![]() |
市場調查報告書
商品編碼
1541457
2024-2032 年按產品類型、市場類型和地區分類的家庭購物市場報告Home Shopping Market Report by Product Type, Market Type, and Region 2024-2032 |
IMARC Group年全球家居購物市場規模達41,046億美元。消費者可支配收入的膨脹、數位化的快速發展、透過電子商務網站線上購物的廣泛採用,以及企業廣泛採用家庭購物模式來接觸和服務更廣泛的消費者群體,是推動市場成長的一些關鍵因素。
主要市場促進因素:電子商務領域的不斷擴大、網際網路和智慧型手機的普及以及電話購物購買消費品的需求不斷成長是推動市場成長的一些重要因素。
主要市場趨勢:人工智慧和(AI)擴增實境(AR)與零售業購物的整合,以促進產品的虛擬演示、個人化導航、更大的消費者參與和線上試用是全球的突出趨勢之一家居購物市場。
競爭格局:全球家居購物市場的一些主要參與者包括阿里巴巴集團、亞馬遜公司、百思買、Ebay Inc.、Flipkart Internet Private Limited、Naaptol Company、家得寶公司、VGL 集團和沃爾瑪公司.,等等。
地理格局:從區域層面來看,市場分為北美、亞太、歐洲、拉丁美洲、中東和非洲,其中亞太地區目前在全球市場中佔據主導地位。
挑戰與機會:電話購物趨勢的變化、交貨時間長、市場競爭激烈以及客戶期望不斷提高是市場面臨的一些挑戰。然而,消費者不斷成長的消費能力預計將在未來幾年促進整體市場的成長。
擴大電子商務領域
電子商務通路中服裝和配件、鞋類、個人和美容護理等眾多產品的供應量不斷增加,提供了廣泛的選擇、送貨上門和便捷的付款方式,正在創造整體市場前景樂觀。除此之外,網路的日益普及,促進了線上市場的便利訪問,也促進了市場的成長。例如,到 2022 年,全球將有 53 億人(佔世界人口的 66%)使用網路。此外,網路負擔能力的提高和手機擁有量的增加也推動了家庭購物市場的銷售。大多數網路使用者認為手機是家庭購物的主要設備。因此,市場上電子商務的成長潛力與網際網路和智慧型手機的普及率直接相關,因為行動應用程式已成為客戶購買的主要入口網站。
智慧科技的不斷融合
人工智慧和機器學習、虛擬實境和擴增實境在家庭購物中的持續採用預計將為全球家庭購物市場的主要參與者提供顯著的成長機會。例如,宜家使用 VR 體驗來提供應用程式內虛擬購物體驗。同樣,印度領先的光學處方眼鏡零售連鎖店Lenskart透過其網站和應用程式支援「3D試戴」功能,提供比較型號和品牌的選項,節省時間和精力,並提供更好的折扣或優惠券。同樣,DTC 家具品牌 Burrow 利用 AR 幫助客戶直覺地看到沙發在客廳的外觀。預計此類創新將推動市場的成長。此外,透過電話購物和電子商務推廣其產品的各種公司也提供更新、更方便的付款選項,例如 Apple Pay、Paypal 和其他融資選項,可實現無摩擦結帳。此外,主要參與者還採用訂閱模式來維護客戶以獲得長期價值。預計此類創新將在預測期內增加家庭購物市場的收入。
增加社群媒體廣告支出
來自多個行業的各種零售商和企業主在社交媒體平台上廣泛投入,以宣傳和宣傳他們的產品和服務。除此之外,他們還整合先進的行銷策略和方法來吸引客戶並增加銷售額,這為整體市場創造了積極的前景。例如,按點擊付費行銷技術是家庭購物市場的成長趨勢之一。它可以更好地控制搜尋查詢和受眾範圍。來自社群媒體的最新 PPC 行業事實和數據顯示,72% 的行銷人員在社群廣告上花費更多。此外,各種零售商還提供與店內專家的視訊通話服務,這進一步推動了市場的成長。例如,2020 年 6 月,Currys PC World 推出了 ShopLive,這是一項由店內專家在線上購物時提供協助的視訊通話服務。預計此類舉措將迎合未來幾年市場的成長。
The global home shopping market size reached US$ 4,104.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 11,762.9 Billion by 2032, exhibiting a growth rate (CAGR) of 12.04% during 2024-2032. The inflating disposable incomes of consumers, rapid digitalization, high adoption of online shopping through e-commerce sites, and the widespread adoption of home shopping models by businesses to reach and serve a broader consumer base, are some of the key factors driving the market growth.
Major Market Drivers: The expanding e-commerce sector, proliferation of internet and smartphones, and the inflating demand for teleshopping to purchase consumer goods are some significant factors driving the market growth.
Key Market Trends: The integration of artificial intelligence and (AI) augmented reality (AR) with shopping in the retail industry to facilitate virtual demonstration of products, personalized navigation, greater consumer engagement, and online trials is one of the prominent trends in the global home shopping market.
Competitive Landscape: Some of the key players in the global home shopping market include, Alibaba Group, Amazon.com Inc., Best Buy, Ebay Inc., Flipkart Internet Private Limited, Naaptol Company, The Home Depot Inc, VGL Group and Walmart Inc., among others.
Geographical Landscape: On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where Asia-Pacific currently dominates the global market.
Challenges and Opportunities: Changing trends in teleshopping, long lead times, high competition in the market, and rising customer expectations are a few challenges in the market. However, the rising spending power of consumers is projected to augment the growth of the overall market in the coming years.
Expanding E-commerce Sector
The increasing availability of numerous products such as apparels and accessories, footwear, personal and beauty care, etc., across e-commerce channels, offering a wide range of options to choose from, door-step delivery, and easy payment options, is creating a positive outlook for the overall market. In addition to this, the increasing penetration of the internet, facilitating easy access to inline marketplaces, is also contributing to the market growth. For instance, globally, 5.3 billion people, 66% of the world's population, were using the Internet in 2022. This represents an increase of 24% since 2019, according to the International Telecommunication Union (ITU). Additionally, the increasing affordability of the internet and rising mobile phone ownership is also driving the sales in the home shopping market. Most Internet users consider mobile phones the primary device for accessing home shopping. Thus, the growth potential for e-commerce in the market is directly correlated to internet and smartphone penetration, as mobile apps have emerged as a major gateway for customer purchases.
Increasing Integration of Smart Technology
The escalating adoption of artificial intelligence and machine learning, virtual reality, and augmented reality in home shopping is expected to offer prominent growth opportunities to key players in the global home shopping market. For instance, IKEA uses VR Experience to provide an in-app virtual shopping experience. Similarly, Lenskart, India's leading optical prescription eyewear retail chain, supports the '3D Try On' feature through its website and app, offering options to compare models and brands, saving time and effort, and offering better discounts or vouchers. Similarly, Burrow, a DTC furniture brand, utilizes AR to help customers visualize how their couches will look in their living rooms. Innovations like these are anticipated to propel the growth of the market. Moreover, various companies promoting their products through teleshopping and e-commerce are also offering newer and more convenient payment options, like Apple Pay, Paypal, and other financing options, that allow frictionless checkout. Additionally, key players are also adopting the subscription model for maintaining customers for long-term value. Such innovations are anticipated to increase the home shopping market revenue in the forecasted period.
Increasing Spend on Social Media Ads
Various retailers and business owners from several sectors are extensively spending on the social media platforms to promote and advertise their products and services. In addition to this, they are integrating advanced marketing strategies and methodologies to attract customers and increase sales, which is creating a positive outlook for the overall market. For instance, pay-per-click marketing technique is one of the growing trends in the home shopping market. It gives more control over search queries and audience reach. The most recent PPC industry facts and figures from social media reveal that 72% of marketers spend more on social ads. Moreover, various retailers are also offering a video-calling service with in-store experts, which is further propelling the growth of the market. For instance, in June 2020, Currys PC World launched ShopLive, a video-calling service with in-store experts to assist while shopping online. Such initiatives are projected to cater to the growth of the market in the coming years.
IMARC Group provides an analysis of the key trends in each segment of the global home shopping market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product type and market type.
Groceries
Apparels and Accessories
Footwear
Personal and Beauty Care
Furniture and Home Decor
Electronic Goods
Others
A detailed breakup and analysis of the market based on the product type have also been provided in the report. This includes groceries, apparels and accessories, footwear, personal and beauty care, furniture and home decor, electronic goods, and others.
With inflating disposable incomes, consumers are increasingly buying a wide range of products, including groceries, electronic gadgets, ergonomic furniture, health and wellness supplements, and various other things. The demand for these product categories may vary depending on the specific home shopping platform and its target audience. Additionally, with the growth of e-commerce, many traditional brick-and-mortar retailers have expanded their online presence, offering a wider range of products for home delivery.
Teleshopping
E-Commerce and Mobile Shopping
Others
Currently, e-commerce and mobile shopping holds the largest market share
A detailed breakup and analysis of the market based on the market type have also been provided in the report. This includes teleshopping, e-commerce and mobile shopping, and others. According to the report, e-commerce and mobile shopping holds the largest market share.
The emerging trend of shopping online via e-commerce channels and quick commerce platforms enables customers to access a wide range of options from the convenience of their home, easy return and exchange policies, and doorstep delivery facilities. As global internet access and adoption rapidly increase, with over five billion internet users worldwide, the number of people making purchases online is ever-increasing. In 2024, retail e-commerce sales are estimated to exceed US$ 6.3 Trillion worldwide, and this figure is expected to reach new heights in the coming years.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia-Pacific currently dominates the global market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia-Pacific currently dominates the global market.
The home shopping market is highly dominated by Asia-Pacific, with China being the most prominent country in the region. Other countries, including South Korea, Singapore, Japan, and India, have accelerated the market's growth. Asia-Pacific is a rapidly growing region with increases in the inclination of consumers toward home shopping and a large number of imports from various countries. China's online shopping market has grown strongly in recent years, becoming the new economic development engine. The number of internet users in China has been increasing exponentially. The number of internet users in China in 2022 was 1051.14 million, per the China Internet Network Information Center (CNNIC), thereby enabling this enormous growth in the APAC region.
Alibaba Group
Amazon.com Inc.
Best Buy
Ebay Inc.
Flipkart Internet Private Limited
Naaptol Company
The Home Depot Inc
VGL Group
Walmart Inc.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
November 2023: The National Company Law Tribunal (NCLT) approved a joint proposal by luggage manufacturer Goblin India and financial services firm Khandwala Finstock for the acquisition of bankrupt Television Home Shopping Network. The proposal includes a merger or reverse merger of Khandwala Finstock with the company that operates TV home shopping channels.
November 2023: Pottery Barn, a portfolio brand of Williams-Sonoma, Inc., the world's largest digital-first, design-led and sustainable home retailer, announced today the launch of a new mobile iOS shopping and design app. Designed to deliver a seamless and convenient customer shopping experience, the new Pottery Barn mobile app also makes it easy for customer to create and manage a registry on-the-go.
January 2023: Walmart and Salesforce are partnered to provide local fulfillment and delivery options for retailers. This partnership will enable retailers to sell their products on Walmart.com through Salesforce's e-commerce platform, providing them access to Walmart's large customer base. The partnership between Walmart and Salesforce will focus on the online marketplace.