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市場調查報告書
商品編碼
1468361

公共關係機器人市場按產品（遠端臨場公共關係機器人、人形公共關係機器人等）、最終用戶（酒店和餐廳、行動引導和資訊、媒體關係機器人等）和地區2024-2032

Public Relation Robots Market by Product (Telepresence public relation robots, Humanoid public relation robots, and Others), End User (Hotels and restaurants, Mobile guidance and information, Media relation robots, and Others), and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 137 Pages | 商品交期: 2-3個工作天內

價格

IMARC Group年全球公關機器人市場規模達64億美元。技術進步、消費者偏好的變化以及對更有效率、更有效的溝通策略的需求是推動市場發展的一些關鍵因素。

公共關係機器人是指設計用於在公共場合與人們互動並代表組織傳達訊息的機器。這些機器人經過編程，能夠以自然的對話方式與人們互動，結合使用語音、手勢和臉部表情來傳達訊息並建立關係。它們透過提供比傳統溝通形式更具吸引力和互動性的體驗，幫助組織改善與公眾的溝通。這些機器人可用於推廣產品、服務或事業，並可部署在各種環境中，例如貿易展覽、博物館、機場和購物中心。公共關係機器人可以提供一致且可靠的訊息，而不會出現人類溝通所帶來的可變性。他們還可以 24/7 運行，無需休息或休息。近年來，公共關係機器人受到關注，因為它們可以改變組織與公眾溝通的方式，並創造新的參與和建立關係的機會。

公共關係機器人市場趨勢：

推動市場的主要因素之一是消費者偏好的變化。目前，消費者更加精通技術，並期望與他們互動的品牌具有更高的參與度和個人化。公共關係機器人為組織提供了一種與受眾聯繫並提供個人化體驗的創新方式。此外，對更有效率、更有效的溝通策略的日益成長的需求也推動了市場的發展。電子郵件、電話和直郵等傳統溝通管道的效率正在降低，組織正在尋找與受眾互動的新方法。因此，對公共關係機器人的需求不斷增加，因為它們提供了以引人入勝且令人難忘的方式傳遞訊息的獨特機會。除此之外，冠狀病毒病（COVID-19）大流行的爆發也加速了公關機器人作為一種非接觸式且安全的與公眾互動方式的採用。這些機器人幫助組織保持社交距離規範，同時為客戶提供互動體驗。除此之外，醫療保健、零售、酒店和娛樂等行業的自動化趨勢不斷成長，預計將在未來幾年創造積極的市場前景。

本報告回答的關鍵問題：

  • 迄今為止，全球公關機器人市場表現如何，未來幾年又將如何表現？
  • 全球公關機器人市場的促進因素、限制因素和機會是什麼？
  • 每個促進因素、限制因素和機會對全球公關機器人市場有何影響？
  • 主要區域市場有哪些？
  • 哪些國家代表了最具吸引力的公關機器人市場？
  • 依產品類型分類的市場是怎麼樣的？
  • 公關機器人市場最具吸引力的產品類型是什麼？
  • 基於最終用戶的市場區隔是什麼？
  • 公關機器人市場最具吸引力的終端用戶是誰？
  • 全球公關機器人市場競爭格局如何？
  • 全球公關機器人市場的主要參與者/公司有哪些？

目錄

第1章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 資料來源
    • 主要資源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第 5 章：全球公共關係機器人市場

  • 市場概況
  • 市場業績
  • COVID-19 的影響
  • 市場預測

第 6 章：市場區隔：依產品

  • 遠端臨場公關機器人
    • 市場走向
    • 市場預測
  • 人形公關機器人
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 7 章：市場區隔：按最終用戶

  • 飯店和餐廳
    • 市場走向
    • 市場預測
  • 行動指導和訊息
    • 市場走向
    • 市場預測
  • 媒體關係機器人
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 8 章：市場區隔：按地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲
    • 市場走向
    • 市場細分：按國家/地區
    • 市場預測

第 9 章：促進因素、限制與機會

  • 概述
  • 促進要素
  • 限制
  • 機會

第 10 章：價值鏈分析

第 11 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 12 章：價格分析

第13章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Boston Dynamics (Hyundai Motor Company)
    • Hajime Research Institute Ltd.
    • Hanson Robotics Limited
    • Honda Motor Co. Ltd.
    • HYULIM Robot Co. Ltd.
    • Kawada Robotics Corporation
    • SoftBank Robotics Corp. (SoftBank Group Corp.)
Product Code: SR112024A7499

The global public relation robots market size reached US$ 6.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 13.2 Billion by 2032, exhibiting a growth rate (CAGR) of 8.12% during 2024-2032. The technological advancements, changing consumer preferences, and the need for more efficient and effective communication strategies, represent some of the key factors driving the market.

Public relation robots refer to machines designed to interact with people in a public setting and to communicate messages on behalf of an organization. These robots are programmed to engage with people in a natural, conversational way, using a combination of speech, gestures, and facial expressions to convey information and build relationships. They help organizations improve their communication with the public, by providing a more engaging and interactive experience than traditional forms of communication. These robots can be used to promote products, services, or causes and can be deployed in a wide range of settings, such as trade shows, museums, airports, and shopping malls. Public relation robots can provide a consistent and reliable message without the variability that comes with human communication. They can also operate 24/7, without the need for breaks or rest. In recent years, public relation robots have gained traction as they can transform how organizations communicate with the public and create new engagement and relationship-building opportunities.

Public Relation Robots Market Trends:

One of the primary factors driving the market is the changing consumer preferences. Currently, consumers are more tech-savvy and expect a higher level of engagement and personalization from the brands they interact with. Public relation robots provide an innovative way for organizations to connect with their audience and provide a personalized experience. Additionally, the augmenting need for more efficient and effective communication strategies is also driving the market. Traditional communication channels, such as email, phone, and direct mail, are becoming less effective and organizations are looking for new ways to engage with their audience. As a result, there has been escalating demand for public relation robots as they provide a unique opportunity to deliver a message in an engaging and memorable way. Other than this, the outbreak of coronavirus disease (COVID-19) pandemic has also accelerated the adoption of public relation robots as a contactless and safe way of engaging with the public. These robots help organizations maintain social distancing norms while providing an interactive experience to customers. Besides this, the growing trend of automation across industries, including healthcare, retail, hospitality, and entertainment, is expected to create a positive market outlook in the upcoming years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global public relation robots market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on the product and end user.

Product Insights:

Telepresence public relation robots

Humanoid public relation robots

Others

The report has provided a detailed breakup and analysis of the public relation robots market based on the product. This includes telepresence public relation robots, humanoid public relation robots, and others. According to the report, telepresence public relation robots represented the largest segment.

End User Insights:

Hotels and restaurants

Mobile guidance and information

Media relation robots

Others

A detailed breakup and analysis of the public relation robots market based on the end user has also been provided in the report. This includes hotels and restaurants, mobile guidance and information, media relation robots, and others. According to the report, hotels and restaurants accounted for the largest market share.

Regional Insights:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for public relation robots. Some of the factors driving the North America public relation robots market included growing demand for automation, increased adoption of AI and machine learning, and rising penetration of social media.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global public relation robots market. Detailed profiles of all major companies have also been provided. Some of the companies covered include Boston Dynamics (Hyundai Motor Company), Hajime Research Institute Ltd., Hanson Robotics Limited, Honda Motor Co. Ltd., HYULIM Robot Co. Ltd., Kawada Robotics Corporation, SoftBank Robotics Corp. (SoftBank Group Corp.), etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report:

  • How has the global public relation robots market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global public relation robot market?
  • What is the impact of each driver, restraint, and opportunity on the global public relation robots market?
  • What are the key regional markets?
  • Which countries represent the most attractive public relation robots market?
  • What is the breakup of the market based on the product type?
  • Which is the most attractive product type in the public relation robots market?
  • What is the breakup of the market based on the end user?
  • Which is the most attractive end user in the public relation robots market?
  • What is the competitive structure of the global public relation robots market?
  • Who are the key players/companies in the global public relation robots market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Public Relation Robots Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product

  • 6.1 Telepresence Public Relation Robots
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Humanoid Public Relation Robots
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Others
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by End User

  • 7.1 Hotels and Restaurants
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Mobile Guidance and Information
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Media Relation Robots
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by Region

  • 8.1 North America
    • 8.1.1 United States
      • 8.1.1.1 Market Trends
      • 8.1.1.2 Market Forecast
    • 8.1.2 Canada
      • 8.1.2.1 Market Trends
      • 8.1.2.2 Market Forecast
  • 8.2 Asia-Pacific
    • 8.2.1 China
      • 8.2.1.1 Market Trends
      • 8.2.1.2 Market Forecast
    • 8.2.2 Japan
      • 8.2.2.1 Market Trends
      • 8.2.2.2 Market Forecast
    • 8.2.3 India
      • 8.2.3.1 Market Trends
      • 8.2.3.2 Market Forecast
    • 8.2.4 South Korea
      • 8.2.4.1 Market Trends
      • 8.2.4.2 Market Forecast
    • 8.2.5 Australia
      • 8.2.5.1 Market Trends
      • 8.2.5.2 Market Forecast
    • 8.2.6 Indonesia
      • 8.2.6.1 Market Trends
      • 8.2.6.2 Market Forecast
    • 8.2.7 Others
      • 8.2.7.1 Market Trends
      • 8.2.7.2 Market Forecast
  • 8.3 Europe
    • 8.3.1 Germany
      • 8.3.1.1 Market Trends
      • 8.3.1.2 Market Forecast
    • 8.3.2 France
      • 8.3.2.1 Market Trends
      • 8.3.2.2 Market Forecast
    • 8.3.3 United Kingdom
      • 8.3.3.1 Market Trends
      • 8.3.3.2 Market Forecast
    • 8.3.4 Italy
      • 8.3.4.1 Market Trends
      • 8.3.4.2 Market Forecast
    • 8.3.5 Spain
      • 8.3.5.1 Market Trends
      • 8.3.5.2 Market Forecast
    • 8.3.6 Russia
      • 8.3.6.1 Market Trends
      • 8.3.6.2 Market Forecast
    • 8.3.7 Others
      • 8.3.7.1 Market Trends
      • 8.3.7.2 Market Forecast
  • 8.4 Latin America
    • 8.4.1 Brazil
      • 8.4.1.1 Market Trends
      • 8.4.1.2 Market Forecast
    • 8.4.2 Mexico
      • 8.4.2.1 Market Trends
      • 8.4.2.2 Market Forecast
    • 8.4.3 Others
      • 8.4.3.1 Market Trends
      • 8.4.3.2 Market Forecast
  • 8.5 Middle East and Africa
    • 8.5.1 Market Trends
    • 8.5.2 Market Breakup by Country
    • 8.5.3 Market Forecast

9 Drivers, Restraints, and Opportunities

  • 9.1 Overview
  • 9.2 Drivers
  • 9.3 Restraints
  • 9.4 Opportunities

10 Value Chain Analysis

11 Porters Five Forces Analysis

  • 11.1 Overview
  • 11.2 Bargaining Power of Buyers
  • 11.3 Bargaining Power of Suppliers
  • 11.4 Degree of Competition
  • 11.5 Threat of New Entrants
  • 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

  • 13.1 Market Structure
  • 13.2 Key Players
  • 13.3 Profiles of Key Players
    • 13.3.1 Boston Dynamics (Hyundai Motor Company)
      • 13.3.1.1 Company Overview
      • 13.3.1.2 Product Portfolio
    • 13.3.2 Hajime Research Institute Ltd.
      • 13.3.2.1 Company Overview
      • 13.3.2.2 Product Portfolio
    • 13.3.3 Hanson Robotics Limited
      • 13.3.3.1 Company Overview
      • 13.3.3.2 Product Portfolio
    • 13.3.4 Honda Motor Co. Ltd.
      • 13.3.4.1 Company Overview
      • 13.3.4.2 Product Portfolio
      • 13.3.4.3 Financials
      • 13.3.4.4 SWOT Analysis
    • 13.3.5 HYULIM Robot Co. Ltd.
      • 13.3.5.1 Company Overview
      • 13.3.5.2 Product Portfolio
      • 13.3.5.3 Financials
    • 13.3.6 Kawada Robotics Corporation
      • 13.3.6.1 Company Overview
      • 13.3.6.2 Product Portfolio
    • 13.3.7 SoftBank Robotics Corp. (SoftBank Group Corp.)
      • 13.3.7.1 Company Overview
      • 13.3.7.2 Product Portfolio

Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

List of Figures

  • Figure 1: Global: Public Relation Robots Market: Major Drivers and Challenges
  • Figure 2: Global: Public Relation Robots Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Public Relation Robots Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Public Relation Robots Market: Breakup by Product (in %), 2023
  • Figure 5: Global: Public Relation Robots Market: Breakup by End User (in %), 2023
  • Figure 6: Global: Public Relation Robots Market: Breakup by Region (in %), 2023
  • Figure 7: Global: Public Relation Robots (Telepresence Public Relation Robots) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 8: Global: Public Relation Robots (Telepresence Public Relation Robots) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 9: Global: Public Relation Robots (Humanoid Public Relation Robots) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Public Relation Robots (Humanoid Public Relation Robots) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Public Relation Robots (Other Products) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Public Relation Robots (Other Products) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Public Relation Robots (Hotels and Restaurants) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Public Relation Robots (Hotels and Restaurants) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Public Relation Robots (Mobile Guidance and Information) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Public Relation Robots (Mobile Guidance and Information) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Public Relation Robots (Media Relation Robots) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Public Relation Robots (Media Relation Robots) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Public Relation Robots (Other End Users) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Public Relation Robots (Other End Users) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: North America: Public Relation Robots Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: North America: Public Relation Robots Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: United States: Public Relation Robots Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: United States: Public Relation Robots Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Canada: Public Relation Robots Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Canada: Public Relation Robots Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Asia-Pacific: Public Relation Robots Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Asia-Pacific: Public Relation Robots Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: China: Public Relation Robots Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: China: Public Relation Robots Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Japan: Public Relation Robots Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Japan: Public Relation Robots Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: India: Public Relation Robots Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: India: Public Relation Robots Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: South Korea: Public Relation Robots Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: South Korea: Public Relation Robots Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: Australia: Public Relation Robots Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: Australia: Public Relation Robots Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Indonesia: Public Relation Robots Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Indonesia: Public Relation Robots Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Others: Public Relation Robots Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Others: Public Relation Robots Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: Europe: Public Relation Robots Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: Europe: Public Relation Robots Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: Germany: Public Relation Robots Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: Germany: Public Relation Robots Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: France: Public Relation Robots Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: France: Public Relation Robots Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: United Kingdom: Public Relation Robots Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: United Kingdom: Public Relation Robots Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: Italy: Public Relation Robots Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: Italy: Public Relation Robots Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: Spain: Public Relation Robots Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: Spain: Public Relation Robots Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Russia: Public Relation Robots Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Russia: Public Relation Robots Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: Others: Public Relation Robots Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: Others: Public Relation Robots Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: Latin America: Public Relation Robots Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: Latin America: Public Relation Robots Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: Brazil: Public Relation Robots Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: Brazil: Public Relation Robots Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: Mexico: Public Relation Robots Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: Mexico: Public Relation Robots Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: Others: Public Relation Robots Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: Others: Public Relation Robots Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Middle East and Africa: Public Relation Robots Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Middle East and Africa: Public Relation Robots Market: Breakup by Country (in %), 2023
  • Figure 69: Middle East and Africa: Public Relation Robots Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: Global: Public Relation Robots Industry: Drivers, Restraints, and Opportunities
  • Figure 71: Global: Public Relation Robots Industry: Value Chain Analysis
  • Figure 72: Global: Public Relation Robots Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Public Relation Robots Market: Key Industry Highlights, 2023 & 2032
  • Table 2: Global: Public Relation Robots Market Forecast: Breakup by Product (in Million US$), 2024-2032
  • Table 3: Global: Public Relation Robots Market Forecast: Breakup by End User (in Million US$), 2024-2032
  • Table 4: Global: Public Relation Robots Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 5: Global: Public Relation Robots Market: Competitive Structure
  • Table 6: Global: Public Relation Robots Market: Key Players