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商品編碼

1747013

日本時尚網紅行銷市場報告，按網紅類型（超級網紅、宏觀網紅、微網紅、奈米網紅）、時尚類型（美容化妝品、服裝、珠寶配件）和地區分類，2025 年至 2033 年

Japan Fashion Influencer Marketing Market Report by Influencer Type (Megainfluencers, Macroinfluencers, Microinfluencers, Nanoinfluencers), Fashion Type (Beauty and Cosmetics, Apparels, Jewelry and Accessories), and Region 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 118 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2024年，日本時尚網紅行銷市場規模達4億美元。展望未來， IMARC Group預計到2033年，該市場規模將達到8.4億美元，2025-2033年期間的複合年成長率（CAGR）為8.54%。為迎合國內時尚偏好而創作在地化內容的趨勢日益興起，擴大使用資料分析來完善內容策略，以及蓬勃發展的電子商務產業，這些都是推動市場發展的關鍵因素。

時尚網紅行銷以其專業知識、個人風格和線上影響力，在時尚界建立信譽和權威。他們利用各種社群媒體平台和內容創作，在時尚、美妝和風格選擇方面激勵和引導粉絲。他們以真實性和獨特的個人風格而聞名，這與主流時尚媒體截然不同。他們擁有強大的線上影響力，分享與時尚相關的內容。他們積極與粉絲互動，回覆評論，提供時尚建議，並建立忠誠的社群。他們是潮流引領者，經常推出和推廣新的時尚潮流和風格。他們與品牌和時尚品牌合作，向受眾推廣產品和服務。他們擅長視覺敘事，創作賞心悅目、引人入勝的內容，包括照片和影片。他們為粉絲提供時尚靈感和創意，幫助他們做出符合自身喜好和體型的時尚選擇。他們介紹和評論時尚產品，幫助粉絲發現新品牌並做出明智的購買決定。他們在粉絲中培養社群意識，為時尚愛好者創造一個互相連結和分享的互助空間。他們透過展示各種風格和體型，促進時尚產業的多元化和包容性。他們創造了志同道合的時尚愛好者社群，促進粉絲之間的聯繫和共同興趣。

日本時尚影響力行銷市場趨勢：

在日本，為了迎合本土時尚偏好而創作在地化內容的趨勢日益興起，這是市場成長的主要因素之一。這種雙管齊下的方法使他們能夠在保持本土市場相關性和真實性的同時，拓展國際影響力。此外，日本的時尚部落客們注重時尚的多元性和包容性，提倡展現不同體型、性別和風格的風格。這種包容性的方法與全球尋求能夠反映更廣泛身份和表達方式的時尚的受眾產生了共鳴。此外，他們也正在推廣環保品牌，鼓勵人們選擇永續的時尚，這與全球日益重視負責任時尚的潮流相呼應。此外，日本的時尚品牌擴大與時尚部落客合作，以利用他們的影響力和信譽。這些合作在傳統時尚品牌與現代、數位化的時尚部落客之間創造了協同效應，從而催生了創新的行銷活動和產品推廣。此外，這些部落客也擴大參與電商平台，推出自己的時裝系列，並與線上零售商合作。這種整合為粉絲提供了無縫的購物體驗，促進了該國電子商務產業的蓬勃發展。此外，他們擴大運用資料分析來完善內容策略，吸引更廣泛的消費者群體。他們利用對受眾行為和偏好的洞察來客製化內容和合作方案，確保他們的時尚推薦能夠引起粉絲的共鳴。

日本時尚影響力行銷市場區隔：

影響者類型洞察：

超級影響者
宏觀影響者
微影響者
奈米影響者

時尚類型洞察：

美容與化妝品
服飾
珠寶和配件

競爭格局：

市場研究報告也對競爭格局進行了全面的分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀錶板和公司評估象限等競爭分析。此外，報告還提供了所有主要公司的詳細資料。

本報告回答的關鍵問題：

日本時尚影響力行銷市場迄今表現如何？未來幾年將如何表現？
COVID-19 對日本時尚網紅行銷市場有何影響？
根據影響者類型，日本時尚影響者行銷市場是如何分類的？
根據時尚類型，日本時尚影響力行銷市場是如何分類的？
日本時尚影響力行銷市場的價值鏈分為哪些階段？
日本時尚影響力行銷的關鍵促進因素和挑戰是什麼？
日本時尚影響力行銷市場的結構是怎麼樣的？主要參與者是誰？
日本時尚網紅行銷市場的競爭程度如何？

本報告回答的關鍵問題：

日本時尚影響力行銷市場迄今表現如何？未來幾年將如何表現？
COVID-19 對日本時尚網紅行銷市場有何影響？
根據影響者類型，日本時尚影響者行銷市場是如何分類的？
根據時尚類型，日本時尚影響力行銷市場是如何分類的？
日本時尚影響力行銷市場的價值鏈分為哪些階段？
日本時尚影響力行銷的關鍵促進因素和挑戰是什麼？
日本時尚影響力行銷市場的結構是怎麼樣的？主要參與者是誰？
日本時尚網紅行銷市場的競爭程度如何？

Japan fashion influencer marketing market size reached USD 400 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 840 Million by 2033, exhibiting a growth rate (CAGR) of 8.54% during 2025-2033. The rising trend towards creating localized content to cater to domestic fashion preferences, increasing use of data analytics to refine content strategies, and thriving e-commerce industry represent some of the key factors driving the market.

Fashion influencers marketing are establishing credibility and authority in the fashion industry through their expertise, style, and online presence. They use various social media platforms and content creation to inspire and guide their followers in matters of fashion, beauty, and style choices. They are known for their authenticity and unique personal style, which sets them apart from mainstream fashion sources. They have a strong online presence, where they share fashion-related content. They engage actively with their followers, responding to comments, providing fashion advice, and building a loyal community. They are trendsetters who often introduce and popularize new fashion trends and styles. They collaborate with brands and fashion labels, promoting products and services to their audience. They excel in visual storytelling, creating aesthetically pleasing and engaging content, including photos and videos. They offer their followers style inspiration and ideas, helping them make fashion choices that suit their preferences and body types. They introduce and review fashion products, helping followers discover new brands and make informed purchasing decisions. They foster a sense of community among their followers, creating a supportive space for fashion enthusiasts to connect and share. They contribute to promoting diversity and inclusivity in the fashion industry by showcasing a wide range of styles and body types. They create communities of like-minded fashion enthusiasts, fostering connections and shared interests among followers.

Japan Fashion Influencer Marketing Market Trends:

The rising trend towards creating localized content to cater to domestic fashion preferences in Japan represents one of the primary factors favoring the market growth. This dual approach allows them to maintain relevance and authenticity in their home market while expanding their international reach. Furthermore, fashion influencers in Japan are focusing on diversity and inclusivity in fashion, advocating for the representation of different body types, genders, and styles. This inclusive approach resonates with a global audience seeking fashion that reflects a broader range of identities and expressions. Along with this, they are promoting eco-friendly brands and encouraging the adoption of sustainable fashion choices, aligning with the growing global emphasis on responsible fashion. Moreover, fashion brands in Japan are increasingly collaborating with fashion influencers to leverage their reach and credibility. These partnerships create a synergy between traditional fashion labels and modern, digitally connected fashion influencers, resulting in innovative marketing campaigns and product promotions. Besides this, the influencers are increasingly involved in e-commerce platforms, launching their own fashion lines and collaborating with online retailers. This integration provides a seamless shopping experience for their followers, contributing to thriving e-commerce industry in the country. In addition, they are increasingly employing data analytics to refine their content strategies and attract a wider consumer base. They use insights into audience behavior and preferences to tailor their content and collaborations, ensuring that their fashion recommendations resonate with their followers.

Japan Fashion Influencer Marketing Market Segmentation:

Influencer Type Insights:

Megainfluencers
Macroinfluencers
Microinfluencers
Nanoinfluencers

Fashion Type Insights:

Beauty and Cosmetics
Apparels
Jewelry and Accessories

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan fashion influencer marketing market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan fashion influencer marketing market?
What is the breakup of the Japan fashion influencer marketing market on the basis of influencer type?
What is the breakup of the Japan fashion influencer marketing market on the basis of fashion type?
What are the various stages in the value chain of the Japan fashion influencer marketing market?
What are the key driving factors and challenges in the Japan fashion influencer marketing?
What is the structure of the Japan fashion influencer marketing market and who are the key players?
What is the degree of competition in the Japan fashion influencer marketing market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Fashion Influencer Marketing Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Fashion Influencer Marketing Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Fashion Influencer Marketing Market - Breakup by Influencer Type

6.1 Megainfluencers
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Macroinfluencers
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Microinfluencers
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Nanoinfluencers
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)

7 Japan Fashion Influencer Marketing Market - Breakup by Fashion Type

7.1 Beauty and Cosmetics
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Apparels
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Jewelry and Accessories
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)

8 Japan Fashion Influencer Marketing Market - Competitive Landscape

8.1 Overview
8.2 Market Structure
8.3 Market Player Positioning
8.4 Top Winning Strategies
8.5 Competitive Dashboard
8.6 Company Evaluation Quadrant

9 Profiles of Key Players

9.1 Company A
- 9.1.1 Business Overview
- 9.1.2 Product Portfolio
- 9.1.3 Business Strategies
- 9.1.4 SWOT Analysis
- 9.1.5 Major News and Events
9.2 Company B
- 9.2.1 Business Overview
- 9.2.2 Product Portfolio
- 9.2.3 Business Strategies
- 9.2.4 SWOT Analysis
- 9.2.5 Major News and Events
9.3 Company C
- 9.3.1 Business Overview
- 9.3.2 Product Portfolio
- 9.3.3 Business Strategies
- 9.3.4 SWOT Analysis
- 9.3.5 Major News and Events
9.4 Company D
- 9.4.1 Business Overview
- 9.4.2 Product Portfolio
- 9.4.3 Business Strategies
- 9.4.4 SWOT Analysis
- 9.4.5 Major News and Events
9.5 Company E
- 9.5.1 Business Overview
- 9.5.2 Product Portfolio
- 9.5.3 Business Strategies
- 9.5.4 SWOT Analysis
- 9.5.5 Major News and Events

10 Japan Fashion Influencer Marketing Market - Industry Analysis

10.1 Drivers, Restraints, and Opportunities
- 10.1.1 Overview
- 10.1.2 Drivers
- 10.1.3 Restraints
- 10.1.4 Opportunities
10.2 Porters Five Forces Analysis
- 10.2.1 Overview
- 10.2.2 Bargaining Power of Buyers
- 10.2.3 Bargaining Power of Suppliers
- 10.2.4 Degree of Competition
- 10.2.5 Threat of New Entrants
- 10.2.6 Threat of Substitutes
10.3 Value Chain Analysis