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市場調查報告書

商品編碼

1747100

日本防曬產品市場規模、佔有率、趨勢及預測（按產品類型、產品形態、性別、配銷通路和地區），2025 年至 2033 年

Japan Sun Care Products Market Size, Share, Trends and Forecast by Product Type, Product Form, Gender, Distribution Channel, and Region, 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 115 Pages | 商品交期: 5-7個工作天內

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簡介目錄

2024年，日本防曬產品市場規模達8.2797億美元。 IMARCIMARC Group預計，到2033年，該市場規模將達到13.6245億美元，2025-2033年期間的複合年成長率（CAGR）為5.69%。受護膚意識提升、多功能產品需求以及輕盈不油膩配方創新的推動，日本防曬產品市場正穩步成長。此外，消費者尋求具有保濕、抗衰老和亮膚等附加功效的日常防曬霜，從而對市場成長做出了積極貢獻。

日本防曬產品市場趨勢：

對多功能和溫和配方的需求不斷成長

日本防曬產品市場正經歷高速成長，這得歸功於多功能護膚方案的日益普及。消費者正在尋找不僅能抵禦紫外線，還能提供保濕、抗衰老和美白等功效的產品。這一趨勢推動了日本防曬產品市場的成長，尤其是將防曬與美容或護膚功效相結合的混合型產品。防曬精華混合型產品、含有防曬指數 (SPF) 的保濕霜以及膚色校正防曬霜，正受到那些尋求高效護膚方案且不影響其功效的消費者的青睞。例如，花王株式會社於2025年2月推出了Biore UV Aqua Rich Airy Hold Cream，這款產品採用濕度感應紫外線技術，解決了消費者對防曬霜黏膩的抱怨。該產品提供SPF50+/PA++++的防曬功效，並添加了保濕成分，並將與韓國流行音樂組合Stray Kids合作進行全球推廣。配方創新、消費者意識的提升以及對敏感肌膚友善產品的需求預計將進一步加速市場成長。在持續的產品創新和不斷變化的護膚偏好的推動下，日本防曬產品市場前景仍然強勁。

質地輕盈不油膩

在日本防曬產品市場，輕盈不油膩的質地正日益成為消費者購買決策的關鍵因素。以一絲不苟的護膚習慣而聞名的日本消費者，正在尋求舒適、易於分層塗抹且與彩妝相容的防曬霜。傳統的防曬霜會留下厚重的油性殘留物，而如今，它們正被吸收迅速、不留白斑、幾乎無感的現代配方所取代。這些偏好對於日常使用尤其重要，這推動了水性或凝膠型防曬霜的開發，這些防曬霜能夠提供強大的紫外線防護，同時又不會干擾其他護膚步驟。例如，日本護膚品牌碧柔 (Biore) 於2025年1月宣布，計劃推出首款不含紫外線吸收劑的防曬霜，以滿足消費者對溫和產品日益成長的需求。這款輕盈的配方採用水膠囊中的紫外線散射劑，有助於鎖住水分，提供有效的防曬保護，並帶來清爽不油膩的日常使用體驗。日本潮濕的氣候進一步推動了這項需求，人們高度重視透氣、不黏膩的產品。因此，注重質地創新和用戶舒適度的品牌獲得了廣泛的認可，為擴大日本防曬產品市場佔有率做出了重大貢獻。

日本防曬產品市場細分：

產品類型洞察：

防曬產品
曬後產品
美黑產品

產品形態洞察：

奶油
凝膠
洗劑
濕紙巾
噴
其他

性別洞察：

女性
男性
男女通用的

配銷通路洞察：

超市和大賣場
專業零售商
藥局和藥局
網路商店
其他

競爭格局：

市場研究報告也對競爭格局進行了全面的分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀錶板和公司評估象限等競爭分析。此外，報告還提供了所有主要公司的詳細資料。

本報告回答的關鍵問題：

日本防曬產品市場目前表現如何？未來幾年將如何表現？
日本防曬產品市場依產品類型分為哪些類型？
日本防曬產品市場依產品形態分為哪些類型？
日本防曬產品市場依性別分類的情況如何？
日本防曬產品市場根據配銷通路的分佈是怎樣的？
日本防曬產品市場按地區分類的分佈如何？
日本防曬產品市場的價值鏈分為哪些階段？
日本防曬產品市場的主要促進因素和挑戰是什麼？
日本防曬產品市場的結構是怎麼樣的？主要參與者是誰？
日本防曬產品市場的競爭程度如何？

本報告回答的關鍵問題：

日本防曬產品市場目前表現如何？未來幾年將如何表現？
日本防曬產品市場依產品類型分為哪些類型？
日本防曬產品市場依產品形態分為哪些類型？
日本防曬產品市場依性別分類的情況如何？
日本防曬產品市場根據配銷通路的分佈是怎樣的？
日本防曬產品市場按地區分類的分佈如何？
日本防曬產品市場的價值鏈分為哪些階段？
日本防曬產品市場的主要促進因素和挑戰是什麼？
日本防曬產品市場的結構是怎麼樣的？主要參與者是誰？
日本防曬產品市場的競爭程度如何？

The Japan sun care products market size reached USD 827.97 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,362.45 Million by 2033, exhibiting a growth rate (CAGR) of 5.69% during 2025-2033. The market is experiencing steady growth driven by rising skincare awareness, demand for multi-functional products, and innovation in lightweight, non-greasy formulations. Moreover, consumers seek daily-use sunscreens with added benefits like hydration, anti-aging, and skin-brightening features, thereby contributing positively to the market growth.

Japan Sun Care Products Market Trends:

Rising Demand for Multi-Functional and Gentle Formulations

The Japan sun care products market is witnessing high growth led by the growing popularity of multi-functioning skincare solutions. Consumers are looking for products that protect not only against UV light but also provide benefits such as hydration, anti-aging, and skin whitening. This trend is driving the Japan sun care products market growth, particularly among hybrid products that combine sun protection with cosmetic or skincare benefits. Sunscreen-serum hybrids, moisturizers with SPF incorporated, and tone-correcting sunscreens are resonating with consumers looking for efficient routines without compromising the performance. For instance, in February 2025, Kao Corporation launched its Biore UV Aqua Rich Airy Hold Cream with humidity-responsive UV technology, addressing consumer complaints about sunscreen stickiness. Offering SPF50+/PA++++ protection, it includes moisturizing ingredients and will be promoted alongside K-pop group Stray Kids in a global campaign. Innovations in formulation, rising consumer awareness, and the demand for sensitive skin-friendly options are expected to further accelerate growth. The Japan sun care products market outlook remains robust, driven by continuous product innovation and evolving skincare preferences.

Lightweight and Non-Greasy Textures

Lightweight and non-greasy textures are increasingly becoming a key factor in consumer purchasing decisions within the Japan sun care products market. Japanese consumers, known for their meticulous skincare routines, are seeking sunscreens that offer comfort, ease of layering, and compatibility with makeup. Traditional sunscreens that leave a heavy, oily residue are being replaced by modern formulations that absorb quickly, leave no white cast, and feel virtually weightless on the skin. These preferences are especially relevant for daily use, encouraging the development of water-based or gel-type sunscreens that offer strong UV protection without disrupting other skincare steps. For instance, in January 2025, Biore, a Japanese skincare brand announced its plans to launch its first UV absorber-free sunscreen to address growing consumer demand for gentle products. The lightweight formula features UV scattering agents in aqua capsules that help retain moisture, offering effective sun protection and a non-greasy finish for daily use.The demand is further supported by Japan's humid climate, where breathable and non-sticky products are highly valued. As a result, brands that focus on texture innovation and user comfort are seeing strong acceptance, contributing significantly to the expanding Japan sun care product market share.

Japan Sun Care Products Market Segmentation:

Product Type Insights:

Sun Protection Products
After-Sun Products
Self-Tanning Products

Product Form Insights:

Cream
Gel
Lotion
Wipes
Spray
Others

Gender Insights:

Female
Male
Unisex

Distribution Channel Insights:

Supermarkets and Hypermarkets
Specialty Retailers
Pharmacies and Drug Stores
Online Stores
Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan sun care products market performed so far and how will it perform in the coming years?
What is the breakup of the Japan sun care products market on the basis of product type?
What is the breakup of the Japan sun care products market on the basis of product form?
What is the breakup of the Japan sun care products market on the basis of gender?
What is the breakup of the Japan sun care products market on the basis of distribution channel?
What is the breakup of the Japan sun care products market on the basis of region?
What are the various stages in the value chain of the Japan sun care products market?
What are the key driving factors and challenges in the Japan sun care products market?
What is the structure of the Japan sun care products market and who are the key players?
What is the degree of competition in the Japan sun care products market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Sun Care Products Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Sun Care Products Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Sun Care Products Market - Breakup by Product Type

6.1 Sun Protection Products
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 After-Sun Products
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Self-Tanning Products
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)

7 Japan Sun Care Products Market - Breakup by Product Form

7.1 Cream
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Gel
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Lotion
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)
7.4 Wipes
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2019-2024)
- 7.4.3 Market Forecast (2025-2033)
7.5 Spray
- 7.5.1 Overview
- 7.5.2 Historical and Current Market Trends (2019-2024)
- 7.5.3 Market Forecast (2025-2033)
7.6 Others
- 7.6.1 Historical and Current Market Trends (2019-2024)
- 7.6.2 Market Forecast (2025-2033)

8 Japan Sun Care Products Market - Breakup by Gender

8.1 Female
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Male
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
8.3 Unisex
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)

9 Japan Sun Care Products Market - Breakup by Distribution Channel

9.1 Supermarkets and Hypermarkets
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
9.2 Specialty Retailers
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)
9.3 Pharmacies and Drug Stores
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2019-2024)
- 9.3.3 Market Forecast (2025-2033)
9.4 Online Stores
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2019-2024)
- 9.4.3 Market Forecast (2025-2033)
9.5 Others
- 9.5.1 Historical and Current Market Trends (2019-2024)
- 9.5.2 Market Forecast (2025-2033)

10 Japan Sun Care Products Market - Competitive Landscape

10.1 Overview
10.2 Market Structure
10.3 Market Player Positioning
10.4 Top Winning Strategies
10.5 Competitive Dashboard
10.6 Company Evaluation Quadrant

11 Profiles of Key Players

11.1 Company A
- 11.1.1 Business Overview
- 11.1.2 Products Offered
- 11.1.3 Business Strategies
- 11.1.4 SWOT Analysis
- 11.1.5 Major News and Events
11.2 Company B
- 11.2.1 Business Overview
- 11.2.2 Products Offered
- 11.2.3 Business Strategies
- 11.2.4 SWOT Analysis
- 11.2.5 Major News and Events
11.3 Company C
- 11.3.1 Business Overview
- 11.3.2 Products Offered
- 11.3.3 Business Strategies
- 11.3.4 SWOT Analysis
- 11.3.5 Major News and Events
11.4 Company D
- 11.4.1 Business Overview
- 11.4.2 Products Offered
- 11.4.3 Business Strategies
- 11.4.4 SWOT Analysis
- 11.4.5 Major News and Events
11.5 Company E
- 11.5.1 Business Overview
- 11.5.2 Products Offered
- 11.5.3 Business Strategies
- 11.5.4 SWOT Analysis
- 11.5.5 Major News and Events

12 Japan Sun Care Products Market - Industry Analysis

12.1 Drivers, Restraints, and Opportunities
- 12.1.1 Overview
- 12.1.2 Drivers
- 12.1.3 Restraints
- 12.1.4 Opportunities
12.2 Porters Five Forces Analysis
- 12.2.1 Overview
- 12.2.2 Bargaining Power of Buyers
- 12.2.3 Bargaining Power of Suppliers
- 12.2.4 Degree of Competition
- 12.2.5 Threat of New Entrants
- 12.2.6 Threat of Substitutes
12.3 Value Chain Analysis