市場調查報告書
商品編碼
1422997
2024-2032年按面積(5000-20000平方公尺、20000-100000平方公尺、100000平方公尺以上)、應用(商業展覽、藝術展覽、學術展覽等)及區域分類的展覽組織市場Exhibition Organizing Market by Area (5000-20000 Sqm, 20000-100000 Sqm, More Than 100000 Sqm), Application (Commercial Exhibitions, Art Exhibitions, Academic Exhibitions, and Others), and Region 2024-2032 |
2023年全球會展市場規模達323億美元。展望未來, IMARC Group預計到2032年市場規模將達到461億美元,2024-2032年複合年成長率(CAGR)為3.91%。越來越多的不同活動、政府組織支持工匠的展覽的舉措,以及擴大使用社群媒體進行促銷,這些都是推動市場的一些關鍵因素。
展覽是指有組織地展示和展示精選的精選產品和服務。它有助於吸引更多的訪客並建立新的客戶關係。它通常在教育和文化環境中組織,包括圖書館、博物館、藝廊、公園和大廳。展覽的組織過程包括規劃主題、尋找地點和贊助商、行銷、產生銷售、推廣、傳遞訊息和建立品牌。它由專家安排,以簡化整個活動,包括準備、計劃和活動後階段。它提供了將供應商、買家、購買影響者、顧問和媒體聚集在一起的可能性。
活動、藝術和商業展覽以及貿易展覽會數量的不斷增加是推動全球展覽組織需求的主要因素之一。此外,由於快速數位化和遠端工作模組的日益採用,虛擬活動在中小型企業(SME)中越來越受歡迎,有利於市場的成長。這些活動依靠眾多的協作工具,包括投票、公告、即時聊天和即時問答(Q&A)欄目,來提高展覽效率。此外,展覽管理服務需求的成長和主題派對的興起也對市場產生正面影響。除此之外,一些展覽主辦單位也專注於利用社群媒體進行各種促銷活動,例如名人代言、品牌推廣和活動邀約。此外,越來越多的專業展覽策劃師滿足客戶不斷變化的需求,正在為市場創造積極的前景。除此之外,許多國家的管理機構正在採取舉措,組織展覽,支持工匠設計和推廣文化。他們也與社群媒體影響者合作來宣傳展覽。此外,擴大使用賓客資料來提供個人化服務正在推動市場的成長。展覽組織者和酒店透過客人的社交媒體資料建立聯繫,這有助於他們根據客人的要求提供服務,包括提前和延遲入住設施,以方便客人。展覽主辦單位和飯店為客人提供的此類服務促使他們再次光臨同一場館和飯店,預計這將為市場提供良好的前景。
The global exhibition organizing market size reached US$ 32.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 46.1 Billion by 2032, exhibiting a growth rate (CAGR) of 3.91% during 2024-2032. The increasing number of different events, government initiatives to organize exhibitions supporting artisans, and the rising usage of social media for promotional purposes represent some of the key factors driving the market.
An exhibition refers to an organized presentation and display of an exquisite selection of products and services. It assists in attracting a wider number of visitors and building new customer relationships. It is usually organized within an educational and cultural setting, including a library, museum, art gallery, park, and hall. An exhibition is organized by planning a theme, finding locations and sponsors, marketing, generating sales, promoting, delivering a message, and building a brand. It is arranged by specialists to simplify the entire event, including the preparation, planning, and post-event stages. It provides the possibility to bring suppliers, buyers, purchase influencers, consultants, and the media together.
The increasing number of events, art and commercial exhibitions, and trade fairs represent one of the major factors driving the demand for exhibition organizing around the world. Moreover, the rising popularity of virtual events in small and medium-scale enterprises (SMEs) on account of rapid digitization and the increasing adoption of the remote working module is favoring the growth of the market. These events rely on numerous collaborative tools, including polling, announcements, live chats, and live questions and answers (Q&A) columns, to improve the efficiency of the exhibition. In addition, the growing demand for exhibition management services and the emerging trend of theme parties are influencing the market positively. Apart from this, several exhibition organizers are focusing on using social media for various promotional activities like celebrity endorsements, branding, and event invitations. Furthermore, the growing number of professional exhibition planners to address the evolving needs of clients is creating a positive outlook for the market. Besides this, governing agencies of numerous countries are undertaking initiatives to organize exhibitions supporting artisans with design and promoting culture. They are also collaborating with social media influencers to promote exhibitions. Additionally, the increasing use of guest data for personalized services is propelling the growth of the market. Exhibition organizers and hotels are connecting via the social media profiles of guests as this helps them provide services according to the requirements of the guests, which include early and late check-in facilities for the convenience of guests. Such services offered by exhibition organizers and hotels to their guests drive them to revisit the same venue and hotel, which is anticipated to provide a favorable outlook to the market.
IMARC Group provides an analysis of the key trends in each segment of the global exhibition organizing market, along with forecasts at the global, regional, and country level from 2024-2032. Our report has categorized the market based on area and application.
5000-20000 Sqm
20000-100000 Sqm
More Than 100000 Sqm
The report has also provided a detailed breakup and analysis of the exhibition organizing market based on the area. This includes 5000-20000, 20000-100000, and More Than 100000 Sqm. According to the report, 5000-20000 sqm represented the largest segment.
Commercial Exhibitions
Art Exhibitions
Academic Exhibitions
Others
A detailed breakup and analysis of the exhibition organizing market based on the application has also been provided in the report. This includes commercial exhibitions, art exhibitions, academic exhibitions, and others. According to the report, art exhibitions accounted for the largest market share.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets that include North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and the Middle East and Africa. According to the report, North America was the largest market for exhibition organizing. Some of the factors driving the North America exhibition organizing market included the increasing number of exhibitions, the rising popularity of virtual events, the growing number of exhibition organizers using social media for various promotional activities, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global exhibition organizing market. Detailed profiles of all major companies have also been provided. Some of the companies covered include Coex, Emerald Events, Fiera Milano S.p.A., GL events, Hong Kong Trade Development Council, Koelnmesse GmbH, Messe Frankfurt GmbH, Messe Munchen GmbH, NurnbergMesse GmbH, RELX Plc, Tokyo Big Sight Inc., etc.
Kindly, note that this only represents a partial list of companies, and the complete list has been provided in the report