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市場調查報告書
商品編碼
1451591
2024-2032 年美容和個人護理產品市場報告(按類型、產品、定價、配銷通路、最終用戶和地區)Beauty and Personal Care Products Market Report by Type, Product, Pricing, Distribution Channel, End User, and Region 2024-2032 |
2023年,全球美容及個人護理產品市場規模達到5,062億美元。展望未來, IMARC Group預計到2032年市場規模將達到7,593億美元,2024-2032年複合年成長率(CAGR)為4.5%。不斷變化的消費者偏好、老齡化人口對抗衰老解決方案的需求、天然和有機產品趨勢的興起以及大眾市場選擇的可負擔性和可及性是推動市場的一些主要因素。
美容和個人護理產品包含大量旨在增強和維持個人外觀和健康的產品。這些產品包括護膚品、化妝品、護髮品、香水和美容必需品。它們兼具功能性和美觀性,提供清潔、保濕和保護皮膚的解決方案,以及增強功能和表達個人風格。美容和個人護理產品迎合不同的需求、年齡和偏好,反映了不斷變化的美麗和自我表達標準。這些產品在日常自我照護中發揮著重要作用,幫助人們對自己的皮膚感到自信、舒適和自信,同時解決各種美容和衛生問題。
由於人們日益關注個人美容和外觀改善,全球美容和個人護理產品市場正在經歷強勁成長。與此一致的是,社交媒體、影響力文化的日益普及以及對自拍造型的渴望正在推動人們在化妝品、護膚品和護髮品上進行更多投資,從而為市場擴張創造了積極的前景。此外,許多國家的人口老化正在推動抗衰老和護膚產品的需求。除此之外,天然和有機成分的新興趨勢正在蓬勃發展,消費者尋求更安全和環保的選擇,促進創新和產品開發。此外,消費者對自我保健、個性表達和整體健康的關注度不斷提高,以及電子商務和線上零售通路滲透率的不斷擴大,增強了接觸全球消費者基礎的機會,為市場擴張提供了利潤豐厚的機會。
改變消費者的喜好與生活方式
該市場的主要驅動力之一是全球消費者不斷變化的偏好和生活方式。隨著收入水準的提高和城市化的持續,人們越來越關心自己的外表和福祉。這種轉變在中產階級不斷壯大的新興市場尤為突出。隨著獲得更多種類的產品和訊息,消費者更加重視個人打扮和衛生。這導致對美容和個人護理用品的需求激增,例如護膚品、化妝品、香水和護髮產品。此外,社群媒體的影響和自我展示的願望鼓勵消費者投資這些產品,進一步推動市場成長。
人口老化與抗衰老產品
全球人口正在老化,特別是在已開發地區。隨著年齡的成長,他們變得更加關心保持年輕的皮膚和外觀。這種人口趨勢引發了對抗老化和護膚產品的巨大需求。消費者正在尋找含有視黃醇、透明質酸和胜肽等成分的產品,這些成分聲稱可以減少老化跡象。此外,皮膚病學和美容學的進步促進了創新抗衰老療法和產品的開發,推動了市場向前發展。
天然和有機產品的上升趨勢
消費者越來越意識到傳統美容和個人護理產品中合成化學品的潛在有害影響。這種意識刺激了對天然和有機替代品的需求。許多消費者現在正在尋找含有植物成分、無殘忍且具有永續包裝的產品。消費者偏好的這種轉變促使許多品牌重新設計其產品以滿足這些標準。因此,市場見證了天然有機美容和個人護理用品的產量和供應量的激增,使其成為該行業成長的主要推動力。
The global beauty and personal care products market size reached US$ 506.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 759.3 Billion by 2032, exhibiting a growth rate (CAGR) of 4.5% during 2024-2032. The changing consumer preferences, an aging population's demand for anti-aging solutions, the rise of natural and organic product trends, and affordability and accessibility of mass-market options are some of the major factors propelling the market.
Beauty and personal care products encompass a vast array of items designed to enhance and maintain one's physical appearance and well-being. These products encompass skincare, cosmetics, haircare, fragrances, and grooming essentials. They serve both functional and aesthetic purposes, offering solutions for cleansing, moisturizing, and protecting the skin, as well as enhancing features and expressing individual style. Beauty and personal care products cater to diverse needs, ages, and preferences, reflecting the ever-evolving standards of beauty and self-expression. These items play a significant role in self-care routines, helping individuals feel confident, comfortable, and empowered in their skin while addressing various cosmetic and hygienic concerns.
The global beauty and personal care products market is experiencing robust growth driven by the increasing focus on personal grooming and appearance enhancement. In line with this, the increasing proliferation of social media, influencer culture, and the desire for selfie-ready looks are pushing individuals to invest more in cosmetics, skincare, and haircare, creating a positive outlook for market expansion. Moreover, the aging population in many countries is fueling the demand for anti-aging and skincare products. In addition to this, the emerging trend towards natural and organic ingredients is gaining momentum, with consumers seeking safer and eco-friendly options, fostering innovation and product development. Furthermore, rising consumer focus on self-care, individual expression, and holistic well-being and the expanding penetration of e-commerce and online retail channels have enhanced access to a global consumer base, presenting lucrative opportunities for market expansion.
Changing consumer preferences and lifestyle
One of the primary drivers of this market is the evolving preferences and lifestyles of consumers worldwide. As income levels rise and urbanization continues, people are increasingly concerned about their appearance and well-being. This shift is especially prominent in emerging markets where the middle class is growing. With access to a wider variety of products and information, consumers are more conscious of personal grooming and hygiene. This has led to a surge in demand for beauty and personal care items, such as skincare, cosmetics, fragrances, and haircare products. Additionally, the influence of social media and the desire for self-presentation have encouraged consumers to invest in these products, further propelling market growth.
Aging population and anti-aging products
The global population is aging, particularly in developed regions. As individuals age, they become more concerned about maintaining youthful skin and appearance. This demographic trend has given rise to a significant demand for anti-aging and skincare products. Consumers are seeking products with ingredients like retinol, hyaluronic acid, and peptides, which claim to reduce the signs of aging. Furthermore, advancements in dermatology and cosmetology have led to the development of innovative anti-aging treatments and products, driving the market forward.
Rising trend of natural and organic products
There is a growing awareness among consumers regarding the potential harmful effects of synthetic chemicals found in traditional beauty and personal care products. This awareness has fueled the demand for natural and organic alternatives. Many consumers are now seeking products that contain plant-based ingredients, are cruelty-free, and have sustainable packaging. This shift in consumer preferences has prompted numerous brands to reformulate their products to meet these criteria. As a result, the market has witnessed a surge in the production and availability of natural and organic beauty and personal care items, making it a major driving force behind the industry's growth.
IMARC Group provides an analysis of the key trends in each segment of the global beauty and personal care products market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on type, product, pricing, distribution channel and end user.
Conventional
Organic
Conventional dominates the market
The report has provided a detailed breakup and analysis of the market based on the type. This includes conventional and organic. According to the report, conventional represented the largest segment.
The demand for conventional beauty and personal care products is propelled by their affordability and accessibility. While natural and organic products are gaining popularity, conventional options are often more budget-friendly, making them attractive to cost-conscious consumers. Additionally, conventional products are readily available in a wider range of retail outlets, including supermarkets and drugstores, making them convenient for consumers who may not have access to specialty stores. Apart from this, some consumers may prefer conventional products for their long-standing trust in established brands and proven formulations, further sustaining demand in this segment of the market.
Skin Care
Hair Care
Color Cosmetics
Fragrances
Others
Skin care holds the largest share of the market
A detailed breakup and analysis of the market based on the product has also been provided in the report. This includes skin care, hair care, color cosmetics, fragrances, and others. According to the report, skin care accounted for the largest market share.
The increasing awareness of the importance of skincare routines and self-care practices is fueling the demand for beauty and personal skincare products. Consumers are becoming more educated about the benefits of maintaining healthy skin, extending beyond aesthetics, and encompassing overall well-being, which is boosting the product demand. Moreover, factors such as pollution, stress, and lifestyle choices have made people more conscious of the need for effective skincare products, creating a positive outlook for market expansion. Apart from this, skin care products often serve as preventive measures against skin issues, encouraging individuals to invest in products that protect their skin from environmental damage, early aging signs, and various skin conditions.
Mass Products
Premium Products
Mass products dominate the market
The report has provided a detailed breakup and analysis of the market based on the pricing. This includes mass products and premium products. According to the report, mass products represented the largest segment.
The demand for mass beauty and personal care products caters to budget-conscious consumers who seek quality products without the premium price tag. In line with this, mass-market brands often benefit from economies of scale, allowing them to offer competitive prices while maintaining reasonable product quality, impelling the market growth. Furthermore, mass beauty products are readily available in various retail channels, including supermarkets and drugstores, making them convenient for consumers seeking quick and convenient shopping experiences. The combination of affordability and accessibility makes mass beauty and personal care products an attractive option for a broad consumer base, bolstering their demand.
Supermarkets and Hypermarkets
Specialty Stores
E-commerce
Others
Supermarkets and hypermarkets hold the largest share of the market
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, e-commerce, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.
The convenience and one-stop shopping experience offered by supermarkets and hypermarkets make them a popular retail channel among individuals. Consumers appreciate the ability to browse a wide array of products under one roof, making it easy to compare brands and prices. In addition to this, these retail outlets often provide promotional offers and discounts, incentivizing shoppers to purchase beauty and personal care items while doing their regular grocery shopping. This convenience, along with the opportunity to discover new products and the immediate availability of essentials, makes supermarkets and hypermarkets a preferred distribution channel for many consumers.
Male
Female
Female dominates the market
The report has provided a detailed breakup and analysis of the market based on the end user. This includes male and female. According to the report, female represented the largest segment.
The evolving societal norms and increased awareness of self-care are fueling the demand for beauty and personal care products among females. In recent years, there has been a significant shift towards inclusivity and breaking traditional gender stereotypes, encouraging people of all genders to take care of their appearance and well-being. As a result, beauty and personal care brands have started offering more gender-neutral and gender-specific products, catering to a diverse range of consumers. Furthermore, the rise of grooming trends among men and the promotion of self-expression through beauty products for all genders have further fueled the demand for these items, making them a part of everyday routines for both females and males.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia-Pacific exhibits a clear dominance, accounting for the largest beauty and personal care products market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia-Pacific accounted for the largest market share.
The Asia Pacific beauty and personal care products market is experiencing remarkable growth, primarily driven by the region's burgeoning middle-class population, urbanization, and increasing disposable incomes. As millions of people transition to urban lifestyles, there is a growing emphasis on personal grooming and appearance. In confluence with this, the influence of social media, celebrity endorsements, and the desire for Westernized beauty standards are propelling the demand for cosmetics, skincare, and hair care products. Additionally, the Asian market is characterized by a strong preference for natural and herbal ingredients, which has led to the development and popularity of products catering to these preferences. These factors combined are fueling the rapid expansion of the beauty and personal care market in the Asia Pacific region.
The global beauty and personal care products market is fiercely competitive, characterized by a multitude of established multinational conglomerates and niche/indie brands. Key players dominate a significant share of the market, leveraging their extensive product portfolios, global reach, and substantial marketing budgets. Simultaneously, the market has witnessed a surge in niche and specialized brands, capitalizing on consumer demand for natural, organic, and cruelty-free products, often with a strong online presence and direct-to-consumer models. E-commerce platforms and social media have democratized market access, enabling smaller players to gain visibility and compete with industry titans. With consumers becoming increasingly discerning and environmentally conscious, the competitive landscape is evolving rapidly, forcing companies to adapt to changing preferences and innovate to maintain their foothold in this dynamic and fast-paced market.
Avon Products (Natura & Co)
Beiersdorf AG
Colgate-Palmolive Company
Johnson & Johnson
Kao Corporation
L'Oreal S.A.
Mary Kay Inc.
Procter & Gamble Company
Revlon, Inc. (MacAndrews & Forbes)
Shiseido Company Limited
The Estee Lauder Companies Inc.
Unilever plc
In August 2023, L'Oreal announced that it had completed the acquisition of the distinctive luxury beauty brand, Aesop, in accordance with the terms announced on 3rd April 2023.
In August 2023, Kao Corporation announced that it had signed an agreement to acquire the Bondi Sands, a renowned Australian sun product company that specializes in self-tanning, suncare, skincare, and body products.
In March 2023, Gillette Venus, a wholly owned subsidiary of Procter & Gamble launched its first-ever dermaplaning skincare regimen, complete with a trio of products for an easy three-step dermaplaning routine.