市場調查報告書
商品編碼
1423039
2024-2032 年按產品、材料、配銷通路、定價、最終用戶和地區分類的鞋類市場報告Footwear Market Report by Product, Material, Distribution Channel, Pricing, End User, and Region 2024-2032 |
2023年全球鞋類市場規模達2,436億美元。展望未來, IMARC Group預計到2032年市場規模將達到3,323億美元,2024-2032年複合年成長率(CAGR)為3.4%。對優質鞋類的需求不斷成長、獨特設計的容易獲得以及有組織的零售店數量的不斷增加是推動市場發展的一些關鍵因素。
個人時尚意識的增強推動市場成長
由於消費者對與日常服裝相匹配的鞋類的偏好發生轉變,以及越來越多的人在不同場合穿著不同的鞋類,鞋類市場一直在持續成長。供應商也在擴大產品目錄以滿足人們的需求。此外,對有助於體現消費者個性的時尚鞋類的需求也在增加。女性對時尚鞋類的需求也有所增加,尤其是帶有珠子、褶邊、蕾絲和其他複雜工藝的鞋類。此外,鞋類的容易獲得和各年齡層時尚意識的不斷提高在很大程度上促進了替換購買。
報告涵蓋了市場結構、主要參與者的市場佔有率、參與者定位、最佳制勝策略、競爭儀表板和公司評估象限等競爭分析。此外,也提供了所有主要公司的詳細資料。由於產品差異化程度較低,市場結構較為分散,只有少數大型企業在該產業營運。由於參與者數量眾多、資本投資最少以及易於進入分銷網路,鞋類行業的新進入者數量也較低。
什麼是鞋類?
穿鞋是為了給腳舒適和保護。它包括鞋子、靴子、涼鞋和拖鞋,由多種材料製成,例如木材、帆布、皮革、黃麻、塑膠和橡膠。它可以保護足部並在行走或從事其他活動時提供支撐。此外,它還可以作為一種時尚宣言,並用來表達個人風格。它還設計用於執行特定活動,包括運動和非運動活動,例如跑步、遠足和工作。它在商業上有多種形狀、尺寸和顏色可供選擇,也可以定製文字、徽標和印刷品。它在環境中很容易分解,不會添加到垃圾掩埋場廢物或污染水體。
COVID-19大流行的爆發給製鞋業帶來了嚴重問題,並給許多國家帶來了前所未有的挑戰。它也對包裝產業造成嚴重干擾,阻礙供應鏈,導致原料短缺和價格上漲。這也導致鞋類產量大幅下降以及包裝公司的訂單延遲。此外,零售店的關閉導致鞋類需求下降。
目前,主要市場參與者正在廣泛投資於行銷策略,例如名人代言、社群媒體推廣和橫幅廣告,這是積極影響市場的關鍵因素之一。此外,不斷變化的消費者偏好和擴大採用新技術為主要市場參與者提供了利潤豐厚的成長機會,以推出提供更多舒適度的創新設計和功能。此外,高速網路的普及率不斷提高,電子商務網站的使用量不斷增加,公司透過這些網站為客戶提供快速便捷的功能體驗,例如安全支付閘道器、申訴管理、售後服務和有競爭力的價格,正在加強市場成長。除此之外,小型和本地供應商透過線上銷售其產品並在全國範圍內銷售,成功地吸引了優質客戶。此外,對健康鞋類以及有助於解決腳踝問題和足部發炎的矯形建議的需求不斷成長,也推動了市場的發展。
The global footwear market size reached US$ 243.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 332.3 Billion by 2032, exhibiting a growth rate (CAGR) of 3.4% during 2024-2032. The increasing demand for superior quality footwear, easy availability of unique designs, and the growing number of organized retail outlets represent some of the key factors driving the market.
Increasing Fashion Consciousness Among Individuals Impelling Market Growth
The footwear market has been experiencing continuous growth on account of the shifting preferences of consumers toward footwear that matches their daily outfits, along with the increasing number of individuals wearing different footwear for different occasions. Vendors are also expanding their catalogue to meet the demand of people. In addition, there is a rise in demand for fashionable footwear that helps in reflecting the individuality of a consumer. There is also an increase in the demand for trendy footwear among women, especially with beads, frills, lace and other intricate work. Moreover, the easy availability of footwear and rising fashion consciousness among people of all age groups contribute considerably in replacement purchases.
Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. The market structure is fragmented with the presence of a few large players operating in the industry due to low product differentiation. The volume of new entrants is also low in the footwear industry due to the presence of a large number of players, minimum capital investments, and easy access to distribution networks.
What is Footwear?
Footwear is worn for providing comfort and protection to the feet. It includes shoes, boots, sandals, and slippers and is manufactured using a wide variety of materials, such as wood, canvas, leather, jute, plastics, and rubber. It protects the feet and provides support while walking or engaging in other activities. In addition, it serves as a fashion statement and is utilized to express personal style. It is also designed to perform specific activities including athletic and non-athletic activities, such as running, hiking, and working. It is commercially available in a wide variety of shapes, sizes, and colors and can also be customized with text, logos, and prints. It can easily decompose in the environment and does not add to landfill wastes or pollute water bodies.
The COVID-19 pandemic outbreak resulted in a severe problem for the footwear industry and imposed unprecedented challenges on numerous countries. It also created a serious disturbance in the packaging sector and hampered the supply chains, which resulted in shortages and increments in the price of raw materials. This also caused a significant drop in the production of footwear and order delays for the packaging companies. Moreover, the shutting down of retail outlets led to a decline in the demand for footwear.
At present, key market players are extensively investing in marketing strategies, such as celebrity endorsements, social media promotion, and banner advertising, which represent one of the key factors positively influencing the market. In addition, changing consumer preferences and increasing adoption of new technologies are offering lucrative growth opportunities for key market players to introduce innovative designs and features that offer more comfort. Moreover, the rising penetration of high-speed internet and the increasing usage of e-commerce websites through which companies are providing fast and convenient functional experiences to customers, such as secured payment gateways, grievance management, after-sales services, and competitive pricing, is strengthening the market growth. Apart from this, small and local vendors are finding success in reaching premium customers by making their products available online and thus available on a national scale. Additionally, the escalating demand for healthy footwear with orthopedic recommendations that aid in ankle problems and inflammation in the foot is fueling the market.
IMARC Group provides an analysis of the key trends in each sub-segment of the global footwear market report, along with forecasts at the global and regional level from 2024-2032. Our report has categorized the market based on product, material, distribution channel, pricing and end-user.
Non-Athletic Footwear
Athletic Footwear
The report has provided a detailed breakup and analysis of the footwear market based on the product type. This includes non-athletic footwear and non-athletic footwear. According to the report, non-athletic footwear represented the largest segment due to the increasing influence of fashion trends, celebrity endorsements, and social media promotion. In addition, the demand for non-athletic footwear is largely influenced by the introduction of innovative designs and features that offer more comfort.
Rubber
Leather
Plastic
Fabric
Others
A detailed breakup and analysis of the footwear market based on the material has also been provided in the report. This includes rubber, leather, plastic, fabric, and others. According to the report, rubber accounts for the largest market share, on account of its various benefits, such as protection against harsh chemicals and high temperatures, reduced fatigue, and strong grip on the ground. Moreover, rubber footwears are extremely cost-effective and available in a wide variety of sizes.
Footwear Specialists
Supermarkets and Hypermarkets
Departmental Stores
Clothing Stores
Online Sales
Others
A detailed breakup and analysis of the footwear market based on the distribution channel has also been provided in the report. This includes footwear specialists, supermarkets and hypermarkets, departmental stores, clothing stores, online sales, and others. According to the report, footwear specialists account for the largest market share on account of the rising prevalence of medical conditions related to feet, ankles, calves, and legs. Apart from this, footwear reduces the risk of developing corns, blisters, and calluses and minimizes foot fatigue.
Premium
Mass
A detailed breakup and analysis of the footwear market based on the pricing has also been provided in the report. This includes premium and mass. According to the report, mass accounts for the largest market share on account of the easy availability of footwears through online and offline distribution channels, coupled with secured payment gateways. In addition, increasing investments in the marketing strategies, such as social media promotion and celebrity endorsements are augmenting the growth of the market.
Men
Women
Kids
A detailed breakup and analysis of the footwear market based on the end user has also been provided in the report. This includes men, women, and kids. According to the report, women accounts for the largest market share due to the increasing influence of fashion and shifting preferences for wearing different types of footwear to work, sports, and casual meetings Besides this, the increasing popularity of orthopedic footwear among women individuals is positively influencing the market growth.
North America
Europe
Asia Pacific
Middle East and Africa
Latin America
The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. According to the report, North America is the largest market for footwear. Some of the factors driving the North American footwear market include the launch of innovative product designs, coupled with the high disposable income levels of the consumers that positively influence the sales of premium products in the region. Furthermore, North America, being the early adopter of the latest fashion trends, gets easy access to all the trending designs and styles of footwear. Also, the easy availability of a wide range of footwear online or in the well-developed retail channels of the region is propelling the market growth.
Nike Incorporation
Adidas AG
PUMA
Geox S.p.A
Skechers USA, Incorporation
Timberland
Crocs Retail, Inc.
Ecco Sko A/S
Wolverine World Wide, Inc.
Under Armour Inc.
Please note that this only represents a partial list of companies, and the complete list has been provided in the report.