首頁 > 市場調查報告書 > 消費品

旅遊

市場調查報告書

商品編碼

1746920

日本探險旅遊市場報告（按類型、活動、年齡層、銷售管道和地區）2025-2033

Japan Adventure Tourism Market Report by Type, Activity, Age Group, Sales Channel, and Region 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 117 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2024年，日本探險旅遊市場規模達275億美元。展望未來， IMARC Group預計到2033年，市場規模將達到886億美元，2025-2033年期間的複合年成長率（CAGR）為13.21%。國內旅遊業的蓬勃發展、科技進步以及國際旅行的增多，共同推動了探險旅遊市場的發展。科技創新提升了探險旅遊的可及性，而國際遊客的興趣也日益高漲，共同推動了探險旅遊產業的成長。

日本探險旅遊市場分析：

主要市場促進因素：日本豐富的文化遺產、多元化的消費群體以及先進的基礎設施，吸引了許多尋求獨特體驗的探險旅行者，推動著日本市場的發展。此外，政府的旅遊措施以及戶外活動和健康旅遊的日益普及也促進了市場的擴張。
主要市場趨勢：就日本探險旅遊市場而言，健行、騎行和生態旅遊等戶外活動的日益普及，以及永續旅遊和體驗式旅遊的興起，正在影響著市場的成長。此外，人們對非同尋常的體驗日益成長的需求，也促使旅遊公司提供客製化的探險計畫。
競爭格局：日本探險旅遊業的主要公司包括 Bamba Travel、Exodus Travels Limited、Intrepid Travel、INTRO Travel、Saiyu Travel Co., Ltd.、The Dragon Trip、World Expeditions Travel Group 等。
挑戰與機會：挑戰包括環境複雜因素、偏遠地區基礎設施匱乏以及來自周邊地區的競爭。此外，根據日本探險旅遊的預測，機會在於服務利基市場、利用科技提供更沉浸式的體驗，以及與當地社區合作促進永續發展。

日本探險旅遊市場趨勢：

國內旅遊業蓬勃發展

日本探險旅遊市場的成長是由日本公民對在本國進行探險和獨特體驗的渴望所驅動。根據日本旅遊局發布的一項調查，估計有 2.73 億人在日本國內旅行。這相當於 2023 年同等數字的 97.2% 和 2019 年總額的 93.6%。預計每位旅客平均將花費 43,200 日元，相當於 2023 年支出金額的 100.0% 和 2019 年總支出金額的 113.4%。這些數據表明，預計全年高價將保持穩定。國內旅行總消費金額為 11,7900 億日元，佔 2023 年總消費金額的 97.1%。此外，將體驗置於監管財產之上的社會運動激勵個人參與各種大膽而刺激的活動，例如在沖繩衝浪或在日本阿爾卑斯山徒步旅行。因此，國內對探險旅遊的興趣促進了當地經濟，拓寬了日本的旅遊產品，使其成為國家長期旅遊計畫中可行的產業。

技術進步

根據日本探險旅遊市場洞察，探險旅遊業在科技的助力下經歷了大幅成長。此外，由於智慧型手機應用、虛擬實境體驗和線上預訂平台等技術的進步，遊客如今尋找和參與探險活動的方式更加便捷。例如，根據IMARC Group的報告，預計日本線上住宿市場規模在 2024 年至 2032 年期間的年複合成長率(CAGR) 將達到 7.56%。這一成長可能歸因於科技的進步，讓遊客更輕鬆地規劃、安排和個性化他們的探險體驗。此外，隨著交通技術的發展，例如電動自行車和環保汽車的出現，探險旅行的需求也在成長，這些技術使遊客能夠以永續的方式前往偏遠和環境脆弱的地區。

增加國際旅行活動

國際旅行活動的增加極大地促進了日本探險旅遊市場的成長。隨著全球旅行限制的放寬和國際流動性恢復到疫情前的水平，渴望探險和文化體驗的外國遊客數量正在日本復甦。例如，根據《日本時報》報道，2023 年日本遊客人數達 2,500 萬人次，創下 2019 年以來的最高水準。這一成長歸因於日圓貶值，日圓貶值吸引了疫情後的遊客，並顯著提振了日本經濟。根據日本國家旅遊局的資料，2022 年造訪日本的遊客人數為 380 萬人次，較去年同期大幅增加。此外，12 月國際旅客數量連續第七個月超過 200 萬人次，創歷史新高。因此，各種旅遊推廣投資也有助於提高國內外對日本探險旅遊機會的認知，進而推動市場成長。

日本探險旅遊市場區隔：

按類型分列：

艱難冒險
軟冒險

極限探險活動深受尋求刺激和追求刺激的人們的喜愛，因為它們通常需要極大的體力投入、高風險和專業技能。這些活動包括跳傘、高空彈跳等極限運動，以及攀岩、激流泛舟等戶外活動。此外，極限探險旅行者追求的是能夠激發腎上腺素和成就感的體驗，他們被在艱難險阻的環境中挑戰極限所帶來的挑戰和刺激所吸引，從而改變了日本探險旅遊市場的前景。

軟探險體驗吸引了許多遊客，因為它們提供了一種更輕鬆、更平易近人的探險旅遊方式。例如，健行、動物探險、獨木舟和文化沉浸等軟性探險活動強調探索、欣賞自然世界和跨文化交流。此外，軟探險遊客在致力於與自然世界和當地社區建立有意義的聯繫的同時，往往高度重視沉浸式體驗、環境永續性和個人發展機會。他們也希望在日本豐富多彩的風景中體驗難忘而有意義的探險，這增加了日本探險旅遊的需求。

依活動分類：

陸上活動
水上活動
空中活動

陸上活動吸引了形形色色的冒險愛好者和環保愛好者。這些活動都以日本多樣的自然環境為背景，從騎山地自行車穿越原始森林，到徒步攀登富士山的崎嶇山坡。探險者可以享受攀岩、露營和動物探險等活動，這些活動既適合經驗豐富的探險者，也適合尋求在美景中體驗刺激的初學者，同時也能沉浸在日本的文化遺產中。

水上活動吸引著冒險家們前來探索和潛入日本迷人海岸線的奇幻世界。此外，衝浪愛好者蜂擁至湘南和千葉等著名海灘，尋找理想的海浪；皮划艇愛好者則在沖繩和宮古島原始海岸上探索僻靜的海灣和海蝕洞。此外，浮潛和水肺潛水還能讓您深入了解日本豐富多彩的水下生態系統，這裡擁有豐富的海洋生物和純淨無瑕的珊瑚礁，是享受寧靜假期和水上體驗的理想之地。

日本的空中探險旅遊業為遊客提供了一個絕佳的視角，讓他們可以飽覽日本令人驚嘆的自然美景。乘坐熱氣球飛越奈良古城和京都嵐山竹林等著名景點，可以從空中俯瞰日本豐富的自然和文化底蘊。此外，滑翔傘和高空跳傘探險活動在雄偉的山脈和廣闊的鄉村背景下，帶來令人腎上腺素飆升的刺激體驗，吸引著那些渴望飛向新高度、從不同角度體驗日本風光的冒險愛好者。無論是探索陸地、潛入海洋或翱翔天空，日本的探險旅遊市場為各種類型的探險者提供了豐富多彩的體驗。

按年齡層分類：

30歲以下
30-41歲
42-49歲
50歲以上

對於30多歲的年輕人來說，日本提供各種刺激刺激的活動，例如從歷史悠久的龍神橋蹦極，或在沖繩與鯨鯊共潛。他們追求新奇刺激，常常被那些能留下獨特Instagram瞬間的另類冒險所吸引。同時，30-41歲的年輕人則追求融合冒險與文化體驗的體驗，他們選擇在中山道健行，並入住傳統的日式旅館。這些旅客重視能夠更深層了解日本豐富文化遺產的體驗，同時滿足他們對冒險的渴望。

42-49歲年齡層的遊客喜歡輕鬆愜意的探險活動，例如騎車穿越鄉村，或探索隱密的鄉間溫泉。他們追求刺激與寧靜之間的平衡，通常優先考慮能夠放鬆身心、恢復活力的體驗。此外，50歲及以上的遊客則更青睞節奏悠閒的探險活動，例如在國家公園進行導遊的自然漫步，或遊覽日本的熱門美食勝地。他們注重舒適、安全和豐富的文化體驗，更傾向於能夠悠閒地品味日本之美，並與志同道合的旅客一起創造難忘回憶的體驗。

按銷售管道細分：

旅行社
直接的

探險家們尋求透過旅行社規劃行程的便利性和專業性。他們依靠旅行社的知識和人脈來獲得獨家體驗，確保旅程順暢。這些旅客著重於便利的安排和個人化的協助，重視由專業人士處理後勤和預訂的便利性。

除此之外，直銷型旅行者群由喜歡親自動手規劃探險活動的探險者組成。這些人注重自主性和靈活性，享受根據自身喜好客製行程的自由。他們尋求與旅行社和服務提供者直接互動，利用線上平台和直接預訂來獲取更廣泛的選擇，並可能透過繞過中介費用來節省成本。

本報告回答的關鍵問題：

日本探險旅遊市場迄今表現如何？未來幾年又將如何表現？
COVID-19 對日本探險旅遊市場有何影響？
日本探險旅遊市場依類型分為哪些類型？
日本探險旅遊市場依活動狀況如何分類？
日本探險旅遊市場依年齡層的分佈是怎樣的？
日本探險旅遊市場根據銷售管道的分佈是怎樣的？
日本探險旅遊市場的價值鏈分為哪些階段？
日本探險旅遊市場的主要促進因素和挑戰是什麼？
日本探險旅遊市場的結構是怎麼樣的？主要參與者是誰？
日本探險旅遊市場的競爭程度如何？

本報告回答的關鍵問題：

日本探險旅遊市場迄今表現如何？未來幾年又將如何表現？
COVID-19 對日本探險旅遊市場有何影響？
日本探險旅遊市場依類型分為哪些類型？
日本探險旅遊市場依活動狀況如何分類？
日本探險旅遊市場依年齡層的分佈是怎樣的？
日本探險旅遊市場根據銷售管道的分佈是怎樣的？
日本探險旅遊市場的價值鏈分為哪些階段？
日本探險旅遊市場的主要促進因素和挑戰是什麼？
日本探險旅遊市場的結構是怎麼樣的？主要參與者是誰？
日本探險旅遊市場的競爭程度如何？

The Japan adventure tourism market size reached USD 27.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 88.6 Billion by 2033, exhibiting a growth rate (CAGR) of 13.21% during 2025-2033. The market is fueled by rising domestic tourism, technological advancements, and increased international travel. Technological innovations are enhancing accessibility, while international interest is surging, contributing to growth in the adventure tourism sector.

Japan Adventure Tourism Market Analysis:

Major Market Drivers: The market is driven by the rich cultural legacy of Japan, varied consumer base, and sophisticated infrastructure that draws adventure travelers looking for one-of-a-kind experiences. In addition, government tourism initiatives and the rising popularity of outdoor activities and wellness travel also contribute to the expansion of market.
Key Market Trends: As per the Japan adventure tourism market scope, the growing popularity of outdoor activities such as hiking, cycling, and ecotourism and the trend toward sustainable and experience travel is influencing the market growth. Additionally, the growing desire for experiences off the beaten path is pushing tour companies to provide customized adventure programs.
Competitive Landscape: Some of the major Japan adventure tourism industry include Bamba Travel, Exodus Travels Limited, Intrepid Travel, INTRO Travel, Saiyu Travel Co., Ltd., The Dragon Trip, World Expeditions Travel Group, among many others.
Challenges and Opportunities: Challenges include complications associated with the environment, limited infrastructure in isolated regions, and competition from nearby locations. Moreover, as per the Japan adventure tourism forecast opportunities are found in serving niche markets, utilizing technology to provide more immersive experiences, and working with local communities to promote sustainable development.

Japan Adventure Tourism Market Trends:

Rising Domestic Tourism

The Japan adventure tourism market growth is driven by the desire of Japanese citizens for adventure and distinctive experiences within their nation. According to a survey released by the Japan Tourist Bureau, 273 million people are estimated to travel domestically in Japan. This amounts to 97.2% of the equivalent 2023 figure and 93.6% of the 2019 total. An estimated ¥43,200 will be spent on average per traveler, which is 100.0% of the amount spent in 2023 and 113.4% of the total sum spent in 2019. These figures indicate that high prices are anticipated to be steady throughout the year. At ¥11,790 billion, the total amount consumed on domestic travel accounts for 97.1% of the total amount spent in 2023. Also, social movements that prioritize experiences above regulatory possessions inspire individuals to assist in a variety of daring and exciting activities, such as surfing in Okinawa or trekking in the Japanese Alps. As a result, domestic interest in adventure tourism contributes to local economies and broadens Japan's tourist offers, making it a viable industry in the nation's long-term tourism plan.

Technological Advancements

As per the Japan adventure tourism market insights, the adventure tourism sector has experienced substantial growth with the aid of technology. Additionally, tourists seeking to locate and partake in adventure activities now have an easier way due to technology advancements like smartphone applications, virtual reality experiences, and online booking platforms. For instance, according to a report by IMARC Group Japan online accommodation market size is anticipated to demonstrate a compound annual growth rate (CAGR) of 7.56% from 2024 to 2032. This increase may be ascribed to the easy accessibility due to the technology offering travelers to plan, schedule, and personalize their adventure experiences. Along with this, the need for adventure travel has also increased owing to the developments in transportation technology, such as electric bicycles and environmentally friendly cars, which allow travelers to visit isolated and environmentally delicate locations sustainably.

Increasing International Travel Activities

The increasing international travel activities significantly contribute to the growth of Japan's adventure tourism market. As global travel restrictions ease and international mobility returns to pre-pandemic levels, Japan is experiencing a resurgence in foreign visitors eager for adventure and cultural immersion. For instance, in 2023, as per the JAPAN TIMES, Japan recorded 25 million visitors, its highest number of visitors since 2019. This rise was ascribed to the weakening of the yen, which attracted post-pandemic tourists and significantly boosted the economy of the nation. As per the data from the Japan National Tourism Organization, there was a sharp increase in the number of visitors arriving from 3.8 million in 2022. In addition, December had the highest number of international visitors surpassing 2 million visits for the seventh consecutive month. Thus, various investment in tourism promotion also contributes to the rising awareness of Japan's adventure tourism opportunities domestically and internationally, driving market growth.

Japan Adventure Tourism Market Segmentation:

Breakup by Type:

Hard Adventure
Soft Adventure

Hard adventure activities are popular among thrill-seekers and adrenaline aficionados, as they usually require a great degree of physical effort, danger, and expertise. These include extreme sports like skydiving and bungee jumping, and outdoor pursuits like climbing and white-water rafting. Moreover, hard adventure travelers seek experiences that provide a strong surge of adrenaline and a sense of success, and they are drawn to the challenge and excitement of pushing their limitations in difficult and demanding surroundings, thus changing Japan adventure tourism market outlook.

Soft adventure experiences are appealing to numerous individuals, as they provide a more laid-back and approachable approach to adventure tourism. For instance, hiking, animal safaris, kayaking, and cultural immersions are some soft adventure activities that emphasize discovery, appreciation of the natural world, and cross-cultural exchanges. Additionally, while aiming to forge meaningful connections with the natural world and local communities, soft adventure tourists often place a high value on immersive experiences, environmental sustainability, and chances for personal development. They also aim to have memorable and rewarding adventures in the varied scenery of Japan, increasing Japan adventure tourism demand.

Breakup by Activity:

Land-based Activity
Water-based Activity
Air-based Activity

Land-based activities draw in diverse thrill-seekers and environment enthusiasts. This includes activities that are firmly based in the diverse natural settings of Japan, from riding mountain bikes through old forests to trekking the rough slopes of Mount Fuji. Adventurers may enjoy activities like rock climbing, camping, and animal safaris, which cater to experienced adventurers and beginners looking for an adrenaline rush among beautiful scenery, while also immersing themselves in the nation's cultural legacy.

Water-based activities entice adventurers to explore and dive into a world of aquatic wonders with Japan's stunning coastline. Additionally, surfers swarm to famous beaches like Shonan and Chiba in search of the ideal wave while kayakers seek secluded coves and sea caves along the untamed shores of Okinawa and Miyakojima. Moreover, snorkeling and scuba diving offer insights into Japan's colorful underwater ecosystems, brimming with diverse marine life and immaculate coral reefs, which make this area perfect for tranquil getaways and aquatic experiences.

Japan's air-based adventure tourism sector provides an exceptional viewpoint of the stunning natural beauty of the nation. A hot air balloon flight over famous sites like the old city of Nara and Kyoto's Arashiyama Bamboo Grove offers an aerial perspective of Japan's natural and cultural riches. Meanwhile, paragliding and skydiving adventures offer adrenaline-pumping thrills against the backdrop of majestic mountains and sprawling countryside, attracting thrill-seekers looking to soar to new heights and experience Japan's landscapes from a different angle. Whether exploring the land, diving into the sea, or soaring through the sky, Japan's adventure tourism market offers a myriad of experiences for adventurers of all types.

Breakup by Age Group:

Below 30 Years
30-41 Years
42-49 Years
50 Years and Above

30-year-olds, Japan offers adrenaline-pumping activities like bungee jumping off the historic Ryujin Bridge or diving with whale sharks in Okinawa. They seek novelty and thrills, often gravitating toward unconventional adventures that offer unique Instagram-worthy moments. Meanwhile, individuals between the 30-41 age bracket seek a blend of adventure and cultural immersion, opting for experiences like hiking the Nakasendo Trail while indulging in traditional ryokan stays. These travelers value experiences that provide a deeper connection to Japan's rich heritage while satisfying their thirst for adventure.

As for the 42-49 age group, they prefer slightly more relaxed adventures such as cycling tours through rural landscapes or exploring hidden hot springs in the countryside. They seek a balance between excitement and serenity, often prioritizing experiences that promote relaxation and rejuvenation. Furthermore, the 50 and above segment favors leisurely-paced adventures like guided nature walks in national parks or culinary tours through Japan's gastronomic hotspots. They value comfort, safety, and cultural enrichment, preferring experiences that allow them to savor Japan's beauty at a leisurely pace while creating lasting memories with like-minded travelers.

Breakup by Sales Channel:

Travel Agent
Direct

Adventurers seek convenience and expertise in crafting their itineraries through travel agents. They rely on the knowledge and connections of agents to access exclusive experiences and ensure a smooth journey. These travelers prioritize hassle-free arrangements and personalized assistance, valuing the convenience of having professionals handle logistics and bookings.

Besides this, the direct segment comprises adventurers who prefer a hands-on approach to planning their adventures. These individuals prioritize autonomy and flexibility, relishing the freedom to customize their trips according to their preferences. They seek direct interaction with tour operators and service providers, leveraging online platforms and direct bookings to access a wide range of options and potentially save costs by bypassing intermediary fees.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have been provided. Some of the major market players in the Japan adventure tourism industry include Bamba Travel, Exodus Travels Limited, Intrepid Travel, INTRO Travel, Saiyu Travel Co., Ltd., The Dragon Trip, and World Expeditions Travel Group.
At present, key players in the market are implementing strategies to expand Japan adventure tourism market share. They are investing in local infrastructure and partnering with international travel agencies to broaden market reach. They focus on promoting regional attractions through digital marketing strategies and creating tailored adventure packages that cater to diverse preferences. Additionally, collaborations with government tourism initiatives help amplify their visibility and accessibility to a global audience. For instance, in September 2023, Intrepid Travel, renowned for its commitment to responsible tourism, announced that it will unveil its 2024 trip collection, featuring an impressive array of over 100 fresh itineraries. These new journeys reflect a deliberate pivot toward uncomplicated yet profound travel experiences, reimagining popular destinations with a stronger emphasis on local immersion and transformative encounters.

Key Questions Answered in This Report:

How has the Japan adventure tourism market performed so far, and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan adventure tourism market?
What is the breakup of the Japan adventure tourism market on the basis of type?
What is the breakup of the Japan adventure tourism market on the basis of activity?
What is the breakup of the Japan adventure tourism market on the basis of age group?
What is the breakup of the Japan adventure tourism market on the basis of sales channels?
What are the various stages in the value chain of the Japan adventure tourism market?
What are the key driving factors and challenges in the Japan adventure tourism market?
What is the structure of the Japan adventure tourism market, and who are the key players?
What is the degree of competition in the Japan adventure tourism market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Adventure Tourism Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Adventure Tourism Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Adventure Tourism Market - Breakup by Type

6.1 Hard Adventure
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Soft Adventure
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)

7 Japan Adventure Tourism Market - Breakup by Activity

7.1 Land-based Activity
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Water-based Activity
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Air-based Activity
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)

8 Japan Adventure Tourism Market - Breakup by Age Group

8.1 Below 30 Years
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 30-41 Years
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
8.3 42-49 Years
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)
8.4 50 Years and Above
- 8.4.1 Overview
- 8.4.2 Historical and Current Market Trends (2019-2024)
- 8.4.3 Market Forecast (2025-2033)

9 Japan Adventure Tourism Market - Breakup by Sales Channel

9.1 Travel Agent
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
9.2 Direct
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)

10 Japan Adventure Tourism Market - Competitive Landscape

10.1 Overview
10.2 Market Structure
10.3 Market Player Positioning
10.4 Top Winning Strategies
10.5 Competitive Dashboard
10.6 Company Evaluation Quadrant

11 Profiles of Key Players

11.1 Bamba Travel
- 11.1.1 Business Overview
- 11.1.2 Services Offered
- 11.1.3 Business Sbntrategies
- 11.1.4 SWOT Analysis
- 11.1.5 Major News and Events
11.2 Exodus Travels Limited
- 11.2.1 Business Overview
- 11.2.2 Services Offered
- 11.2.3 Business Strategies
- 11.2.4 SWOT Analysis
- 11.2.5 Major News and Events
11.3 Intrepid Travel
- 11.3.1 Business Overview
- 11.3.2 Services Offered
- 11.3.3 Business Strategies
- 11.3.4 SWOT Analysis
- 11.3.5 Major News and Events
11.4 INTRO Travel
- 11.4.1 Business Overview
- 11.4.2 Services Offered
- 11.4.3 Business Strategies
- 11.4.4 SWOT Analysis
- 11.4.5 Major News and Events
11.5 Saiyu Travel Co., Ltd.
- 11.5.1 Business Overview
- 11.5.2 Services Offered
- 11.5.3 Business Strategies
- 11.5.4 SWOT Analysis
- 11.5.5 Major News and Events
11.6 The Dragon Trip
- 11.6.1 Business Overview
- 11.6.2 Services Offered
- 11.6.3 Business Strategies
- 11.6.4 SWOT Analysis
- 11.6.5 Major News and Events
11.7 World Expeditions Travel Group
- 11.7.1 Business Overview
- 11.7.2 Services Offered
- 11.7.3 Business Strategies
- 11.7.4 SWOT Analysis
- 11.7.5 Major News and Events

12 Japan Adventure Tourism Market - Industry Analysis

12.1 Drivers, Restraints, and Opportunities
- 12.1.1 Overview
- 12.1.2 Drivers
- 12.1.3 Restraints
- 12.1.4 Opportunities
12.2 Porters Five Forces Analysis
- 12.2.1 Overview
- 12.2.2 Bargaining Power of Buyers
- 12.2.3 Bargaining Power of Suppliers
- 12.2.4 Degree of Competition
- 12.2.5 Threat of New Entrants
- 12.2.6 Threat of Substitutes
12.3 Value Chain Analysis