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市場調查報告書
商品編碼
1390515

2023-2028 年空氣清新劑市場報告（按產品類型、應用、配銷通路和地區分類）

Air Freshener Market Report by Product Type, Application, Distribution Channel, and Region 2023-2028
出版日期: | 出版商: IMARC | 英文 145 Pages | 商品交期: 2-3個工作天內

價格

概要

2022年，全球空氣清新劑市場規模達到120.6億美元。展望未來， IMARC Group預計到2028年市場規模將達到155億美元，2022-2028年複合年成長率（CAGR）為4.27%。豪華車銷售的增加、人們對芳香療法的心理和身體益處的認知不斷提高，以及個人在家庭舒適度上的支出不斷增加，是推動市場的一些主要因素。

空氣清新劑是一種旨在掩蓋或消除室內空間中難聞氣味的產品。它含有香料、精油或化學除味劑以達到其目的。它專為方便用戶使用的操作而設計，易於使用且需要最少的努力。它可以提供持久的香味，隨著時間的推移保持清新的氣味環境。它有多種形式，如噴霧劑、凝膠劑、插件劑和固體塊劑。它通常用於家庭、辦公室、汽車和其他封閉區域。

由於快速城市化和收入水平的提高，豪華車銷量的增加正在推動對汽車專用空氣清新劑的需求，以維持全球愉快的駕駛體驗。此外，人們對芳香療法的心理和身體益處的認知不斷提高，有利於市場的成長。此外，擴大採用可整合到智慧家庭系統中以控制氣味釋放的空氣清新劑，正在對市場產生積極影響。除此之外，越來越多的在家工作（WFH）的人正在增加在空氣清新劑等家庭舒適設施上的支出，以改善工作環境。此外，越來越多的健身房和健身中心使用空氣清新劑來保持新鮮空氣，這也促進了市場的成長。

空氣清新劑市場趨勢/促進因素：

健康和保健問題的增加

對健康和保健的日益關注是刺激空氣清新劑需求的主要因素之一。隨著人們對室內空氣品質的認知不斷提高，人們越來越關注難聞的氣味和空氣污染物對他們的健康的影響。空氣清新劑，特別是那些由天然成分製成的空氣清新劑，提供了一種快速有效的方法來消除異味並改善室內空氣品質。許多個人和企業在家庭、辦公室和汽車中使用空氣清新劑來創造宜人的環境，從而增強身心健康。

香味行銷的興起

零售和酒店等各行業的企業擴大利用香味行銷來改善客戶體驗。香氣的策略性使用可以影響消費者行為，使環境更具吸引力，並增強品牌認知。空氣清新劑在這項策略中發揮著至關重要的作用。隨著氣味行銷越來越受歡迎，商業環境中對空氣清新劑的需求可能會增加。

日益成長的環境問題和永續性

人們正在尋求環保的產品。因此，對有機、可生物分解或由永續來源材料製成的空氣清新劑的需求增加。公司正在透過提供傳統空氣清新劑的綠色替代品來滿足這一需求，這些替代品不僅對地球安全，而且對寵物和兒童也安全。

空氣清新劑產業細分：

IMARC Group提供了全球空氣清新劑市場報告各細分市場主要趨勢的分析，以及 2023-2028 年全球、區域和國家層面的預測。我們的報告根據產品類型、應用和配銷通路對市場進行了分類。

按產品類型分類：

噴霧劑/氣霧劑

電動空氣清新器

凝膠空氣清新劑

蠟燭空氣清新劑

其他

噴霧劑/氣霧劑主導市場

該報告根據產品類型對市場進行了詳細的細分和分析。這包括噴霧劑/氣霧劑、電動空氣清新劑、凝膠空氣清新劑、蠟燭空氣清新劑等。根據該報告，噴霧劑/氣霧劑代表了最大的部分。噴霧劑或氣霧劑空氣清新劑裝在有噴嘴的罐中，方便噴霧。它們會向空氣中釋放細小的香味霧，以掩蓋或中和異味。他們可以快速刷新房間或針對特定問題區域。

電動空氣清新器通常稱為插件，是可以插入電源插座的設備。這些清新劑利用熱量來蒸發香料或精油，逐漸將氣味釋放到房間中。它們的主要優點之一是能夠提供一致、持久的香味。許多電動空氣清新劑都具有可調節的設置，允許使用者控制氣味的強度。

凝膠空氣清新劑由固體凝膠物質組成，會慢慢蒸發，隨著時間的推移散發出香味。它們通常用於浴室、壁櫥和汽車等較小的空間。凝膠清新劑的優點之一是其持久的香味，可以持續數週，這取決於凝膠的大小以及溫度和氣流等環境因素。它們也是非電力的，這使得它們便於攜帶並且易於放置在不同的位置。

按應用分類：

住宅

公司的

汽車

其他

住宅佔市場最大佔有率

報告還提供了基於應用程式的詳細市場細分和分析。這包括住宅、企業、汽車等。報告顯示，住宅佔據了最大的市場佔有率。空氣清新劑廣泛應用於住宅環境中，以改善室內空氣，營造更宜人的居住環境。它們對於容易積聚氣味的房間尤其有用，例如廚房、浴室和寵物區域。電動或凝膠空氣清新劑通常更適合在客廳或臥室散發更持久的香味。蠟燭空氣清新劑可以起到雙重作用，提供香味和氛圍，特別是在餐廳或浴室等需要營造特定氛圍的空間。

在辦公室、會議室和接待區等企業環境中，空氣清新劑在營造溫馨舒適的氛圍方面可以發揮重要作用。辦公室環境中的難聞氣味可能會分散注意力，並可能給客戶或員工留下負面印象。電動空氣清新劑經常在這些空間中使用，因為它們能夠長時間提供一致、微妙的氣味。也可以使用噴霧劑，但通常保留在衛生間等區域立即使用。

按配銷通路分類：

超級市場和大賣場

便利商店

專賣店

藥局

其他

超市和大賣場主導市場

該報告根據配銷通路對市場進行了詳細的細分和分析。這包括超市和大賣場、便利商店、專賣店、藥局等。根據該報告，超市和大賣場佔據了最大的市場。超市和大賣場是空氣清新劑最主要的通路之一。這些大型零售空間提供各種品牌和類型的產品，從噴霧劑和氣霧劑到電動和凝膠清新劑。購物者可以在同一屋簷下方便地購買空氣清新劑和日常雜貨。

便利商店是空氣清新劑的另一個常見配銷通路，特別是對於尋求快速便捷購買的消費者而言。雖然與超市相比，選擇範圍更加有限，但便利商店提供噴霧劑和懸掛式清新劑等基本類型。這些商店特別受汽車空氣清新劑歡迎，因為它們通常位於加油站附近。便利因素是這裡的主要優勢，讓消費者即使在深夜也能快速購買。

按地區分類：

北美洲

美國

加拿大

亞太

中國

日本

印度

韓國

澳洲

印尼

其他

歐洲

德國

法國

英國

義大利

西班牙

俄羅斯

其他

拉丁美洲

巴西

墨西哥

其他

中東和非洲

歐洲表現出明顯的主導地位，佔據最大的空氣清新劑市場佔有率

市場研究報告還對所有主要區域市場進行了全面分析，其中包括北美（美國和加拿大）；亞太地區（中國、日本、印度、韓國、澳洲、印尼等）；歐洲（德國、法國、英國、義大利、西班牙、俄羅斯等）；拉丁美洲（巴西、墨西哥等）；以及中東和非洲。報告稱，歐洲佔了最大的市場佔有率。

對室內空氣品質的日益關注是推動歐洲空氣清新劑需求的主要因素之一。此外，辦公室等商業空間的建立有利於該地區市場的成長。除此之外，飯店擴大使用空氣清新劑正在對該地區的市場產生積極影響。

競爭格局：

領先的公司正在開發智慧空氣清新劑，可以透過智慧型手機應用程式或智慧家庭系統進行控制，並提供可自訂的時間表、香味強度，甚至香味輪換。他們還整合了內建感應器來檢測運動、濕度或異味，並相應地釋放香味，以確保產品得到有效利用，從而減少浪費並延長清新劑的使用壽命。此外，主要參與者正在推出空氣清新劑，允許用戶創建自己的香味混合物，並允許用戶直接透過智慧型手機即時調整香味。他們還能夠收集有關使用情況和偏好的資料，可以對這些數據進行分析以最佳化氣味釋放時間表或在需要補充時提醒設施管理人員。

該報告對市場競爭格局進行了全面分析。也提供了所有主要公司的詳細資料。市場上的一些主要參與者包括：

加州香味（勁量控股公司）

丘奇與德懷特公司

法森企業有限公司

Godrej Consumer Products Limited（Godrej 集團）

漢高股份公司

小林製藥股份有限公司

紐厄爾品牌

寶潔公司

利潔時Group Limited

莊臣公司

最近的發展：

2022 年，寶潔子品牌“Febreze”宣布推出首款年度香味“Ember”，這是一款奢華的空氣清新劑變體，散發著閃閃發光的柑橘香味和優雅的木質香調。

2022 年，莊臣公司透過其產品線 Glade 推出了新的空氣清新劑產品，以擴大其產品組合。

2022 年，Newell Brands 子品牌 Yankee Candle 推出了健康生活系列新香水。

本報告回答的關鍵問題

  • 全球空氣清新劑市場有多大
  • 2023-2028年全球空氣清新劑市場預計成長率是多少
  • 推動全球空氣清新劑市場的關鍵因素是什麼
  • COVID-19 對全球空氣清新劑市場有何影響
  • 根據產品類型，全球空氣清新劑市場的細分如何
  • 基於應用的全球空氣清新劑市場區隔是怎樣的
  • 從配銷通路來看，全球空氣清新劑市場的細分如何
  • 全球空氣清新劑市場的重點區域有哪些
  • 誰是全球空氣清新劑市場的主要參與者/公司

本報告回答的關鍵問題

  • 全球空氣清新劑市場有多大？
  • 2023-2028年全球空氣清新劑市場的預期成長率是多少？
  • 推動全球空氣清新劑市場的關鍵因素是什麼？
  • COVID-19 對全球空氣清新劑市場有何影響？
  • 根據產品類型，全球空氣清新劑市場的詳細情形如何？
  • 根據應用，全球空氣清新劑市場的細分如何？
  • 全球空氣清新劑市場按配銷通路分類是怎樣的？
  • 全球空氣清新劑市場的重點區域有哪些？
  • 全球空氣清新劑市場的主要參與者/公司有哪些？

目錄

第 1 章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 資料來源
    • 主要資源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第 5 章：全球空氣清新劑市場

  • 市場概況
  • 市場業績
  • COVID-19 的影響
  • 市場預測

第 6 章：依產品類型分類的市場區隔

  • 噴霧劑/氣霧劑
    • 市場走向
    • 市場預測
  • 電動空氣清新器
    • 市場走向
    • 市場預測
  • 凝膠空氣清新劑
    • 市場走向
    • 市場預測
  • 蠟燭空氣清新劑
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 7 章：按應用分類的市場區隔

  • 住宅
    • 市場走向
    • 市場預測
  • 公司的
    • 市場走向
    • 市場預測
  • 汽車
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 8 章：按配銷通路分類的市場區隔

  • 超級市場和大賣場
    • 市場走向
    • 市場預測
  • 便利商店
    • 市場走向
    • 市場預測
  • 專賣店
    • 市場走向
    • 市場預測
  • 藥局
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 9 章：按地區分類的市場區隔

  • 北美洲
    • 美國
      • 市場走向
      • 市場預測
    • 加拿大
      • 市場走向
      • 市場預測
  • 亞太
    • 中國
      • 市場走向
      • 市場預測
    • 日本
      • 市場走向
      • 市場預測
    • 印度
      • 市場走向
      • 市場預測
    • 韓國
      • 市場走向
      • 市場預測
    • 澳洲
      • 市場走向
      • 市場預測
    • 印尼
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 歐洲
    • 德國
      • 市場走向
      • 市場預測
    • 法國
      • 市場走向
      • 市場預測
    • 英國
      • 市場走向
      • 市場預測
    • 義大利
      • 市場走向
      • 市場預測
    • 西班牙
      • 市場走向
      • 市場預測
    • 俄羅斯
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 拉丁美洲
    • 巴西
      • 市場走向
      • 市場預測
    • 墨西哥
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 中東和非洲
    • 市場走向
    • 按國家/地區分類的市場細分
    • 市場預測

第 10 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 11 章：價值鏈分析

第 12 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 13 章：價格分析

第14章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • California Scents (Energizer Holdings Inc)
    • Church & Dwight Inc.
    • Farcent Enterprise Co. Ltd.
    • Godrej Consumer Products Limited (The Godrej Group)
    • Henkel AG & Co. KGaA
    • Kobayashi Pharmaceutical Co. Ltd.
    • Newell Brands
    • Procter & Gamble
    • Reckitt Benckiser Group plc.
    • SC Johnson & Son Inc.
Product Code: SR112023A4281

Abstract

The global air freshener market size reached US$ 12.06 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 15.5 Billion by 2028, exhibiting a growth rate (CAGR) of 4.27% during 2022-2028. The increasing sales of luxury vehicles, rising awareness about the psychological and physical benefits of aromatherapy, and the growing expenditure on home comfort by individuals are some of the major factors propelling the market.

An air freshener is a product designed to mask or eliminate unpleasant odors in indoor spaces. It contains fragrances, essential oils, or chemical odor eliminators to achieve their purpose. It is designed for user-friendly operation, easy to use and requires minimal effort. It can provide a long-lasting scent that maintains a fresh-smelling environment over time. It is available in various forms, such as sprays, gels, plug-ins, and solid blocks. It is commonly used in homes, offices, cars, and other enclosed areas.

Increasing sales of luxury vehicles on account of rapid urbanization and inflating income levels are driving the demand for car-specific air fresheners for maintaining a pleasant driving experience around the world. Moreover, the rising awareness about the psychological and physical benefits of aromatherapy is favoring the growth of the market. In addition, the growing adoption of air fresheners that can be integrated into smart home systems for controlled scent release is influencing the market positively. Apart from this, the increasing number of people working from home (WFH) is increasing the spending on home comforts, including air fresheners, to improve the work environment. Furthermore, the rising number of gyms and fitness centers that incorporate the use of air fresheners to maintain a fresh atmosphere is strengthening the growth of the market.

Air Freshener Market Trends/Drivers:

Increase in health and wellness concerns

The increasing focus on health and wellness represents one of the major factors catalyzing the demand for air fresheners. With the rising awareness about indoor air quality, people are increasingly becoming concerned about the effects of bad odor and airborne pollutants on their well-being. Air fresheners, particularly those made with natural ingredients, offer a quick and effective way to eliminate odors and improve indoor air quality. Many individuals and businesses use air fresheners in homes, offices, and cars to create a pleasant environment, which enhances mental and physical health.

Rise in scent marketing

Businesses across various sectors, such as retail and hospitality, are increasingly utilizing scent marketing to improve customer experience. The strategic use of aroma can influence consumer behavior, making environments more inviting, and strengthening brand recognition. Air fresheners play a crucial role in this strategy. As scent marketing gains traction, the demand for air fresheners in commercial settings is likely to rise.

Growing environmental concerns and sustainability

Individuals are seeking products that are environment friendly. As a result, there is an increase in the demand for air fresheners that are organic, biodegradable, or made from sustainably sourced materials. Companies are responding to this need by offering green alternatives to traditional air fresheners, which are not only safe for the planet but also for pets and children.

Air Freshener Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global air freshener market report, along with forecasts at the global, regional and country levels for 2023-2028. Our report has categorized the market based on product type, application, and distribution channel.

Breakup by Product Type:

Sprays/Aerosols

Electric Air Fresheners

Gel Air Fresheners

Candle Air Fresheners

Others

Sprays/aerosols dominate the market

The report has provided a detailed breakup and analysis of the market based on the product type. This includes sprays/aerosols, electric air fresheners, gels air fresheners, candles air fresheners, and others. According to the report, sprays/aerosols represented the largest segment. Sprays or aerosols air fresheners come in a canister with a nozzle for easy spraying. They release a fine mist of fragrance into the air to mask or neutralize odors. They can quickly refresh a room or target specific problem areas.

Electric air fresheners, often referred to as plug-ins, are devices that can be plugged into an electrical outlet. These fresheners use heat to vaporize a fragrance or essential oil, gradually releasing the scent into the room. One of their main advantages is the ability to provide a consistent, long-lasting fragrance. Many electric air fresheners come with adjustable settings, allowing users to control the intensity of the scent.

Gel air fresheners consist of a solid gel substance that slowly evaporates, emitting a fragrance over time. These are often used in smaller spaces like bathrooms, closets, and cars. One of the advantages of gel fresheners is their long-lasting scent, which can endure for weeks, depending on the size of the gel and environmental factors like temperature and airflow. They are also non-electric, which makes them portable and easy to place in various locations.

Breakup by Application:

Residential

Corporate

Cars

Others

Residential holds the largest share in the market

A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes residential, corporate, cars, and others. According to the report, residential accounted for the largest market share. Air fresheners are widely used in residential settings to improve the indoor atmosphere, contributing to a more pleasant living environment. They can be especially helpful in rooms that tend to accumulate odors, such as kitchens, bathrooms, and pet areas. Electric or gel air fresheners are typically favored for longer-lasting scent dispersion in living rooms or bedrooms. Candle air fresheners can serve a dual purpose, offering both scent and ambiance, especially in spaces like dining rooms or baths where setting a particular mood is desired.

In corporate environments like offices, conference rooms, and reception areas, air fresheners can play a significant role in creating a welcoming and comfortable atmosphere. Bad odors in an office setting can be distracting and can create a negative impression on clients or employees. Electric air fresheners are often used in these spaces due to their ability to provide a consistent, subtle scent over a long period. Sprays may also be used but are generally reserved for immediate use in areas like restrooms.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Convenience Stores

Specialty Stores

Pharmacies

Others

Supermarkets and hypermarkets dominate the market

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, specialty stores, pharmacies, and others. According to the report, supermarkets and hypermarkets represented the largest segment. Supermarkets and hypermarkets represent one of the most dominant distribution channels for air fresheners. These large retail spaces offer a wide variety of brands and types, from sprays and aerosols to electric and gel-based fresheners. Shoppers benefit from the convenience of purchasing air fresheners along with their regular grocery items, all under one roof.

Convenience stores are another common distribution channel for air fresheners, especially for consumers looking for quick and easy purchases. While the range of options can be more limited compared to supermarkets, convenience stores offer the essential types such as sprays and hanging fresheners. These outlets are particularly popular for car air fresheners, as they are often located near gas stations. The convenience factor is the primary advantage here, allowing consumers to make quick buys even during late hours.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Europe exhibits a clear dominance, accounting for the largest air freshener market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share.

Increasing concerns about indoor air quality represents one of the primary factors driving the demand for air fresheners in Europe. Moreover, the establishment of commercial spaces, such as offices, is favoring the growth of the market in the region. Besides this, the growing use of air fresheners by hotels is influencing the market positively in the region.

Competitive Landscape:

The leading companies are developing smart air fresheners that can be controlled via smartphone apps or smart home systems and offer customizable schedules, fragrance intensity, and even scent rotation. They are also integrating built-in sensors to detect movement, humidity, or bad odors, and release fragrance accordingly to ensure that the product is used efficiently, thereby reducing waste and prolonging the life of the freshener. Moreover, key players are introducing air fresheners that allow users to create their own blend of scents and enable users to adjust the fragrance in real-time, directly from their smartphones. They are also capable of collecting data on usage and preferences, which can be analyzed to optimize scent release schedules or to alert facility managers when a refill is needed.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

California Scents (Energizer Holdings Inc)

Church & Dwight Inc.

Farcent Enterprise Co. Ltd.

Godrej Consumer Products Limited (The Godrej Group)

Henkel AG & Co. KGaA

Kobayashi Pharmaceutical Co. Ltd.

Newell Brands

Procter & Gamble

Reckitt Benckiser Group plc.

S. C. Johnson & Son Inc.

Recent Developments:

In 2022, Procter & Gamble sub brand 'Febreze' announced its first-ever Scent of the Year, "Ember", a luxurious air freshener variant that bursts with a sparkling citrus scent and notes of elegant woods.

In 2022, S. C. Johnson & Son Inc. launched its new air freshener product through its product line Glade to expand their product portfolio.

In 2022, Newell Brands sub brand Yankee Candle launched new wellness-inspired fragrances with launch of the well living collection.

Key Questions Answered in This Report

  • 1. How big is the global air freshener market?
  • 2. What is the expected growth rate of the global air freshener market during 2023-2028?
  • 3. What are the key factors driving the global air freshener market?
  • 4. What has been the impact of COVID-19 on the global air freshener market?
  • 5. What is the breakup of the global air freshener market based on the product type?
  • 6. What is the breakup of the global air freshener market based on the application?
  • 7. What is the breakup of the global air freshener market based on the distribution channel?
  • 8. What are the key regions in the global air freshener market?
  • 9. Who are the key players/companies in the global air freshener market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Air Freshener Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Sprays/Aerosols
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Electric Air Fresheners
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Gel Air Fresheners
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Candle Air Fresheners
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Others
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast

7 Market Breakup by Application

  • 7.1 Residential
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Corporate
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Cars
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by Distribution Channel

  • 8.1 Supermarkets and Hypermarkets
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Convenience Stores
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Specialty Stores
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Pharmacies
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Others
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 California Scents (Energizer Holdings Inc)
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 Church & Dwight Inc.
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
      • 14.3.2.3 Financials
      • 14.3.2.4 SWOT Analysis
    • 14.3.3 Farcent Enterprise Co. Ltd.
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
    • 14.3.4 Godrej Consumer Products Limited (The Godrej Group)
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
      • 14.3.4.3 Financials
    • 14.3.5 Henkel AG & Co. KGaA
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 Kobayashi Pharmaceutical Co. Ltd.
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 Financials
      • 14.3.6.4 SWOT Analysis
    • 14.3.7 Newell Brands
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 Procter & Gamble
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
      • 14.3.8.4 SWOT Analysis
    • 14.3.9 Reckitt Benckiser Group plc.
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 Financials
      • 14.3.9.4 SWOT Analysis
    • 14.3.10 S. C. Johnson & Son Inc.
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
      • 14.3.10.3 SWOT Analysis

List of Figures

  • Figure 1: Global: Air Freshener Market: Major Drivers and Challenges
  • Figure 2: Global: Air Freshener Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Air Freshener Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 4: Global: Air Freshener Market: Breakup by Product Type (in %), 2022
  • Figure 5: Global: Air Freshener Market: Breakup by Application (in %), 2022
  • Figure 6: Global: Air Freshener Market: Breakup by Distribution Channel (in %), 2022
  • Figure 7: Global: Air Freshener Market: Breakup by Region (in %), 2022
  • Figure 8: Global: Air Freshener (Sprays/Aerosols) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 9: Global: Air Freshener (Sprays/Aerosols) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 10: Global: Air Freshener (Electric Air Fresheners) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 11: Global: Air Freshener (Electric Air Fresheners) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 12: Global: Air Freshener (Gel Air Fresheners) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 13: Global: Air Freshener (Gel Air Fresheners) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 14: Global: Air Freshener (Candle Air Fresheners) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 15: Global: Air Freshener (Candle Air Fresheners) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 16: Global: Air Freshener (Other Product Types) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 17: Global: Air Freshener (Other Product Types) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 18: Global: Air Freshener (Residential) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 19: Global: Air Freshener (Residential) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 20: Global: Air Freshener (Corporate) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 21: Global: Air Freshener (Corporate) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 22: Global: Air Freshener (Cars) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 23: Global: Air Freshener (Cars) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 24: Global: Air Freshener (Other Applications) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 25: Global: Air Freshener (Other Applications) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 26: Global: Air Freshener (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 27: Global: Air Freshener (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 28: Global: Air Freshener (Convenience Stores) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 29: Global: Air Freshener (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 30: Global: Air Freshener (Specialty Stores) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 31: Global: Air Freshener (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 32: Global: Air Freshener (Pharmacies) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 33: Global: Air Freshener (Pharmacies) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 34: Global: Air Freshener (Other Distribution Channels) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 35: Global: Air Freshener (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 36: North America: Air Freshener Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 37: North America: Air Freshener Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 38: United States: Air Freshener Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 39: United States: Air Freshener Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 40: Canada: Air Freshener Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 41: Canada: Air Freshener Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 42: Asia-Pacific: Air Freshener Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 43: Asia-Pacific: Air Freshener Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 44: China: Air Freshener Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 45: China: Air Freshener Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 46: Japan: Air Freshener Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 47: Japan: Air Freshener Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 48: India: Air Freshener Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 49: India: Air Freshener Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 50: South Korea: Air Freshener Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 51: South Korea: Air Freshener Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 52: Australia: Air Freshener Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 53: Australia: Air Freshener Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 54: Indonesia: Air Freshener Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 55: Indonesia: Air Freshener Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 56: Others: Air Freshener Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 57: Others: Air Freshener Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 58: Europe: Air Freshener Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 59: Europe: Air Freshener Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 60: Germany: Air Freshener Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 61: Germany: Air Freshener Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 62: France: Air Freshener Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 63: France: Air Freshener Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 64: United Kingdom: Air Freshener Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 65: United Kingdom: Air Freshener Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 66: Italy: Air Freshener Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 67: Italy: Air Freshener Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 68: Spain: Air Freshener Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 69: Spain: Air Freshener Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 70: Russia: Air Freshener Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 71: Russia: Air Freshener Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 72: Others: Air Freshener Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 73: Others: Air Freshener Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 74: Latin America: Air Freshener Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 75: Latin America: Air Freshener Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 76: Brazil: Air Freshener Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 77: Brazil: Air Freshener Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 78: Mexico: Air Freshener Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 79: Mexico: Air Freshener Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 80: Others: Air Freshener Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 81: Others: Air Freshener Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 82: Middle East and Africa: Air Freshener Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 83: Middle East and Africa: Air Freshener Market: Breakup by Country (in %), 2022
  • Figure 84: Middle East and Africa: Air Freshener Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 85: Global: Air Freshener Industry: SWOT Analysis
  • Figure 86: Global: Air Freshener Industry: Value Chain Analysis
  • Figure 87: Global: Air Freshener Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Air Freshener Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Air Freshener Market Forecast: Breakup by Product Type (in Million US$), 2023-2028
  • Table 3: Global: Air Freshener Market Forecast: Breakup by Application (in Million US$), 2023-2028
  • Table 4: Global: Air Freshener Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
  • Table 5: Global: Air Freshener Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 6: Global: Air Freshener Market: Competitive Structure
  • Table 7: Global: Air Freshener Market: Key Players