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市場調查報告書
商品編碼
1675730
糖果和烘焙包裝市場報告,按類型(紙包裝、玻璃包裝、塑膠包裝等)、應用(糖果、烘焙)和地區,2025 年至 2033 年Confectionery and Bakery Packaging Market Report by Type (Paper Packaging, Glass Packaging, Plastic Packaging, and Others), Application (Confectionery, Bakery), and Region 2025-2033 |
2024IMARC Group全球糖果和烘焙包裝市場規模達到 1,200 億美元。簡便食品需求的不斷成長、環境永續性問題的日益突出、包裝技術的進步、網上食品零售的成長、嚴格的食品安全法規的實施、高階產品日益普及以及可支配收入的不斷成長都是刺激市場成長的一些因素。
市場成長與規模:全球糖果和烘焙包裝市場正在經歷顯著成長,這歸因於全球烘焙和糖果產品消費量的不斷成長。市場擴張的動力來自於消費者口味的多樣化以及各種包裝類型的出現,包括軟包裝、硬包裝等。
主要市場促進因素:市場受到關鍵促進因素的影響,例如消費者健康意識的增強、對自製產品的興趣日益濃厚以及社交媒體對消費者選擇的影響。與此相符的是,有組織的零售業的成長、對產品可追溯性和供應鏈透明度的日益關注、消費者對多包裝和價值包裝的偏好轉變、對具有安全特性和吸引人的設計的兒童友好型包裝的需求激增以及食品的全球化正在推動市場成長。
技術進步:在技術進步領域,糖果和烘焙包裝市場正在見證重大創新。採用快速響應(QR)碼和近場通訊(NFC)技術的智慧包裝越來越普遍,可以增強消費者參與度和產品資訊。包裝生產線的自動化正在提高效率並降低勞動成本。使用3D(3D)列印技術來創建客製化包裝設計的做法正在日益增多。可生物分解和可堆肥材料的發展正在解決環境問題。輕質和堅固材料的創新降低了運輸成本和碳足跡。
產業應用:糖果和烘焙包裝市場涵蓋零售、冷凍烘焙和簡便食品等各個領域。在零售業中,麵包、蛋糕和巧克力等商品的包裝著重於增強貨架吸引力並保持新鮮度。冷凍烘焙領域需要耐低溫並能維持產品品質的包裝。簡便食品需要攜帶式、易於使用的包裝,以便隨時食用。餐飲和酒店業需要堅固的散裝包裝,以實現高效的儲存和運輸。高品質、裝飾性的包裝是禮品和贈品領域的特色。健康領域的健康包裝強調營養資訊和份量控制。工業包裝確保生產原料的安全運輸。
主要市場趨勢:糖果和烘焙包裝市場的新興趨勢包括包裝的個人化和客製化以滿足個人喜好、越來越重視簡約和清潔標籤包裝,以及復古和懷舊包裝設計的趨勢。此外,具有擴增實境 (AR) 功能的互動式包裝的開發、基於訂閱和直接面對消費者的銷售模式的興起、奢侈糖果和烘焙產品體驗式和高階包裝的趨勢,以及包裝設計中大膽色彩和創新圖形的使用都在支持市場的成長。
地理趨勢:從地理趨勢來看,糖果和烘焙包裝市場由北美、歐洲和亞太等地區主導。北美和歐洲由於烘焙和糖果產品的高消費率,加上先進的包裝技術和較高的消費者購買力,長期佔據主導地位。然而,受中國和印度等經濟成長的推動,亞太地區正成為一個重要的市場。這些地區可支配收入的增加、城市化和飲食的西化促進了市場的成長。亞太市場受益於龐大的人口基數、零售業的成長以及不斷變化的消費者偏好,使其成為糖果和烘焙包裝市場的潛在領導者。
競爭格局:糖果和烘焙包裝市場的競爭格局特徵是參與者眾多,從大型跨國公司到小型區域性公司。這個市場的特徵是競爭激烈,各企業不斷追求創新、成本效益和產品差異化。主要參與者投資研發(R&D)來推出新的和先進的封裝解決方案。隨著公司尋求擴大其市場影響力和產品組合,策略合作夥伴關係、合併和收購變得非常常見。
挑戰與機會:糖果和烘焙包裝市場面臨多重挑戰,包括需要平衡成本與品質和功能。環境問題和對永續包裝解決方案的推動既為創新帶來了挑戰,也帶來了機會。跨不同地區的監管合規性可能很複雜且具有挑戰性。然而,這些挑戰也帶來了機會。由於消費者生活方式的改變,新興市場具有巨大的成長潛力。對創新和便利包裝解決方案的需求為創造力和技術進步提供了機會。此外,個人化和高檔包裝的日益成長的趨勢為市場帶來了差異化和增值的機會。
消費者對簡便食品的需求不斷增加
消費者對簡便食品的需求激增極大地推動了全球糖果和烘焙包裝市場的發展。在當今快節奏的世界裡,人們越來越喜歡即食(RTE)和易於準備的食品,包括烘焙產品和糖果產品。這種趨勢不僅限於城市地區,在郊區和農村地區也很明顯。消費者尋求易於食用、便於攜帶且準備時間最短的產品,這些因素對於他們忙碌的生活方式至關重要。因此,包裝公司正在不斷創新,創造出不僅能保持產品新鮮度和品質而且還能提供便利的解決方案。此外,對於能夠延長保存期限同時保持產品口感和質地的包裝的需求也日益增加。
日益關注環境永續性
環境永續性是全球糖果和烘焙包裝市場的關鍵驅動力。消費者對包裝廢棄物(尤其是塑膠)對環境的影響的認知和關注度日益提高。這種意識推動了對可生物分解、可回收或由可再生資源製成的環保包裝解決方案的需求。製造商正在探索替代材料,如紙張、生物塑膠和植物材料,這些材料的碳足跡較低,對生態系統的危害也較小。此外,我們還專注於減少包裝的總量並增加消費後回收材料的使用。世界各國政府和監管機構也正在實施更嚴格的包裝廢棄物監管,進一步迫使企業採取永續的做法。
封裝技術的進步
包裝技術的進步是推動糖果和烘焙包裝市場成長的主要因素。該領域的創新主要集中在延長產品保存期限、維持品質和改善用戶體驗。主動和智慧包裝技術處於這些創新的前沿。這些技術對於烘焙和糖果產品至關重要,因為這些產品通常容易因潮濕和微生物生長等因素而變質。改良的包裝技術確保這些產品在更長時間內保持新鮮且安全食用,從而減少食物浪費。
網路食品零售蓬勃發展
網路食品零售的成長對糖果和烘焙包裝市場產生了重大影響。隨著電子商務和線上購物的興起,對於能夠承受運輸和處理嚴格要求並保持食品品質和完整性的包裝的需求日益增加。在線零售的包裝必須足夠堅固,以保護產品免受運輸過程中的物理損壞以及溫度和濕度等環境因素的影響。這種必要性導致了創新包裝解決方案的開發,這些解決方案既堅固又輕便,最大限度地降低了運輸成本,同時確保了產品安全。此外,網路零售的興起帶來了對具有視覺吸引力和以品牌為中心的包裝的需求,因為它在開箱體驗中起著至關重要的作用,而開箱體驗是網上購物中客戶滿意度的一個重要方面。
The global confectionery and bakery packaging market size reached USD 120.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 182.6 Billion by 2033, exhibiting a growth rate (CAGR) of 4.54% during 2025-2033. The increasing demand for convenience foods, a surge in environmental sustainability concerns, advancements in packaging technologies, growth in online food retailing, the implementation of stringent food safety regulations, rising popularity of premium products, and growing disposable incomes are some of the factors stimulating the market growth.
Market Growth and Size: The global confectionery and bakery packaging market is experiencing significant growth, attributed to the rising consumption of bakery and confectionery products across the globe. The market's expansion is fueled by diverse consumer tastes and the availability of a wide range of packaging types, including flexible packaging, rigid packaging, and others.
Major Market Drivers: The market is influenced by key drivers, such as increasing health consciousness among consumers, the rising interest toward homemade products, and the influence of social media on consumer choices. In line with this, the growth of the organized retail sector, escalating focus on product traceability and supply chain transparency, shifting consumer preference for multi-pack and value packs, the surging demand for child-friendly packaging with safety features and appealing designs, and the globalization of food products are propelling the market growth.
Technological Advancements: In the realm of technological advancements, the confectionery and bakery packaging market are witnessing significant innovations. Smart packaging incorporating quick response (QR) codes and near field communication (NFC) technology for enhanced consumer engagement and product information are becoming more prevalent. Automation in packaging lines is increasing efficiency and reducing labor costs. The use of three-dimensional (3D) printing technology for creating custom packaging designs is on the rise. Developments in biodegradable and compostable materials are addressing environmental concerns. Innovations in lightweight and strong materials reduce transportation costs and carbon footprint.
Industry Applications: The confectionery and bakery packaging market is integral across various segments, such as retail, frozen bakery, and convenience foods. In retail, packaging for items like bread, cakes, and chocolates focuses on enhancing shelf appeal and preserving freshness. The frozen bakery segment requires packaging that withstands low temperatures and maintains product quality. Convenience foods demand portable, easy-to-use packaging for on-the-go consumption. The catering and hospitality industry needs robust, bulk packaging for efficient storage and transport. High-quality, decorative packaging distinguishes the gift and premium sector. Health-focused packaging in the wellness sector emphasizes nutritional information and portion control. Industrial packaging ensures the safe transport of production ingredients.
Key Market Trends: The emerging trends in the confectionery and bakery packaging market include personalization and customization in packaging to cater to individual preferences, growing emphasis on minimalist and clean-label packaging, and the trend of vintage and retro packaging designs. Moreover, the development of interactive packaging with augmented reality (AR) features, the rise of subscription-based and direct-to-consumer sales models, the trend towards experiential and premium packaging for luxury confectionery and bakery products, and the use of bold colors and innovative graphics in packaging design are supporting the market growth.
Geographical Trends: In terms of geographical trends, the confectionery and bakery packaging market is led by regions such as North America, Europe, and the Asia-Pacific. North America and Europe have long been dominant due to high consumption rates of bakery and confectionery products, coupled with advanced packaging technologies and high consumer spending power. However, the Asia-Pacific region is emerging as a significant market, driven by growing economies like China and India. The increase in disposable incomes, urbanization, and the westernization of diets in these regions contribute to market growth. The Asia-Pacific market benefits from a large population base, increased retail sector growth, and evolving consumer preferences, making it a potential leader in the confectionery and bakery packaging market.
Competitive Landscape: The competitive landscape of the confectionery and bakery packaging market is marked by the presence of numerous players, ranging from large multinational corporations to small regional companies. This market is characterized by intense competition, with companies constantly striving for innovation, cost-effectiveness, and product differentiation. Major players invest in research and development (R&D) to introduce new and advanced packaging solutions. Strategic partnerships, mergers, and acquisitions are common as companies seek to expand their market presence and product portfolios.
Challenges and Opportunities: The confectionery and bakery packaging market faces several challenges, including the need to balance cost with quality and functionality. Environmental concerns and the push for sustainable packaging solutions present both a challenge and an opportunity for innovation. Regulatory compliance across different regions can be complex and challenging. However, these challenges also open doors for opportunities. There is significant potential for growth in emerging markets due to changing consumer lifestyles. The demand for innovative and convenient packaging solutions offers opportunities for creativity and technological advancements. Additionally, the increasing trend toward personalized and premium packaging presents opportunities for differentiation and value addition in the market.
Increasing consumer demand for convenience foods
The surge in consumer demand for convenience foods significantly drives the global confectionery and bakery packaging market. In today's fast-paced world, there is an increasing preference for ready-to-eat (RTE) and easy-to-prepare food items, including bakery and confectionery products. This trend is not just confined to urban areas but is also evident in suburban and rural settings. Consumers seek products that offer ease of consumption, portability, and minimal preparation time, factors that are vital in their busy lifestyles. Consequently, packaging companies are innovating to create solutions that not only maintain product freshness and quality but also provide convenience. Furthermore, packaging that enables extended shelf life, while maintaining the taste and texture of the products, is increasingly in demand.
Escalating focus on environmental sustainability
Environmental sustainability is a critical driver in the global confectionery and bakery packaging market. There is a growing awareness and concern among consumers about the environmental impact of packaging waste, particularly plastic. This awareness is driving demand for eco-friendly packaging solutions that are biodegradable, recyclable, or made from renewable resources. Manufacturers are responding by exploring alternative materials like paper, bioplastics, and plant-based materials that have a lower carbon footprint and are less harmful to the ecosystem. Additionally, there is a focus on reducing the overall amount of packaging used and increasing the use of post-consumer recycled materials. Governments and regulatory bodies worldwide are also implementing stricter regulations on packaging waste, further compelling companies to adopt sustainable practices.
Advancements in packaging technologies
Advancements in packaging technologies are a major factor propelling the growth of the confectionery and bakery packaging market. Innovations in this field are focused on enhancing product shelf life, maintaining quality, and improving user experience. Active and intelligent packaging technologies are at the forefront of these innovations. These technologies are crucial for bakery and confectionery products, which are often susceptible to spoilage due to factors like moisture and microbial growth. Improved packaging technologies ensure that these products remain fresh and safe for consumption over a longer period, thereby reducing food waste.
Surging online food retailing
The growth of online food retailing is significantly influencing the confectionery and bakery packaging market. With the rise of e-commerce and online shopping, there is an increasing demand for packaging that can withstand the rigors of shipping and handling while preserving the quality and integrity of food products. Packaging for online retail must be robust enough to protect products from physical damage during transportation and from environmental factors such as temperature and humidity. This necessity has led to the development of innovative packaging solutions that are both sturdy and lightweight, minimizing shipping costs while ensuring product safety. Additionally, the rise of online retail has brought about a need for packaging that is visually appealing and brand-centric, as it plays a crucial role in the unboxing experience, an important aspect of customer satisfaction in online shopping.
Paper packaging accounts for the majority of the market share
The paper packaging segment is driven by the increasing emphasis on sustainability and eco-friendliness. The segment benefits from a rising consumer preference for biodegradable and recyclable materials, in response to growing environmental concerns and stringent regulations against plastic waste. Innovations in paper packaging, such as improved barrier properties and durability, are making it more competitive with traditional materials. Additionally, the aesthetic appeal and ease of customization of paper packaging make it a preferred choice in sectors like food and beverages, personal care, and healthcare.
The glass packaging segment is driven by the increasing demand for premium and high-quality packaging solutions, particularly in the food, beverage, and cosmetics industries. Glass is favored for its non-reactive nature, preserving product integrity and extending shelf life, which is crucial in sectors like pharmaceuticals and gourmet food. Its recyclability and perception as a sustainable material align with consumer and regulatory trends toward environmental responsibility.
The plastic packaging segment is driven by the increasing need for cost-effective, versatile, and durable packaging solutions. Plastic's popularity stems from its flexibility, lightweight nature, and ability to be molded into various shapes and sizes, catering to a wide range of products. Advances in plastic packaging technology, such as improved barrier properties and the development of bioplastics, are enhancing its functionality and environmental profile. The convenience offered by plastic packaging in terms of portability and preservation of product quality, particularly in food and beverage, personal care, and pharmaceutical sectors, continues to fuel its demand.
The other packaging materials segment is driven by the increasing demand for innovative and specialized packaging solutions. The segment includes materials like metal, wood, and textiles, which cater to niche markets that require specific packaging characteristics.
Confectionery accounts for the majority of the market share
The confectionery segment is driven by the increasing demand for innovative and diverse flavors, catering to evolving consumer palates. As consumers become more adventurous with their taste preferences, manufacturers are experimenting with unique flavor combinations, leading to a broader variety of confectionery products. This diversification necessitates specialized packaging to maintain flavor integrity, appeal to aesthetic sensibilities, and differentiate products on retail shelves. Additionally, the health-conscious trend is prompting a surge in demand for sugar-free and low-calorie options, influencing packaging to highlight health benefits and ingredient transparency.
The bakery segment is driven by the increasing preference for convenience and health-conscious eating among consumers. The rising popularity of ready-to-eat and easy-to-prepare bakery items, such as pre-sliced bread and frozen pastries, requires packaging solutions that offer extended shelf life, maintain product freshness, and are convenient to use. Additionally, the growing trend towards gluten-free and organic bakery products is influencing packaging design to clearly communicate these attributes. The emphasis on sustainability is also crucial, as consumers increasingly seek eco-friendly packaging options. This trend is pushing manufacturers to innovate with biodegradable and recyclable materials, further shaping the bakery packaging segment.
North America leads the market, accounting for the largest confectionery and bakery packaging market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The North America confectionery and bakery packaging segment is driven by the increasing demand for convenience and premium packaging solutions. The region, with its high consumer spending power, shows a strong preference for innovative and convenient packaging, such as resealable and easy-to-open options, that cater to on-the-go lifestyles. Additionally, there is a growing interest in artisanal and gourmet products, which require premium and aesthetically appealing packaging. Environmental concerns also play a significant role, as there is a rising demand for sustainable and eco-friendly packaging options in this region.
The Asia Pacific confectionery and bakery packaging segment is driven by the increasing urbanization and rising disposable incomes, leading to greater consumption of packaged confectionery and bakery products. The region is experiencing a surge in demand for functional packaging that ensures product safety and extends shelf life, particularly important due to the diverse climatic conditions across the region.
The Europe confectionery and bakery packaging segment is driven by the increasing awareness of environmental sustainability and stringent regulatory standards for packaging materials. Consumers in this region are highly conscious of the ecological impact of packaging, leading to a preference for recyclable and biodegradable materials. Additionally, the well-established bakery culture in Europe necessitates packaging that maintains the freshness and quality of a wide range of bakery products, from artisan bread to pastries, aligning with the region's culinary traditions.
The Latin America confectionery and bakery packaging segment is driven by the increasing modernization of retail infrastructure and the growing influence of Western eating habits. The packaging market in this area is adapting to accommodate the need for cost-effective yet quality packaging solutions that cater to the diverse and growing consumer base, particularly in emerging economies like Brazil and Argentina.
The Middle East and Africa confectionery and bakery packaging segment is driven by the increasing economic growth and urbanization, particularly in countries like UAE and South Africa. The packaging market here is focusing on innovative solutions that cater to the unique climatic conditions, ensuring product longevity and freshness, while also considering cultural preferences and the significant role of food items as gifts in social and religious festivities.
Key players in the confectionery and bakery packaging market are actively engaging in a variety of strategic initiatives to strengthen their market positions. A significant focus is on research and development to introduce innovative packaging solutions that are not only aesthetically appealing but also functional and sustainable. These companies are investing in advanced technologies to develop eco-friendly packaging materials, addressing the growing consumer demand for environmental sustainability. Many are expanding their global presence through strategic mergers and acquisitions, partnerships with local companies, and setting up new manufacturing facilities, especially in emerging markets. They are also enhancing their product portfolios to cater to the diverse needs of different segments, from luxury and artisanal products to mass-market items. Furthermore, to gain a competitive edge, these market players are increasingly focusing on customization and personalization in packaging, aligning with consumer trends towards unique and differentiated products.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.