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1347723

纖維素纖維市場:2023-2028 年全球行業趨勢、佔有率、規模、成長、機遇和預測

Cellulose Fibers Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

出版日期: | 出版商: IMARC | 英文 142 Pages | 商品交期: 2-3個工作天內

價格

市場概況:

2022年全球纖維素纖維市場規模達到300億美元。展望未來,IMARC Group預計到2028年市場規模將達到490億美元,2023-2028年年複合成長率(CAGR)為8.3%。

纖維素纖維是指使用木漿製造的天然或人造纖維。它還可以使用植物的葉子、木材和樹皮以及其他植物材料的酯來生產。其他天然纖維是從棉、黃麻、亞麻、大麻和苧麻中獲得的,而人造纖維主要包括萊賽爾纖維、粘膠纖維和莫代爾纖維。這些纖維重量極輕,具有高吸濕性和強度,因此主要用於製造織物、家用紡織品、生物複合材料、聚合物複合材料和化學過濾器。

全球紡織行業的顯著成長是推動市場成長的關鍵因素之一。此外,環保意識的增強促進了對可生物分解織物的需求,這是另一個主要的成長誘導因素。纖維素纖維主要採用木漿製造,具有親膚、可生物分解和環境友好的特點,因此在紡織工業中被廣泛採用。此外,增加窗簾和室內裝飾等工業紡織品製造中的產品利用率,以及利用纖維素奈米原纖維(CNF) 和纖維素奈米晶體(CNC) 來增強纖維素纖維的機械性能、生物相容性和生物分解性等進步,對市場成長產生積極影響。其他因素,包括實施促進使用植物來源代替石化產品的有利政府政策,加上工業應用的擴大、原料的容易獲得以及這些纖維的成本效益,預計將進一步推動市場。

本報告回答的關鍵問題

  • 2022年全球纖維素纖維市場規模是多少?
  • 2023-2028年全球纖維素纖維市場的預期成長率是多少?
  • 推動全球纖維素纖維市場的關鍵因素是什麼?
  • COVID-19 對全球纖維素纖維市場有何影響?
  • 根據纖維類型,全球纖維素纖維市場的詳細情形如何?
  • 根據應用,全球纖維素纖維市場的詳細情形如何?
  • 全球纖維素纖維市場的重點區域有哪些?
  • 誰是全球纖維素纖維市場的主要參與者/公司?

目錄

第一章:前言

第 2 章:範圍和方法

  • 研究目的
  • 利益相關者
  • 數據源
    • 主要資源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章:執行摘要

第 4 章:簡介

  • 概述
  • 主要行業趨勢

第 5 章:全球纖維素纖維市場

  • 市場概況
  • 市場業績
  • COVID-19 的影響
  • 市場預測

第 6 章:按纖維類型分類的市場細分

  • 天然纖維素纖維
    • 市場走向
    • 主要類型
      • 棉纖維
      • 黃麻纖維
      • 木纖維
      • 其他
    • 市場預測
  • 人造纖維素纖維
    • 市場走向
    • 主要類型
      • 粘膠纖維
      • 萊賽爾纖維
      • 莫代爾纖維
      • 其他
    • 市場預測

第 7 章:按應用分類的市場細分

  • 服裝
    • 市場走向
    • 市場預測
  • 家用紡織品
    • 市場走向
    • 市場預測
  • 醫療衛生
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 8 章:按地區分類的市場細分

  • 北美
    • 美國
      • 市場走向
      • 市場預測
    • 加拿大
      • 市場走向
      • 市場預測
  • 亞太地區
    • 中國
      • 市場走向
      • 市場預測
    • 日本
      • 市場走向
      • 市場預測
    • 印度
      • 市場走向
      • 市場預測
    • 韓國
      • 市場走向
      • 市場預測
    • 澳大利亞
      • 市場走向
      • 市場預測
    • 印尼
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 歐洲
    • 德國
      • 市場走向
      • 市場預測
    • 法國
      • 市場走向
      • 市場預測
    • 英國
      • 市場走向
      • 市場預測
    • 義大利
      • 市場走向
      • 市場預測
    • 西班牙
      • 市場走向
      • 市場預測
    • 俄羅斯
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 拉丁美洲
    • 巴西
      • 市場走向
      • 市場預測
    • 墨西哥
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 中東和非洲
    • 市場走向
    • 按國家/地區分類的市場細分
    • 市場預測

第 9 章:SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 10 章:價值鏈分析

第 11 章:波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 12 章:價格指標

第13章:競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • CFF GmbH & Co. KG
    • China Bambro Textile (Group) Co. Ltd.
    • Daicel Corporation
    • Eastman Chemical Company
    • Fulida Group Holdings Co. Ltd.
    • Grasim Industries Ltd.
    • Kelheim Fibres
    • Lenzing AG
    • Sateri Holdings Ltd.
    • Shandong Helon Textiles Sci. & Tech. Co. Ltd.
    • Tangshan Sanyou Xingda Chemical Fiber Co. Ltd.
    • Zhejiang Fulida Co. Ltd.
Product Code: SR112023A2061

Market Overview:

The global cellulose fibers market size reached US$ 30.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 49.0 Billion by 2028, exhibiting a growth rate (CAGR) of 8.3% during 2023-2028.

Cellulose fiber refers to a natural or artificial fiber that is manufactured using wood pulp. It can also be produced using esters of leaves, wood and barks of the plants and other plant-based materials. The other natural fibers are obtained from cotton, jute, flax, hemp and ramie, whereas artificial fibers majorly include lyocell, viscose and modal. These fibers are extremely light-weight and exhibit high moisture absorbency and strength, owing to which they are majorly used for manufacturing fabrics, home textiles, biocomposites, polymer composites and chemical filters.

Significant growth in the textile industry across the globe is one of the key factors driving the growth of the market. Furthermore, increasing environmental consciousness has facilitated the demand for biodegradable fabrics, which is acting as another major growth-inducing factor. Cellulose fibers are primarily manufactured using wood pulp, which is skin-friendly, biodegradable and environment-friendly in nature, owing to which they are widely adopted in the textile industry. Additionally, increasing product utilization for manufacturing industrial textiles, such as curtains and upholstery, along with advancements, such as the utilization of cellulose nanofibrils (CNFs) and cellulose nanocrystals (CNCs) to enhance the mechanical properties, biocompatibility and biodegradability of cellulose fibers, is creating a positive impact on the market growth. Other factors, including the implementation of favorable government policies promoting the use of plant-based sources in place of petrochemicals, coupled with expanding industrial applications, easy availability of raw materials, and cost-effectiveness of these fibers, are projected to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global cellulose fibers market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on fiber type and application.

Breakup by Fiber Type:

Natural Cellulose Fibers

Cotton Fibers

Jute Fibers

Wood Fibers

Others

Man-made Cellulose Fibers

Viscose Fibers

Lyocell Fibers

Modal Fibers

Others

Breakup by Application:

Apparels

Home Textiles

Medical and Hygiene

Others

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being CFF GmbH & Co. KG, China Bambro Textile (Group) Co. Ltd., Daicel Corporation, Eastman Chemical Company, Fulida Group Holdings Co. Ltd., Grasim Industries Ltd., Kelheim Fibres, Lenzing AG, Sateri Holdings Ltd., Shandong Helon Textiles Sci. & Tech. Co. Ltd., Tangshan Sanyou Xingda Chemical Fiber Co. Ltd., Zhejiang Fulida Co. Ltd., etc.

Key Questions Answered in This Report

  • 1. What was the size of the global cellulose fibers market in 2022?
  • 2. What is the expected growth rate of the global cellulose fibers market during 2023-2028?
  • 3. What are the key factors driving the global cellulose fibers market?
  • 4. What has been the impact of COVID-19 on the global cellulose fibers market?
  • 5. What is the breakup of the global cellulose fibers market based on the fiber type?
  • 6. What is the breakup of the global cellulose fibers market based on the application?
  • 7. What are the key regions in the global cellulose fibers market?
  • 8. Who are the key players/companies in the global cellulose fibers market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Cellulose Fibers Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Fiber Type

  • 6.1 Natural Cellulose Fibers
    • 6.1.1 Market Trends
    • 6.1.2 Major Types
      • 6.1.2.1 Cotton Fibers
      • 6.1.2.2 Jute Fibers
      • 6.1.2.3 Wood Fibers
      • 6.1.2.4 Others
    • 6.1.3 Market Forecast
  • 6.2 Man-made Cellulose Fibers
    • 6.2.1 Market Trends
    • 6.2.2 Major Types
      • 6.2.2.1 Viscose Fibers
      • 6.2.2.2 Lyocell Fibers
      • 6.2.2.3 Modal Fibers
      • 6.2.2.4 Others
    • 6.2.3 Market Forecast

7 Market Breakup by Application

  • 7.1 Apparels
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Home Textiles
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Medical and Hygiene
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by Region

  • 8.1 North America
    • 8.1.1 United States
      • 8.1.1.1 Market Trends
      • 8.1.1.2 Market Forecast
    • 8.1.2 Canada
      • 8.1.2.1 Market Trends
      • 8.1.2.2 Market Forecast
  • 8.2 Asia Pacific
    • 8.2.1 China
      • 8.2.1.1 Market Trends
      • 8.2.1.2 Market Forecast
    • 8.2.2 Japan
      • 8.2.2.1 Market Trends
      • 8.2.2.2 Market Forecast
    • 8.2.3 India
      • 8.2.3.1 Market Trends
      • 8.2.3.2 Market Forecast
    • 8.2.4 South Korea
      • 8.2.4.1 Market Trends
      • 8.2.4.2 Market Forecast
    • 8.2.5 Australia
      • 8.2.5.1 Market Trends
      • 8.2.5.2 Market Forecast
    • 8.2.6 Indonesia
      • 8.2.6.1 Market Trends
      • 8.2.6.2 Market Forecast
    • 8.2.7 Others
      • 8.2.7.1 Market Trends
      • 8.2.7.2 Market Forecast
  • 8.3 Europe
    • 8.3.1 Germany
      • 8.3.1.1 Market Trends
      • 8.3.1.2 Market Forecast
    • 8.3.2 France
      • 8.3.2.1 Market Trends
      • 8.3.2.2 Market Forecast
    • 8.3.3 United Kingdom
      • 8.3.3.1 Market Trends
      • 8.3.3.2 Market Forecast
    • 8.3.4 Italy
      • 8.3.4.1 Market Trends
      • 8.3.4.2 Market Forecast
    • 8.3.5 Spain
      • 8.3.5.1 Market Trends
      • 8.3.5.2 Market Forecast
    • 8.3.6 Russia
      • 8.3.6.1 Market Trends
      • 8.3.6.2 Market Forecast
    • 8.3.7 Others
      • 8.3.7.1 Market Trends
      • 8.3.7.2 Market Forecast
  • 8.4 Latin America
    • 8.4.1 Brazil
      • 8.4.1.1 Market Trends
      • 8.4.1.2 Market Forecast
    • 8.4.2 Mexico
      • 8.4.2.1 Market Trends
      • 8.4.2.2 Market Forecast
    • 8.4.3 Others
      • 8.4.3.1 Market Trends
      • 8.4.3.2 Market Forecast
  • 8.5 Middle East and Africa
    • 8.5.1 Market Trends
    • 8.5.2 Market Breakup by Country
    • 8.5.3 Market Forecast

9 SWOT Analysis

  • 9.1 Overview
  • 9.2 Strengths
  • 9.3 Weaknesses
  • 9.4 Opportunities
  • 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

  • 11.1 Overview
  • 11.2 Bargaining Power of Buyers
  • 11.3 Bargaining Power of Suppliers
  • 11.4 Degree of Competition
  • 11.5 Threat of New Entrants
  • 11.6 Threat of Substitutes

12 Price Indicators

13 Competitive Landscape

  • 13.1 Market Structure
  • 13.2 Key Players
  • 13.3 Profiles of Key Players
    • 13.3.1 CFF GmbH & Co. KG
      • 13.3.1.1 Company Overview
      • 13.3.1.2 Product Portfolio
    • 13.3.2 China Bambro Textile (Group) Co. Ltd.
      • 13.3.2.1 Company Overview
      • 13.3.2.2 Product Portfolio
    • 13.3.3 Daicel Corporation
      • 13.3.3.1 Company Overview
      • 13.3.3.2 Product Portfolio
      • 13.3.3.3 Financials
      • 13.3.3.4 SWOT Analysis
    • 13.3.4 Eastman Chemical Company
      • 13.3.4.1 Company Overview
      • 13.3.4.2 Product Portfolio
      • 13.3.4.3 Financials
      • 13.3.4.4 SWOT Analysis
    • 13.3.5 Fulida Group Holdings Co. Ltd.
      • 13.3.5.1 Company Overview
      • 13.3.5.2 Product Portfolio
    • 13.3.6 Grasim Industries Ltd.
      • 13.3.6.1 Company Overview
      • 13.3.6.2 Product Portfolio
      • 13.3.6.3 Financials
      • 13.3.6.4 SWOT Analysis
    • 13.3.7 Kelheim Fibres
      • 13.3.7.1 Company Overview
      • 13.3.7.2 Product Portfolio
      • 13.3.7.3 Financials
    • 13.3.8 Lenzing AG
      • 13.3.8.1 Company Overview
      • 13.3.8.2 Product Portfolio
    • 13.3.9 Sateri Holdings Ltd.
      • 13.3.9.1 Company Overview
      • 13.3.9.2 Product Portfolio
    • 13.3.10 Shandong Helon Textiles Sci. & Tech. Co. Ltd.
      • 13.3.10.1 Company Overview
      • 13.3.10.2 Product Portfolio
    • 13.3.11 Tangshan Sanyou Xingda Chemical Fiber Co. Ltd.
      • 13.3.11.1 Company Overview
      • 13.3.11.2 Product Portfolio
    • 13.3.12 Zhejiang Fulida Co. Ltd.
      • 13.3.12.1 Company Overview
      • 13.3.12.2 Product Portfolio

List of Figures

  • Figure 1: Global: Cellulose Fibers Market: Major Drivers and Challenges
  • Figure 2: Global: Cellulose Fibers Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Cellulose Fibers Market: Breakup by Fiber Type (in %), 2022
  • Figure 4: Global: Cellulose Fibers Market: Breakup by Application (in %), 2022
  • Figure 5: Global: Cellulose Fibers Market: Breakup by Region (in %), 2022
  • Figure 6: Global: Cellulose Fibers Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 7: Global: Cellulose Fibers (Natural) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 8: Global: Cellulose Fibers (Natural) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 9: Global: Cellulose Fibers (Man-made) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 10: Global: Cellulose Fibers (Man-made) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 11: Global: Cellulose Fibers (Apparels) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 12: Global: Cellulose Fibers (Apparels) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 13: Global: Cellulose Fibers (Home Textiles) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 14: Global: Cellulose Fibers (Home Textiles) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 15: Global: Cellulose Fibers (Medical and Hygiene) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 16: Global: Cellulose Fibers (Medical and Hygiene) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 17: Global: Cellulose Fibers (Other Applications) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 18: Global: Cellulose Fibers (Other Applications) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 19: North America: Cellulose Fibers Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 20: North America: Cellulose Fibers Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 21: United States: Cellulose Fibers Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 22: United States: Cellulose Fibers Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 23: Canada: Cellulose Fibers Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 24: Canada: Cellulose Fibers Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 25: Asia Pacific: Cellulose Fibers Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 26: Asia Pacific: Cellulose Fibers Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 27: China: Cellulose Fibers Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 28: China: Cellulose Fibers Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 29: Japan: Cellulose Fibers Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 30: Japan: Cellulose Fibers Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 31: India: Cellulose Fibers Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 32: India: Cellulose Fibers Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 33: South Korea: Cellulose Fibers Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 34: South Korea: Cellulose Fibers Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 35: Australia: Cellulose Fibers Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 36: Australia: Cellulose Fibers Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 37: Indonesia: Cellulose Fibers Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 38: Indonesia: Cellulose Fibers Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 39: Others: Cellulose Fibers Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 40: Others: Cellulose Fibers Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 41: Europe: Cellulose Fibers Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 42: Europe: Cellulose Fibers Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 43: Germany: Cellulose Fibers Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 44: Germany: Cellulose Fibers Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 45: France: Cellulose Fibers Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 46: France: Cellulose Fibers Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 47: United Kingdom: Cellulose Fibers Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 48: United Kingdom: Cellulose Fibers Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 49: Italy: Cellulose Fibers Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 50: Italy: Cellulose Fibers Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 51: Spain: Cellulose Fibers Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 52: Spain: Cellulose Fibers Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 53: Russia: Cellulose Fibers Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 54: Russia: Cellulose Fibers Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 55: Others: Cellulose Fibers Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 56: Others: Cellulose Fibers Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 57: Latin America: Cellulose Fibers Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 58: Latin America: Cellulose Fibers Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 59: Brazil: Cellulose Fibers Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 60: Brazil: Cellulose Fibers Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 61: Mexico: Cellulose Fibers Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 62: Mexico: Cellulose Fibers Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 63: Others: Cellulose Fibers Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 64: Others: Cellulose Fibers Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 65: Middle East and Africa: Cellulose Fibers Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 66: Middle East and Africa: Cellulose Fibers Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 67: Global: Cellulose Fibers Industry: SWOT Analysis
  • Figure 68: Global: Cellulose Fibers Industry: Value Chain Analysis
  • Figure 69: Global: Cellulose Fibers Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Cellulose Fibers Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Cellulose Fibers Market Forecast: Breakup by Fiber Type (in Million US$), 2023-2028
  • Table 3: Global: Cellulose Fibers Market Forecast: Breakup by Application (in Million US$), 2023-2028
  • Table 4: Global: Cellulose Fibers Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 5: Global: Cellulose Fibers Market: Competitive Structure
  • Table 6: Global: Cellulose Fibers Market: Key Players