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市場調查報告書
商品編碼
1722625
2025 年至 2033 年壓縮服裝和塑身衣市場報告(按產品類型、性別、配銷通路、應用和地區)Compression Wear and Shapewear Market Report by Product Type, Gender, Distribution Channel, Application, and Region 2025-2033 |
2024 年,全球壓縮服飾和塑身衣市場規模達 172 億美元。展望未來, IMARC Group預計到 2033 年市場規模將達到 274 億美元,2025-2033 年期間的成長率 (CAGR) 為 5.3%。該市場正在經歷顯著成長,主要原因是人們的健康意識不斷增強以及對健身服裝的需求。布料技術的創新和人們對身體美學的日益成長的認知正在推動市場成長,運動員、健身愛好者和尋求在日常穿著中增強舒適度和支撐性的消費者對該產品的需求顯著增加。
日益關注永續性
隨著消費者環保意識的增強和對環保做法的重視,壓縮服裝和塑身衣市場對永續性的重視程度也日益增加。這一趨勢促使品牌探索和使用永續材料,例如再生布料和可生物分解纖維,以盡量減少對環境的影響。此外,公司正在採用符合道德的生產流程,以減少浪費並節省資源。年輕、有社會責任感的消費者對永續產品的需求尤其強烈,他們願意為環保產品支付溢價。透過專注於永續性,品牌不僅為環境保護做出貢獻,還能增強其市場吸引力和客戶忠誠度。例如,2024 年 5 月,總部位於洛杉磯的品牌 Proclaim 宣布計劃推出植物塑身衣,在基礎服飾市場尚屬首創。中部塑身連身衣將採用生物基材料製成,例如 Fulgar 的 Evo 和玉米基 Creora。該品牌旨在透過減少石化產品的使用來創造永續且舒適的服裝。它進一步強調道德生產,與家族工廠合作,並擴大其供應鏈,包括來自秘魯的有機比馬棉襪。
尺寸包容性與性別中立
壓縮服裝和塑身衣市場洞察突顯了性別中立設計日益成長的趨勢,旨在滿足多樣化且日益認真的消費者群體的需求。各品牌正在擴大其產品線,提供更廣泛的尺寸和款式,確保產品滿足所有消費者的需求,無論其尺寸、形狀或性別認同如何。這種包容性吸引了更廣泛的受眾,並符合消費者對時尚代表性和可及性日益成長的需求。透過創造中性設計和包容性尺碼,公司不僅可以促進身體積極性,還可以開拓更大的市場,提高客戶忠誠度和滿意度。例如,2023 年 4 月,Lizzo 的 Yitty 推出了性別肯定塑身衣系列 Your Skin by Yitty。該系列提供從 XS 到 6X 的各種尺碼,適合所有體型。該品牌旨在服務所有性別認同,包括跨性別、非二元性別、性別流動者和性別不符合的群體。 Yitty 進軍塑身衣市場符合市場對包容性尺寸和舒適性產品日益成長的需求,預計到 2030 年全球塑身衣市場規模將達到 69.5 億美元。
織物技術的進步
布料技術的進步是壓縮服裝和塑身衣市場成長的重要因素之一,引入了可增強舒適度、吸濕排汗和透氣性的創新材料。這些技術改進吸引了許多追求塑身衣和運動服卓越性能和舒適度的消費者,推動了市場擴張。這些創新包括開發高性能布料,如 LYCRA(R) 和其他彈性纖維混紡布料,以提供卓越的彈性、貼合度和形狀保持。此外,新型紡織品具有吸濕排汗功能,可讓使用者在體育活動中保持乾爽舒適,而透氣布料可確保更好的空氣流通和溫度調節。例如,2024 年 6 月,總部位於洛杉磯的貼身內衣和運動服品牌 Honeylove 將 LYCRA(R) 品牌技術融入其塑身衣和內衣產品中。該公司進一步創立了 Honeylove,以提供舒適且有支撐力的優質塑身衣。品牌最暢銷的 CrossOver 內褲現在採用 LYCRA(R) ADAPTIV 纖維,為所有體型提供塑形、壓縮和舒適感。根據壓縮服裝和塑身衣市場預測,先進布料技術和創新材料的融合預計將繼續推動市場成長,越來越多的品牌採用這些增強技術來滿足消費者對高性能、舒適和多功能產品的需求。
塑身衣佔據大部分市場佔有率
塑身衣因其廣泛的吸引力和多功能性而佔據了壓縮服裝和塑身衣市場的最大佔有率。越來越多的消費者尋求塑身衣,因為它能夠勾勒和改善體形,並在各種類型的衣服下提供流線的外觀。塑身衣的流行進一步得益於布料技術的進步,布料技術的進步提高了塑身衣的舒適性、透氣性和靈活性,使其適合日常穿著。此外,隨著人們對身體的積極性和包容性的提高,出現了適合不同體型和尺寸的多種塑身衣選擇,從而擴大了其市場範圍並保持了其主導地位。這些因素極大地推動了壓縮服裝和塑身衣的需求,因為越來越多的消費者尋求兼具功能性、舒適性和包容性的產品來增強他們的日常穿著體驗。
男性佔該行業最大佔有率
由於人們越來越關注健身、運動表現和整體健康,男性佔據了壓縮服裝和塑身衣行業的最大佔有率。男性消費者擴大在運動和身體活動中使用壓縮服裝,因為它們具有支撐肌肉、改善血液循環和加快恢復時間等優點。此外,追求健美外表和良好體態的男性對塑身衣的需求也不斷成長。男士塑身衣和壓縮衣系列的擴展,採用提供舒適性和透氣性的先進布料,進一步鞏固了其在市場中的地位,滿足了不同年齡段和生活方式的不同需求和偏好。
專業零售店是領先的市場區隔
專業零售店佔據著壓縮服裝和塑身衣市場的領先地位,這主要歸功於其專注的產品供應和知識淵博的員工。這些商店專門為尋找壓縮服裝和塑身衣的消費者提供服務,透過各種品牌和款式提供個人化的購物體驗。能夠在店內試用產品、獲得專家建議和探索各種選擇可以提高客戶滿意度和忠誠度。此外,專業零售商通常會出售一般零售店所沒有的獨家產品和高品質品牌,將自己定位為尋求優質壓縮服裝和塑身衣解決方案的客戶的首選目的地。
性能和恢復在市場上佔據明顯主導地位
由於人們越來越意識到壓縮服裝對運動表現和運動後恢復的益處,性能和恢復部分在壓縮服裝和塑身衣市場中佔據明顯的主導地位。運動員和健身愛好者開始使用壓縮服裝來改善肌肉支撐、增強血液循環並減少劇烈體力活動期間的肌肉疲勞。這些服裝也因其能夠加速肌肉恢復和減少運動後的酸痛而廣受歡迎。布料技術的進步提供了更好的透氣性和吸濕排汗性能,使這些產品長時間穿著更舒適。對性能和恢復的關注推動了消費者偏好和市場成長。根據壓縮服裝和塑身衣市場概況,受持續創新和消費者對健康和健身日益成長的關注推動,這些高性能服裝的需求預計將繼續上升。例如,2024 年 2 月,CYSM Shapers 推出了採用先進生物療法技術的熱壓縮全身塑身器。塑身衣不僅能塑造身體,還具有抗菌和抗菌特性,可促進健康。它專為在衣服下隱蔽佩戴而設計,並包括用於術後恢復的特殊系列。這款塑身衣採用尼龍 6.6 製成,因其靈活性和舒適性而被選中,展現了 CYSM 對塑身衣行業品質和創新的奉獻精神。
北美引領市場,佔據最大的壓縮服裝和塑身衣市場佔有率
該報告還對所有主要區域市場進行了全面的分析,包括北美(美國和加拿大);歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等);亞太地區(中國、日本、印度、韓國、澳洲、印尼等);拉丁美洲(巴西、墨西哥等);以及中東和非洲。根據報告,北美是壓縮服飾和塑身衣最大的區域市場。
北美引領壓縮服飾和塑身衣市場,由於消費者對健身和健康益處的認知度高,佔據了最大的佔有率。該地區主要市場參與者的強大影響力,加上完善的零售基礎設施,支持了廣泛的產品供應和可及性。此外,運動休閒趨勢的日益成長以及消費者對健康和身體形象的高度關注也促進了需求的成長。電子商務平台的普及進一步促進了市場的成長,為人們提供了購買各種產品的便利途徑。例如,2023 年 7 月,Skims 宣布已獲得 2.7 億美元的融資,品牌估值達 40 億美元。該塑身衣品牌以其包容性和身體積極性而聞名,計劃開設旗艦店,推出男裝系列,並正在考慮 IPO。預計到 2023 年塑身衣銷售額將達到 7.5 億美元,投資者看到了這個不斷成長的市場的潛力。
(請注意,這只是關鍵參與者的部分列表,完整列表在報告中提供。)
The global compression wear and shapewear market size reached USD 17.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 27.4 Billion by 2033, exhibiting a growth rate (CAGR) of 5.3% during 2025-2033. The market is experiencing significant growth mainly driven by the rising health consciousness and demand for fitness apparel. Innovations in fabric technology and growing awareness of body esthetics are driving the market growth with a significant product uptake among athletes, fitness enthusiasts and consumers seeking enhanced comfort and support in daily wear.
Rising Focus on Sustainability
The emphasis on sustainability in the compression wear and shapewear market is growing as consumers become more environmentally conscious and prioritize eco-friendly practices. This trend is driving brands to explore and use sustainable materials, such as recycled fabrics and biodegradable fibers, to minimize their environmental footprint. Additionally, companies are adopting ethical manufacturing processes that reduce waste and conserve resources. The demand for sustainable products is particularly strong among younger, socially responsible consumers who are willing to pay a premium for environmentally friendly options. By focusing on sustainability, brands not only contribute to environmental protection but also enhance their market appeal and customer loyalty. For instance, in May 2024, Proclaim, a Los Angeles-based brand, announced its plans to launch plant-based shapewear, a first in the foundational garments market. The mid-thigh shaping bodysuit will be made from bio-based materials like Evo by Fulgar and Corn-based Creora. The brand aims to create sustainable and comfortable garments by reducing the use of petrochemicals. It further emphasizes ethical production, partnering with family-owned factories and extending its supply chain to include organic Pima cotton socks from Peru.
Size Inclusivity and Gender Neutrality
Compression wear and shapewear market insights highlight a growing trend toward gender-neutral designs, aiming to meet the needs of a diverse and increasingly conscientious consumer base. Brands are expanding their product lines to offer a wider range of sizes and styles, ensuring that products cater to all consumers, regardless of size, shape, or gender identity. This inclusivity appeals to a broader audience and aligns with the growing consumer demand for representation and accessibility in fashion. By creating gender-neutral designs and inclusive sizing, companies not only promote body positivity but also tap into a larger market, enhancing customer loyalty and satisfaction. For instance, in April 2023, Lizzo's Yitty launched a gender-affirming shapewear collection, Your Skin by Yitty. The line offers inclusive sizes from XS to 6X and caters to all body types. The brand aims to serve all gender identities, including trans, non-binary, gender-fluid, and gender non-conforming communities. Yitty's expansion into the shapewear market aligns with the increasing demand for inclusive sizing and comfort-driven products, reflecting a projected $6.95 billion global market by 2030.
Advancements in Fabric Technology
Advancements in fabric technology are one of the significant compression wear and shapewear market growth factors, introducing innovative materials that enhance comfort, moisture-wicking, and breathability. These technological improvements attract a wide range of consumers who seek superior performance and comfort in their shapewear and activewear, driving market expansion. These innovations include the development of high-performance fabrics such as LYCRA(R) and other elastane blends that provide superior stretch, fit, and shape retention. Additionally, new textiles incorporate moisture-wicking properties to keep users dry and comfortable during physical activities, while breathable fabrics ensure better airflow and temperature regulation. For instance, in June 2024, Honeylove, a Los Angeles-based intimate apparel and activewear brand, has integrated LYCRA(R) brand technologies into their shapewear and underwear products. The company further created Honeylove to offer superior shapewear that is comfortable and supportive. The brand's best-selling CrossOver Briefs now feature LYCRA(R) ADAPTIV fiber, providing shaping, compression, and comfort for all body types. According to compression wear and shapewear market forecast, the integration of advanced fabric technologies and innovative materials is expected to continue driving market growth, with an increasing number of brands adopting these enhancements to meet the consumer demand for high-performance, comfortable, and versatile products.
Shapewear accounts for the majority of the market share
Shapewear holds the largest share of the compression wear and shapewear market due to its widespread appeal and versatility. Consumers increasingly seek shapewear for its ability to contour and enhance body shape, providing a streamlined appearance under various types of clothing. The popularity of shapewear is further boosted by advancements in fabric technology, which offer improved comfort, breathability, and flexibility, making it suitable for everyday wear. Additionally, the rise in body positivity and inclusivity has led to the development of diverse shapewear options catering to different body types and sizes, thereby expanding its market reach and maintaining its dominant position. These factors are significantly driving the compression wear and shapewear demand, as more consumers seek products that combine function, comfort, and inclusivity to enhance their daily wear experience.
Male holds the largest share of the industry
Men hold the largest share of the compression wear and shapewear industry, driven by a growing focus on fitness, athletic performance, and overall health. Male consumers increasingly use compression garments for sports and physical activities due to their benefits in muscle support, improved circulation, and quicker recovery times. Additionally, there is a rising demand for shapewear among men seeking a toned appearance and enhanced posture. The expansion of men's shapewear and compression wear lines, featuring advanced fabrics that provide comfort and breathability, has further solidified their presence in the market, catering to diverse needs and preferences across different age groups and lifestyles.
Specialty Retail Stores represents the leading market segment
Specialty retail stores represent the leading segment in the compression wear and shapewear market, primarily due to their focused product offerings and knowledgeable staff. These stores cater specifically to consumers looking for compression garments and shapewear, providing a personalized shopping experience with a wide range of brands and styles. The ability to try on products, receive expert advice, and explore various options in-store enhances customer satisfaction and loyalty. Additionally, specialty retailers often carry exclusive products and high-quality brands that are not available in general retail outlets, positioning themselves as the preferred destination for customers seeking premium compression wear and shapewear solutions.
Performance and Recovery exhibits a clear dominance in the market
The performance and recovery segment exhibits clear dominance in the compression wear and shapewear market due to the increasing awareness of the benefits of compression garments for athletic performance and post-exercise recovery. Athletes and fitness enthusiasts are turning to compression wear to improve muscle support, enhance blood circulation, and reduce muscle fatigue during intense physical activities. These garments are also popular for their ability to expedite muscle recovery and minimize soreness after workouts. Advancements in fabric technology, offering better breathability and moisture-wicking properties, make these products more comfortable for extended wear. This focus on performance and recovery drives consumer preference and market growth. According to compression wear and shapewear market overview, the demand for these high-performance garments is expected to continue rising, fueled by ongoing innovations and increasing consumer commitment to health and fitness. For instance, in February 2024, CYSM Shapers launched a Thermal Compression Full Body Shaper featuring advanced BIO Therapy Technology. The shapewear not only sculpts the body but also promotes wellness with its anti-microbial and antibacterial properties. It is designed for discreet wear under clothing and includes a special collection for post-surgery recovery. The shaper is crafted from Nylon 6.6, chosen for its flexibility and comfort, showcasing CYSM's dedication to quality and innovation in the shapewear industry.
North America leads the market, accounting for the largest compression wear and shapewear market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for compression wear and shapewear.
North America leads the compression wear and shapewear market, accounting for the largest share due to high consumer awareness of fitness and wellness benefits. The region's strong presence of key market players, combined with a well-established retail infrastructure, supports extensive product availability and accessibility. Additionally, the growing trend of athleisure and a heightened focus on health and body image among consumers contribute to increased demand. The prevalence of e-commerce platforms further boosts market growth, offering convenient access to a wide range of products. For instance, in July 2023, Skims, announced that it has secured a $270m funding package, valuing the brand at $4bn. The shapewear brand, known for its inclusivity and body positivity, plans to open flagship stores, launch a menswear collection, and is considering an IPO. With shapewear sales projected to reach $750m in 2023, investors see potential in the growing market.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)