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市場調查報告書
商品編碼
1541752
約會服務市場報告按類型(線上、傳統)、服務(婚介、社交約會、成人約會、利基約會)、人口統計(成人、X 世代)和地區 2024-2032Dating Services Market Report by Type (Online, Traditional), Service (Matchmaking, Social Dating, Adult Dating, Niche Dating), Demographics (Adult, Generation X), and Region 2024-2032 |
2023年,全球IMARC Group服務市場規模達93億美元。不斷增加的網路連線和智慧型手機使用、不斷發展的有利於線上關係的社會規範、快速城市化、需要便捷連接的忙碌生活方式、匹配演算法的技術進步、全球人口和青年人口結構的不斷成長,以及促使虛擬互動的COVID-19 大流行的影響推動市場成長的一些因素。
約會服務包括線上平台,使會員能夠與新人建立聯繫,從而促進尋找潛在合作夥伴。他們提供即時訊息等工具來加強溝通並促進相容匹配的識別。線上約會服務的特點是方便用戶使用的介面、即時訊息選項、廣泛的社交網路和基於地理位置的配對功能,並且特別受到年輕人的共鳴。通常,使用者會利用包含年齡、性別和位置等屬性的搜尋篩選器自主導航搜尋過程,從而加快識別與其生活方式和觀點相符的志同道合的匹配項。此外,一些約會服務業者正在將語音和視訊通話等應用程式內功能與傳統的基於文字的訊息傳遞機制結合起來,以進一步豐富人際互動。
全球約會服務市場受到網路連線日益普及的影響,世界各地智慧型手機的使用擴大了潛在的用戶群,這使得線上約會平台變得更容易訪問。此外,社會規範和對線上關係和約會態度的轉變促進了人們對約會服務的更多接受和採用,從而加速了市場成長。除此之外,忙碌的現代生活方式,加上快速的城市化進程,導致人們對結識潛在合作夥伴的便捷方式提出了更高的需求,進一步推動了市場成長。同時,人工智慧(AI)演算法和資料分析等技術進步提高了匹配準確性,從而推動了市場成長。此外,全球人口的成長以及約會平台中社群媒體功能的整合也對市場成長做出了重大貢獻。
增加網路連線和智慧型手機的使用
網路連線的激增和智慧型手機的廣泛採用對全球約會服務市場產生了重大影響。隨著越來越多的人接入網路並擁有智慧型手機,線上約會平台的潛在用戶群不斷擴大。這種增加的可訪問性已經超越了地理界限,允許來自不同地區的個人在這些平台上進行聯繫和互動。因此,約會服務提供者的用戶註冊量激增,促進了該行業的成長。透過智慧型手機存取約會應用程式和網站的便利性進一步激勵用戶探索線上約會,從而形成需求增加和平台開發的良性循環。
改變社會規範和態度
不斷變化的社會規範以及對線上關係和約會的態度在推動全球約會服務市場方面發揮了關鍵作用。隨著線上互動的文化觀念的發展,曾經與線上約會相關的恥辱已經消失,從而導致更廣泛的接受和採用。這種觀點的轉變鼓勵了各種各樣的人,包括那些以前可能猶豫不決的人,接受線上約會作為結識潛在合作夥伴的可行方式。社群媒體廣泛用於個人聯繫也有助於使線上互動正常化,進一步提高約會平台的可信度和吸引力。隨著用戶擴大尋求便捷有效的方式來探索浪漫關係,這種不斷變化的模式促進了約會服務市場的成長。
快速的城市化和忙碌的生活方式
城市化的快速發展和當代生活方式的需求推動了全球範圍內對約會服務的需求。隨著越來越多的人為了教育、職業機會和個人成長而遷移到城市中心,傳統的結識潛在伴侶的方式變得越來越不可行。由此導致的城市孤獨感的增加以及在繁華的大都市地區建立聯繫的挑戰促使人們轉向約會服務尋求解決方案。線上約會的便利性與現代生活的快節奏非常契合,讓用戶在繁忙的日程中也能靈活地與他人聯繫。這種以城市為中心的需求促使交友平台不斷創新,提供量身訂製的解決方案,滿足城市居民的獨特需求,進而促進市場的持續擴張。
The global dating services market size reached US$ 9.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 15.5 Billion by 2032, exhibiting a growth rate (CAGR) of 5.67% during 2024-2032. The increasing internet connectivity and smartphone usage, evolving societal norms favoring online relationships, rapid urbanization, busy lifestyles necessitating convenient connections, technological advancements in matchmaking algorithms, rising global population and youth demographics, and the impact of the COVID-19 pandemic prompting virtual interactions are some of the factors propelling the market growth.
Dating services encompass online platforms that enable members to forge connections with new individuals, facilitating the pursuit of potential partners. They provide tools such as real-time messaging to bolster communication and facilitate the identification of compatible matches. Online dating services are characterized by user-friendly interfaces, instantaneous messaging options, expansive social networks, and geolocation-based matchmaking capabilities and are notably resonating with the younger demographic. Typically, users autonomously navigate the search process, leveraging search filters that encompass attributes like age, gender, and location, thereby expediting the identification of like-minded matches aligned with their lifestyles and perspectives. Additionally, several dating service operators are incorporating in-app features encompassing voice and video calls, in conjunction with conventional text-based messaging mechanisms, to further enrich interpersonal interactions.
The global dating services market is influenced by the increasing prevalence of internet connectivity and smartphone usage around the world has expanded the potential user base, which is making online dating platforms more accessible. Moreover, shifting societal norms and attitudes towards online relationships and dating have contributed to greater acceptance and adoption of dating services, which is accelerating the market growth. Besides this, the busy modern lifestyle, coupled with rapid urbanization, has led to a higher demand for convenient ways to meet potential partners, further propelling market growth. In line with this, advancements in technology, such as artificial intelligence (AI) algorithms and data analytics, have improved matchmaking accuracy, which is providing a boost to the market growth. Additionally, the rising global population and the integration of social media features within dating platforms are contributing significantly to the market growth.
Increasing internet connectivity and smartphone usage
The proliferation of internet connectivity and the widespread adoption of smartphones has significantly impacted the global dating services market. With more people gaining access to the internet and owning smartphones, the potential user base for online dating platforms has expanded. This increased accessibility has transcended geographical boundaries, allowing individuals from various regions to connect and interact on these platforms. As a result, dating service providers have witnessed a surge in user registrations, fostering growth in the industry. The convenience of accessing dating apps and websites via smartphones has further incentivized users to explore online dating, creating a virtuous cycle of increased demand and platform development.
Shifting societal norms and attitudes
Changing societal norms and attitudes towards online relationships and dating have played a pivotal role in driving the global dating services market. As cultural perceptions of online interactions have evolved, the stigma once associated with online dating has diminished, leading to broader acceptance and adoption. This shift in perspective has encouraged a diverse range of individuals, including those who may have been hesitant previously, to embrace online dating as a viable means of meeting potential partners. The prevalent use of social media for personal connections has also contributed to normalizing online interactions, further enhancing the credibility and appeal of dating platforms. This changing landscape has catalyzed the growth of the dating services market, as users increasingly seek convenient and efficient ways to explore romantic relationships.
Rapid urbanization and busy lifestyles
The rapid pace of urbanization and the demands of contemporary lifestyles have fueled the demand for dating services on a global scale. As more people migrate to urban centers for education, career opportunities, and personal growth, the traditional ways of meeting potential partners have become less feasible. The resulting increase in urban loneliness and the challenges of establishing connections in bustling metropolitan areas have prompted individuals to turn to dating services for a solution. The convenience of online dating aligns well with the fast-paced nature of modern life, offering users the flexibility to connect with others despite their busy schedules. This urban-centric demand has prompted dating platforms to innovate and provide tailored solutions that cater to the unique needs of urban dwellers, contributing to the ongoing expansion of the market.
IMARC Group provides an analysis of the key trends in each segment of the global dating services market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on type, service and demographics.
Online
Traditional
Online dominates the market
The report has provided a detailed breakup and analysis of the market based on the type. This includes online and traditional. According to the report, online represented the largest segment.
The dominance of the online segment in the dating services market can be attributed to the widespread adoption of internet connectivity and smartphones. Moreover, the shift in societal norms has led to increased acceptance of online relationships, encouraging more individuals to explore virtual avenues for connecting with potential partners. In line with this, the convenience offered by online dating aligns with modern lifestyles, enabling users to engage at their own pace and schedule. Moreover, the integration of advanced technologies, like AI-driven matchmaking algorithms, enhances the accuracy of partner recommendations, bolstering user satisfaction. Additionally, the COVID-19 pandemic accelerated the reliance on virtual interactions, further propelling the online segment's growth as people sought safe and meaningful connections while adhering to social distancing measures.
Matchmaking
Social Dating
Adult Dating
Niche Dating
Social dating dominates the market
The report has provided a detailed breakup and analysis of the market based on the service. This includes matchmaking, social dating, adult dating, and niche dating. According to the report, social dating represented the largest segment.
The dominance of the social dating segment in the global dating services market can be attributed to the prevalence of social media integration within dating platforms, which has expanded the reach and engagement of users, creating a seamless experience for individuals accustomed to interacting online. This integration leverages users' existing social networks, facilitating trust and connection-building. Besides this, the evolution of societal attitudes towards online relationships has led to greater acceptance of social dating platforms as legitimate means of meeting potential partners. Moreover, the convenience of combining dating and socializing within a single platform aligns with the modern lifestyle, catering to users seeking both romantic connections and broader social interactions. In line with this, the COVID-19 pandemic further accelerated the demand for virtual interactions, boosting the adoption of social dating platforms that offer innovative ways to connect digitally.
Adult
Generation X
Adult dominates the market
The report has provided a detailed breakup and analysis of the market based on the demographics. This includes adult and generation X. According to the report, adult represented the largest segment.
The domination of the adult segment in the dating services market can be attributed to several key factors. Adults often possess greater disposable income and a stronger inclination towards seeking romantic relationships, making them a substantial customer base for dating platforms. Additionally, the increasing acceptance of online dating among adults, fueled by evolving societal attitudes, has contributed to the segment's expansion. Furthermore, the prevalence of busy lifestyles and urbanization has led adults to turn to online dating for convenient and efficient ways to meet potential partners. The integration of advanced matchmaking algorithms and data analytics has improved the accuracy of matches, enhancing user experiences for this demographic. Moreover, the widespread adoption of smartphones and internet connectivity has made online dating accessible to adults across diverse geographies. Besides this, the COVID-19 pandemic accelerated virtual interactions, prompting more adults to explore online dating, further fueling the growth of this dominant market segment.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest dating services market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
North America's dominance in the dating services market can be attributed to several key factors, including the region boasts high internet penetration rates and widespread smartphone adoption, providing a conducive environment for online dating platforms to thrive. Additionally, the region has experienced a shift in societal attitudes towards online relationships, with greater acceptance and normalization. The cultural diversity within the region has led to a varied demand for dating services catering to different preferences and demographics.
Furthermore, urbanization and busy lifestyles have spurred the need for convenient ways to meet potential partners, aligning with the digital nature of dating apps and websites. Technological advancements, particularly in AI algorithms and data analytics, have enhanced matchmaking accuracy, improving user experiences. The prevalence of youth demographics, coupled with a large population, contributes to a substantial user base. Furthermore, the COVID-19 pandemic accelerated the adoption of virtual interactions, pushing dating services to innovate and offer virtual dating experiences, a trend that gained traction in North America.
The competitive landscape of the global dating services market is characterized by a diverse array of players vying for market share. These entities encompass a mix of established dating platforms, innovative startups, and technology conglomerates entering the space. Intense competition prevails due to low barriers to entry and the evolving nature of consumer preferences.
Key strategies adopted by market participants include continuous technological advancements to enhance user experiences, strategic partnerships to expand user bases, and targeted marketing campaigns to differentiate their offerings. Personalized matchmaking algorithms, stringent safety measures, and integration of social media features are distinguishing factors. As the market witnesses shifts in user behavior and societal norms, players must adapt swiftly to changing trends and preferences. Amidst this dynamic environment, maintaining a competitive edge hinges on a keen understanding of user needs and the ability to deliver secure, convenient, and culturally relevant dating experiences.
Bumble
Coffee Meets Bagel
Eharmony (Parship Group GmbH)
Love Group Global Ltd
Match Group Inc.
rsvp.com.au Pty Ltd
Ruby Life Inc.
Spark Networks SE
The Meet Group Inc. (ParshipMeet Holding GmbH)
In July 2023, Spark Networks SE announced several key developments in its ongoing transformational journey, signaling a new chapter in the Company's strategic direction.
In December 2022, The Meet Group announced the company will join the Tech Coalition, a global alliance working to combat child sexual exploitation and abuse online.
In July 2023, Bumble announced to release a separate app called "Bumble for Friends" aimed at finding friends in Ireland, New Zealand, Australia, Canada, the Philippines, the U.K., and the U.S. Bumble.