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1308230

2023-2028年按類型（身體噴霧、頭髮噴霧）、配銷通路（線上、線下）和地區分類的頭髮和身體噴霧市場

Hair and Body Mist Market by Type (Body mist, Hair mist), Distribution Channel (Online, Offline), and Region 2023-2028
出版日期: | 出版商: IMARC | 英文 148 Pages | 商品交期: 2-3個工作天內

價格

市場概述：

2022年，全球頭髮和身體噴霧市場規模達到76億美元。展望未來，IMARC Group預計到2028年，該市場規模將達到119億美元，2023-2028年期間的年複合成長率（CAGR）為7.5%。個人衛生保健意識的增強、對天然有機產品需求的上升、社交媒體滲透率的提高、有影響力的代言人以及新香料的推出是推動市場發展的一些關鍵因素。

頭髮和身體噴霧是一種化妝品，旨在為頭髮和身體帶來愉悅的香味。它們質地輕盈，可噴灑，可提供清爽而微妙的香味。髮用和體用噴霧可替代香水和古龍水，提供更加細膩和多變的香味體驗。它們通常由水、酒精和精油、香油或芳香化合物的混合物組成。這些芳香成分經過精心挑选和組合，可創造出迷人的香味，從花香、果香到木香或麝香，不一而足。噴霧中的酒精成分有助於在噴灑時均勻分散香味。使用頭髮和身體噴霧時，需要從遠處將噴霧噴灑在頭髮或皮膚上，重點噴灑在手腕、頸部和耳後等脈搏點上。也可以噴灑在衣服或頭髮上，使香味持久。如今，隨著新奇香水的推出，人們開始傾向於髮用和體用噴霧。

頭髮和身體噴霧市場趨勢：

推動市場發展的主要因素之一是消費者喜好的改變，如今人們開始傾向於更輕盈、更微妙的香味。這種噴霧質地輕盈，可隨時快速補塗，適合隨身攜帶的生活方式。此外，生產商還在開發創新包裝，如攜帶式噴霧瓶，便於攜帶和全天使用。除此之外，對個人美容產品需求的成長也是促進市場成長的另一個因素。此外，消費者對自我護理和個人衛生的興趣日益濃厚，也加速了產品的採用，以改善他們的個人美容習慣。此外，隨著人們對合成產品有害影響的認知不斷提高，消費者開始尋求不含刺激性化學物質和人工添加劑的產品，這使得天然有機髮用和體用噴霧成為首選。此外，社交媒體和明星代言的影響力不斷提升，促進了髮用和體用噴霧產品的推廣和代言，從而創造了積極的市場前景。

本報告回答的關鍵問題

  • 全球護髮噴霧市場迄今為止的表現如何，未來幾年又將如何？
  • 全球頭髮和身體噴霧市場的驅動因素、限制因素和機會是什麼？
  • 每種驅動因素、限制因素和機會對全球美髮沐浴露市場的影響是什麼？
  • 哪些是主要的區域市場？
  • 哪些國家的美髮沐浴露市場最具吸引力？
  • 基於類型的市場細分是什麼？
  • 哪種類型在美髮沐浴露市場最具吸引力？
  • 基於配銷通路的市場分類是怎樣的？
  • 哪種配銷通路在美髮沐浴露市場最具吸引力？
  • 全球美髮沐浴露市場的競爭結構是怎樣的？
  • 全球美髮沐浴露市場的主要參與者/公司有哪些？

目錄

第一章：前言

第二章：範圍和方法

  • 研究目標
  • 利益相關者
  • 數據來源
    • 第一手資料
    • 二手資料
  • 市場評估
    • 自下而上法
    • 自上而下法
  • 預測方法

第三章：執行摘要

第四章: 簡介

  • 概述
  • 主要行業趨勢

第5章：全球頭髮和身體噴霧市場

  • 市場概述
  • 市場表現
  • COVID-19的影響
  • 市場預測

第六章：按類型分類的市場細分

  • 身體噴霧
    • 市場趨勢
    • 市場預測
  • 髮用噴霧
    • 市場趨勢
    • 市場預測

第七章：按銷售管道分類的市場細分

  • 線上銷售
    • 市場趨勢
    • 市場預測
  • 線下市場
    • 市場趨勢
    • 市場預測

第八章：各地區市場細分

  • 北美洲
    • 美國
    • 市場趨勢
    • 市場預測
    • 加拿大
    • 市場趨勢
    • 市場預測
  • 亞太地區
    • 中國
    • 市場趨勢
    • 市場預測
    • 日本市場
    • 市場趨勢
    • 市場預測
    • 印度市場
    • 市場趨勢
    • 市場預測
    • 韓國
    • 市場趨勢
    • 市場預測
    • 澳大利亞
    • 市場趨勢
    • 市場預測
    • 印尼
    • 市場趨勢
    • 市場預測
    • 其他市場
    • 市場趨勢
    • 市場預測
  • 歐洲
    • 德國
    • 市場趨勢
    • 市場預測
    • 法國
    • 市場趨勢
    • 市場預測
    • 英國
    • 市場趨勢
    • 市場預測
    • 義大利市場
    • 市場趨勢
    • 市場預測
    • 西班牙
    • 市場趨勢
    • 市場預測
    • 俄羅斯
    • 市場趨勢
    • 市場預測
    • 其他市場
    • 市場趨勢
    • 市場預測
  • 拉丁美洲
    • 巴西市場
    • 市場趨勢
    • 市場預測
    • 墨西哥市場
    • 市場趨勢
    • 市場預測
    • 其他市場
    • 市場趨勢
    • 市場預測
  • 中東和非洲
    • 市場趨勢
    • 各國市場細分
    • 市場預測

第九章：驅動因素、限制因素和機會

  • 驅動因素
  • 驅動因素
  • 限制因素
  • 機會

第10章：價值鏈分析

第十一章：波特五力分析

  • 五力分析概述
  • 買家議價能力
  • 供應商議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第十二章：價格分析

第十三章：競爭格局

  • 市場結構
  • 主要競爭者
  • 主要競爭者簡介
    • Bath & Body Works Inc
    • Company Overview
    • Product Portfolio
    • Financials
    • SWOT Analysis
    • Chanel Limited
    • Company Overview
    • Product Portfolio
    • L'Oreal SA
    • Company Overview
    • Product Portfolio
    • Financials
    • SWOT Analysis
    • The Estee Lauder Companies Inc.
    • Company Overview
    • Product Portfolio
Product Code: SR112023A7950

Market Overview:

The global hair and body mist market size reached US$ 7.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 11.9 Billion by 2028, exhibiting a growth rate (CAGR) of 7.5% during 2023-2028. The increasing awareness about personal hygiene, rising demand for natural and organic products, growing social media penetration and endorsements by influencers, and the introduction of new fragrances represent some of the key factors driving the market.

Hair and body mists are cosmetic products designed to impart a pleasant fragrance to both the hair and the body. They are lightweight, sprayable solutions that provide a refreshing and subtle scent. Hair and body mists are a popular alternative to heavier perfumes and colognes, offering a more delicate and versatile fragrance experience. They typically consist of a blend of water, alcohol, and a mixture of essential oils, fragrance oils, or aromatic compounds. These fragrant ingredients are carefully selected and combined to create appealing scents, ranging from floral and fruity to woody or musky. The alcohol content in the mists helps to disperse the fragrance evenly when sprayed. The application of hair and body mist involves spraying mists onto the hair or skin from a distance, focusing on pulse points such as the wrists, neck, and behind the ears. It can also be spritzed onto clothes or hair for a long-lasting scent. Nowadays, with the introduction of new and exotic fragrances, individuals are becoming inclined toward hair and body mists.

Hair and Body Mist Market Trends:

One of the primary factors driving the market is the changing consumer preferences as individuals are nowadays gravitating toward lighter and more subtle fragrances. The lightweight nature of the mist allows for quick touch-ups and reapplication whenever desired, making it suitable for on-the-go lifestyles. Additionally, manufacturers are developing innovative packaging, such as portable spray bottles, making them easy to carry and apply throughout the day. Other than this, the increasing demand for personal grooming products is another factor contributing to the market growth. Furthermore, the growing interest of consumers toward self-care and personal hygiene has accelerated the product adoption to enhance their personal grooming routines. Moreover, with the increasing awareness about the harmful effects of synthetic products, consumers are seeking products that are free from harsh chemicals and artificial additives, making natural and organic hair and body mists a preferred choice. Moreover, the rising influence of social media and celebrity endorsements is promoting and endorsing hair and body mist products, thus creating a positive market outlook.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global hair and body mist market, along with forecasts at the global, regional, and country levels from 2023-2028. Our report has categorized the market based on the type and distribution channel.

Type Insights:

Body mist

Hair mist

The report has provided a detailed breakup and analysis of the hair and body mist market based on the type. This includes body mist and hair mist. According to the report, body mist represented the largest segment.

Distribution Channel Insights:

Online

Offline

A detailed breakup and analysis of the hair and body mist market based on the distribution channel has also been provided in the report. This includes online and offline. According to the report, offline accounted for the largest market share.

Regional Insights:

North America

United States

Canada

Europe

Germany

France

United Kingdom

Italy

Spain

Others

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for hair and body mist. Some of the factors driving the North America hair and body mist market included changing consumer preferences and lifestyle trends, growing focus on natural and organic products, and influence of social media and celebrity endorsements.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global hair and body mist market. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Bath & Body Works Inc., Chanel Limited, L'Oreal S.A., The Estee Lauder Companies Inc., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report:

  • How has the global hair and body mist market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global hair and body mist market?
  • What is the impact of each driver, restraint, and opportunity on the global hair and body mist market?
  • What are the key regional markets?
  • Which countries represent the most attractive hair and body mist market?
  • What is the breakup of the market based on the type?
  • Which is the most attractive type in the hair and body mist market?
  • What is the breakup of the market based on the distribution channel?
  • Which is the most attractive distribution channel in the hair and body mist market?
  • What is the competitive structure of the global hair and body mist market?
  • Who are the key players/companies in the global hair and body mist market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Hair and Body Mist Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Body Mist
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Hair Mist
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Distribution Channel

  • 7.1 Online
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Offline
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Region

  • 8.1 North America
    • 8.1.1 United States
      • 8.1.1.1 Market Trends
      • 8.1.1.2 Market Forecast
    • 8.1.2 Canada
      • 8.1.2.1 Market Trends
      • 8.1.2.2 Market Forecast
  • 8.2 Asia-Pacific
    • 8.2.1 China
      • 8.2.1.1 Market Trends
      • 8.2.1.2 Market Forecast
    • 8.2.2 Japan
      • 8.2.2.1 Market Trends
      • 8.2.2.2 Market Forecast
    • 8.2.3 India
      • 8.2.3.1 Market Trends
      • 8.2.3.2 Market Forecast
    • 8.2.4 South Korea
      • 8.2.4.1 Market Trends
      • 8.2.4.2 Market Forecast
    • 8.2.5 Australia
      • 8.2.5.1 Market Trends
      • 8.2.5.2 Market Forecast
    • 8.2.6 Indonesia
      • 8.2.6.1 Market Trends
      • 8.2.6.2 Market Forecast
    • 8.2.7 Others
      • 8.2.7.1 Market Trends
      • 8.2.7.2 Market Forecast
  • 8.3 Europe
    • 8.3.1 Germany
      • 8.3.1.1 Market Trends
      • 8.3.1.2 Market Forecast
    • 8.3.2 France
      • 8.3.2.1 Market Trends
      • 8.3.2.2 Market Forecast
    • 8.3.3 United Kingdom
      • 8.3.3.1 Market Trends
      • 8.3.3.2 Market Forecast
    • 8.3.4 Italy
      • 8.3.4.1 Market Trends
      • 8.3.4.2 Market Forecast
    • 8.3.5 Spain
      • 8.3.5.1 Market Trends
      • 8.3.5.2 Market Forecast
    • 8.3.6 Russia
      • 8.3.6.1 Market Trends
      • 8.3.6.2 Market Forecast
    • 8.3.7 Others
      • 8.3.7.1 Market Trends
      • 8.3.7.2 Market Forecast
  • 8.4 Latin America
    • 8.4.1 Brazil
      • 8.4.1.1 Market Trends
      • 8.4.1.2 Market Forecast
    • 8.4.2 Mexico
      • 8.4.2.1 Market Trends
      • 8.4.2.2 Market Forecast
    • 8.4.3 Others
      • 8.4.3.1 Market Trends
      • 8.4.3.2 Market Forecast
  • 8.5 Middle East and Africa
    • 8.5.1 Market Trends
    • 8.5.2 Market Breakup by Country
    • 8.5.3 Market Forecast

9 Drivers, Restraints, and Opportunities

  • 9.1 Overview
  • 9.2 Drivers
  • 9.3 Restraints
  • 9.4 Opportunities

10 Value Chain Analysis

11 Porters Five Forces Analysis

  • 11.1 Overview
  • 11.2 Bargaining Power of Buyers
  • 11.3 Bargaining Power of Suppliers
  • 11.4 Degree of Competition
  • 11.5 Threat of New Entrants
  • 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

  • 13.1 Market Structure
  • 13.2 Key Players
  • 13.3 Profiles of Key Players
    • 13.3.1 Bath & Body Works Inc
      • 13.3.1.1 Company Overview
      • 13.3.1.2 Product Portfolio
      • 13.3.1.3 Financials
      • 13.3.1.4 SWOT Analysis
    • 13.3.2 Chanel Limited
      • 13.3.2.1 Company Overview
      • 13.3.2.2 Product Portfolio
    • 13.3.3 L'Oreal S.A.
      • 13.3.3.1 Company Overview
      • 13.3.3.2 Product Portfolio
      • 13.3.3.3 Financials
      • 13.3.3.4 SWOT Analysis
    • 13.3.4 The Estee Lauder Companies Inc.
      • 13.3.4.1 Company Overview
      • 13.3.4.2 Product Portfolio

Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

List of Figures

  • Figure 1: Global: Hair and Body Mist Market: Major Drivers and Challenges
  • Figure 2: Global: Hair and Body Mist Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Hair and Body Mist Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 4: Global: Hair and Body Mist Market: Breakup by Type (in %), 2022
  • Figure 5: Global: Hair and Body Mist Market: Breakup by Distribution Channel (in %), 2022
  • Figure 6: Global: Hair and Body Mist Market: Breakup by Region (in %), 2022
  • Figure 7: Global: Hair and Body Mist (Body Mist) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 8: Global: Hair and Body Mist (Body Mist) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 9: Global: Hair and Body Mist (Hair Mist) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 10: Global: Hair and Body Mist (Hair Mist) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 11: Global: Hair and Body Mist (Online) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 12: Global: Hair and Body Mist (Online) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 13: Global: Hair and Body Mist (Offline) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 14: Global: Hair and Body Mist (Offline) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 15: North America: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 16: North America: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 17: United States: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 18: United States: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 19: Canada: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 20: Canada: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 21: Asia-Pacific: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 22: Asia-Pacific: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 23: China: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 24: China: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 25: Japan: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 26: Japan: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 27: India: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 28: India: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 29: South Korea: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 30: South Korea: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 31: Australia: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 32: Australia: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 33: Indonesia: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 34: Indonesia: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 35: Others: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 36: Others: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 37: Europe: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 38: Europe: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 39: Germany: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 40: Germany: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 41: France: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 42: France: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 43: United Kingdom: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 44: United Kingdom: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 45: Italy: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 46: Italy: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 47: Spain: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 48: Spain: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 49: Russia: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 50: Russia: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 51: Others: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 52: Others: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 53: Latin America: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 54: Latin America: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 55: Brazil: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 56: Brazil: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 57: Mexico: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 58: Mexico: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 59: Others: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 60: Others: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 61: Middle East and Africa: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 62: Middle East and Africa: Hair and Body Mist Market: Breakup by Country (in %), 2022
  • Figure 63: Middle East and Africa: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 64: Global: Hair and Body Mist Industry: Drivers, Restraints, and Opportunities
  • Figure 65: Global: Hair and Body Mist Industry: Value Chain Analysis
  • Figure 66: Global: Hair and Body Mist Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Hair and Body Mist Market: Key Industry Highlights, 2022 & 2028
  • Table 2: Global: Hair and Body Mist Market Forecast: Breakup by Type (in Million US$), 2023-2028
  • Table 3: Global: Hair and Body Mist Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
  • Table 4: Global: Hair and Body Mist Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 5: Global: Hair and Body Mist Market: Competitive Structure
  • Table 6: Global: Hair and Body Mist Market: Key Players