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市場調查報告書

商品編碼

1729491

日本主要家用電器市場報告（按產品（冰箱、冰櫃、洗碗機、洗衣機、炊具和烤箱等）、配銷通路（多品牌店、專賣店、線上等）和地區）2025 年至 2033 年

Japan Major Home Appliances Market Report by Product (Refrigerators, Freezers, Dishwashers, Washing Machines, Cookers and Ovens, and Others), Distribution Channel (Multi-brand Stores, Exclusive Stores, Online, and Others), and Region 2025-2033

出版日期: 2025年05月01日 | 出版商:

IMARC | 英文 120 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2024 年，日本主要家用電器市場規模達 288.53 億美元。展望未來， IMARC Group預計到 2033 年市場規模將達到 336.63 億美元，2025-2033 年期間的成長率 (CAGR) 為 1.7%。推動市場發展的因素包括技術創新、節能產品的日益普及、對智慧家居設備的高需求、老齡化人口的成長（這加劇了對方便用戶使用型設備的需求）以及鼓勵採用環保和永續解決方案的環境法規。

日本主要家電市場分析：

主要市場促進因素：日本主要家用電器市場的近期發展包括先進的技術創新和消費者對高品質、耐用產品的強烈偏好。該國強調能源效率和永續性，鼓勵採用減少電力消耗和環境影響的設備。此外，日本人口老化推動了對使用者友善、自動化和智慧家用電器的需求，以提高便利性和改善生活品質。政府的激勵措施和推廣環保產品的政策也支持了市場的成長，可支配收入的增加以及城市化和現代生活水準的提高趨勢也支持了市場的成長。
主要市場趨勢：日本主要家用電器市場的主要趨勢包括智慧技術和物聯網 (IoT) 功能的日益融合。消費者越來越喜歡可以透過智慧型手機和語音助理遠端控制的連網設備。能源效率仍然是一個重要趨勢，製造商專注於開發耗電更少且符合嚴格環境標準的電器。另一個趨勢是適合日本城市生活空間的緊湊型多功能家電的興起。此外，人們明顯轉向高階、美觀的家用電器，以配合現代室內設計，這進一步提升了日本對主要家用電器的需求。
競爭格局：日本主要家電市場的競爭格局包括松下公司、日立公司、三菱電機公司、東芝公司、夏普公司和索尼公司等知名公司。這些公司以其創新的產品、強大的品牌影響力和廣泛的分銷網路而聞名。他們不斷投資研發，引進尖端技術並保持競爭優勢。合作、合併和收購是這些參與者擴大市場佔有率和滿足消費者對先進高效家用電器不斷變化的需求的常見策略。
挑戰與機會：日本大家電市場近期面臨的機會包括領導品牌之間的激烈競爭以及原料價格波動等挑戰，這些都會影響生產成本和定價策略。此外，實施先進技術的高成本對一些製造商來說也構成了障礙。然而，這些挑戰也帶來了機會。公司可以透過投資綠色技術和永續實踐來滿足對環保節能電器日益成長的需求。隨著消費者尋求增強便利性和連接性的整合解決方案，智慧家庭生態系統的日益普及提供了巨大的成長潛力。此外，拓展新興市場並開發創新、具成本效益的產品可以幫助公司挖掘新的客戶群並推動未來的成長。

日本主要家電市場趨勢：

智慧家電的普及率不斷提高

智慧家電的採用是日本大家電市場的重要趨勢。消費者擴大將物聯網 (IoT) 技術融入他們的家庭中，以尋求便利性、能源效率和增強的功能。可透過智慧型手機遠端控制的智慧冰箱、洗衣機和空調越來越受歡迎。根據總務省預測，到2025年，日本智慧家庭設備的普及率將達到25.8%。民眾的技術嫻熟和節能意識的不斷增強推動了這一趨勢。為了因應這種情況，各公司紛紛推出具有語音控制、預測性維護和能源使用監控等先進功能的產品，進一步推動市場發展。

重視能源效率和環保電器

受政府嚴格監管和消費者環保意識增強的推動，日本對節能環保電器的需求日益成長。日本政府制定了減少溫室氣體排放的雄心勃勃的目標，並鼓勵採用節能家用電器。日本經濟產業省 (METI) 報告稱，節能家電的市場佔有率顯著增加，2022 年節能空調佔總銷售量的 64%。製造商正專注於開發達到或超過能源效率標準的家電，並融入變頻技術和環保冷媒等功能。這一趨勢符合環境目標，並有助於消費者減少電費，使節能電器成為首選。日本主要家用電器市場預測突顯了人們對節能產品的日益成長的偏好，反映了監管措施和消費者需求對市場動態的正面影響。

家電網上零售成長

在日本，家用電器的網路零售正呈現成長趨勢，這得益於電子商務平台提供的便利性和豐富的產品種類。冠狀病毒 (COVID-19) 疫情加速了向網路購物的轉變，消費者更喜歡舒適地在家中購買電器。根據經濟產業省 (METI) 的數據，2021 年家用電器電子商務市場成長了 15.1%。亞馬遜日本和樂天等主要線上零售商正在增強其產品供應，並提供詳細的產品描述、客戶評論和有競爭力的價格。智慧型手機和網路的日益普及進一步支持了這一趨勢，使得網路購物變得更加便捷。製造商還與電子商務平台合作以覆蓋更廣泛的受眾，提供獨家的線上交易和促銷活動來吸引客戶。

日本主要家電市場細分：

按產品分類：

冰箱
冷凍機
洗碗機
洗衣機
炊具和烤箱
其他

日本主要家電市場的佔有率主要受到冰箱、冰櫃、洗碗機、洗衣機、炊具和烤箱等產品類別以及其他家電的影響。由於食品保鮮和儲存效率的需要，冰箱和冷凍機幾乎是每個家庭的必需品。洗碗機因其便利性和節水的優點而越來越受歡迎，尤其是在生活快速的城市地區。洗衣機以其技術進步和能源效率而聞名，是日本家庭的必備電器。由於人們對家庭烹飪和烘焙的興趣日益濃厚，炊具和烤箱的需求也趨於穩定。此外，由於消費者更加重視健康和清潔，包括空氣清淨機和吸塵器在內的其他電器也促進了市場的成長。因此，持續創新、能源效率以及消費者對便利性的不斷提高的期望對日本主要家用電器市場的收入產生了積極影響。

依配銷通路分類：

多品牌商店
專賣店
線上
其他

根據日本主要家用電器市場的概況，包括多品牌店、專賣店、線上平台等分銷管道在推動市場發展方面發揮著至關重要的作用。多品牌店透過在同一屋簷下提供各種品牌和產品來吸引廣泛的客戶群，為消費者提供多樣化的選擇和有競爭力的價格。專賣店通常代表松下和日立等領先品牌，吸引尋求品牌特定功能和售後服務的忠實客戶。亞馬遜和樂天等線上平台日益普及，它們提供了便利、詳細的產品比較和誘人的折扣，大大促進了銷售。其他管道，包括百貨公司和專業電子產品商店，迎合小眾市場並提供個人化的客戶服務。這些分銷管道共同推動了日本主要家用電器市場的成長。

日本主要家電市場新聞：

2024年7月16日，日本電子產品製造商夏普的新任負責人宣布，該公司將更加重視大型家用電器，以扭轉公司的命運。 Okitsu 計劃擴大夏普在亞洲部分地區和其他地區的業務，因為這些地區的消費者可能會開始增加家用電器的支出，並在日本、美國和歐洲推廣具有附加價值的產品。
2024年4月21日，日產汽車公司和松下公司推出了一項服務，利用將各種設備在線連接的物聯網（IoT），將私家車的充電狀態和位置等資訊發送到家用電器。雙方旨在深化汽車與家電之間的聯繫，以增強兩家公司產品的便利性。

本報告回答的關鍵問題：

日本大家電市場目前表現如何？未來幾年又將如何表現？
新冠疫情對日本大家電市場有何影響？
日本主要家電市場依產品分類是怎樣的？
日本主要家電市場依配銷通路的分類是怎樣的？
日本大家電市場的價值鏈分為哪些階段？
日本大家電市場的主要促進因素和挑戰是什麼？
日本大家電市場的結構是怎麼樣的？主要參與者有哪些？
日本大家電市場的競爭程度如何？

本報告回答的關鍵問題：

日本大家電市場目前表現如何？未來幾年又將如何表現？
新冠疫情對日本大家電市場有何影響？
日本主要家電市場依產品分類是怎樣的？
日本主要家電市場依配銷通路的分類是怎樣的？
日本大家電市場的價值鏈分為哪些階段？
日本大家電市場的主要促進因素和挑戰是什麼？
日本大家電市場的結構是怎麼樣的？主要參與者有哪些？
日本大家電市場的競爭程度如何？

Japan major home appliances market size reached USD 28,853 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 33,663 Million by 2033, exhibiting a growth rate (CAGR) of 1.7% during 2025-2033. The market is driven by technological innovations, rising popularity of energy-efficient products, high demand for smart home devices, growing aging population that escalates the need for user-friendly appliances, and environmental regulations that encourage the adoption of eco-friendly and sustainable solutions.

Japan Major Home Appliances Market Analysis:

Major Market Drivers: Japan major home appliances market recent developments include advanced technological innovations and a strong consumer preference for high-quality, durable products. The country's emphasis on energy efficiency and sustainability encourages the adoption of appliances that reduce electricity consumption and environmental impact. Additionally, Japan's aging population drives demand for user-friendly, automated, and smart home appliances that enhance convenience and improve quality of life. Government incentives and policies promoting eco-friendly products also support market growth, as do rising disposable incomes and an increasing trend toward urbanization and modern living standards.
Key Market Trends: The major trend in Japan major home appliances market includes the increasing integration of smart technology and Internet of Things (IoT) capabilities. Consumers are showing a growing preference for connected appliances that can be controlled remotely via smartphones and voice-activated assistants. Energy efficiency remains a significant trend, with manufacturers focusing on developing appliances that consume less power and adhere to stringent environmental standards. Another trend is the rise of compact and multifunctional appliances tailored to Japan's urban living spaces. Additionally, there is a noticeable shift toward premium, aesthetically pleasing appliances that complement modern interior designs are further escalating Japan major home appliances demand.
Competitive Landscape: The competitive landscape of Japan's major home appliances market features prominent players such as Panasonic Corporation, Hitachi, Ltd., Mitsubishi Electric Corporation, Toshiba Corporation, Sharp Corporation, and Sony Corporation, among many others. These companies are renowned for their innovative product offerings, strong brand presence, and extensive distribution networks. They continuously invest in research and development to introduce cutting-edge technologies and maintain a competitive edge. Partnerships, mergers, and acquisitions are common strategies employed by these players to expand their market share and cater to the evolving consumer demands for advanced and efficient home appliances.
Challenges and Opportunities: The Japan major home appliances market recent opportunities face challenges such as intense competition among leading brands and fluctuating raw material prices, which can impact production costs and pricing strategies. Additionally, the high cost of implementing advanced technologies poses a barrier for some manufacturers. However, these challenges also present opportunities. Companies can capitalize on the growing demand for eco-friendly and energy-efficient appliances by investing in green technologies and sustainable practices. The increasing adoption of smart home ecosystems offers vast potential for growth, as consumers seek integrated solutions for enhanced convenience and connectivity. Furthermore, expanding into emerging markets and developing innovative, cost-effective products can help companies tap into new customer segments and drive future growth.

Japan Major Home Appliances Market Trends:

Increasing Adoption of Smart Home Appliances

The adoption of smart home appliances is a significant trend in Japan's major home appliances market. Consumers are increasingly integrating Internet of Things (IoT) technologies into their homes, seeking convenience, energy efficiency, and enhanced functionality. Smart refrigerators, washing machines, and air conditioners that can be controlled remotely via smartphones are becoming popular. According to the Ministry of Internal Affairs and Communications, the penetration rate of smart home devices in Japan is projected to reach 25.8% by 2025. The tech-savvy population and the rising awareness of energy conservation drive this trend. Companies are responding by launching products with advanced features such as voice control, predictive maintenance, and energy usage monitoring, further driving the market.

Emphasis on Energy Efficiency and Eco-friendly Appliances

Energy efficiency and eco-friendly appliances are increasingly in demand in Japan, driven by stringent government regulations and consumer awareness of environmental issues. The Japanese government has set ambitious targets for reducing greenhouse gas emissions, encouraging the adoption of energy-efficient home appliances. The Ministry of Economy, Trade, and Industry (METI) reports that energy-efficient appliances have seen a significant increase in market share, with energy-efficient air conditioners accounting for 64% of total sales in 2022. Manufacturers are focusing on developing appliances that meet or exceed energy efficiency standards, incorporating features such as inverter technology and eco-friendly refrigerants. This trend aligns with environmental goals and helps consumers reduce electricity bills, making energy-efficient appliances a preferred choice. The Japan major home appliances market forecast highlights this growing preference for energy-efficient products, reflecting the positive impact of regulatory measures and consumer demand on market dynamics.

Growth in Online Retailing of Home Appliances

Online retailing of home appliances is a growing trend in Japan, driven by the convenience and extensive product range offered by e-commerce platforms. The coronavirus (COVID-19) pandemic accelerated the shift toward online shopping, with consumers preferring to purchase appliances from the comfort of their homes. According to the Ministry of Economy, Trade, and Industry (METI), the e-commerce market for household appliances grew by 15.1% in 2021. Major online retailers such as Amazon Japan and Rakuten are enhancing their product offerings and providing detailed product descriptions, customer reviews, and competitive pricing. This trend is further supported by the increasing penetration of smartphones and the internet, making online shopping more accessible. Manufacturers are also partnering with e-commerce platforms to reach a broader audience, offering exclusive online deals and promotions to attract customers.

Japan Major Home Appliances Market Segmentation:

Breakup by Product:

Refrigerators
Freezers
Dishwashers
Washing Machines
Cookers and Ovens
Others

Japan major home appliances market share is significantly driven by product categories such as refrigerators, freezers, dishwashers, washing machines, cookers and ovens, and other appliances. Refrigerators and freezers are essential in nearly every household, driven by the need for food preservation and storage efficiency. Dishwashers are gaining popularity due to their convenience and water-saving benefits, especially in urban areas with busy lifestyles. Washing machines, known for their technological advancements and energy efficiency, are staple appliances in Japanese homes. Cookers and ovens see steady demand owing to the growing interest in home cooking and baking. Additionally, other appliances, including air purifiers and vacuum cleaners, contribute to the market growth as consumers prioritize health and cleanliness. Thus, continuous innovation, energy efficiency, and rising consumer expectations for convenience is positively impacting Japan major home appliances market revenue.

Breakup by Distribution Channel:

Multi-brand Stores
Exclusive Stores
Online
Others

As per the Japan major home appliances market overview, the distribution channels, including multi-brand stores, exclusive stores, online platforms, and others, play a crucial role in driving the market. Multi-brand stores attract a wide customer base by offering a variety of brands and products under one roof, providing consumers with diverse options and competitive pricing. Exclusive stores, often representing leading brands such as Panasonic and Hitachi, draw loyal customers seeking brand-specific features and after-sales services. The growing popularity of online platforms, such as Amazon and Rakuten, offers convenience, detailed product comparisons, and attractive discounts, significantly boosting sales. Other channels, including department stores and specialty electronics shops, cater to niche markets and provide personalized customer service. Together, these distribution channels are positively driving Japan major home appliances market growth.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have been provided.
The competitive landscape of the market is dominated by Japan major home appliances companies such as Panasonic Corporation, Hitachi, Ltd., Mitsubishi Electric Corporation, Toshiba Corporation, Sharp Corporation, and Sony Corporation. These firms are known for their advanced technological innovations, strong brand loyalty, and extensive distribution networks. For instance, on April 9, 2024, Japanese electronics giant Sharp is planning a $3-4 Billion investment in setting up a Gen 10 display fab for TVs in India. Moreover, several companies continually invest in research and development to introduce cutting-edge, energy-efficient, and smart home appliances, while leveraging strategic partnerships and mergers to strengthen their market positions and meet evolving consumer demands.

Japan Major Home Appliances Market News:

On July 16, 2024, The new head of Japanese electronics maker Sharp announces that the firm is going to put a bigger focus on major home appliances in a bid to reverse its fortunes. Okitsu plans to expand Sharp's operations in parts of Asia and elsewhere where consumers will potentially start to spend more on household appliances, and to promote products with extra value in Japan, the US and Europe.
On April 21, 2024, Nissan Motor Co. and Panasonic Corp. launched a service in which information, such as the charging status and location of private cars, is sent to home appliances, using the internet of things (IoT), which connects various devices online. The companies aim to deepen the linkage between cars and home appliances to enhance the convenience for both companies' products.

Key Questions Answered in This Report:

How has the Japan major home appliances market performed so far, and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan major home appliances market?
What is the breakup of the Japan major home appliances market on the basis of product?
What is the breakup of the Japan major home appliances market on the basis of distribution channel?
What are the various stages in the value chain of the Japan major home appliances market?
What are the key driving factors and challenges in the Japan major home appliances market?
What is the structure of the Japan major home appliances market, and who are the key players?
What is the degree of competition in the Japan major home appliances market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Major Home Appliances Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Major Home Appliances Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Major Home Appliances Market - Breakup by Product

6.1 Refrigerators
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Freezers
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Dishwashers
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Washing Machines
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)
6.5 Cookers and Ovens
- 6.5.1 Overview
- 6.5.2 Historical and Current Market Trends (2019-2024)
- 6.5.3 Market Forecast (2025-2033)
6.6 Others
- 6.6.1 Historical and Current Market Trends (2019-2024)
- 6.6.2 Market Forecast (2025-2033)

7 Japan Major Home Appliances Market - Breakup by Distribution Channel

7.1 Multi-brand Stores
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Exclusive Stores
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Online
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)
7.4 Others
- 7.4.1 Historical and Current Market Trends (2019-2024)
- 7.4.2 Market Forecast (2025-2033)

8 Japan Major Home Appliances Market - Competitive Landscape

8.1 Overview
8.2 Market Structure
8.3 Market Player Positioning
8.4 Top Winning Strategies
8.5 Competitive Dashboard
8.6 Company Evaluation Quadrant

9 Profiles of Key Players

9.1 Company A
- 9.1.1 Business Overview
- 9.1.2 Product Portfolio
- 9.1.3 Business Strategies
- 9.1.4 SWOT Analysis
- 9.1.5 Major News and Events
9.2 Company B
- 9.2.1 Business Overview
- 9.2.2 Product Portfolio
- 9.2.3 Business Strategies
- 9.2.4 SWOT Analysis
- 9.2.5 Major News and Events
9.3 Company C
- 9.3.1 Business Overview
- 9.3.2 Product Portfolio
- 9.3.3 Business Strategies
- 9.3.4 SWOT Analysis
- 9.3.5 Major News and Events
9.4 Company D
- 9.4.1 Business Overview
- 9.4.2 Product Portfolio
- 9.4.3 Business Strategies
- 9.4.4 SWOT Analysis
- 9.4.5 Major News and Events
9.5 Company E
- 9.5.1 Business Overview
- 9.5.2 Product Portfolio
- 9.5.3 Business Strategies
- 9.5.4 SWOT Analysis
- 9.5.5 Major News and Events

10 Japan Major Home Appliances Market - Industry Analysis

10.1 Drivers, Restraints and Opportunities
- 10.1.1 Overview
- 10.1.2 Drivers
- 10.1.3 Restraints
- 10.1.4 Opportunities
10.2 Porters Five Forces Analysis
- 10.2.1 Overview
- 10.2.2 Bargaining Power of Buyers
- 10.2.3 Bargaining Power of Suppliers
- 10.2.4 Degree of Competition
- 10.2.5 Threat of New Entrants
- 10.2.6 Threat of Substitutes
10.3 Value Chain Analysis