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市場調查報告書
商品編碼
1754083
2025 年至 2033 年住宅空氣清淨機市場報告(按類型、過濾技術(高效顆粒吸收、活性碳、離子過濾器等)、配銷通路和地區)Residential Air Purifiers Market Report by Type, Filtration Technology (High-efficiency Particulate Absorbing, Activated Carbon, Ionic Filters, and Others), Distribution Channel, and Region 2025-2033 |
2024年,全球家用空氣清淨機市場規模達45億美元。展望未來, IMARC Group預計到2033年,市場規模將達到66億美元,2025-2033年期間的複合年成長率(CAGR)為4.14%。大眾對健康和保健的日益關注、技術的不斷進步、快速的城市化和室內空氣品質的惡化,以及氣候變遷對空氣品質日益加劇的影響,都是推動市場成長的一些因素。
根據 GlobalData 的數據,2021 年印度的都市化率為 1.34%。城市化導致居住空間更加擁擠,交通、工業運作和建築項目等污染源加劇了室內空氣污染。此外,烹飪和清潔等常見家務活動產生的污染物,以及家具和建築材料的排放,都是造成室內空氣品質低下的原因。城市居民對這些問題的認知不斷提高,推動了對家用空氣清淨機的需求。對於有兒童或老年人的家庭來說,建立更乾淨、更健康的生活空間的願望尤其強烈,因為他們更容易受到空氣污染負面影響的影響。根據聯合國 (UN) 的報告,80 歲及以上老年人口正在快速成長。 2021 年,全球約有 10% 的人口年齡在 65 歲或以上,預計到 2050 年將上升到六分之一。此外,預計到 2050 年,全球 65 歲及以上人口將達到 16 億人。
呼吸系統疾病發生率不斷上升
呼吸系統疾病和過敏症在人群中的日益增多是推動家用空氣清淨機需求成長的關鍵因素。室內空間經常存在的灰塵、花粉、寵物皮屑和顆粒物等污染物會加劇氣喘、支氣管炎和過敏性鼻炎等健康問題。根據美國疾病管制與預防中心 (CDC) 的數據,2022 年 4.6% 的成年患者患有慢性阻塞性肺病 (COPD)、肺氣腫或慢性支氣管炎。配備高效微粒空氣過濾器 (HEPA) 等先進過濾系統的空氣清淨機可有效去除空氣中的刺激物,從而創造更健康的生活環境,減少過敏和氣喘的症狀和發作。醫療專業人員和個人都認知到這一積極策略的重要性,因此空氣清淨機已成為這些疾病患者家中不可或缺的必需品。
持續的技術進步提高了產品效能和客戶便利性,為家用空氣清淨機市場提供了良好的前景。現代空氣清淨機配備了先進的過濾器,例如 HEPA 過濾器,它可以捕捉小至 0.3 微米的顆粒。新技術包括根據空氣品質資料調整設定的感測器,以及允許用戶透過智慧型手機應用程式監控和控制其設備的連接設備。這些技術進步既提高了空氣清淨機去除空氣中污染物的效率,也提高了使用者滿意度,吸引了精通科技的使用者。大金於 2024 年 1 月推出了一款空氣清淨器,它整合了紫外線 (UV) 技術和 Streamer 技術,具有獨特的紫外線過濾器,可在 30 分鐘內抑制 99% 以上的病毒。嚴格的安全協議和創新的佈局設計保證了高效的紫外線輻射而不會洩漏,解決了對確認不可見紫外線和安全性的擔憂。
獨立/攜帶式產品在市場上佔據明顯主導地位
與管道式系統相比,獨立式/攜帶式空氣清淨機因其多功能性、易於安裝和價格實惠而成為市場上最受歡迎的細分市場。這些易於移動的設備吸引了各種各樣的用戶,因為它們可以輕鬆放置在任何房間並根據需要移動,其多功能性在租賃空間或無法進行永久性安裝的住宅中尤其有用。獨立式空氣清淨機通常採用先進的過濾技術,例如高效能空氣微粒子過濾器 (HEPA)、活性炭,有時還會配備紫外線燈或離子發生器,這些技術能夠有效去除污染物,從而提升其吸引力。製造商不斷探索新的方法來改善空氣清淨機的外觀、降低噪音並添加智慧功能,以滿足日益成長的高效便捷解決方案的需求。 Nirvana Being 於 2023 年 11 月推出了印度首款攜帶式 MESP 空氣清淨器,採用尖端技術,可高效淨化空氣、節能環保,並配備可重複使用的濾網,能夠去除 PM2.5、灰塵、花粉、煙霧、病毒和細菌等多種污染物。該產品非常適合改善室內空氣質量,具有先進的功能和永續性,有助於最大限度地減少昂貴的過濾器更換需求。
高效微粒吸收 (HEPA) 佔據市場主導地位
高效微粒空氣過濾器 (HEPA) 佔據市場最大佔有率,這主要歸功於其高效捕捉各種空氣顆粒物(包括花粉、塵蟎和其他過敏原)的功效。 HEPA 過濾器在住宅環境中備受青睞,因為它們能夠顯著改善室內空氣質量,對於有過敏症、氣喘患者以及擔心接觸空氣污染物的家庭來說,它們必不可少。其可靠性和性能使配備 HEP 的空氣淨化器成為尋求可靠空氣淨化解決方案人士的首選,這促使製造商不斷創新和改進這些過濾器,以滿足日益成長的用戶期望和監管標準。例如,Coway 在 2024 年 1 月推出了圓柱形空氣清淨機 Airmega 100,它配備三級 HEPA 過濾系統,非常適合面積達 810 平方英尺(約 77 平方米)的小型空間,並配有即時空氣品質指示器和靜音睡眠模式。它能有效過濾有害污染物,捕捉 99.999% 的小至 0.01 微米的奈米級顆粒,包括過敏原、細菌、黴菌和病毒,促進更健康的生活環境。
線上配銷通路主要受電商平台的便利性和其廣泛的覆蓋範圍所驅動。這個領域允許個人用戶輕鬆比較不同型號的產品、閱讀客戶評論,並獲得詳細的產品資訊和規格,所有這些都可以在舒適的家中完成。此外,根據IMARC Group的數據,2023 年全球電商產業的價值將達到 21.1 兆美元。此外,與傳統零售店相比,線上管道通常提供有競爭力的價格、促銷優惠和更多樣化的產品選擇。數位行銷策略和行動購物應用程式的普及加速了線上購物的興起,使其成為製造商瞄準技術嫻熟的用戶並在全球範圍內擴大客戶群的重要途徑。
線下通路仍然是市場的重要組成部分,人們通常更傾向於從實體零售店(例如家居裝飾店、專賣店和百貨公司)購買這些設備。這種偏好源自於人們有機會親眼查看產品、評估其尺寸和設計,並立即獲得銷售人員的專業建議。線下通路也受惠於從知名零售品牌購買產品所帶來的信任和可靠性,以及無需等待或支付運費即可立即獲得產品。許多買家仍然看重線下門市提供的觸覺體驗和個人化服務,這使其在市場格局中保持著重要地位。
亞太地區引領市場,佔據最大的家用空氣清淨機市場佔有率
該報告還對所有主要區域市場進行了全面分析,包括北美(美國和加拿大);亞太地區(中國、日本、印度、韓國、澳洲、印尼等);歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等);拉丁美洲(巴西、墨西哥等);以及中東和非洲。報告指出,亞太地區是家用空氣清淨機最大的區域市場。
亞太地區是全球最大的空氣清淨機市場,主要受中國、印度等人口大國高污染水準的影響。快速的城市化進程、工業成長以及人們對不良空氣品質健康影響的認知不斷提高,是該地區空氣清淨機需求旺盛的重要因素。根據世界銀行的資料,預計到2045年,全球城市人口將增加至60億,成長1.5倍。此外,隨著可支配收入的不斷成長,中產階級人口也不斷壯大,他們也擴大投資於健康和保健產品,包括空氣清淨機。該地區各國政府也正在實施更嚴格的空氣品質法規,這進一步推動了家用空氣清淨機的銷售。這些因素共同作用,使亞太地區成為一個充滿活力且快速擴張的空氣淨化技術市場。
The global residential air purifiers market size reached USD 4.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.6 Billion by 2033, exhibiting a growth rate (CAGR) of 4.14% during 2025-2033. The growing focus on health and wellness among the masses, continuous improvements in technology, rapid urbanization and deterioration of indoor quality, and rising impact of climate change on air quality are some of the factors impelling the market growth.
According to GlobalData, India's urbanization rate stood at 1.34% in 2021. Urbanization is resulting in more crowded living areas and increasing indoor air pollution from sources such as traffic, industrial operations, and building projects. Additionally, pollutants generated by common household tasks like cooking and cleaning, as well as emissions from furniture and construction materials, are responsible for the low quality of air indoors. The rising awareness among urban residents regarding these issues are driving the demand for residential air purifiers. The desire to establish a cleaner, healthier living space is especially notable in households with children or older individuals, who are more vulnerable to the negative consequences of air pollution. As per the United Nations (UN) report, the population of individuals who are 80 years or older is increasing at a rapid rate. Around 10% of the global population were 65 or older in 2021 and this proportion is expected to increase to 1 in 6 by 2050. Moreover, the worldwide population of individuals aged 65 and above is projected to reach 1.6 billion by 2050.
Growing Occurrence of Respiratory Diseases
The increasing occurrence of respiratory illnesses and allergies among the masses is a key factor driving the residential air purifiers demand. Health issues like asthma, bronchitis, and allergic rhinitis worsen due to pollutants like dust, pollen, pet dander, and particulate matter often present in indoor spaces. According to information from the Center for Disease Control and Prevention (CDC), 4.6% of adult patients in 2022 had a background of chronic obstructive pulmonary disease (COPD), emphysema, or chronic bronchitis. Air purifiers with advanced filtration systems like high-efficiency particulate absorbing (HEPA) filters effectively eliminate irritants from the air, resulting in a healthier living environment that can reduce allergy and asthma symptoms and attacks. Health professionals and individuals are both acknowledging the importance of this proactive strategy, making air purifiers a crucial addition to the homes of individuals with these conditions.
Continuous technological advancements that improve product effectiveness and customer convenience are offering a favorable residential air purifiers market outlook. Contemporary air purifiers come with advanced filters such as HEPA filters, which can capture particles as tiny as 0.3 microns. New technologies include sensors that adjust settings based on air quality data, and connected devices that allow users to monitor and control their appliances via smartphone apps. These advancements in technology enhance both the efficiency of air purifiers in removing airborne contaminants and enhance user satisfaction, appealing to users who are tech-savvy. Daikin unveiled an air purifier in January 2024 that integrates ultraviolet (UV) technology with Streamer technology, featuring a unique UV filter for over 99% virus suppression within 30 minutes. Stringent safety protocols and innovative layout designs guarantee efficient UV radiation without leaks, addressing concerns about confirming invisible UV light and safety.
Stand-alone/portable exhibits a clear dominance in the market
The stand-alone/portable segment is the most popular in the market because of its versatility, ease of installation, and affordability when compared to in-duct systems. These easily transportable devices attract a wide variety of users as they can be conveniently placed in any room and relocated as required, offering versatility that is especially useful in rental spaces or homes where permanent setups are not possible. Stand-alone air purifiers commonly include advanced filtration methods such as HEPA filters, activated carbon, and occasionally UV lights or ionizers, which increase their attractiveness by providing effective pollutant removal. Manufacturers are constantly finding new ways to improve the look, lower noise, and add smart features to air purifiers to meet the growing need for efficient and convenient solutions. Nirvana Being introduced India's initial portable MESP air purifier in November 2023, employing cutting-edge technology for efficient air cleaning, energy conservation, and a reusable filter, with the ability to eliminate multiple pollutants like PM2.5, dust, pollen, smoke, viruses, and bacteria. Perfect for enhancing the air quality indoors, this product includes advanced features and sustainability, which helps minimize the need for expensive filter changes.
High-efficiency particulate absorbing (HEPA) dominates the market
High-efficiency particulate absorbing (HEPA) segment holds the biggest share in the market, primarily due to its proven effectiveness in capturing a wide range of airborne particles, including pollen, dust mites, and other allergens, with a high efficiency rate. HEPA filters are highly favored in residential settings because they notably improve indoor air quality, making them essential for households with allergy sufferers, asthmatics, and those concerned about exposure to airborne pollutants. Their reliability and performance are making HEPA-equipped air purifiers the go-to choose for people seeking dependable air purification solutions, prompting manufacturers to continually innovate and improve these filters to meet rising user expectations and regulatory standards. For instance, in January 2024, Coway introduced the Airmega 100, a cylindrical air purifier, featuring a 3-stage HEPA filtration system, ideal for smaller spaces up to 810 square feet, with real-time air quality indicator and whisper-quiet sleep mode. It efficiently filters harmful pollutants, capturing 99.999% of nano-sized particles down to 0.01 microns, including allergens, bacteria, mold, and viruses, promoting healthier living environments.
Online distribution channel is mainly driven by the convenience of e-commerce platforms and the expansive reach they offer. This segment allows individuals to easily compare different models, read customer reviews, and access detailed product information and specifications, all from the comfort of their home. Moreover, the global e-commerce sector was valued at US$ 21.1 trillion in 2023 according to the IMARC Group. Additionally, online channels often provide competitive pricing, promotional deals, and more diverse product selections than traditional retail outlets. The rise of online shopping is accelerated by digital marketing strategies and the proliferation of mobile shopping apps, making it a crucial avenue for manufacturers to target tech-savvy users and expand their customer base globally.
Offline remains a vital part of the market, with people often preferring to purchase these devices from physical retail stores like home improvement stores, specialty stores, and department stores. This preference is driven by the opportunity to physically inspect products, assess their size and design, and receive immediate, expert advice from sales personnel. Offline channels also benefit from the trust and reliability perceived in purchasing from established retail brands and the immediate product availability without the wait or cost of shipping. Many buyers still value the tactile experience and personalized service that offline stores offer, maintaining their relevance in the market landscape.
Asia Pacific leads the market, accounting for the largest residential air purifiers market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific represents the largest regional market for residential air purifiers.
The Asia Pacific region is the largest segment in the market, primarily driven by high pollution levels in populous countries like China and India. Rapid urbanization, industrial growth, and increasing awareness about the health implications of poor air quality are significant factors contributing to the robust demand for air purifiers in this region. Based on the data provided by the World Bank, global urban population is projected to rise to 6 billion people by 2045, a 1.5-fold increase. Additionally, the rising middle-class population with growing disposable incomes is increasingly investing in health and wellness products, including air purifiers. Governments across the region are also implementing stricter air quality regulations, which further boosts the sales of residential air purifiers. These factors combined make Asia Pacific a dynamic and rapidly expanding market for air purification technologies.