查看購物車
  • Simplified Chinese
  • English
  • Japanese
封面
市場調查報告書
商品編碼
1390622

化妝品市場：2023-2028 年全球產業趨勢、佔有率、規模、成長、機會與預測

Cosmetics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
出版日期: | 出版商: IMARC | 英文 138 Pages | 商品交期: 2-3個工作天內

價格

概要

2022年全球化妝品市場規模達到3,797億美元。展望未來， IMARC Group預計到2028年市場規模將達到5,235億美元，2022-2028年複合年成長率（CAGR）為5.50%。人們對個人美容的日益重視、先進產品的推出、純素化妝品的需求不斷成長以及電子商務平台上產品供應量的增加是推動市場的一些主要因素。

化妝品是指用於個人護理、美容和美化外觀的多種產品。這些產品設計用於身體、臉部、頭髮、指甲或嘴唇，以改善或改變個人的美學特徵。它們有多種形式，如霜劑、乳液、粉末、凝膠、精華液、噴霧等，通常由男性和女性使用，並有不同的用途。化妝品涵蓋多種護膚產品，包括潔面乳、保濕霜、精華液、爽膚水、面膜和抗衰老護理產品。這些產品的配方旨在清潔、保濕、滋養、保護和改善皮膚的健康和外觀。

該市場主要是由個人美容意識的不斷提高以及對客製化化妝品日益成長的偏好所推動的。此外，城市化、可支配收入增加以及社交媒體影響力不斷增強等因素也促進了市場成長。影響者、部落客和影片部落客已成為強大的品牌大使，塑造消費者認知並提高產品認知度。社群媒體平台為消費者提供了一個發現、討論和分享化妝品體驗的空間，影響購買決策並推動市場成長。此外，人口老化的加劇是化妝品市場的重要推動力。隨著消費者尋求保持年輕的外觀並解決特定的護膚問題，對抗老化產品的需求不斷成長。這導致了創新配方、針對性治療和專業護膚系列的開發，以滿足消費者的需求。

化妝品市場趨勢/促進因素：

人們越來越重視個人修飾

隨著個人美容變得越來越重要，對各種類別的化妝品的需求也越來越高。消費者正在尋求護膚產品以實現健康和容光煥發的皮膚，化妝品以增強其特徵並創造理想的外觀，以及護髮產品以保持和定型他們的頭髮。此外，人們越來越認知到化妝品中使用的成分及其對健康和環境的潛在影響。消費者正在尋求含有最少合成化學物質的產品，選擇天然和有機配方。這種轉變導致了清潔美容品牌的崛起以及化妝品行業永續實踐的融入，從而推動了市場的成長。此外，對個人修飾的重視導致了對個人化和客製化化妝品的需求。

引進先進的產品變體

先進的產品變體旨在針對特定的護膚問題、護髮問題或化妝偏好。品牌正在創造解決衰老、痤瘡、色素沉著、乾燥和敏感等問題的配方。這些有針對性的解決方案引起了尋求適合其獨特需求的產品的消費者的共鳴，從而提高了客戶滿意度和忠誠度。此外，各種品牌都提供色調、飾面、覆蓋程度的選擇，甚至允許消費者根據自己的喜好混合搭配產品。可客製化的化妝品增強了消費者體驗，讓他們感覺更多地參與產品選擇過程並滿足他們的特定需求和願望，從而推動市場發展。

電子商務平台上的產品可用性不斷上升

電子商務平台消除了地理障礙，使消費者無論身在何處都可以購買各種化妝品。消費者現在可以接觸到在當地商店可能無法買到的品牌和產品。這擴大了化妝品品牌的影響力，使它們能夠與更廣泛的消費者群體建立聯繫並滲透新市場。此外，這些平台還提供詳細的產品資訊，包括成分列表、使用說明和客戶評論。消費者可以獲得全面的產品描述，這有助於做出明智的決定。此外，客戶評論和評級為化妝品的功效和品質提供了寶貴的見解，使消費者能夠做出更自信的購買選擇。

化妝品產業細分：

IMARC Group提供了全球化妝品市場報告各細分市場主要趨勢的分析，以及 2023-2028 年全球、區域和國家層面的預測。我們的報告根據產品類型、類別、性別和配銷通路對市場進行了分類。

按產品類型分類：

皮膚和防曬產品

護髮產品

除臭劑和香水

彩妝及彩妝

其他

護膚和防曬產品是主導細分市場

該報告根據產品類型對市場進行了詳細的細分和分析。這包括皮膚和防曬產品、護髮產品、除臭劑和香水、化妝品和彩妝等。根據該報告，皮膚和防曬產品佔據了最大的市場。

人們越來越重視護膚和保持皮膚健康。消費者越來越意識到正確護膚程序的重要性，包括防止陽光的有害影響。皮膚和防曬產品在解決各種皮膚問題、促進皮膚健康以及防止紫外線輻射等環境因素造成的傷害方面發揮著至關重要的作用。此外，現代生活方式往往涉及更多的戶外活動，包括旅行、運動和休閒活動。這增加了對有效防曬的需求。此外，目的地旅行和海灘度假的流行也推動了對防曬產品的需求。

按類別細分：

傳統的

有機的

傳統產品佔據市場最大佔有率

報告還提供了基於類別的詳細市場細分和分析。這包括傳統的和有機的。報告顯示，常規產品佔據最大的市場佔有率。

傳統化妝品上市時間較長，擁有穩固的消費族群。這些產品已被消費者使用多年，並在大部分人群中建立了信任和熟悉度。許多消費者喜歡堅持使用他們一直在使用和信任的熟悉產品來進行日常美容。此外，這些產品廣泛可用且易於取得。它們可以在各種零售店找到，包括超市、藥局和百貨公司。這種廣泛的可用性確保消費者可以輕鬆購買這些產品，而無需特意或探索利基管道。便利因素促成了傳統產品的市場主導地位。

按性別分類：

男士

女性

男女通用的

女性主導市場

報告還提供了基於性別的詳細市場細分和分析。這包括男性、女性和男女皆宜。報告顯示，女性佔據了最大的市場。

化妝品市場提供了大量專門針對女性的產品，從護膚品、化妝品到護髮品和香水。種類繁多的產品有助於女性在市場上佔據主導地位，因為她們有更廣泛的選擇和探索。此外，包括廣告在內的媒體在塑造消費者行為和偏好方面發揮著至關重要的作用。女性往往是化妝品廣告的主要目標受眾，模特兒和名人代言各種產品。不斷接觸這些資訊強化了化妝品主要針對女性的觀念，進一步促進了她們在市場上的主導地位。

按配銷通路分類：

超級市場和大賣場

專賣店

藥局

網路商店

其他

化妝品透過超市和大賣場廣泛分銷

報告還根據配銷通路對市場進行了詳細的細分和分析。這包括超市和大賣場、專賣店、藥局、網路商店等。報告顯示，超市和大賣場佔據了最大的市場佔有率。

超市和大賣場為消費者提供了在一個地點找到各種產品的便利。透過將化妝品與雜貨和其他家居用品一起銷售，這些零售通路提供了便捷的一站式購物體驗。消費者可以同時購買生活用品和化妝品，省時省力。此外，超市和大賣場通常會為化妝品提供有競爭力的價格，因為它們能夠協商批量採購並將成本節省轉嫁給消費者。此外，這些零售通路經常進行促銷活動、折扣和捆綁優惠，使化妝品對消費者更實惠和有吸引力。超市和大賣場具有競爭力的價格和促銷活動，使其成為注重成本的購物者的有吸引力的目的地。

按地區分類：

北美洲

美國

加拿大

亞太

中國

日本

印度

韓國

澳洲

印尼

其他

歐洲

德國

法國

英國

義大利

西班牙

俄羅斯

其他

拉丁美洲

巴西

墨西哥

其他

中東和非洲

北美在市場上表現出明顯的主導地位

該報告還對所有主要區域市場進行了全面分析，其中包括北美（美國和加拿大）；歐洲（德國、法國、英國、義大利、西班牙、俄羅斯等）；亞太地區（中國、日本、印度、韓國、澳洲、印尼等）；拉丁美洲（巴西、墨西哥等）；以及中東和非洲。報告稱，北美是最大的化妝品市場。

北美包括美國和加拿大，擁有大量消費者。該地區可支配收入水平較高，有助於增加消費者在化妝品上的支出。龐大的消費者基礎為化妝品品牌提供了巨大的市場機會，使北美成為市場滲透和成長的有吸引力的地區。此外，該地區擁有完善的美容和時尚文化，非常重視個人修飾、美學和自我表達。該地區的消費者積極追隨美容趨勢，嘗試不同的化妝品，並對自己的外表進行投資。這種文化傾向推動了對從護膚品和化妝品到護髮品和香水等各種化妝品的需求。

競爭格局：

市場競爭格局的特徵是跨國公司、知名品牌、新興企業、利基品牌和獨立品牌的混合體。在持續創新、產品差異化、行銷策略和消費者偏好的推動下，市場競爭激烈。如今，主要參與者正在引入先進配方，融入尖端成分，並推出迎合新興消費趨勢和需求的產品。他們也投資品牌建立活動，例如名人代言、影響者合作夥伴關係和參與行銷活動，以提高品牌認知度並吸引消費者。此外，不同的參與者正在建立策略夥伴關係和合作，以擴大他們的市場範圍並使其產品多樣化。

該報告對市場競爭格局進行了全面分析。也提供了所有主要公司的詳細資料。市場上的一些主要參與者包括：

安麗公司

雅芳產品公司

拜爾斯道夫股份公司

漢高股份公司

花王株式會社

歐萊雅公司

歐瑞蓮化妝品股份公司

寶潔公司

露華濃公司（MacAndrews & Forbes Incorporated）

資生堂有限公司

思親食品有限公司

雅詩蘭黛公司

聯合利華公司

最近的發展：

歐萊雅推出了 Age Perfect Makeup 系列，針對成熟肌膚，推出旨在解決皺紋和老年斑等特定問題的產品。也推出了 Color Riche Shine 唇膏系列，提供充滿活力和光澤的色調以及保濕配方。

雅詩蘭黛公司推出了 Double Wear Radiant Concealer，這是其廣受歡迎的 Double Wear 系列的延伸。這款遮瑕膏旨在提供持久遮瑕效果，同時賦予肌膚光澤。

聯合利華推出了 Love Beauty and Planet 品牌，提供一系列注重永續發展的美容和個人護理產品。

本報告回答的關鍵問題

  • 2022年全球化妝品市場規模有多大
  • 2023-2028年全球化妝品市場預計成長率是多少
  • 推動全球化妝品市場的關鍵因素是什麼
  • COVID-19 對全球化妝品市場有何影響
  • 根據產品類型，全球化妝品市場的細分如何
  • 全球化妝品市場按品類分類是怎樣的
  • 全球化妝品市場按性別分類是怎樣的
  • 從配銷通路來看，全球化妝品市場的細分是怎麼樣的
  • 全球化妝品市場的重點區域有哪些
  • 10. 全球化妝品市場的主要參與者/公司有哪些？

本報告回答的關鍵問題

  • 2022年全球化妝品市場規模有多大？
  • 2023-2028年全球化妝品市場的預期成長率是多少？
  • 推動全球化妝品市場的關鍵因素是什麼？
  • COVID-19 對全球化妝品市場有何影響？
  • 根據產品類型，全球化妝品市場的細分如何？
  • 全球化妝品市場按品類分類是怎樣的？
  • 全球化妝品市場以性別分類是怎樣的？
  • 全球化妝品市場的配銷通路分類如何？
  • 全球化妝品市場的重點區域有哪些？
  • 全球化妝品市場的主要參與者/公司有哪些？

目錄

第 1 章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 資料來源
    • 主要資源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第 5 章：全球化妝品市場

  • 市場概況
  • 市場業績
  • COVID-19 的影響
  • 市場預測

第 6 章：依產品類型分類的市場區隔

  • 皮膚和防曬產品
    • 市場走向
    • 市場預測
  • 護髮產品
    • 市場走向
    • 市場預測
  • 除臭劑和香水
    • 市場走向
    • 市場預測
  • 彩妝及彩妝
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 7 章：按類別分類的市場區隔

  • 傳統的
    • 市場走向
    • 市場預測
  • 有機的
    • 市場走向
    • 市場預測

第 8 章：按性別分類的市場區隔

  • 男士
    • 市場走向
    • 市場預測
  • 女性
    • 市場走向
    • 市場預測
  • 男女通用的
    • 市場走向
    • 市場預測

第 9 章：按配銷通路分類的市場區隔

  • 超級市場和大賣場
    • 市場走向
    • 市場預測
  • 專賣店
    • 市場走向
    • 市場預測
  • 藥局
    • 市場走向
    • 市場預測
  • 網路商店
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 10 章：按地區分類的市場細分

  • 北美洲
    • 美國
      • 市場走向
      • 市場預測
    • 加拿大
      • 市場走向
      • 市場預測
  • 亞太
    • 中國
      • 市場走向
      • 市場預測
    • 日本
      • 市場走向
      • 市場預測
    • 印度
      • 市場走向
      • 市場預測
    • 韓國
      • 市場走向
      • 市場預測
    • 澳洲
      • 市場走向
      • 市場預測
    • 印尼
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 歐洲
    • 德國
      • 市場走向
      • 市場預測
    • 法國
      • 市場走向
      • 市場預測
    • 英國
      • 市場走向
      • 市場預測
    • 義大利
      • 市場走向
      • 市場預測
    • 西班牙
      • 市場走向
      • 市場預測
    • 俄羅斯
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 拉丁美洲
    • 巴西
      • 市場走向
      • 市場預測
    • 墨西哥
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 中東和非洲
    • 市場走向
    • 按國家/地區分類的市場細分
    • 市場預測

第 11 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 12 章：價值鏈分析

第 13 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 14 章：價格分析

第15章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Amway Corp
    • Avon Products Inc.
    • Beiersdorf AG
    • Henkel AG & Co. KGaA
    • Kao Corporation
    • L'Oreal SA
    • Oriflame Cosmetics AG
    • Procter & Gamble Company
    • Revlon Inc. (MacAndrews & Forbes Incorporated)
    • Shiseido Company Limited
    • Skinfood Co. Ltd.
    • The Estee Lauder Companies Inc.
    • Unilever plc
Product Code: SR112023A4418

Abstract

The global cosmetics market size reached US$ 379.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 523.5 Billion by 2028, exhibiting a growth rate (CAGR) of 5.50% during 2022-2028. The growing emphasis on personal grooming, the introduction of advanced product variants, the escalating demand of vegan cosmetics, and the rising product availability on e-commerce platforms are some of the major factors propelling the market.

Cosmetics refer to a wide range of products that are used for personal care, grooming, and enhancing one's appearance. These products are designed to be applied to the body, face, hair, nails, or lips to improve or alter the aesthetic features of an individual. They are found in various forms such as creams, lotions, powders, gels, serums, sprays, and more and are typically used by both men and women and serve different purposes. Cosmetics encompass a wide array of skincare products, including cleansers, moisturizers, serums, toners, masks, and anti-aging treatments. These products are formulated to cleanse, hydrate, nourish, protect, and improve the health and appearance of the skin.

The market is primarily driven by the rising beauty consciousness among individuals, and the growing preference for customized cosmetic products. In addition, factors such as urbanization, rising disposable incomes, and the growing influence of social media is contributing to market growth. Influencers, bloggers, and vloggers have become powerful brand ambassadors, shaping consumer perceptions and driving product awareness. Social media platforms provide a space for consumers to discover, discuss, and share experiences about cosmetics products, influencing purchasing decisions and fueling market growth. Moreover, the rising aging population is a significant driver in the cosmetics market. As consumers seek to maintain a youthful appearance and address specific skincare concerns, there is a growing demand for anti-aging products. This has led to the development of innovative formulas, targeted treatments, and specialized skincare ranges to cater to the needs of consumers.

Cosmetics Market Trends/Drivers:

The growing emphasis on personal grooming

As personal grooming becomes more important, there is a higher demand for cosmetic products across various categories. Consumers are seeking skincare products to achieve healthy and radiant skin, makeup products to enhance their features and create desired looks, and haircare products to maintain and style their hair. Moreover, there is an increasing awareness of the ingredients used in cosmetics and their potential impact on health and the environment. Consumers are seeking products with minimal synthetic chemicals, opting for natural and organic formulations. This shift has led to the rise of clean beauty brands and the incorporation of sustainable practices in the cosmetics industry, thus propelling the market growth. Besides, the emphasis on personal grooming has led to a demand for personalized and customized cosmetic products.

The introduction of advanced product variants

Advanced product variants are designed to target specific skincare concerns, haircare issues, or makeup preferences. Brands are creating formulations that address concerns such as aging, acne, hyperpigmentation, dryness, and sensitivity. These targeted solutions resonate with consumers who are seeking products tailored to their unique requirements, promoting customer satisfaction and loyalty. Moreover, various brands are providing choices in shades, finishes, coverage levels, and even allowing consumers to mix and match products to suit their preferences. Customizable cosmetics enhance the consumer experience, making them feel more involved in the product selection process and addressing their specific needs and desires, thus propelling the market.

The rising product availability on e-commerce platforms

E-commerce platforms have eliminated geographical barriers, enabling consumers to access a wide range of cosmetic products regardless of their location. Consumers now have access to brands and products that may not be readily available in their local stores. This has expanded the reach of cosmetic brands, allowing them to connect with a broader consumer base and penetrate new markets. Moreover, these platforms provide detailed product information, including ingredient lists, usage instructions, and customer reviews. Consumers have access to comprehensive product descriptions, which aids in making informed decisions. Additionally, customer reviews and ratings offer valuable insights into the efficacy and quality of cosmetic products, enabling consumers to make more confident purchasing choices.

Cosmetics Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global cosmetics market report, along with forecasts at the global, regional and country levels from 2023-2028. Our report has categorized the market based on product type, category, gender and distribution channel.

Breakup by Product Type:

Skin and Sun Care Products

Hair Care Products

Deodorants and Fragrances

Makeup and Color Cosmetics

Others

Skin and sun care products represent the leading segment

The report has provided a detailed breakup and analysis of the market based on the product type. This includes skin and sun care products, hair care products, deodorants and fragrances, makeup and color cosmetics, and others. According to the report, skin and sun care products represented the largest segment.

There has been a growing emphasis on skincare and maintaining healthy skin. Consumers are becoming more aware of the importance of proper skincare routines, including protection from the harmful effects of the sun. Skin and sun care products play a vital role in addressing various skin concerns, promoting skin health, and preventing damage caused by environmental factors such as UV radiation. Moreover, modern lifestyles often involve more outdoor activities, including travel, sports, and leisure pursuits. This has increased the need for effective sun protection. Additionally, the popularity of destination travel and beach vacations has contributed to the demand for sun care products.

Breakup by Category:

Conventional

Organic

Conventional products hold the largest share in the market

A detailed breakup and analysis of the market based on the category has also been provided in the report. This includes conventional and organic. According to the report, conventional products accounted for the largest market share.

Conventional cosmetic products have been in the market for a longer period and have a well-established consumer base. These products have been used by consumers for years and have built trust and familiarity among a large portion of the population. Many consumers prefer to stick to familiar products that they have been using and trust for their beauty routines. Moreover, these products are widely available and easily accessible. They can be found in various retail outlets, including supermarkets, drugstores, and department stores. This widespread availability ensures that consumers can easily purchase these products without having to go out of their way or explore niche channels. The convenience factor contributes to the market dominance of conventional products.

Breakup by Gender:

Men

Women

Unisex

Women dominates the market

A detailed breakup and analysis of the market based on the gender has also been provided in the report. This includes men, women, and unisex. According to the report, women accounted for the largest market share.

The cosmetic market offers a vast array of products specifically targeted towards women, ranging from skincare and makeup to haircare and fragrances. The sheer variety of products available contributes to women's dominance in the market, as they have a wider range of options to choose from and explore. Moreover, Media, including advertising, plays a crucial role in shaping consumer behavior and preferences. Women are often the primary target audience for cosmetic advertisements, featuring models and celebrities endorsing various products. The constant exposure to these messages reinforces the idea that cosmetics are primarily for women, further contributing to their dominance in the market.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Specialty Stores

Pharmacies

Online Stores

Others

Cosmetic products are widely distributed through supermarkets and hypermarkets

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, pharmacies, online stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.

Supermarkets and hypermarkets offer consumers the convenience of finding a wide range of products in one location. By including cosmetic products alongside groceries and other household items, these retail channels provide a convenient one-stop shopping experience. Consumers can purchase their daily necessities and cosmetic products simultaneously, saving time and effort. Moreover, Supermarkets and hypermarkets often offer competitive pricing for cosmetic products due to their ability to negotiate bulk purchasing and pass on cost savings to consumers. Additionally, these retail channels frequently run promotional campaigns, discounts, and bundle offers, making cosmetic products more affordable and attractive to consumers. The competitive pricing and promotions available in supermarkets and hypermarkets make them appealing destinations for cost-conscious shoppers.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for cosmetics products.

North America, comprising the United States and Canada, is home to a sizable consumer population. The region has a high level of disposable income, which contributes to increased consumer spending on cosmetic products. The large consumer base provides a substantial market opportunity for cosmetic brands, making North America an attractive region for market penetration and growth. Moreover, the region has a well-established beauty and fashion culture, with a strong emphasis on personal grooming, aesthetics, and self-expression. Consumers in the region are actively engaged in following beauty trends, experimenting with different cosmetic products, and investing in their appearance. This cultural inclination drives the demand for a wide range of cosmetic products, from skincare and makeup to haircare and fragrances.

Competitive Landscape:

The competitive landscape of the market is characterized by a mix of multinational corporations, established brands, emerging players, and niche and indie brands. The market is highly competitive, driven by continuous innovation, product differentiation, marketing strategies, and consumer preferences. Nowadays, key players are introducing advanced formulations, incorporating cutting-edge ingredients, and launching products that cater to emerging consumer trends and demands. They are also investing in brand-building activities, such as celebrity endorsements, influencer partnerships, and engaging marketing campaigns, to enhance brand recognition and attract consumers. Moreover, various players are forming strategic partnerships and collaborations to expand their market reach and diversify their product offerings.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Amway Corp

Avon Products Inc.

Beiersdorf AG

Henkel AG & Co. KGaA

Kao Corporation

L'Oreal S.A.

Oriflame Cosmetics AG

Procter & Gamble Company

Revlon Inc. (MacAndrews & Forbes Incorporated)

Shiseido Company Limited

Skinfood Co. Ltd.

The Estee Lauder Companies Inc

Unilever plc

Recent Developments:

L'Oreal S.A. launched the Age Perfect Makeup range, targeting mature skin with products designed to address specific concerns such as wrinkles and age spots. also launched the Color Riche Shine Lipstick range, offering vibrant and glossy shades with a moisturizing formula.

The Estee Lauder Companies Inc. launched the Double Wear Radiant Concealer, an extension to its popular Double Wear line. The concealer is designed to provide long-wearing coverage while imparting a radiant finish.

Unilever launched the Love Beauty and Planet brand, offering a range of beauty and personal care products with a focus on sustainability.

Key Questions Answered in This Report

  • 1. What was the size of the global cosmetics market in 2022?
  • 2. What is the expected growth rate of the global cosmetics market during 2023-2028?
  • 3. What are the key factors driving the global cosmetics market?
  • 4. What has been the impact of COVID-19 on the global cosmetics market?
  • 5. What is the breakup of the global cosmetics market based on the product type?
  • 6. What is the breakup of the global cosmetics market based on the category?
  • 7. What is the breakup of the global cosmetics market based on the gender?
  • 8. What is the breakup of the global cosmetics market based on the distribution channel?
  • 9. What are the key regions in the global cosmetics market?
  • 10. Who are the key players/companies in the global cosmetics market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Cosmetics Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Skin and Sun Care Products
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Hair Care Products
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Deodorants and Fragrances
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Makeup and Color Cosmetics
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Others
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast

7 Market Breakup by Category

  • 7.1 Conventional
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Organic
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Gender

  • 8.1 Men
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Women
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Unisex
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast

9 Market Breakup by Distribution Channel

  • 9.1 Supermarkets and Hypermarkets
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Specialty Stores
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Pharmacies
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Online Stores
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Others
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Amway Corp
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 SWOT Analysis
    • 15.3.2 Avon Products Inc.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Beiersdorf AG
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
      • 15.3.3.4 SWOT Analysis
    • 15.3.4 Henkel AG & Co. KGaA
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
      • 15.3.4.3 Financials
      • 15.3.4.4 SWOT Analysis
    • 15.3.5 Kao Corporation
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
      • 15.3.5.4 SWOT Analysis
    • 15.3.6 L'Oreal S.A.
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
      • 15.3.6.4 SWOT Analysis
    • 15.3.7 Oriflame Cosmetics AG
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 Procter & Gamble Company
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 Financials
      • 15.3.8.4 SWOT Analysis
    • 15.3.9 Revlon Inc. (MacAndrews & Forbes Incorporated)
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
      • 15.3.9.4 SWOT Analysis
    • 15.3.10 Shiseido Company Limited
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
      • 15.3.10.3 Financials
      • 15.3.10.4 SWOT Analysis
    • 15.3.11 Skinfood Co. Ltd.
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
    • 15.3.12 The Estee Lauder Companies Inc.
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio
      • 15.3.12.3 Financials
      • 15.3.12.4 SWOT Analysis
    • 15.3.13 Unilever plc
      • 15.3.13.1 Company Overview
      • 15.3.13.2 Product Portfolio
      • 15.3.13.3 Financials

List of Figures

  • Figure 1: Global: Cosmetics Market: Major Drivers and Challenges
  • Figure 2: Global: Cosmetics Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Cosmetics Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 4: Global: Cosmetics Market: Breakup by Product Type (in %), 2022
  • Figure 5: Global: Cosmetics Market: Breakup by Category (in %), 2022
  • Figure 6: Global: Cosmetics Market: Breakup by Gender (in %), 2022
  • Figure 7: Global: Cosmetics Market: Breakup by Distribution Channel (in %), 2022
  • Figure 8: Global: Cosmetics Market: Breakup by Region (in %), 2022
  • Figure 9: Global: Cosmetics (Skin and Sun Care Products) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 10: Global: Cosmetics (Skin and Sun Care Products) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 11: Global: Cosmetics (Hair Care Products) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 12: Global: Cosmetics (Hair Care Products) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 13: Global: Cosmetics (Deodorants and Fragrances) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 14: Global: Cosmetics (Deodorants and Fragrances) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 15: Global: Cosmetics (Makeup and Color Cosmetics) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 16: Global: Cosmetics (Makeup and Color Cosmetics) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 17: Global: Cosmetics (Other Product Types) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 18: Global: Cosmetics (Other Product Types) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 19: Global: Cosmetics (Conventional) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 20: Global: Cosmetics (Conventional) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 21: Global: Cosmetics (Organic) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 22: Global: Cosmetics (Organic) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 23: Global: Cosmetics (Men) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 24: Global: Cosmetics (Men) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 25: Global: Cosmetics (Women) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 26: Global: Cosmetics (Women) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 27: Global: Cosmetics (Unisex) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 28: Global: Cosmetics (Unisex) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 29: Global: Cosmetics (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 30: Global: Cosmetics (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 31: Global: Cosmetics (Specialty Stores) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 32: Global: Cosmetics (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 33: Global: Cosmetics (Pharmacies) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 34: Global: Cosmetics (Pharmacies) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 35: Global: Cosmetics (Online Stores) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 36: Global: Cosmetics (Online Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 37: Global: Cosmetics (Other Distribution Channels) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 38: Global: Cosmetics (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 39: North America: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 40: North America: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 41: United States: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 42: United States: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 43: Canada: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 44: Canada: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 45: Asia-Pacific: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 46: Asia-Pacific: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 47: China: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 48: China: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 49: Japan: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 50: Japan: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 51: India: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 52: India: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 53: South Korea: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 54: South Korea: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 55: Australia: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 56: Australia: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 57: Indonesia: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 58: Indonesia: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 59: Others: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 60: Others: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 61: Europe: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 62: Europe: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 63: Germany: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 64: Germany: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 65: France: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 66: France: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 67: United Kingdom: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 68: United Kingdom: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 69: Italy: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 70: Italy: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 71: Spain: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 72: Spain: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 73: Russia: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 74: Russia: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 75: Others: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 76: Others: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 77: Latin America: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 78: Latin America: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 79: Brazil: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 80: Brazil: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 81: Mexico: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 82: Mexico: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 83: Others: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 84: Others: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 85: Middle East and Africa: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 86: Middle East and Africa: Cosmetics Market: Breakup by Country (in %), 2022
  • Figure 87: Middle East and Africa: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 88: Global: Cosmetics Industry: SWOT Analysis
  • Figure 89: Global: Cosmetics Industry: Value Chain Analysis
  • Figure 90: Global: Cosmetics Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Cosmetics Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Cosmetics Market Forecast: Breakup by Product Type (in Million US$), 2023-2028
  • Table 3: Global: Cosmetics Market Forecast: Breakup by Category (in Million US$), 2023-2028
  • Table 4: Global: Cosmetics Market Forecast: Breakup by Gender (in Million US$), 2023-2028
  • Table 5: Global: Cosmetics Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
  • Table 6: Global: Cosmetics Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 7: Global: Cosmetics Market: Competitive Structure
  • Table 8: Global: Cosmetics Market: Key Players