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市場調查報告書
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1729619

日本應用程式內廣告市場規模、佔有率、趨勢及預測（依廣告類型、平台、應用程式和地區），2025 年至 2033 年

Japan In-App Advertising Market Size, Share, Trends and Forecast by Advertising Type, Platform, Application, and Region, 2025-2033
出版日期: | 出版商: IMARC | 英文 122 Pages | 商品交期: 5-7個工作天內

價格
簡介目錄

2024 年，日本應​​用程式內廣告市場規模價值 80.6 億美元。展望未來， IMARC Group估計到 2033 年該市場規模將達到 290.1 億美元，2025 年至 2033 年的複合年成長率為 8.18%。推動該區域市場發展的因素包括：人工智慧驅動的個人化內容預測廣告的興起、高效定位的程式化廣告的成長，以及日益增多的互動性和遊戲化廣告，這些廣告刺激了參與度和保留率，尤其是在年輕受眾中，最終增加了廣告收入和效果。

由於智慧型手機普及率高、行動參與度增加以及數位互動不斷擴大，日本市場正在快速成長。由於大量用戶依賴基於應用程式的平台，品牌正在為應用程式內廣告分配更大的預算，並藉助人工智慧驅動的展示位置和程式化廣告來提高定位精度並最大化收入。此外，行動支付和電子商務的興起進一步促進了日本應用程式內廣告市場的成長，而整合支付、購物和通訊等服務的超級應用程式則為廣告商帶來了更高的留存率和持續的曝光率。值得注意的是，2024年10月21日，樂天移動宣布其用戶數已突破800萬，在日本營運商主線使用量增幅中排名第一。透過擴大經濟實惠的套餐、加強網路和增強企業服務，樂天移動持續推動行動參與和數位廣告機會。

除此之外，數位轉型和 5G 技術的不斷發展，透過更快的速度和更低的延遲增強了互動式和基於視訊的廣告功能，正在推動市場的發展。例如，2024年7月25日，日本NICT創造了新的網路速度世界紀錄，使用商用光纖達到了402Tbps，超過了先前321Tbps的紀錄。這項成就擴展了資料傳輸能力，支援未來的高速基礎設施和下一代數位服務。此外，增加對 AR 和 VR 技術的投資以實現沉浸式廣告格式，正在加強用戶互動和日本應用程式內廣告市場的需求。除此之外，嚴格的監管框架確保了資料隱私和透明度，正在培養消費者信任並增強個人化廣告參與度。這些發展，加上日益成長的行動連接，使日本的產業持續擴張，推動了數位行銷創新和消費者參與市場。

日本應用程式內廣告市場趨勢：

人工智慧驅動的預測廣告的成長

隨著人工智慧驅動的預測廣告的日益普及，市場正在發生變化，提高了定位準確性和用戶參與度。機器學習演算法分析大量資料集，使廣告主能夠預測消費者行為並即時最佳化廣告投放。這些預測能力可以實現超個人化內容，提高轉換率並最大化投資報酬率。人工智慧 (AI) 還可以改善情境定位，確保廣告在最佳時刻出現，從而提高參與度。人工智慧聊天機器人和虛擬助理進一步簡化了行動應用程式內的廣告互動。截至 2025 年 1 月 28 日，Sangoma Technologies 推出了 Sangoma GenAI 平台，引入了用於商業通訊的 AI 驅動的會話 IVR、PRM、Sangoma Scribe 和 CX(R)。它將繼續推進 Asterisk 和 FreePBX，並將在勞德代爾堡的 AstriCon 2025 上展示人工智慧。隨著日本應用程式內廣告市場趨勢轉向人工智慧整合，預測廣告正在重塑數位行銷，推動更好的使用者體驗和廣告商業績效。

程序化應用程式內廣告的加速

程序化應用程式內廣告在日本正在擴張，這得益於對提高效率和精準定位的自動化、數據驅動的廣告投放的需求。廣告主正在利用即時競價 (RTB) 平台來簡化庫存購買，確保具有成本效益的廣告投放。例如，2024 年 7 月 9 日，Index Exchange 與電通日本國際品牌 (DJIB) 建立戰略合作夥伴關係，透過 Index Marketplaces 實現對優質媒體庫存的程序化訪問，提高廣告透明度、控制力和效率，同時解決第三方 cookie 逐步淘汰挑戰。這種轉變加強了以隱私為中心的受眾細分，並增強了串流媒體、展示、影片和行動應用程式的數位廣告策略。隨著日本應用程式內廣告市場佔有率的成長，私人市場 (PMP) 和人工智慧驅動的詐騙偵測工具正在確保品牌安全，而應用程式內原生廣告透過與應用程式內容無縫整合來增加參與度，減少廣告中斷。

互動和遊戲化廣告的興起

借助該國強大的遊戲文化，互動式和遊戲化廣告在市場上日益普及。品牌正在整合可玩廣告、擴增實境 (AR) 過濾器和應用程式內挑戰，以提高參與度和保留率。遊戲化元素，例如基於獎勵的廣告和進度追蹤激勵，鼓勵更長時間的互動並提高轉換率，特別是在行動商務和娛樂應用程式中。年輕一代，尤其是 Z 世代，對沉浸式廣告格式而非靜態廣告的反應更為積極，這對日本應用程式內廣告市場的前景產生了影響。例如，2024年7月31日，RN網路資訊服務株式會社宣布進軍日本廣告市場，專注於AI驅動廣告、電梯媒體和短影片廣告。 RN 透過程式化購買、動態電梯廣告和創意短片增強互動廣告，並在東京設有辦事處提供在地化的廣告解決方案。隨著消費者期望的不斷變化，品牌越來越重視互動性，以提高廣告效果。

目錄

第1章：前言

第2章：範圍與方法

  • 研究目標
  • 利害關係人
  • 資料來源
    • 主要來源
    • 次要來源
  • 市場評估
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第3章：執行摘要

第4章：日本應用程式內廣告市場 - 簡介

  • 概述
  • 市場動態
  • 產業趨勢
  • 競爭情報

第5章：日本應用程式內廣告市場格局

  • 歷史與當前市場趨勢（2019-2024）
  • 市場預測（2025-2033）

第6章：日本應用程式內廣告市場 - 細分：依廣告類型

  • 橫幅廣告
    • 概述
  • 插頁式廣告
    • 概述
  • 富媒體廣告
    • 概述
  • 影片廣告
    • 概述
  • 其他

第7章：日本應用程式內廣告市場-細分：依平台

  • 安卓
    • 概述
  • iOS
    • 概述
  • 其他

第8章：日本應用程式內廣告市場-細分：按應用

  • 訊息傳遞
    • 概述
  • 娛樂
    • 概述
  • 賭博
    • 概述
  • 網上購物
    • 概述
  • 付款和票務
    • 概述
  • 其他

第9章：日本應用程式內廣告市場－競爭格局

  • 概述
  • 市場結構
  • 市場參與者定位
  • 最佳獲勝策略
  • 競爭儀錶板
  • 公司評估象限

第10章：關鍵參與者簡介

  • Company A
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company B
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company C
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company D
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company E
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events

第 11 章：日本應用程式內廣告市場 - 產業分析

  • 促進因素、限制因素和機遇
    • 概述
    • 驅動程式
    • 限制
    • 機會
  • 波特五力分析
    • 概述
    • 買家的議價能力
    • 供應商的議價能力
    • 競爭程度
    • 新進入者的威脅
    • 替代品的威脅
  • 價值鏈分析

第 12 章：附錄

簡介目錄
Product Code: SR112025A17987

The Japan in-app advertising market size was valued at USD 8.06 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 29.01 Billion by 2033, exhibiting a CAGR of 8.18% from 2025-2033. The regional market is driven by rise in AI-driven predictive advertising for personalized content, growth in programmatic advertising for efficient targeting, and the increasing interactive and gamified ads stimulating engagement and retention, particularly among younger audiences, ultimately increasing ad revenue and performance.

The market in Japan is growing rapidly due to high smartphone penetration, increased mobile engagement, and expanding digital interaction. With a large number of users relying on app-based platforms, brands are allocating bigger budgets to in-app ads, supported by AI-driven placements and programmatic advertising that enhance targeting precision and maximize revenues. Furthermore, the rise of mobile payments and e-commerce further augment the Japan in-app advertising market growth, while super apps integrating services like payments, shopping, and communication drive higher retention and sustained exposure for advertisers. Notably, on October 21, 2024, Rakuten Mobile announced it had surpassed 8 million subscribers, ranking No. 1 in increased main line usage among Japan's carriers. By expanding affordable plans, strengthening its network, and enhancing enterprise services, Rakuten Mobile continues to drive mobile engagement and digital advertising opportunities.

In addition to this, the rising digital transformation and 5G advancements, enhancing interactive and video-based ad functionality through faster speeds and lower latency is impelling the market. For instance, on July 25, 2024, Japan's NICT set a new world record for internet speeds, reaching 402 Tbps using commercially available optical fiber, surpassing its previous 321 Tbps record. This achievement expands data transmission capabilities, supporting future high-speed infrastructure and next-generation digital services. Moreover, increasing investments in AR and VR technologies enabling immersive ad formats, is strengthening user interaction and Japan in-app advertising market demand. Besides this, stringent regulatory framework ensuring data privacy and transparency, is fostering consumer trust and augmenting personalized ad engagement. These developments, combined with growing mobile connectivity, position Japan's sector for sustained expansion, driving digital marketing innovation and consumer engagement in the market.

Japan In-App Advertising Market Trends:

Growth of AI-Driven Predictive Advertising

The market is shifting with the growing adoption of AI-driven predictive advertising, enhancing targeting accuracy and user engagement. Machine learning algorithms analyze vast datasets, allowing advertisers to predict consumer behavior and optimize ad placements in real time. These predictive capabilities enable hyper-personalized content, increasing conversion rates and maximizing return on investment. Artificial intelligence (AI) also improves contextual targeting, ensuring ads appear at optimal moments for higher engagement. AI-powered chatbots and virtual assistants are further streamlining ad interactions within mobile apps. As on January 28, 2025, Sangoma Technologies launched the Sangoma GenAI Platform, introducing AI-driven Conversational IVR, PRM, Sangoma Scribe, and CX(R) for business communications. It continues advancing Asterisk and FreePBX and will showcase AI at AstriCon 2025 in Fort Lauderdale. As Japan in-app advertising market trends shift towards AI integration, predictive advertising is reshaping digital marketing, driving better user experiences and advertiser performance.

Acceleration of Programmatic In-App Advertising

Programmatic in-app advertising is expanding in Japan, driven by the demand for automated, data-driven ad placements that enhance efficiency and precision targeting. Advertisers are leveraging real-time bidding (RTB) platforms to streamline inventory purchases, ensuring cost-effective ad placements. For example, on July 9, 2024, Index Exchange and dentsu Japan International Brands (DJIB) formed a strategic partnership, enabling programmatic access to premium media inventory via Index Marketplaces, improving ad transparency, control, and efficiency while addressing third-party cookie phase-out challenges. This shift strengthens privacy-focused audience segmentation and enhances digital advertising strategies across streaming, display, video, and mobile apps. As Japan in-app advertising market share grows, private marketplaces (PMPs) and AI-powered fraud detection tools are ensuring brand safety, while in-app native advertising is increasing engagement by integrating seamlessly with app content, reducing ad disruption.

Rise of Interactive and Gamified Advertisements

Interactive and gamified advertisements are gaining momentum in the market, leveraging the country's strong gaming culture. Brands are integrating playable ads, augmented reality (AR) filters, and in-app challenges to increase engagement and retention. Gamification elements, such as reward-based ads and progress-tracking incentives, encourage longer interactions and improve conversion rates, particularly in mobile commerce and entertainment apps. Younger demographics, especially Gen Z, responding favorably to immersive ad formats over static ads is influencing in the in-app advertising market outlook in Japan. For instance, on July 31, 2024, RN Network Information Services Co., Ltd. announced its entry into Japan's advertising market, specializing in AI-driven advertising, elevator media, and short video ads. RN enhances interactive advertising through programmatic buying, dynamic elevator ads, and creative short videos, with a Tokyo office providing localized ad solutions. As consumer expectations evolve, brands are prioritizing interactivity for greater ad effectiveness.

Japan In-App Advertising Industry Segmentation:

Analysis by Advertising Type:

  • Banner Ads
  • Interstitial Ads
  • Rich Media Ads
  • Video Ads
  • Others

Banner ads play a crucial role in Japan's in-app advertising market due to their cost-effectiveness and wide reach. Their consistent presence across mobile apps allows advertisers to maintain brand visibility without disrupting the user experience. Growth is driven by programmatic advertising, enabling precise targeting and real-time bidding for maximum efficiency. The rise of mobile commerce and digital payments further amplified banner ad effectiveness, as brands leverage them for retargeting and personalized promotions. Additionally, AI-driven optimization improves engagement rates by adjusting ad placements based on user behavior. As mobile engagement deepens, banner ads continue to provide a scalable, high-impact advertising solution.

Interstitial ads are gaining traction in Japan due to their full-screen format and high engagement rates. These ads displayed at natural transition points within apps, including between game levels or content pages, capturing undivided user attention. Growth is fueled by advancements in video and interactive formats, which render these ads more engaging and less intrusive. 5G adoption is also enabling seamless delivery of high-quality interstitial ads without affecting app performance. As consumer demand for immersive ad experiences grows, advertisers are increasingly utilizing AI and machine learning to optimize interstitial ad frequency, placement, and relevancy.

Rich media ads are becoming integral to Japan's in-app advertising landscape as brands seek more engaging and interactive formats. These ads incorporate video, audio, and interactive elements, offering a highly immersive experience that boosts engagement and conversion rates. Growth in the industry is propelled by heightened mobile video consumption and the increasing adoption of augmented reality (AR) and gamified ads. The ability to measure real-time user interactions enhances campaign optimization, helping advertisers refine creative strategies. Additionally, privacy-focused audience segmentation ensures rich media ads are delivered to the most relevant users. With advancements in mobile app technology, brands are leveraging these formats to drive deeper consumer connections.

Analysis by Platform:

  • Android
  • iOS
  • Others

Android plays a dominant role in the market due to its larger user base and open ecosystem, allowing greater flexibility for advertisers. The market expansion is driven by programmatic advertising, enabling real-time bidding and precise audience targeting across diverse app categories. The development of mobile commerce and digital wallets on Android devices further increases ad effectiveness, as brands integrate in-app promotions with seamless purchasing experiences. Additionally, AI-powered ad optimization is improving engagement, ensuring ads are relevant and well-placed. With Japan's strong mobile-first economy, advertisers are leveraging Android's extensive reach and affordability to maximize campaign performance and audience penetration.

iOS remains a key driver of premium in-app advertising in Japan, supported by high consumer spending and strong brand loyalty among Apple users. Demand is fueled by privacy-centric advertising innovations, such as Apple's App Tracking Transparency (ATT), prompting advertisers to adopt first-party data strategies and contextual targeting. The high engagement rates on iOS apps, particularly in gaming, finance, and entertainment, render it an attractive platform for advertisers seeking high-value consumers. Additionally, innovations in AI as well as machine learning are refining ad personalization on iOS, helping brands navigate privacy changes while maintaining high conversion rates and customer retention.

Analysis by Application:

  • Messaging
  • Entertainment
  • Gaming
  • Online Shopping
  • Payment and Ticketing
  • Others

Messaging apps are a critical driver of in-app advertising growth in Japan, fueled by high mobile engagement and social connectivity. Platforms like LINE hold a significant position in the market, providing advertisers with extensive targeting opportunities through sponsored messages, chatbots, and interactive ad formats. AI-driven personalization, allowing brands to deliver tailored promotions based on user interactions are impelling the market. The integration of e-commerce and digital payments within messaging apps further enhances ad effectiveness, enabling seamless transactions. Additionally, the rise of conversational AI is improving ad engagement, as brands leverage chat-based marketing strategies to foster direct consumer interactions and increase brand loyalty.

Entertainment apps are a major driver of Japan's in-app advertising expansion, supported by rising video consumption and digital content demand. Streaming platforms and content-sharing apps offer advertisers high engagement opportunities through video ads, interactive banners, and native placements. 5G adoption, ensuring seamless delivery of high-quality video ads without buffering issues is a major growth driver. Additionally, AI-powered content recommendations enhance ad targeting, increasing conversion rates by aligning promotions with user preferences. The subscription-based model of entertainment apps also enables advertisers to implement premium ad experiences, leveraging interactive and immersive formats to capture consumer attention and drive brand recall.

Gaming apps are one of the most lucrative sectors in Japan's in-app advertising market, driven by high mobile gaming penetration and strong user retention. Advertisers capitalize on reward-based ads, interstitials, and in-game sponsorships to engage players without disrupting the gaming experience. Growth is fueled by gamification strategies, where brands integrate their promotions within playable ads and interactive challenges. The rise of eSports and live-streaming platforms further expands advertising opportunities, enabling real-time audience engagement. Additionally, AI-driven ad placements optimize targeting by analyzing user behavior, ensuring personalized and relevant ad experiences that enhance monetization while maintaining user satisfaction.

Region Analysis:

  • Kanto Region
  • Kansai/Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region

The Kanto Region, home to Tokyo, Japan's economic and technological hub, is the most significant market for in-app advertising growth. The region's high population density and advanced digital infrastructure create a prime environment for advertisers to implement AI-driven targeting and programmatic ad strategies. The presence of major corporate headquarters, financial institutions, and global brands drives high ad spending, particularly in fintech, e-commerce, and entertainment apps. Additionally, 5G expansion enhances the delivery of rich media and interactive ads, optimizing engagement. With tech-savvy consumers and high mobile penetration, Kanto remains the epicenter of Japan's digital advertising innovation and investment opportunities.

The Kansai/Kinki Region, including Osaka and Kyoto, is a key market for in-app advertising expansion, driven by strong consumer spending and cultural influence. Osaka's status as a commercial hub supports high engagement in retail, entertainment, and gaming apps, making it an attractive target for advertisers. Kyoto's flourishing tourism industry boosts demand for location-based and multilingual advertising, particularly in travel and hospitality sectors. The region's increasing digital adoption and growing tech ecosystem further encourage mobile commerce and interactive advertising formats, ensuring brands can leverage AI-driven personalization and video advertising to reach both local and international audiences effectively.

The Central/Chubu Region, anchored by Nagoya, plays a vital role in Japan's market, driven by its industrial and manufacturing strength. As a hub for automotive and technology sectors, the region fosters high engagement in B2B advertising, supporting enterprise software, fintech, and logistics apps. The expansion of smart cities and digital transformation initiatives further drives mobile advertising opportunities, with AI and IoT integration enabling real-time targeted ads. The region's rising e-commerce adoption enhances demand for personalized mobile shopping experiences, while local businesses increasingly invest in programmatic advertising to capture a digitally engaged consumer base across diverse industries.

Competitive Landscape:

Japan's in-app advertising market remains fiercely competitive, with global tech firms, domestic ad networks, and mobile app developers driving innovation. Leading players leverage AI-driven ad placements and programmatic technologies, while domestic firms provide localized targeting solutions tailored to Japan's unique consumer behavior. The emergence of independent ad exchanges enhances transparency and efficiency, intensifying market competition. Regulatory shifts and privacy laws are prompting advertisers to adopt first-party data strategies and contextual targeting, ensuring compliance while maintaining audience engagement. For instance, on December 17, 2024, CMI Media Group partnered with Anoki AI, introducing AI-powered contextual CTV advertising for DTC and HCP pharmaceutical campaigns. This partnership strengthens Japan's CTV ad market, where AI-driven healthcare advertising is gaining momentum amid digital transformation and stricter privacy regulations.

The report provides a comprehensive analysis of the competitive landscape in the Japan in-app advertising market with detailed profiles of all major companies.

Latest News and Developments:

  • January 29, 2025: Meta began testing ads on Threads with chosen brands in Japan and the United States, integrating personalized image ads into the home feed. The trial aims to refine ad engagement using Meta's ad system while ensuring user control over ad experiences. Future plans include inventory filters, third-party verification, and expanded language support. Threads now has 300 million monthly users.
  • January 13, 2025: MobileAction announced a strategic partnership with Skai to enhance Apple Search Ads capabilities. The collaboration expands MobileAction's services, offering app developers and marketers improved ad management tools, cost reduction, and faster user acquisition. The acquisition strengthens MobileAction's position as the leading Apple Search Ads partner, providing valuable support and insights for clients.
  • January 7, 2025: Hakuhodo and Hakuhodo DY Media Partners revealed a merger, effective April 1, 2025, creating a 4,601-employee powerhouse in advertising. The combined entity will focus on providing data-driven, full-funnel marketing solutions, catering to the growing demand for digital and AI-driven advertising strategies. This merger aims to augment media sales capabilities and profitability, particularly in Japan's changing media landscape.
  • September 19, 2024: SeenThis launched in Japan, opening a Tokyo office to expand its adaptive streaming technology in the region. This move introduces high-impact video advertising, replacing traditional static banner ads. SeenThis technology improves ad engagement by 70% and reduces data waste by 40%. Setsuko Iijima will lead operations, driving innovation in Japan's digital ad market.
  • July 3, 2024: Acast partnered with Otonal Inc. to expand into Japan's podcast advertising market, creating a transpacific bridge between Japan, the U.S., and Europe. This partnership grants Japanese advertisers access to Acast's 125,000 podcasts, augmenting cross-market engagement. With podcast ads gaining traction in Japan, Acast's move strengthens its global expansion and enhances digital audio marketing opportunities.

Key Questions Answered in This Report

  • 1.How big is the in-app advertising market In Japan?
  • 2.What factors are driving the growth of the Japan in-app advertising market?
  • 3.What is the growth rate of the in-app advertising market in Japan?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan In-App Advertising Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan In-App Advertising Market Landscape

  • 5.1 Historical and Current Market Trends (2019-2024)
  • 5.2 Market Forecast (2025-2033)

6 Japan In-App Advertising Market - Breakup by Advertising Type

  • 6.1 Banner Ads
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2019-2024)
    • 6.1.3 Market Forecast (2025-2033)
  • 6.2 Interstitial Ads
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2019-2024)
    • 6.2.3 Market Forecast (2025-2033)
  • 6.3 Rich Media Ads
    • 6.3.1 Overview
    • 6.3.2 Historical and Current Market Trends (2019-2024)
    • 6.3.3 Market Forecast (2025-2033)
  • 6.4 Video Ads
    • 6.4.1 Overview
    • 6.4.2 Historical and Current Market Trends (2019-2024)
    • 6.4.3 Market Forecast (2025-2033)
  • 6.5 Others
    • 6.5.1 Historical and Current Market Trends (2019-2024)
    • 6.5.2 Market Forecast (2025-2033)

7 Japan In-App Advertising Market - Breakup by Platform

  • 7.1 Android
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2019-2024)
    • 7.1.3 Market Forecast (2025-2033)
  • 7.2 iOS
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2019-2024)
    • 7.2.3 Market Forecast (2025-2033)
  • 7.3 Others
    • 7.3.1 Historical and Current Market Trends (2019-2024)
    • 7.3.2 Market Forecast (2025-2033)

8 Japan In-App Advertising Market - Breakup by Application

  • 8.1 Messaging
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2019-2024)
    • 8.1.3 Market Forecast (2025-2033)
  • 8.2 Entertainment
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2019-2024)
    • 8.2.3 Market Forecast (2025-2033)
  • 8.3 Gaming
    • 8.3.1 Overview
    • 8.3.2 Historical and Current Market Trends (2019-2024)
    • 8.3.3 Market Forecast (2025-2033)
  • 8.4 Online Shopping
    • 8.4.1 Overview
    • 8.4.2 Historical and Current Market Trends (2019-2024)
    • 8.4.3 Market Forecast (2025-2033)
  • 8.5 Payment and Ticketing
    • 8.5.1 Overview
    • 8.5.2 Historical and Current Market Trends (2019-2024)
    • 8.5.3 Market Forecast (2025-2033)
  • 8.6 Others
    • 8.6.1 Historical and Current Market Trends (2019-2024)
    • 8.6.2 Market Forecast (2025-2033)

9 Japan In-App Advertising Market - Competitive Landscape

  • 9.1 Overview
  • 9.2 Market Structure
  • 9.3 Market Player Positioning
  • 9.4 Top Winning Strategies
  • 9.5 Competitive Dashboard
  • 9.6 Company Evaluation Quadrant

10 Profiles of Key Players

  • 10.1 Company A
    • 10.1.1 Business Overview
    • 10.1.2 Product Portfolio
    • 10.1.3 Business Strategies
    • 10.1.4 SWOT Analysis
    • 10.1.5 Major News and Events
  • 10.2 Company B
    • 10.2.1 Business Overview
    • 10.2.2 Product Portfolio
    • 10.2.3 Business Strategies
    • 10.2.4 SWOT Analysis
    • 10.2.5 Major News and Events
  • 10.3 Company C
    • 10.3.1 Business Overview
    • 10.3.2 Product Portfolio
    • 10.3.3 Business Strategies
    • 10.3.4 SWOT Analysis
    • 10.3.5 Major News and Events
  • 10.4 Company D
    • 10.4.1 Business Overview
    • 10.4.2 Product Portfolio
    • 10.4.3 Business Strategies
    • 10.4.4 SWOT Analysis
    • 10.4.5 Major News and Events
  • 10.5 Company E
    • 10.5.1 Business Overview
    • 10.5.2 Product Portfolio
    • 10.5.3 Business Strategies
    • 10.5.4 SWOT Analysis
    • 10.5.5 Major News and Events

11 Japan In-App Advertising Market - Industry Analysis

  • 11.1 Drivers, Restraints and Opportunities
    • 11.1.1 Overview
    • 11.1.2 Drivers
    • 11.1.3 Restraints
    • 11.1.4 Opportunities
  • 11.2 Porters Five Forces Analysis
    • 11.2.1 Overview
    • 11.2.2 Bargaining Power of Buyers
    • 11.2.3 Bargaining Power of Suppliers
    • 11.2.4 Degree of Competition
    • 11.2.5 Threat of New Entrants
    • 11.2.6 Threat of Substitutes
  • 11.3 Value Chain Analysis

12 Appendix