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市場調查報告書
商品編碼
1451005

沐浴和淋浴產品市場報告（按類型（肥皂、液體沐浴產品、沐浴霜和油等）、配銷通路（超市和大賣場、便利商店、網路商店等）和地區 2024-2032

Bath and Shower Products Market Report by Type (Bar Soap, Liquid Bath Products, Shower Cream and Oil, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Stores, and Others), and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 141 Pages | 商品交期: 2-3個工作天內

價格

2023年，全球沐浴和淋浴產品市場規模達到499億美元。展望未來， IMARC Group預計到2032年市場規模將達到724億美元，2024-2032年複合年成長率（CAGR）為4.1%。

沐浴產品是指有助於清潔、去角質和滋潤身體的個人護理產品。它們有助於舒緩緊張的肌肉，為皮膚提供清新感，並保持個人衛生。它們由水、乳化劑、潤膚劑、保濕劑、界面活性劑、防腐劑和香料配製而成。目前，沐浴和淋浴產品一般有凝膠、條狀、油狀、霜狀、噴霧狀、粉狀、乳液狀等形式。

由於收入水準的提高和個人衛生意識的增強，全球市場正在經歷成長。除此之外，使用天然有機成分製造的多功能產品的需求也在增加，例如乳木果油、蘆薈、茶樹、甘油、杏仁油、摩洛哥堅果油和水果萃取物。此外，隨著環境問題的日益嚴重，領先的製造商正致力於將其產品引入永續、可回收和環保的包裝中。他們還推出含有黏土和水楊酸等活性成分的產品，以適應不同使用者的皮膚和髮質。此外，由於冠狀病毒病（COVID-19）的傳播，對沐浴和淋浴產品等個人護理用品的需求顯著增加，主要透過線上分銷管道。這得歸功於各國政府實施的封鎖措施以及人們為防止疫情蔓延而採取的社交距離措施。

本報告回答的關鍵問題：

  • 迄今為止，全球沐浴和淋浴產品市場表現如何，未來幾年將如何表現？
  • COVID-19 對全球沐浴和淋浴產品市場有何影響？
  • 主要區域市場有哪些？
  • 依類型分類市場是怎麼樣的？
  • 基於配銷通路的市場區隔是什麼？
  • 產業價值鏈的各個階段是什麼？
  • 該行業的關鍵促進因素和挑戰是什麼？
  • 全球沐浴和淋浴產品市場的結構如何？誰是主要參與者？
  • 產業競爭程度如何？

目錄

第1章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 資料來源
    • 主要資源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第 5 章：全球沐浴與淋浴產品市場

  • 市場概況
  • 市場業績
  • COVID-19 的影響
  • 市場預測

第 6 章：市場區隔：按類型

  • 條皂
    • 市場走向
    • 市場預測
  • 液浴產品
    • 市場走向
    • 市場預測
  • 沐浴露和油
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 7 章：市場區隔：按配銷通路

  • 超級市場和大賣場
    • 市場走向
    • 市場預測
  • 便利商店
    • 市場走向
    • 市場預測
  • 網路商店
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 8 章：市場區隔：按地區

  • 北美洲
    • 美國
      • 市場走向
      • 市場預測
    • 加拿大
      • 市場走向
      • 市場預測
  • 亞太地區
    • 中國
      • 市場走向
      • 市場預測
    • 日本
      • 市場走向
      • 市場預測
    • 印度
      • 市場走向
      • 市場預測
    • 韓國
      • 市場走向
      • 市場預測
    • 澳洲
      • 市場走向
      • 市場預測
    • 印尼
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 歐洲
    • 德國
      • 市場走向
      • 市場預測
    • 法國
      • 市場走向
      • 市場預測
    • 英國
      • 市場走向
      • 市場預測
    • 義大利
      • 市場走向
      • 市場預測
    • 西班牙
      • 市場走向
      • 市場預測
    • 俄羅斯
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 拉丁美洲
    • 巴西
      • 市場走向
      • 市場預測
    • 墨西哥
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 中東和非洲
    • 市場走向
    • 市場細分：按國家/地區
    • 市場預測

第 9 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 10 章：價值鏈分析

第 11 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 12 章：價格分析

第13章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Bath & Body Works LLC (L Brands)
    • Beiersdorf AG
    • Colgate-Palmolive Company
    • Estee Lauder Inc.
    • Henkel AG & Co. KGaA
    • ITC Limited
    • Johnson & Johnson Consumer Inc.
    • Kao Corporation
    • L'Oreal SA
    • Plum Island Soap Co.
    • The Procter & Gamble Company
    • Unilever
Product Code: SR112024A2452

The global bath and shower products market size reached US$ 49.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 72.4 Billion by 2032, exhibiting a growth rate (CAGR) of 4.1% during 2024-2032.

Bath and shower products refer to personal care products that help in cleansing, exfoliating and moistening the body. They assist in soothing stressed muscles, providing a feeling of freshness to the skin, and maintaining personal hygiene. They are formulated using water, emulsifiers, emollients, humectants, surfactants, preservatives and fragrances. At present, bath and shower products are generally available in the form of gels, bars, oils, cream, sprays, powder, lotions, etc.

The global market is experiencing growth on account of the inflating income levels and the growing awareness about personal hygiene among individuals. Apart from this, there is a rise in the demand for multi-functional products manufactured using natural and organic ingredients, such as shea butter, aloe vera, tea tree, glycerin, almond oil, argan oil and fruit extracts. Moreover, with the rising environmental concerns, leading manufacturers are focusing on introducing their products in sustainable, recyclable and eco-friendly packaging. They are also launching products with active ingredients like clay and salicylic acid to suit the skin and hair type of different users. Furthermore, due to the spread of the coronavirus disease (COVID-19), there is a significant rise in the demand for personal care items, such as bath and shower products, primarily through online distribution channels. This can be accredited to the lockdowns implementation by governments of various countries and the adoption of social distancing measures by people to prevent the spread of the pandemic.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global bath and shower products market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on type and distribution channel.

Breakup by Type:

Bar Soap

Liquid Bath Products

Shower Cream and Oil

Others

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Convenience Stores

Online Stores

Others

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Bath & Body Works LLC (L Brands), Beiersdorf AG, Colgate-Palmolive Company, Estee Lauder Inc., Henkel AG & Co. KGaA, ITC Limited, Johnson & Johnson Consumer Inc., Kao Corporation, L'Oreal S.A., Plum Island Soap Co., The Procter & Gamble Company and Unilever.

Key Questions Answered in This Report:

  • How has the global bath and shower products market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global bath and shower products market?
  • What are the key regional markets?
  • What is the breakup of the market based on the type?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global bath and shower products market and who are the key players?
  • What is the degree of competition in the industry?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Bath and Shower Products Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Bar Soap
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Liquid Bath Products
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Shower Cream and Oil
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Others
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Distribution Channel

  • 7.1 Supermarkets and Hypermarkets
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Convenience Stores
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Online Stores
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by Region

  • 8.1 North America
    • 8.1.1 United States
      • 8.1.1.1 Market Trends
      • 8.1.1.2 Market Forecast
    • 8.1.2 Canada
      • 8.1.2.1 Market Trends
      • 8.1.2.2 Market Forecast
  • 8.2 Asia Pacific
    • 8.2.1 China
      • 8.2.1.1 Market Trends
      • 8.2.1.2 Market Forecast
    • 8.2.2 Japan
      • 8.2.2.1 Market Trends
      • 8.2.2.2 Market Forecast
    • 8.2.3 India
      • 8.2.3.1 Market Trends
      • 8.2.3.2 Market Forecast
    • 8.2.4 South Korea
      • 8.2.4.1 Market Trends
      • 8.2.4.2 Market Forecast
    • 8.2.5 Australia
      • 8.2.5.1 Market Trends
      • 8.2.5.2 Market Forecast
    • 8.2.6 Indonesia
      • 8.2.6.1 Market Trends
      • 8.2.6.2 Market Forecast
    • 8.2.7 Others
      • 8.2.7.1 Market Trends
      • 8.2.7.2 Market Forecast
  • 8.3 Europe
    • 8.3.1 Germany
      • 8.3.1.1 Market Trends
      • 8.3.1.2 Market Forecast
    • 8.3.2 France
      • 8.3.2.1 Market Trends
      • 8.3.2.2 Market Forecast
    • 8.3.3 United Kingdom
      • 8.3.3.1 Market Trends
      • 8.3.3.2 Market Forecast
    • 8.3.4 Italy
      • 8.3.4.1 Market Trends
      • 8.3.4.2 Market Forecast
    • 8.3.5 Spain
      • 8.3.5.1 Market Trends
      • 8.3.5.2 Market Forecast
    • 8.3.6 Russia
      • 8.3.6.1 Market Trends
      • 8.3.6.2 Market Forecast
    • 8.3.7 Others
      • 8.3.7.1 Market Trends
      • 8.3.7.2 Market Forecast
  • 8.4 Latin America
    • 8.4.1 Brazil
      • 8.4.1.1 Market Trends
      • 8.4.1.2 Market Forecast
    • 8.4.2 Mexico
      • 8.4.2.1 Market Trends
      • 8.4.2.2 Market Forecast
    • 8.4.3 Others
      • 8.4.3.1 Market Trends
      • 8.4.3.2 Market Forecast
  • 8.5 Middle East and Africa
    • 8.5.1 Market Trends
    • 8.5.2 Market Breakup by Country
    • 8.5.3 Market Forecast

9 SWOT Analysis

  • 9.1 Overview
  • 9.2 Strengths
  • 9.3 Weaknesses
  • 9.4 Opportunities
  • 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

  • 11.1 Overview
  • 11.2 Bargaining Power of Buyers
  • 11.3 Bargaining Power of Suppliers
  • 11.4 Degree of Competition
  • 11.5 Threat of New Entrants
  • 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

  • 13.1 Market Structure
  • 13.2 Key Players
  • 13.3 Profiles of Key Players
    • 13.3.1 Bath & Body Works LLC (L Brands)
      • 13.3.1.1 Company Overview
      • 13.3.1.2 Product Portfolio
    • 13.3.2 Beiersdorf AG
      • 13.3.2.1 Company Overview
      • 13.3.2.2 Product Portfolio
      • 13.3.2.3 Financials
      • 13.3.2.4 SWOT Analysis
    • 13.3.3 Colgate-Palmolive Company
      • 13.3.3.1 Company Overview
      • 13.3.3.2 Product Portfolio
      • 13.3.3.3 Financials
      • 13.3.3.4 SWOT Analysis
    • 13.3.4 Estee Lauder Inc.
      • 13.3.4.1 Company Overview
      • 13.3.4.2 Product Portfolio
    • 13.3.5 Henkel AG & Co. KGaA
      • 13.3.5.1 Company Overview
      • 13.3.5.2 Product Portfolio
      • 13.3.5.3 Financials
      • 13.3.5.4 SWOT Analysis
    • 13.3.6 ITC Limited
      • 13.3.6.1 Company Overview
      • 13.3.6.2 Product Portfolio
      • 13.3.6.3 Financials
      • 13.3.6.4 SWOT Analysis
    • 13.3.7 Johnson & Johnson Consumer Inc.
      • 13.3.7.1 Company Overview
      • 13.3.7.2 Product Portfolio
    • 13.3.8 Kao Corporation
      • 13.3.8.1 Company Overview
      • 13.3.8.2 Product Portfolio
      • 13.3.8.3 Financials
      • 13.3.8.4 SWOT Analysis
    • 13.3.9 L'Oreal S.A.
      • 13.3.9.1 Company Overview
      • 13.3.9.2 Product Portfolio
      • 13.3.9.3 Financials
      • 13.3.9.4 SWOT Analysis
    • 13.3.10 Plum Island Soap Co.
      • 13.3.10.1 Company Overview
      • 13.3.10.2 Product Portfolio
    • 13.3.11 The Procter & Gamble Company
      • 13.3.11.1 Company Overview
      • 13.3.11.2 Product Portfolio
      • 13.3.11.3 Financials
      • 13.3.11.4 SWOT Analysis
    • 13.3.12 Unilever
      • 13.3.12.1 Company Overview
      • 13.3.12.2 Product Portfolio
      • 13.3.12.3 Financials

List of Figures

  • Figure 1: Global: Bath and Shower Products Market: Major Drivers and Challenges
  • Figure 2: Global: Bath and Shower Products Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Bath and Shower Products Market: Breakup by Type (in %), 2023
  • Figure 4: Global: Bath and Shower Products Market: Breakup by Distribution Channel (in %), 2023
  • Figure 5: Global: Bath and Shower Products Market: Breakup by Region (in %), 2023
  • Figure 6: Global: Bath and Shower Products Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 7: Global: Bath and Shower Products (Bar Soap) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 8: Global: Bath and Shower Products (Bar Soap) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 9: Global: Bath and Shower Products (Liquid Bath Products) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Bath and Shower Products (Liquid Bath Products) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Bath and Shower Products (Shower Cream and Oil) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Bath and Shower Products (Shower Cream and Oil) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Bath and Shower Products (Other Types) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Bath and Shower Products (Other Types) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Bath and Shower Products (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Bath and Shower Products (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Bath and Shower Products (Convenience Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Bath and Shower Products (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Bath and Shower Products (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Bath and Shower Products (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Bath and Shower Products (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Bath and Shower Products (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: North America: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: North America: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: United States: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: United States: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Canada: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Canada: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Asia Pacific: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Asia Pacific: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: China: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: China: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Japan: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Japan: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: India: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: India: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: South Korea: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: South Korea: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Australia: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Australia: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Indonesia: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Indonesia: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: Others: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: Others: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: Europe: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: Europe: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: Germany: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: Germany: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: France: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: France: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: United Kingdom: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: United Kingdom: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: Italy: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: Italy: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Spain: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Spain: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: Russia: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: Russia: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: Others: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: Others: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: Latin America: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: Latin America: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: Brazil: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: Brazil: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: Mexico: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: Mexico: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Others: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Others: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Middle East and Africa: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Middle East and Africa: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: Global: Bath and Shower Products Industry: SWOT Analysis
  • Figure 72: Global: Bath and Shower Products Industry: Value Chain Analysis
  • Figure 73: Global: Bath and Shower Products Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Bath and Shower Products Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Bath and Shower Products Market Forecast: Breakup by Type (in Million US$), 2024-2032
  • Table 3: Global: Bath and Shower Products Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
  • Table 4: Global: Bath and Shower Products Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 5: Global: Bath and Shower Products Market Structure
  • Table 6: Global: Bath and Shower Products Market: Key Players