio
- 11.3.3 Business Strategies
- 11.3.4 SWOT Analysis
- 11.3.5 Major News and Events
11.4 Company D
- 11.4.1 Business Overview
- 11.4.2 Product Portfolio
- 11.4.3 Business Strategies
- 11.4.4 SWOT Analysis
- 11.4.5 Major News and Events
11.5 Company E
- 11.5.1 Business Overview
- 11.5.2 Product Portfolio
- 11.5.3 Business Strategies
- 11.5.4 SWOT Analysis
- 11.5.5 Major News and Events

12 Japan Sneaker Market - Industry Analysis

12.1 Drivers, Restraints, and Opportunities
- 12.1.1 Overview
- 12.1.2 Drivers
- 12.1.3 Restraints
- 12.1.4 Opportunities
12.2 Porters Five Forces Analysis
- 12.2.1 Overview
- 12.2.2 Bargaining Power of Buyers
- 12.2.3 Bargaining Power of Suppliers
- 12.2.4 Degree of Competition
- 12.2.5 Threat of New Entrants
- 12.2.6 Threat of Substitutes
12.3 Value Chain Analysis