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1370514

住宅電池市場:2023-2028 年全球產業趨勢、佔有率、規模、成長、機會與預測

Residential Battery Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

出版日期: | 出版商: IMARC | 英文 140 Pages | 商品交期: 2-3個工作天內

價格

概要

市場概況:

2022年全球住宅電池市場規模達122億美元。展望未來,IMARC Group預計到2028年市場規模將達到283億美元,2023-2028年年複合成長率(CAGR)為13.78%。

住宅電池是指用於儲存電網提供的能量或太陽能和風能等再生能源產生的能量的家用能源單元。它們主要由鋰離子(Li-ion)或鉛酸成分組成,以有效處理充電和放電循環。它們包括陽極、電解質、隔膜和陰極。住宅電池部署在智慧電錶中,在缺乏穩定電網連接的偏遠地區非常有用。它們耐用、經濟、安全、輕巧、穩定,且充電時間短。除此之外,住宅電池有助於減少碳足跡、節省電力成本、最大限度地提高電力消耗並保持家庭電力彈性。

住宅電池市場趨勢:

全球太陽能發電的顯著成長正在為市場創造積極的前景。與此一致的是,由於太陽能電池板的成本效益,人們越來越傾向於在房屋和商業空間中部署太陽能電池板,這有利於市場的成長。此外,與鉛酸電池相比,鋰離子電池的廣泛採用可以在整個放電週期中保持電壓,並允許電氣元件具有更高和更持久的效率,這是另一個成長誘導因素。除此之外,可與智慧型手機整合的智慧住宅電池的推出,根據消費者的喜好協助管理和監控設備,正在為市場成長提供動力。此外,採用增強電池材料和減少非活性材料製成的住宅電池的開發,可提高電池性能、電池設計和產量,正在推動市場成長。其他因素,包括消費者支出能力的提高、廣泛的研發(R&D)活動以及對備用電源的需求不斷增加,預計將推動市場成長。

本報告回答的關鍵問題:

  • 迄今為止,全球住宅電池市場表現如何,未來幾年將如何表現?
  • COVID-19 對全球住宅電池市場有何影響?
  • 主要區域市場有哪些?
  • 依類型分類市場是怎麼樣的?
  • 根據額定功率分類的市場是怎麼樣的?
  • 市場的細分是基於什麼操作?
  • 產業價值鏈的各個階段是什麼?
  • 該行業的關鍵促進因素和挑戰是什麼?
  • 全球住宅電池市場的結構如何?誰是主要參與者?
  • 產業競爭程度如何?

目錄

第 1 章:前言

第 2 章:範圍與方法

  • 研究目的
  • 利害關係人
  • 資料來源
    • 主要資源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章:執行摘要

第 4 章:簡介

  • 概述
  • 主要行業趨勢

第 5 章:全球住宅電池市場

  • 市場概況
  • 市場業績
  • COVID-19 的影響
  • 市場預測

第 6 章:按類型分類的市場細分

  • 鋰離子電池
    • 市場走向
    • 市場預測
  • 鉛酸蓄電池
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 7 章:按額定功率分類的市場

  • 3-6千瓦
    • 市場走向
    • 市場預測
  • 6-10千瓦
    • 市場走向
    • 市場預測
  • 10千瓦以上
    • 市場走向
    • 市場預測

第 8 章:依營運分類的市場區隔

  • 獨立式
    • 市場走向
    • 市場預測
  • 太陽的
    • 市場走向
    • 市場預測

第 9 章:按地區分類的市場區隔

  • 北美洲
    • 美國
      • 市場走向
      • 市場預測
    • 加拿大
      • 市場走向
      • 市場預測
  • 亞太
    • 中國
      • 市場走向
      • 市場預測
    • 日本
      • 市場走向
      • 市場預測
    • 印度
      • 市場走向
      • 市場預測
    • 韓國
      • 市場走向
      • 市場預測
    • 澳洲
      • 市場走向
      • 市場預測
    • 印尼
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 歐洲
    • 德國
      • 市場走向
      • 市場預測
    • 法國
      • 市場走向
      • 市場預測
    • 英國
      • 市場走向
      • 市場預測
    • 義大利
      • 市場走向
      • 市場預測
    • 西班牙
      • 市場走向
      • 市場預測
    • 俄羅斯
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 拉丁美洲
    • 巴西
      • 市場走向
      • 市場預測
    • 墨西哥
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 中東和非洲
    • 市場走向
    • 按國家/地區分類的市場細分
    • 市場預測

第 10 章:SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 11 章:價值鏈分析

第 12 章:波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 13 章:價格分析

第14章:競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Amara Raja Batteries Limited
    • Delta Electronics Inc.
    • Eaton Corporation plc
    • Energizer Holdings Inc.
    • FIMER SpA
    • LG Energy Solution Ltd.
    • Luminous Power Technologies Pvt. Ltd. (Schneider Electric SE)
    • Panasonic Corporation
    • Samsung SDI Co. Ltd.
    • SMA Solar Technology AG
    • Tesla Inc.
Product Code: SR112023A6447

Abstract

Market Overview:

The global residential battery market size reached US$ 12.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 28.3 Billion by 2028, exhibiting a growth rate (CAGR) of 13.78% during 2023-2028.

A residential battery refers to an in-home energy unit used to store the energy supplied from the power grid or generated from renewable energy sources like solar and wind. They are mainly made up of lithium-ion (Li-ion) or lead-acid composition to effectively handle charging and discharging cycles. They comprise an anode, electrolyte, separator, and cathode. Residential batteries are deployed in smart meters and are extremely useful in remote areas deprived of a stable grid connection. They are durable, cost-effective, safe, lightweight, stable, and have a low charging time. Besides this, residential batteries help reduce carbon footprint, save electricity costs, maximize power consumption, and keep the home's electricity resilient.

Residential Battery Market Trends:

The significant growth of solar power generation across the globe is creating a positive outlook for the market. In line with this, the increasing inclination toward deploying solar panels in houses and commercial spaces due to their cost-effectiveness is favoring the market growth. Moreover, the widespread adoption of li-ion batteries over lead-acid batteries to maintain voltage throughout the discharge cycle and allow greater and longer-lasting efficiency of electrical components is acting as another growth-inducing factor. Apart from this, the introduction of smart residential batteries that can be integrated with smartphones, assisting in managing and monitoring the equipment according to the preferences of consumers, is providing an impetus to the market growth. Additionally, the development of residential batteries made with enhanced battery materials and reduced non-active materials that offer improved battery performance, cell design, and production yield are propelling the market growth. Other factors, including rising expenditure capacities of consumers, extensive research and development (R&D) activities, and increasing demand for backup power, are anticipated to drive the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global residential battery market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on type, power rating and operation.

Breakup by Type:

Lithium-ion Battery

Lead-acid Battery

Others

Breakup by Power Rating:

3-6 kW

6-10 kW

More than 10 kW

Breakup by Operation:

Standalone

Solar

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Amara Raja Batteries Limited, Delta Electronics Inc., Eaton Corporation plc, Energizer Holdings Inc., FIMER S.p.A., LG Energy Solution Ltd., Luminous Power Technologies Pvt. Ltd. (Schneider Electric SE), Panasonic Corporation, Samsung SDI Co. Ltd., SMA Solar Technology AG and Tesla Inc.

Key Questions Answered in This Report:

  • How has the global residential battery market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global residential battery market?
  • What are the key regional markets?
  • What is the breakup of the market based on the type?
  • What is the breakup of the market based on the power rating?
  • What is the breakup of the market based on the operation?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global residential battery market and who are the key players?
  • What is the degree of competition in the industry?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Residential Battery Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Lithium-ion Battery
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Lead-acid Battery
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Others
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Power Rating

  • 7.1 3-6 kW
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 6-10 kW
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 More than 10 kW
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast

8 Market Breakup by Operation

  • 8.1 Standalone
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Solar
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Amara Raja Batteries Limited
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
      • 14.3.1.3 Financials
    • 14.3.2 Delta Electronics Inc.
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
      • 14.3.2.3 Financials
      • 14.3.2.4 SWOT Analysis
    • 14.3.3 Eaton Corporation plc
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
      • 14.3.3.4 SWOT Analysis
    • 14.3.4 Energizer Holdings Inc.
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
      • 14.3.4.3 Financials
      • 14.3.4.4 SWOT Analysis
    • 14.3.5 FIMER S.p.A.
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
    • 14.3.6 LG Energy Solution Ltd.
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 Financials
    • 14.3.7 Luminous Power Technologies Pvt. Ltd. (Schneider Electric SE)
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
    • 14.3.8 Panasonic Corporation
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
      • 14.3.8.4 SWOT Analysis
    • 14.3.9 Samsung SDI Co. Ltd.
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 Financials
      • 14.3.9.4 SWOT Analysis
    • 14.3.10 SMA Solar Technology AG
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
      • 14.3.10.3 Financials
      • 14.3.10.4 SWOT Analysis
    • 14.3.11 Tesla Inc.
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
      • 14.3.11.3 Financials
      • 14.3.11.4 SWOT Analysis

List of Figures

  • Figure 1: Global: Residential Battery Market: Major Drivers and Challenges
  • Figure 2: Global: Residential Battery Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Residential Battery Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 4: Global: Residential Battery Market: Breakup by Type (in %), 2022
  • Figure 5: Global: Residential Battery Market: Breakup by Power Rating (in %), 2022
  • Figure 6: Global: Residential Battery Market: Breakup by Operation (in %), 2022
  • Figure 7: Global: Residential Battery Market: Breakup by Region (in %), 2022
  • Figure 8: Global: Residential Battery (Lithium-ion Battery) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 9: Global: Residential Battery (Lithium-ion Battery) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 10: Global: Residential Battery (Lead-acid Battery) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 11: Global: Residential Battery (Lead-acid Battery) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 12: Global: Residential Battery (Other Types) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 13: Global: Residential Battery (Other Types) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 14: Global: Residential Battery (3-6 kW) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 15: Global: Residential Battery (3-6 kW) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 16: Global: Residential Battery (6-10 kW) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 17: Global: Residential Battery (6-10 kW) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 18: Global: Residential Battery (More than 10 kW) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 19: Global: Residential Battery (More than 10 kW) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 20: Global: Residential Battery (Standalone) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 21: Global: Residential Battery (Standalone) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 22: Global: Residential Battery (Solar) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 23: Global: Residential Battery (Solar) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 24: North America: Residential Battery Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 25: North America: Residential Battery Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 26: United States: Residential Battery Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 27: United States: Residential Battery Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 28: Canada: Residential Battery Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 29: Canada: Residential Battery Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 30: Asia-Pacific: Residential Battery Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 31: Asia-Pacific: Residential Battery Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 32: China: Residential Battery Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 33: China: Residential Battery Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 34: Japan: Residential Battery Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 35: Japan: Residential Battery Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 36: India: Residential Battery Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 37: India: Residential Battery Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 38: South Korea: Residential Battery Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 39: South Korea: Residential Battery Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 40: Australia: Residential Battery Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 41: Australia: Residential Battery Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 42: Indonesia: Residential Battery Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 43: Indonesia: Residential Battery Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 44: Others: Residential Battery Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 45: Others: Residential Battery Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 46: Europe: Residential Battery Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 47: Europe: Residential Battery Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 48: Germany: Residential Battery Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 49: Germany: Residential Battery Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 50: France: Residential Battery Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 51: France: Residential Battery Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 52: United Kingdom: Residential Battery Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 53: United Kingdom: Residential Battery Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 54: Italy: Residential Battery Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 55: Italy: Residential Battery Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 56: Spain: Residential Battery Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 57: Spain: Residential Battery Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 58: Russia: Residential Battery Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 59: Russia: Residential Battery Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 60: Others: Residential Battery Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 61: Others: Residential Battery Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 62: Latin America: Residential Battery Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 63: Latin America: Residential Battery Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 64: Brazil: Residential Battery Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 65: Brazil: Residential Battery Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 66: Mexico: Residential Battery Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 67: Mexico: Residential Battery Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 68: Others: Residential Battery Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 69: Others: Residential Battery Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 70: Middle East and Africa: Residential Battery Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 71: Middle East and Africa: Residential Battery Market: Breakup by Country (in %), 2022
  • Figure 72: Middle East and Africa: Residential Battery Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 73: Global: Residential Battery Industry: SWOT Analysis
  • Figure 74: Global: Residential Battery Industry: Value Chain Analysis
  • Figure 75: Global: Residential Battery Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Residential Battery Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Residential Battery Market Forecast: Breakup by Type (in Million US$), 2023-2028
  • Table 3: Global: Residential Battery Market Forecast: Breakup by Power Rating (in Million US$), 2023-2028
  • Table 4: Global: Residential Battery Market Forecast: Breakup by Operation (in Million US$), 2023-2028
  • Table 5: Global: Residential Battery Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 6: Global: Residential Battery Market: Competitive Structure
  • Table 7: Global: Residential Battery Market: Key Players