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市場調查報告書
商品編碼
1541412
2024-2032 年除臭劑市場報告(按產品類型、配銷通路、包裝類型和地區)Deodorants Market Report by Product Type, Distribution Channel, Packaging Type, and Region 2024-2032 |
2023年全球除臭劑IMARC Group規模達286億美元。個人美容意識的增強、由於健康和環境問題而日益流行的天然和有機除臭劑產品以及在永續包裝選擇中引入中性氣味,是推動市場成長的一些關鍵因素。
主要市場促進因素:個人護理意識的增強、消費者消費能力的增強以及女性勞動力參與度的提高是推動除臭劑市場佔有率的一些關鍵因素。此外,透過線上零售管道輕鬆獲得除臭劑也有助於市場成長。
主要趨勢:對天然有機成分製成的除臭劑的日益青睞是推動市場成長的重要趨勢之一。除此之外,各個主要市場參與者正在推出採用 100% 再生塑膠製成的永續包裝的除臭劑,這為整個市場創造了積極的前景。
地理景觀:除臭劑市場研究報告還提供了基於區域的詳細市場區隔和分析。其中包括北美、亞太地區、歐洲、拉丁美洲、中東和非洲。北美和歐洲的除臭劑市場正在快速成長。這可以歸因於消費者對優質和豪華除臭劑的支出不斷增加以及對天然產品的需求不斷增加。
競爭格局:全球除臭劑市場的一些領導企業包括阿迪達斯公司、雅芳產品公司(Natura & Co.)、拜爾斯道夫公司(maxingvest ag)、Cavinkare Private Limited、Church & Dwight Co. Inc.、高露潔棕欖公司、雅詩蘭黛公司、Godrej Consumer Products Limited、漢高股份公司、獅子公司、歐萊雅、寶潔公司及聯合利華公司等。
挑戰與機會:除臭劑市場的挑戰包括消費者對天然和環保產品的需求不斷成長,這可能需要重新配方和包裝變化。此外,消費者之間激烈的競爭和價格敏感度為品牌差異化和獲利能力帶來了挑戰。機會在於開發創新配方,例如持久或親膚的選擇,以及隨著可支配收入和美容意識的增加而擴展到新興市場。
個人儀容儀意識的增強
人們對個人打扮和保持良好衛生的意識不斷增強,這主要推動了除臭劑市場的成長。例如,2023 年第一季度,英國個人護理支出總計約 79 億英鎊。此外,全球專業人士數量的不斷增加、個人消費能力的增強以及生活水準的提高,都進一步提振了除臭劑等個人美容產品的市場。除此之外,社會規範的重大轉變,男性更接受美容和自我照護實踐,也為整個市場創造了積極的前景。例如,到2028 年,全球男性美容市場的價值預計將達到約1,150 億美元,而截至2022 年,該市場的價值接近800 億美元。時間的除臭劑。例如,2022 年 3 月,寶潔旗下 Secret 品牌在美國推出了全新的失重乾噴霧系列,其中包括止汗劑和無鋁選項。止汗劑可提供長達 48 小時的持久防汗和防臭效果,而不含鋁的除臭劑可提供長達 24 小時的持久防臭效果。
創新產品
各個主要市場參與者正在廣泛投資於研發活動,以推出更好、更具創新性的除臭劑,以滿足大多數人的需求。此外,消費者定期使用除臭劑以保持衛生,這導致使用量增加。考慮到這一點,公司正在為中等收入群體推出廉價而有效的產品。例如,2021 年 2 月,Old Spice 在精選零售商推出了創新的可再填充止汗劑和包裝盒。每個補充入門套件的建議零售價為 10.00 美元,每個補充包的建議零售價為 8.00 美元,這是市場上最實惠的補充選項之一。除此之外,市場參與者還提供易於攜帶且可隨時使用的產品,例如走珠和濕紙巾,這對除臭劑市場前景產生了積極影響。除此之外,各領先公司也透過社群媒體和名人代言投資促銷活動,這為市場提供了利潤豐厚的成長機會。例如,根據 Sprout Social 2019 年發布的資料,美國行銷人員估計 86.6% 使用 Facebook、75.3% Twitter、66.5% Instagram 和 51.9% YouTube 進行社群媒體行銷活動。如此大規模地使用社群媒體來推廣除臭劑等香水產品,預計將在未來幾年為除臭劑市場收入做出貢獻。
對永續和天然除臭劑的需求不斷成長
對更天然、有機和永續配方的需求不斷成長,為全球除臭劑市場提供了利潤豐厚的成長機會。為此,市場上的多家領先公司正在推出由天然有機成分製成的除臭劑。例如,2022 年 9 月,聯合利華在澳洲和紐西蘭推出了新的經過認證的天然氣霧除臭劑品牌 Schmidt's。它是澳洲第一種經過認證的天然氣霧除臭劑,對臭氧層也無害。同樣,2023 年 9 月,男士個人護理和美容品牌 Ombre Men 推出了一款以科學和植物為基礎的全天然除臭劑。該除臭劑採用 100% 植物源成分製成,不含鋁、對羥基苯甲酸酯和鄰苯二甲酸鹽等有害元素。此外,這些除臭劑透過線上零售管道的便利性預計將在未來幾年進一步推動除臭劑的市場價值。
IMARC Group提供了全球除臭劑市場報告各細分市場主要趨勢的分析,以及 2024 年至 2032 年全球、區域和國家層面的預測。我們的報告根據產品類型、配銷通路和包裝類型對市場進行了分類。
噴霧劑
走珠式
乳霜
凝膠
濕紙巾
棍棒
其他
報告中提供了基於產品類型的詳細市場區隔和分析。這包括噴霧劑、走珠劑、霜劑、凝膠劑、濕紙巾、棒劑等。
噴霧劑以氣霧劑為基礎,可快速、輕鬆地使用,通常會帶來清涼感。而走珠是基於液體的,透過滾珠提供有針對性的塗抹,提供更持久的新鮮感。除此之外,濕紙巾是方便的一次性濕紙巾,可在旅途中保持清新,是傳統除臭劑的攜帶式替代品。
超級市場和大賣場
便利商店
藥局
網路商店
其他
報告還根據配銷通路對市場進行了詳細的細分和分析。這包括超市和大賣場、便利商店、藥局、網路商店等。
超市和大賣場是購買除臭劑的廣泛首選場所。他們以具有競爭力的價格提供各種品牌和款式,吸引了大量尋求便利和多樣化購物體驗的客戶群。除此之外,不斷擴大的電子商務領域以及消費者透過網路商店購買除臭劑的興趣日益濃厚,因為它們提供方便的送貨上門服務和簡單的付款方式,為整個市場提供了利潤豐厚的成長機會。
金屬
塑膠
其他
報告中提供了基於包裝類型的詳細市場細分和分析。這包括金屬、塑膠等。
除臭劑的金屬包裝具有耐用性和可回收性。它們廣泛用於氣霧劑和棒狀形式。此外,除臭劑的金屬包裝可針對光和空氣等外部因素提供卓越的保護,從而保持產品的功效和保存期限。另一方面,塑膠包裝重量輕且用途廣泛,廣泛用於走珠和噴霧除臭劑。
北美洲
美國
加拿大
亞太
中國
日本
印度
韓國
澳洲
印尼
其他
歐洲
德國
法國
英國
義大利
西班牙
俄羅斯
其他
拉丁美洲
巴西
墨西哥
其他
中東和非洲
報告還提供了基於該地區的詳細市場細分和分析。這包括北美(美國和加拿大);亞太地區(中國、日本、印度、韓國、澳洲、印尼等);歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等);拉丁美洲(巴西、墨西哥等);以及中東和非洲。
除臭劑市場統計數據表明,北美是除臭劑最賺錢的市場之一。該地區的成長歸因於多種因素,包括對淡味噴霧劑的需求不斷成長,以及美國和加拿大等國家/地區的攜帶式除臭劑供應不斷增加。此外,居住在該地區的個人消費能力的膨脹也促進了北美市場的成長。
除此之外,歐洲除臭劑市場也出現了巨大成長。消費者對優質和豪華除臭劑的支出不斷增加,以及對天然產品的需求不斷增加,是擴大歐洲除臭劑市場的突出因素。此外,市場參與者還與零售商建立新的合作,作為擴大市場覆蓋範圍的努力的一部分。例如,2021年11月,英國環保除臭劑品牌Wild宣布與英國一些領先的超市、零售商和百貨公司建立新的合作夥伴關係,以擴大其在該地區的市場覆蓋範圍。
The global deodorants market size reached US$ 28.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 41.2 Billion by 2032, exhibiting a growth rate (CAGR) of 4% during 2024-2032. The increasing personal grooming awareness among individuals, the rising popularity of natural and organic deodorant products owing to health and environmental concerns, and the introduction of gender-neutral scents in sustainable packaging options, are some of the key factors propelling the market growth.
Major Market Drivers: The increasing consciousness regarding personal grooming, inflating spending capacities of consumers, and rising female workforce participation are some of the key factors propelling the deodorant market share. Furthermore, the easy availability of deodorants across online retail channels is also contributing to the market growth.
Major key Trends: The growing preference for deodorants made with natural and organic ingredients is one of the significant trends bolstering the market growth. In addition to this, various key market players are launching deodorants in sustainable packaging made from 100% recycled plastic, which is creating a positive outlook for the overall market.
Geographical Landscape: A detailed breakup and analysis of the market based on the region has also been provided in the deodorants market research report. This includes North America, Asia Pacific, Europe, Latin America, and Middle East and Africa. North America and Europe are witnessing impressive growth in the deodorants market. This can be attributed to the rising consumer spending on premium and luxurious deodorants and the escalating demand for natural products.
Competitive Landscape: Some of the leading players in the global deodorant market include Adidas AG, Avon Products Inc. (Natura & Co.), Beiersdorf AG (maxingvest ag), Cavinkare Private Limited, Church & Dwight Co. Inc., Colgate-Palmolive Company, Estee Lauder Companies, Godrej Consumer Products Limited, Henkel AG & Co. KGaA, Lion Corporation, L'Oreal, The Procter & Gamble Company and Unilever Plc., among many others.
Challenges and Opportunities: Challenges in the deodorants market include growing consumer demand for natural and eco-friendly products, which can require reformulation and packaging changes. Additionally, intense competition and price sensitivity among consumers pose challenges for brand differentiation and profitability. Opportunities lie in developing innovative formulations, such as long-lasting or skin-friendly options, and expanding into emerging markets with increasing disposable incomes and grooming awareness.
Increasing Consciousness Regarding Personal Grooming
The growing consciousness among individuals regarding personal grooming and maintaining good hygiene is primarily driving the deodorants market growth. For instance, in the first quarter of 2023, spending on personal care in the UK added up to around £ 7.9 Billion. Furthermore, the increasing number of working professionals across the globe, inflating spending capacities of individuals, and elevating standards of living are further bolstering the market for personal grooming products like deodorants. Besides this, a significant shift in societal norms towards greater acceptance of grooming and self-care practices among men is also creating a positive outlook for the overall market. For instance, by 2028, the global male grooming market is estimated to be worth about US$ 115 Billion, up from nearly US$ 80 Billion as of 2022. Furthermore, various key market players are introducing deodorants that are clinically proven to stay for more than 24 hours on the body to cater to the increasing demand for long-lasting odor protection products. For instance, in March 2022, P&G's Secret brand launched a new weightless dry spray collection in the US that includes antiperspirant and aluminum-free options. The antiperspirant provides lasting sweat and odor protection for up to 48 hours, and the aluminum-free deodorant provides long-lasting odor protection for up to 24 hours.
Innovative Product Offerings
Various key market players are extensively investing in research and development activities to come up with better and more innovative deodorants that can meet the requirements of most individuals. Moreover, consumers wear deodorants regularly to maintain their hygiene, which leads to increased usage. Considering this, companies are launching cheap and effective products for the middle-income group. For instance, in February 2021, Old Spice launched innovative refillable antiperspirants and cases at select retailers. With a suggested retail price of US$ 10.00 for each refill starter kit and US$ 8.00 for each refill, this is one of the most affordable refill options in the market. In addition to this, market players are also offering products that are easy to carry and can be used anytime, such as roll-ons and wipes, which is positively impacting the deodorants market outlook. Besides this, various leading companies are also investing in promotional activities through social media and celebrity endorsements, which is offering lucrative growth opportunities to the market. For instance, according to the data published by Sprout Social in 2019, US marketers were estimated to be using 86.6% Facebook, 75.3% Twitter, 66.5% Instagram, and 51.9% YouTube for their social media campaigns. Such massive use of social media to promote fragrance products, like deodorants, is projected to contribute to the deodorants market revenue in the coming years.
Rising Demand for Sustainable and Natural Deodorants
The escalating demand for more natural, organic, and sustainable formulations is offering lucrative growth opportunities to the global deodorants market. In response to this, various leading companies in the market are launching deodorants that are made with natural and organic ingredients. For instance, in September 2022, Unilever launched its new certified natural aerosol deodorant brand, Schmidt's, in Australia and New Zealand. It is Australia's first-ever certified natural aerosol deodorant that is ozone-friendly as well. Similarly, in September 2023, Ombre Men, a men's personal care and grooming brand, launched an all-natural deodorant backed by science and plants. Made with 100% plant-derived ingredients, the deodorant is free from harmful elements like aluminum, parabens, and phthalates. Additionally, the easy availability of these deodorants across online retail channels is anticipated to further propel the deodorants market value in the years to come.
IMARC Group provides an analysis of the key trends in each segment of the global deodorants market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product type, distribution channel and packaging type.
Sprays
Roll-On
Creams
Gels
Wipes
Sticks
Others
A detailed breakup and analysis of the market based on the product type has been provided in the report. This includes sprays, roll-ons, creams, gels, wipes, sticks, and others.
Sprays are aerosol-based and provide quick and easy application, often offering a cooling sensation. Whereas, roll-ons are liquid-based, offering targeted application with a rollerball, providing longer-lasting freshness. Apart from this, wipes are convenient, single-use wipes for on-the-go freshness, offering a portable alternative to traditional deodorants.
Supermarkets and Hypermarkets
Convenience Stores
Pharmacies
Online Stores
Others
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, pharmacies, online stores, and others.
Supermarkets and hypermarkets are widely preferred places to shop for deodorants. They offer a wide range of brands and variants at competitive prices, attracting a large customer base seeking convenience and variety in their shopping experience. Besides this, the expanding e-commerce sector and increasing interest of the consumers in buying deodorants via online stores, since they offer convenient home delivery services and easy payment options, is offering lucrative growth opportunities to the overall market.
Metal
Plastic
Others
A detailed breakup and analysis of the market based on the packaging type has been provided in the report. This includes metal, plastic, and others.
Metal packaging for deodorants offers durability and recyclability. They are widely used for aerosol and stick formats. Moreover, metal packaging for deodorants provides superior protection against external factors like light and air, preserving the product's efficacy and shelf life. While on the other hand, plastic packaging is lightweight and versatile and is widely used for roll-on and spray deodorants.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
A detailed breakup and analysis of the market based on the region has also been provided in the report. This includes North America, (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.
Deodorants market statistics indicate that North America is one of the most lucrative markets for deodorants. The growth of this region is attributed to various factors, including rising demand for lighter scented sprays and the increasing availability of deodorants with on-the-go portability in countries such as the U.S. and Canada. Moreover, the inflating spending capacities of individuals living in the region are also contributing to the growth of the market in North America.
Besides this, Europe is also witnessing immense growth in the deodorants market. Rising consumer spending on premium and luxurious deodorants and escalating demand for natural products are prominent factors augmenting the market for deodorants in Europe. Additionally, market participants are also establishing new collaborations with retailers as part of their efforts to broaden their market reach. For instance, in November 2021, Wild, a United Kingdom-based eco-friendly deodorant brand, announced new partnerships with some of the United Kingdom's leading supermarkets, retailers, and department stores to expand their market reach in the region.
Adidas AG
Avon Products Inc. (Natura & Co.)
Beiersdorf AG (maxingvest ag)
Cavinkare Private Limited
Church & Dwight Co. Inc.
Colgate-Palmolive Company
Estee Lauder Companies
Godrej Consumer Products Limited
Henkel AG & Co. KGaA
Lion Corporation
L'Oreal
The Procter & Gamble Company
Unilever Plc.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
April 2024: Tom's of Maine launched its Smell Good, Good campaign with an all-new line of deodorant and antiperspirant. The new products come in modern containers made from 100% recycled plastic. The new formulations are aluminum-free and include naturally sourced aloe vera and other ingredients.
February 2024: Old Spice, the iconic brand known for its fresh scents and effective grooming products, launched a NEW Total Body Deodorant collection. These products are designed for use all over and provide 24/7 freshness from pits to toes and down below.
September 2023: Ombre Men, a men's personal care and grooming brand, launched an all-natural deodorant. This deodorant comes with a refill insert system that minimizes waste. It is made with 100% plant-derived ingredients and is free from harmful elements like aluminum, parabens, and phthalates.