應用內購買市場：2023-2028年全球行業趨勢、佔有率、規模、成長、機會和預測

2022年，全球應用內購買市場規模達到1241億美元。展望未來，IMARC集團預計，到2028年，市場規模將達到3470億美元，在2023-2028年期間呈現16.55%的成長率（CAGR）。

應用內購買是指在電腦、平板電腦和智慧手機上購買應用程式的額外服務和功能或特性。它提供了直接在應用內獲得額外內容和功能的機會，包括訂閱、數位商品和加值內容。應用內購買通常有可補充的、自動續訂的、不可補充的和基於訂閱的變體。它使應用程式開發人員能夠免費提供基本內容，並使產品的專門功能貨幣化。它還提供了獲得促銷的機會，並有助於提高品牌知名度和下載率。因此，應用內購買廣泛用於健康和健身、遊戲、教育和學習、娛樂和音樂、旅遊和飯店應用。

應用內購買的市場趨勢：

全球範圍內對智慧手機需求的增加是推動市場成長的關鍵因素之一。應用內購買主要是透過基於智慧手機的應用來獲得優質內容和應用功能。此外，由於大眾健康意識的提高，健康和健身應用中產品的廣泛採用，有利於市場的成長。用戶可以透過應用內購買獲得教練、定製飲食計劃、定期健康檢查和折扣產品。此外，應用內購買的數位錢包的整合為市場成長提供推動力。這些線上支付解決方案非常方便、安全，有助於使支付過程更加順暢和快速。與此相呼應，遊戲應用中對購買速度升級、提示和角色的額外外觀的產品需求不斷增加，對市場成長產生了積極的影響。其他因素，包括高速網際網路普及率的提高，以及消費者支出能力的增加，預計將推動市場的成長。

目錄

第一章：前言

第二章：範圍和方法

• 研究的目標
• 利益相關者
• 資料來源
  • 主要來源
  • 二級來源
• 市場評估
  • 自下而上的方法
  • 自上而下的方法
• 預測方法

第三章：執行摘要

第四章：簡介

• 概述
• 主要行業趨勢

第五章：全球應用內購買市場

• 市場概況
• 市場表現
• COVID-19的影響
• 市場預測

第六章：按類型分類的市場

• 消耗品
  • 市場趨勢
  • 市場預測
• 非消耗品
  • 市場趨勢
  • 市場預測
• 訂閱
  • 市場趨勢
  • 市場預測

第7章：按操作系統分類的市場

• 安卓系統
  • 市場趨勢
  • 市場預測
• iOS
  • 市場趨勢
  • 市場預測
• 其他
  • 市場趨勢
  • 市場預測

第8章：按應用類別分類的市場

• 遊戲
  • 市場趨勢
  • 市場預測
• 娛樂和音樂
  • 市場趨勢
  • 市場預測
• 健康和健身
  • 市場趨勢
  • 市場預測
• 旅遊和飯店業
  • 市場趨勢
  • 市場預測
• 零售和電子商務
  • 市場趨勢
  • 市場預測
• 教育和學習
  • 市場趨勢
  • 市場預測
• 其他
  • 市場趨勢
  • 市場預測

第九章：按地區分類的市場

• 北美洲
  • 美國
    • 市場趨勢
    • 市場預測
  • 加拿大
    • 市場趨勢
    • 市場預測
• 亞太地區
  • 中國
    • 市場趨勢
    • 市場預測
  • 日本
    • 市場趨勢
    • 市場預測
  • 印度
    • 市場趨勢
    • 市場預測
  • 韓國
    • 市場趨勢
    • 市場預測
  • 澳洲
    • 市場趨勢
    • 市場預測
  • 印尼
    • 市場趨勢
    • 市場預測
  • 其他國家
    • 市場趨勢
    • 市場預測
• 歐洲
  • 德國
    • 市場趨勢
    • 市場預測
  • 法國
    • 市場趨勢
    • 市場預測
  • 英國
    • 市場趨勢
    • 市場預測
  • 義大利
    • 市場趨勢
    • 市場預測
  • 西班牙
    • 市場趨勢
    • 市場預測
  • 俄羅斯
    • 市場趨勢
    • 市場預測
  • 其他國家
    • 市場趨勢
    • 市場預測
• 拉丁美洲
  • 巴西
    • 市場趨勢
    • 市場預測
  • 墨西哥
    • 市場趨勢
    • 市場預測
  • 其他國家
    • 市場趨勢
    • 市場預測
• 中東和非洲
  • 市場趨勢
  • 按國家分類的市場
  • 市場預測

第十章：SWOT分析

• 概述
• 優勢
• 劣勢
• 機會
• 威脅

第十一章：價值鏈分析

第十二章：波特五力分析

• 概述
• 買方的議價能力
• 供應商的議價能力
• 競爭程度
• 新進入者的威脅
• 替代品的威脅

第十三章：價格分析

第十四章：競爭格局

• 市場結構
• 主要參與者
• 主要參與者的概況
  • Apple Inc
  • Epic Games Inc.
  • Google LLC (Alphabet Inc.)
  • King.com Limited (Activision Blizzard Inc.)
  • Netflix Inc
  • Rakuten Group Inc.
  • Sony Corporation
  • Spotify Technology SA
  • Tencent Holdings Ltd.
  • The Walt Disney Company
  • Tinder (Match Group Inc.)

The global in-app purchase market size reached US$ 124.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 347.0 Billion by 2028, exhibiting a growth rate (CAGR) of 16.55% during 2023-2028.

In-app purchase refers to the purchase of additional services and features or functions in an application on computers, tablets and smartphones. It offer access to additional content and features, including subscriptions, digital goods and premium content, directly within the application. In-app purchases are commonly available in replenishable, auto-renewing subscription, non-replenishable and subscription-based variants. It enables the application developers to provide basic content free of charge and monetize specialized features of the product. It also provides access to promotions and aids in enhancing brand awareness and download rates. As a result, in-app purchases are widely used across health and fitness, gaming, education and learning, entertainment and music, travel and hospitality applications.

In-App Purchase Market Trends:

The increasing demand for smartphones across the globe is one of the key factors driving the growth of the market. In-app purchases are primarily made through smartphone-based applications to gain access to premium content and application features. Additionally, the widespread product adoption in health and fitness applications due to the rising health consciousness among the masses is favoring the market growth. The users can purchase access to trainers, customized diet plans, regular health checks and discounted products through in-app purchases. Moreover, the integration of digital wallets for in-app purchases is providing a thrust to the market growth. These online payment solutions are highly convenient, secure and aid in making the payment process smoother and faster. In line with this, the increasing product demand in gaming applications for purchasing speed upgrades, hints and additional cosmetic items for characters is positively impacting the market growth. Other factors, including the increasing penetration of high-speed internet, along with the increasing expenditure capacities of the consumers, are anticipated to drive the market toward growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global in-app purchase market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on type, operating system and app category.

Breakup by Type:

Consumable

Non-Consumable

Subscription

Breakup by Operating System:

Android

iOS

Others

Breakup by App Category:

Gaming

Entertainment and Music

Health and Fitness

Travel and Hospitality

Retail and E-Commerce

Education and Learning

Others

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Apple Inc, Epic Games Inc., Google LLC (Alphabet Inc.), King.com Limited (Activision Blizzard Inc.), Netflix Inc, Rakuten Group Inc., Sony Corporation, Spotify Technology S.A., Tencent Holdings Ltd., The Walt Disney Company and Tinder (Match Group Inc.).

Key Questions Answered in This Report

1. What was the size of the global in-app purchase market in 2022?

2. What is the expected growth rate of the global in-app purchase market during 2023-2028?

3. What has been the impact of COVID-19 on the global in-app purchase market?

4. What are the key factors driving the global in-app purchase market?

5. What is the breakup of the global in-app purchase market based on the type?

6. What is the breakup of the global in-app purchase market based on the operating system?

7. What is the breakup of the global in-app purchase market based on the app category?

8. What are the key regions in the global in-app purchase market?

9. Who are the key players/companies in the global in-app purchase market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global In-App Purchase Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Type

• 6.1 Consumable
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Non-Consumable
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Subscription
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast

7 Market Breakup by Operating System

• 7.1 Android
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 iOS
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Others
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast

8 Market Breakup by App Category

• 8.1 Gaming
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Entertainment and Music
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Health and Fitness
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Travel and Hospitality
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast
• 8.5 Retail and E-Commerce
  • 8.5.1 Market Trends
  • 8.5.2 Market Forecast
• 8.6 Education and Learning
  • 8.6.1 Market Trends
  • 8.6.2 Market Forecast
• 8.7 Others
  • 8.7.1 Market Trends
  • 8.7.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 United States
    • 9.1.1.1 Market Trends
    • 9.1.1.2 Market Forecast
  • 9.1.2 Canada
    • 9.1.2.1 Market Trends
    • 9.1.2.2 Market Forecast
• 9.2 Asia-Pacific
  • 9.2.1 China
    • 9.2.1.1 Market Trends
    • 9.2.1.2 Market Forecast
  • 9.2.2 Japan
    • 9.2.2.1 Market Trends
    • 9.2.2.2 Market Forecast
  • 9.2.3 India
    • 9.2.3.1 Market Trends
    • 9.2.3.2 Market Forecast
  • 9.2.4 South Korea
    • 9.2.4.1 Market Trends
    • 9.2.4.2 Market Forecast
  • 9.2.5 Australia
    • 9.2.5.1 Market Trends
    • 9.2.5.2 Market Forecast
  • 9.2.6 Indonesia
    • 9.2.6.1 Market Trends
    • 9.2.6.2 Market Forecast
  • 9.2.7 Others
    • 9.2.7.1 Market Trends
    • 9.2.7.2 Market Forecast
• 9.3 Europe
  • 9.3.1 Germany
    • 9.3.1.1 Market Trends
    • 9.3.1.2 Market Forecast
  • 9.3.2 France
    • 9.3.2.1 Market Trends
    • 9.3.2.2 Market Forecast
  • 9.3.3 United Kingdom
    • 9.3.3.1 Market Trends
    • 9.3.3.2 Market Forecast
  • 9.3.4 Italy
    • 9.3.4.1 Market Trends
    • 9.3.4.2 Market Forecast
  • 9.3.5 Spain
    • 9.3.5.1 Market Trends
    • 9.3.5.2 Market Forecast
  • 9.3.6 Russia
    • 9.3.6.1 Market Trends
    • 9.3.6.2 Market Forecast
  • 9.3.7 Others
    • 9.3.7.1 Market Trends
    • 9.3.7.2 Market Forecast
• 9.4 Latin America
  • 9.4.1 Brazil
    • 9.4.1.1 Market Trends
    • 9.4.1.2 Market Forecast
  • 9.4.2 Mexico
    • 9.4.2.1 Market Trends
    • 9.4.2.2 Market Forecast
  • 9.4.3 Others
    • 9.4.3.1 Market Trends
    • 9.4.3.2 Market Forecast
• 9.5 Middle East and Africa
  • 9.5.1 Market Trends
  • 9.5.2 Market Breakup by Country
  • 9.5.3 Market Forecast

10 SWOT Analysis

• 10.1 Overview
• 10.2 Strengths
• 10.3 Weaknesses
• 10.4 Opportunities
• 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 Apple Inc
    • 14.3.1.1 Company Overview
    • 14.3.1.2 Product Portfolio
    • 14.3.1.3 Financials
    • 14.3.1.4 SWOT Analysis
  • 14.3.2 Epic Games Inc.
    • 14.3.2.1 Company Overview
    • 14.3.2.2 Product Portfolio
  • 14.3.3 Google LLC (Alphabet Inc.)
    • 14.3.3.1 Company Overview
    • 14.3.3.2 Product Portfolio
    • 14.3.3.3 SWOT Analysis
  • 14.3.4 King.com Limited (Activision Blizzard Inc.)
    • 14.3.4.1 Company Overview
    • 14.3.4.2 Product Portfolio
  • 14.3.5 Netflix Inc
    • 14.3.5.1 Company Overview
    • 14.3.5.2 Product Portfolio
    • 14.3.5.3 Financials
    • 14.3.5.4 SWOT Analysis
  • 14.3.6 Rakuten Group Inc.
    • 14.3.6.1 Company Overview
    • 14.3.6.2 Product Portfolio
    • 14.3.6.3 Financials
    • 14.3.6.4 SWOT Analysis
  • 14.3.7 Sony Corporation
    • 14.3.7.1 Company Overview
    • 14.3.7.2 Product Portfolio
    • 14.3.7.3 Financials
    • 14.3.7.4 SWOT Analysis
  • 14.3.8 Spotify Technology S.A.
    • 14.3.8.1 Company Overview
    • 14.3.8.2 Product Portfolio
    • 14.3.8.3 Financials
    • 14.3.8.4 SWOT Analysis
  • 14.3.9 Tencent Holdings Ltd.
    • 14.3.9.1 Company Overview
    • 14.3.9.2 Product Portfolio
    • 14.3.9.3 Financials
  • 14.3.10 The Walt Disney Company
    • 14.3.10.1 Company Overview
    • 14.3.10.2 Product Portfolio
    • 14.3.10.3 Financials
    • 14.3.10.4 SWOT Analysis
  • 14.3.11 Tinder (Match Group Inc.)
    • 14.3.11.1 Company Overview
    • 14.3.11.2 Product Portfolio

List of Figures

• Figure 1: Global: In-App Purchase Market: Major Drivers and Challenges
• Figure 2: Global: In-App Purchase Market: Sales Value (in Billion US$), 2017-2022
• Figure 3: Global: In-App Purchase Market Forecast: Sales Value (in Billion US$), 2023-2028
• Figure 4: Global: In-App Purchase Market: Breakup by Type (in %), 2022
• Figure 5: Global: In-App Purchase Market: Breakup by Operating System (in %), 2022
• Figure 6: Global: In-App Purchase Market: Breakup by App Category (in %), 2022
• Figure 7: Global: In-App Purchase Market: Breakup by Region (in %), 2022
• Figure 8: Global: In-App Purchase (Consumable) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 9: Global: In-App Purchase (Consumable) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 10: Global: In-App Purchase (Non-Consumable) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 11: Global: In-App Purchase (Non-Consumable) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 12: Global: In-App Purchase (Subscription) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 13: Global: In-App Purchase (Subscription) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 14: Global: In-App Purchase (Android) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 15: Global: In-App Purchase (Android) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 16: Global: In-App Purchase (iOS) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 17: Global: In-App Purchase (iOS) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 18: Global: In-App Purchase (Other Operating Systems) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 19: Global: In-App Purchase (Other Operating Systems) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 20: Global: In-App Purchase (Gaming) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 21: Global: In-App Purchase (Gaming) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 22: Global: In-App Purchase (Entertainment and Music) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 23: Global: In-App Purchase (Entertainment and Music) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 24: Global: In-App Purchase (Health and Fitness) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 25: Global: In-App Purchase (Health and Fitness) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 26: Global: In-App Purchase (Travel and Hospitality) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 27: Global: In-App Purchase (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 28: Global: In-App Purchase (Retail and E-Commerce) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 29: Global: In-App Purchase (Retail and E-Commerce) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 30: Global: In-App Purchase (Education and Learning) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 31: Global: In-App Purchase (Education and Learning) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 32: Global: In-App Purchase (Other App Categories) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 33: Global: In-App Purchase (Other App Categories) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 34: North America: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
• Figure 35: North America: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 36: United States: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
• Figure 37: United States: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 38: Canada: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
• Figure 39: Canada: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 40: Asia-Pacific: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
• Figure 41: Asia-Pacific: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 42: China: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
• Figure 43: China: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 44: Japan: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
• Figure 45: Japan: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 46: India: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
• Figure 47: India: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 48: South Korea: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
• Figure 49: South Korea: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 50: Australia: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
• Figure 51: Australia: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 52: Indonesia: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
• Figure 53: Indonesia: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 54: Others: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
• Figure 55: Others: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 56: Europe: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
• Figure 57: Europe: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 58: Germany: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
• Figure 59: Germany: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 60: France: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
• Figure 61: France: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 62: United Kingdom: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
• Figure 63: United Kingdom: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 64: Italy: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
• Figure 65: Italy: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 66: Spain: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
• Figure 67: Spain: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 68: Russia: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
• Figure 69: Russia: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 70: Others: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
• Figure 71: Others: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 72: Latin America: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
• Figure 73: Latin America: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 74: Brazil: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
• Figure 75: Brazil: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 76: Mexico: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
• Figure 77: Mexico: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 78: Others: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
• Figure 79: Others: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 80: Middle East and Africa: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
• Figure 81: Middle East and Africa: In-App Purchase Market: Breakup by Country (in %), 2022
• Figure 82: Middle East and Africa: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 83: Global: In-App Purchase Industry: SWOT Analysis
• Figure 84: Global: In-App Purchase Industry: Value Chain Analysis
• Figure 85: Global: In-App Purchase Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: In-App Purchase Market: Key Industry Highlights, 2022 and 2028
• Table 2: Global: In-App Purchase Market Forecast: Breakup by Type (in Million US$), 2023-2028
• Table 3: Global: In-App Purchase Market Forecast: Breakup by Operating System (in Million US$), 2023-2028
• Table 4: Global: In-App Purchase Market Forecast: Breakup by App Category (in Million US$), 2023-2028
• Table 5: Global: In-App Purchase Market Forecast: Breakup by Region (in Million US$), 2023-2028
• Table 6: Global: In-App Purchase Market: Competitive Structure
• Table 7: Global: In-App Purchase Market: Key Players