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市場調查報告書
商品編碼
1561572
2024-2032 年按產品類型、材料、配銷通路、最終用戶和地區分類的睡衣市場報告Sleepwear Market Report by Product Type, Material, Distribution Channel, End User, and Region 2024-2032 |
2023年全球睡衣IMARC Group規模達130億美元。電子商務平台的擴張、全球新興的時尚趨勢、對健康和保健的日益關注、可支配收入水平的提高、季節性和節日銷售的引入以及持續的技術創新是推動市場的一些主要因素。
睡衣是指專門設計供睡眠時穿著的服裝。其中包括睡衣、睡衣、長袍、短褲、背心和家居服等。它由不同的材料製成,如棉、聚酯纖維、絲綢和法蘭絨。睡衣廣泛應用於家庭、醫院、宿舍、過夜派對、露營、飯店、航空旅行、長途火車旅行和水療療養。它是一款耐用、舒適且經濟高效的產品,提供活動自由、溫度調節和吸濕排汗性能。此外,睡衣有助於改善睡眠品質、減少皮膚刺激和振奮情緒。
可支配收入水準的不斷提高,使消費者能夠選擇更高品質和專業的睡衣選擇,正在推動市場成長。此外,季節性和節日銷售的引入,如黑色星期五和假期季節,創造了採購高峰期,從而顯著增加了收入,這是另一個促進成長的因素。除此之外,不斷改進睡衣品質、提供熱舒適性和防火性等功能的持續技術創新正在促進市場成長。此外,與名人和其他受歡迎品牌的合作不斷增加,增加了吸引新消費者的獨特賣點,對市場成長產生了積極影響。除此之外,針對不同生命階段(例如懷孕、老年或加大號選擇)的專門變體的開發正在促進市場成長。此外,對由永續或回收材料製成的環保睡衣的需求不斷成長,也支撐了市場的成長。
電子商務平台不斷擴張
電子商務平台的激增是睡衣市場成長的重要動力。與實體店相比,線上平台為消費者提供了更廣泛的睡衣選擇。此外,電子商務模式因其便利性、全天候供應和送貨上門而降低了新品牌的進入門檻。此外,消費者在購買前可以輕鬆比較價格、閱讀評論並查看各種選擇,從而增加他們的購買信心和嘗試新產品的意願。此外,線上平台允許根據消費者行為和偏好進行有針對性的廣告,從而產生高效的行銷活動。除此之外,他們經常採用複雜的演算法來推薦適合個人消費者需求的產品,從而推動額外的銷售。
全球新興的時尚趨勢
人們對睡衣作為時尚宣言的看法不斷變化,極大地促進了市場的成長。社群媒體平台正在發揮作用,將睡衣作為一種生活方式的選擇,而不僅僅是功能性的。此外,影響者和時尚偶像穿著時尚、季節性或主題睡衣,對消費者的購買行為產生連鎖影響。除此之外,品牌擴大發布限量版系列,通常與設計師和名人合作,以滿足對時尚睡衣不斷成長的需求。此外,高級時尚睡衣的推出也支持了市場的成長,這種睡衣通常採用精緻的圖案、複雜的細節以及絲綢和緞子等奢華材料。
人們越來越關注健康和保健
社會對健康的日益關注對睡衣市場的成長產生了積極影響。人們越來越意識到優質睡眠對整體健康的重要性,從而促進了對旨在促進安寧睡眠的睡衣的需求。此外,紡織技術的進步使得能夠生產具有吸濕排汗性能、熱調節和抗菌功能的織物,從而有助於改善睡眠體驗,從而推動了市場的成長。此外,新興的健康趨勢也導致了消費者對睡衣所用材料的更多教育和認知,從而促進了市場的成長。此外,睡眠呼吸中止症、皮膚敏感或孕婦需求等特定健康狀況的普遍存在,正在推動對專門為滿足醫療需求而設計的睡衣的需求。
The global sleepwear market size reached US$ 13.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 23.3 Billion by 2032, exhibiting a growth rate (CAGR) of 6.5% during 2024-2032. The expansion of e-commerce platforms, emerging fashion trends across the globe, increasing focus on health and wellness, rising disposable income levels, introduction of seasonal and festival sales, and ongoing technological innovations are some of the major factors propelling the market.
Sleepwear refers to clothing specifically designed to be worn during sleep. It includes pajamas, nightgowns, robes, shorts, tank tops, and loungewear, among others. It is fabricated using different materials, such as cotton, polyester, silk, and flannel. Sleepwear is widely used in homes, hospitals, dormitories, sleepover parties, camping, hotels, air travel, long-distance train travel, and spa retreats. It is a durable, comfortable, and cost-effective product that provides freedom of movement, thermoregulation, and moisture-wicking properties. In addition, sleepwear aids in improving sleep quality, reducing skin irritation, and uplifting mood.
The rising disposable income levels, enabling consumers to opt for higher-quality and specialized sleepwear options, are driving the market growth. Furthermore, the introduction of seasonal and festival sales, such as Black Friday and holiday seasons, creating peak purchasing periods that significantly boost revenue, is acting as another growth-inducing factor. Besides this, the ongoing technological innovations that are continually refining sleepwear quality, offering features like thermal comfort and fire resistance, are contributing to the market growth. Additionally, the increasing collaborations with celebrities and other popular brands, adding a unique selling point that entices new consumers, is positively influencing the market growth. Apart from this, the development of specialized variants that address various life stages, like maternity, aging, or plus-sized options, is catalyzing the market growth. Moreover, the rising demand for eco-friendly sleepwear, which is made from sustainable or recycled materials, is supporting the market growth.
The growing expansion of e-commerce platforms
The surge in e-commerce platforms is a significant driver for sleepwear market growth. As compared to brick-and-mortar stores, online platforms offer a substantially wider variety of sleepwear options to consumers at their fingertips. Furthermore, the e-commerce model has lowered barriers to entry for new brands, owing to its convenience, round-the-clock availability, and home delivery. Moreover, consumers can easily compare prices, read reviews, and view a wide array of options before making a purchase, thus increasing their buying confidence and willingness to try new products. Additionally, online platforms allow for targeted advertising based on consumer behavior and preferences, resulting in highly effective marketing campaigns. Along with this, they often employ sophisticated algorithms to suggest products tailored to individual consumer needs, thus driving additional sales.
The emerging fashion trends across the globe
The evolving perception of sleepwear as a fashion statement is significantly contributing to the market growth. Social media platforms are becoming instrumental in showcasing sleepwear as a lifestyle choice, going beyond mere functionality. Furthermore, influencers and fashion icons are sporting trendy, seasonal, or themed sleepwear, resulting in a cascading impact on consumer buying behavior. Apart from this, brands are increasingly releasing limited-edition collections, often in collaboration with designers and celebrities, to cater to the growing demand for fashionable sleepwear. Additionally, the introduction of high-fashion sleepwear, which often incorporates elaborate patterns, intricate detailing, and luxurious materials such as silk and satin, is supporting the market growth.
The increasing focus on health and wellness
The increasing societal focus on health and wellness is positively impacting the sleepwear market growth. Individuals are becoming well aware of the importance of quality sleep in overall well-being, thus facilitating the demand for sleepwear designed to promote restful sleep. Furthermore, advances in textile technology, which have enabled the production of fabrics with moisture-wicking properties, thermal regulation, and antimicrobial features, contributing to a better sleep experience, are bolstering the market growth. Additionally, the emerging wellness trend, which has also led to greater consumer education and awareness about the materials used in sleepwear, is catalyzing the market growth. Moreover, the widespread prevalence of specific health conditions, such as sleep apnea, sensitive skin, or maternity requirements, is driving the demand for specialized sleepwear designed to accommodate medical needs.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product type, material, distribution channel and end user.
Top wear dominates the market
The report has provided a detailed breakup and analysis of the market based on product type. This includes top wear, bottom wear, night dresses and gowns, and sleepwear set. According to the report, top wear represented the largest segment.
Top wear is dominating the market as they can be matched with different types of bottoms, providing consumers with more flexibility in their choices. Furthermore, it can be worn as casual at-home wear or even for quick errands, providing added value for the consumer. Additionally, top wear is made from cotton, modal, and jersey, which offers breathability and a soft texture that are particularly conducive to sleep. Besides this, its design is generally loose-fitting, thereby providing comfort and ease of movement, which are essential for quality sleep. Moreover, the availability of numerous styles, from simple and functional to designer collaborations and seasonal collections, which makes top wear the focal point of sleepwear fashion, is supporting the market growth.
Cotton holds the largest share in the market
A detailed breakup and analysis of the market based on material has also been provided in the report. This includes cotton, wool, silk, and others. According to the report, cotton represented the largest segment.
Cotton is dominating the market as it is known for its comfort, offering a soft fabric that feels gentle against the skin. It is particularly advantageous for sleepwear designed to maximize comfort during rest. Furthermore, its natural moisture-wicking properties help draw sweat away from the skin, thereby aiding in thermoregulation and keeping the wearer cool, making it suitable for warm climates and summer months. Besides this, cotton is hypoallergenic, reducing the likelihood of allergic reactions or skin irritations, a crucial factor for consumers with sensitive skin or those shopping for children. Moreover, it is highly durable and can withstand multiple washes without losing its shape or comfort, offering long-term value for consumers and reducing the frequency of replacement.
Supermarkets and hypermarkets hold the largest share in the market
A detailed breakup and analysis of the market based on distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, online stores, discount stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.
Supermarkets and hypermarkets provide high visibility and easy accessibility to sleepwear brands, thus contributing to impulse buying. Additionally, they allow consumers to compare products easily, owing to the availability of an array of styles, sizes, and price points. Furthermore, supermarkets and hypermarkets offer lucrative discounts, promotions, and loyalty programs, creating an appealing value proposition for consumers, which makes sleepwear more accessible and boosts sales volume. Apart from this, supermarkets and hypermarkets provide the ability to try on products before purchasing, which gives them an edge over online retailers, particularly for consumers who prioritize fit and comfort. Moreover, the trust and reliability associated with established supermarket and hypermarket chains can significantly influence consumer choice, especially for those hesitant to buy from online or lesser-known stores.
Women holds the largest share in the market
A detailed breakup and analysis of the market based on end user has also been provided in the report. This includes men, women, and kids. According to the report, women accounted for the largest market share.
Women are dominating the market due to the presence of a broader fashion industry that caters to women's apparel needs, thus creating a more extensive and varied range of options in women's sleepwear as compared to men's. Furthermore, women are generally more invested in home and lifestyle products, including sleepwear, often seeking pieces that offer both comfort and aesthetic appeal. Besides this, aggressive marketing and advertising strategies in the apparel sector, which often target female consumers, are accelerating the market growth. Moreover, the growing focus on women's health and wellness, which has spurred an interest in sleepwear designed for specific life phases like pregnancy and menopause, is positively impacting the market growth. Along with this, the introduction of seasonal and festival collections, enticing women to update their wardrobes periodically, is favoring the market growth.
North America exhibits a clear dominance, accounting for the largest sleepwear market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
North America boasts a high level of disposable income, which allows consumers to invest in premium sleepwear options. Furthermore, the region has a well-developed e-commerce infrastructure, providing consumers easy access to a wide range of sleepwear products. Additionally, North American consumers are generally well-informed about the importance of quality sleep and are willing to invest in products, such as sleepwear, that can enhance sleep quality. Besides this, the region has a strong inclination toward fashion and lifestyle trends, owing to the presence of renowned fashion brands, which, in turn, are contributing to the sale of stylish sleepwear. Moreover, North America hosts several leading sleepwear manufacturers, offering a wide variety of choices to consumers. Along with this, the region also has a well-developed retail sector, including specialized stores focusing on sleepwear and lingerie, which makes these products easily accessible to consumers.
Top companies are developing sleepwear with advanced features, such as moisture-wicking, thermal regulation, and antimicrobial properties. Furthermore, they are collaborating with high-profile designers, celebrities, and influencers to attract attention and bring unique offerings to the market. Besides this, leading players are focusing on the launch of eco-friendly lines made from sustainable materials, including organic cotton or recycled polyester, to expand their consumer base and drive sales. Additionally, they are leveraging e-commerce websites and social media channels for targeted advertising, customer engagement, and data collection for personalized marketing. Apart from this, major brands are focusing on international markets by adapting their products to fit different cultural norms and consumer demands. Along with this, key players are expanding their retail footprints in high-growth regions and entering new markets through e-commerce.
(Please note that this is only a partial list of the key players, as the complete list is provided in the report)