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市場調查報告書
商品編碼
2152700

數位影片廣告市場規模、佔有率和趨勢分析報告：按類型、行業、地區和細分市場分類的預測（2026-2033 年）

Digital Video Advertising Market Size, Share & Trends Analysis Report By Type (Desktop, Mobile), By Industry Vertical (Retail, Automotive, Financial Services), By Region, And Segment Forecasts, 2026 - 2033
出版日期: | 出版商: Grand View Research | 英文 100 Pages | 商品交期: 2-10個工作天內

價格
簡介目錄

2025年全球數位影片廣告市場價值為2,701億美元，預計將從2026年的3,240億美元成長到2033年的1.2兆美元，2026年至2033年的複合年成長率為21.0%。

北美市場佔據領先地位，預計2025年將佔全球銷售額的35.0%。科技的快速發展、網路和智慧型手機的高普及率以及持續向數位化媒體消費的轉變正在推動市場成長。消費者對串流媒體平台、短影片內容、聯網電視（CTV）和社群媒體的日益青睞，促使廣告主採用數據驅動的數位影片廣告策略。此外，人工智慧、程式化廣告和受眾分析的日益普及，也幫助品牌提升了宣傳活動效果、客戶參與和廣告效率。

個人用戶透過傳統有線電視和衛星電視以外的平台消費視覺媒體的趨勢日益成長。諸如桌上型電腦、行動電話、OTT（Over-The-Top）媒體服務和社群媒體應用程式等非傳統平台，正幫助廣告商拓展服務管道，並為行銷人員和廣播公司創造新的收入來源。此外，這些數位影片內容旨在透過各種平台和多種格式進行分發，以確保最大程度的覆蓋，從而提高用戶參與度。

垂直拍攝和360°全景影片等創新拍攝技術的發展對數位影片廣告產業產生了重大影響。這些技術為主題提供了全新的觀點，並吸引了更廣泛的受眾。這使得廣告主能夠制定更具吸引力和更成功的宣傳活動，從而加速了數位影片廣告策略的普及。此外，影片技術的進步提高了影片內容的品質和效果，即使是短影片也能拍攝出高品質、細節豐富的影像。這項進步使得品牌訊息更有效地傳遞給目標受眾。

隨著聯網電視的普及，品牌和行銷人員正積極採用數位影片廣告策略。透過存取用戶的社群媒體帳號、分析觀看趨勢並最佳化搜尋引擎排名，品牌和行銷人員可以向用戶投放相關的廣告。利用聯網電視，可以投放高度個人化、精準定位的高畫質廣告，進而提升品牌曝光度並培養品牌忠誠度。此外，鑑於目前觀眾普遍不會跳過電視廣告，行銷人員可以更有效地傳遞品牌訊息，進而推動市場成長。

OTT平台的全球擴張使廣告主能夠更有效率地觸及目標市場。隨著價格實惠的高速網路存取以及用戶對免費內容日益成長的需求，行銷人員迎來了拓展受眾範圍、有效提升收入的絕佳機會。豐富的廣告選項，包括前置式、片中廣告和片尾廣告，以及停用廣告結束按鈕以防止用戶跳過廣告的功能，使品牌和代理商能夠進一步拓展與受眾訊息的管道。此外，利用橫幅廣告中的數位影片和配套廣告，行銷人員可以在不干擾用戶體驗的情況下開展宣傳活動，從而實現持續成長。

目錄

第1章：調查方法和範圍

第2章執行摘要

第3章：數位影片廣告市場：變數、趨勢與範圍

  • 市場概況及未來展望
  • 市場規模和成長前景
  • 市場動態
  • 數位影片廣告市場分析工具

第4章：數位影片廣告市場：按類型分類的估算與趨勢分析

  • 數位影片廣告市場：按類型分類的趨勢分析（2025 年和 2033 年）
  • 桌面
  • 移動的

第5章：數位影片廣告市場：按產業分類的估算與趨勢分析

  • 數位影片廣告市場：產業特定趨勢分析，2025 年和 2033 年
  • 零售
  • 車
  • 金融服務
  • 溝通
  • 消費品/電子設備
  • 媒體與娛樂
  • 其他

第6章：數位影片廣告市場：區域估算與趨勢分析

  • 2025 年和 2033 年數位影片廣告區域市場佔有率
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 英國
    • 德國
    • 法國
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 巴西
  • 中東和非洲
    • 沙烏地阿拉伯
    • UAE
    • 南非

第7章 競爭情勢

  • 主要市場參與企業的最新趨勢及影響分析
  • 公司分類
  • 企業熱力圖分析
  • 公司簡介
    • AKI TECHNOLOGIES
    • ExoClick
    • Innovid
    • MediaMath
    • PubMatic, Inc.
    • Seedtag Advertising, SL
    • Spot X Publications Ltd.
    • The Trade Desk
    • Nexxen International Ltd（Tremor International Ltd.）
    • TubeMogul Inc.
    • Viant Technology LLC
簡介目錄
Product Code: GVR-4-68038-744-5

The global digital video advertising market size was valued at USD 270.1 billion in 2025 and is projected to grow from USD 324.0 billion in 2026 to USD 1,200 billion in 2033, at a CAGR of 21.0% from 2026 to 2033. The North America dominated the market, accounting for a revenue share of 35.0% in 2025. Rapid technological advancements, high penetration of the internet and smartphones, and the growing shift toward digital media consumption drive market growth. Increasing consumer preference for streaming platforms, short-form video content, connected TV (CTV), and social media has encouraged advertisers to adopt data-driven digital video advertising strategies. In addition, the growing use of AI, programmatic advertising, and audience analytics is helping brands enhance campaign performance, customer engagement, and advertising efficiency.

There is a growing trend among individuals to adopt visual media through platforms other than traditional cable and satellite TV. Non-traditional platforms, such as desktops, mobile phones, Over-the-Top (OTT) media services, and social media applications, enable advertisers to enhance their service delivery methods and create new revenue channels for marketers and broadcasters. In addition, these digital video contents are designed to run across various platforms and in multiple formats to ensure maximum reach, resulting in higher engagement rates.

The development of innovative filming techniques, including vertical filming and 360° digital videos, has significantly impacted the digital video advertising sector. These techniques provide a fresh perspective on topics, appealing to a broader audience. They enable advertisers to create more engaging and successful campaigns, promoting the adoption of digital video advertising strategies. Moreover, advancements in video technology have improved the quality and effectiveness of video content, allowing for the capture of high-quality, detailed videos of shorter duration. This development facilitates more efficient communication of brand messages to target audiences.

The rising adoption of connected TVs encourages brands and marketers to implement digital video advertising strategies. By accessing individuals' social media accounts, analyzing viewing trends, and optimizing search engine performance, brands and marketers can deliver relevant advertisements to users. Connected TVs enable the delivery of highly personalized, targeted, HD-quality ads that enhance brand exposure and foster brand loyalty. Furthermore, the current trend of audiences not skipping ads on TV enables marketers to convey brand messages more effectively, thereby boosting market growth.

The growing use of OTT platforms worldwide enables advertisers to reach markets more efficiently. With the availability of high-speed internet at affordable prices and a growing demand for subscription-free content, marketers have better opportunities to expand their reach and generate revenue effectively. The option for different types of advertising, such as pre-roll, mid-roll, and post-roll ads, along with the ability to prevent ad-skipping by disabling ad-close controls, offers brands and agencies more opportunities to communicate their messages to audiences. In addition, in-banner digital videos and companion ads enable marketers to run their campaigns without disrupting viewers' experience, offering continued growth opportunities.

Global Digital Video Advertising Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global digital video advertising market report based on type, industry vertical, and region:

  • Type Outlook (Revenue, USD Billion, 2021 - 2033)

Desktop

Mobile

  • Industry Vertical Outlook (Revenue, USD Billion, 2021 - 2033)

Retail

Automotive

Financial Services

Telecom

Consumer Goods and Electronics

Media & Entertainment

Others

  • Regional Outlook (Revenue, USD Billion, 2021 - 2033)

North America

    • U.S.
    • Canada
    • Mexico

Europe

    • Germany
    • UK
    • France

Asia Pacific

    • China
    • Japan
    • India
    • South Korea
    • Australia

Latin America

    • Brazil

Middle East and Africa (MEA)

    • Saudi Arabia
    • UAE
    • South Africa

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Market Definitions
  • 1.3. Research Methodology
    • 1.3.1. Information Procurement
    • 1.3.2. Information or Data Analysis
    • 1.3.3. Market Formulation & Data Visualization
    • 1.3.4. Data Validation & Publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Digital Video Advertising Market Variables, Trends, & Scope

  • 3.1. Market Introduction/Lineage Outlook
  • 3.2. Market Size and Growth Prospects (USD Billion)
  • 3.3. Market Dynamics
    • 3.3.1. Market Drivers Analysis
    • 3.3.2. Market Restraints Analysis
  • 3.4. Digital Video Advertising Market Analysis Tools
    • 3.4.1. Porter's Analysis
      • 3.4.1.1. Bargaining power of the suppliers
      • 3.4.1.2. Bargaining power of the buyers
      • 3.4.1.3. Threats of substitution
      • 3.4.1.4. Threats from new entrants
      • 3.4.1.5. Competitive rivalry
    • 3.4.2. PESTEL Analysis
      • 3.4.2.1. Political landscape
      • 3.4.2.2. Economic and Social landscape
      • 3.4.2.3. Technological landscape
      • 3.4.2.4. Environmental landscape
      • 3.4.2.5. Legal landscape

Chapter 4. Digital Video Advertising Market: Type Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Digital Video Advertising Market: Type Movement Analysis, 2025 & 2033 (USD Billion)
  • 4.3. Desktop
    • 4.3.1. Desktop Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 4.4. Mobile
    • 4.4.1. Mobile Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)

Chapter 5. Digital Video Advertising Market: Industry Vertical Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Digital Video Advertising Market: Industry Vertical Movement Analysis, 2025 & 2033 (USD Billion)
  • 5.3. Retail
    • 5.3.1. Retail Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 5.4. Automotive
    • 5.4.1. Automotive Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 5.5. Financial Services
    • 5.5.1. Financial Services Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 5.6. Telecom
    • 5.6.1. Telecom Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 5.7. Consumer Goods and Electronics
    • 5.7.1. Consumer Goods and Electronics Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 5.8. Media & Entertainment
    • 5.8.1. Media & Entertainment Services Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 5.9. Others
    • 5.9.1. Others Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)

Chapter 6. Digital Video Advertising Market: Regional Estimates & Trend Analysis

  • 6.1. Digital Video Advertising Market Share, By Region, 2025 & 2033 (USD Billion)
  • 6.2. North America
    • 6.2.1. North America Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 6.2.2. U.S.
      • 6.2.2.1. U.S. Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 6.2.3. Canada
      • 6.2.3.1. Canada Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 6.2.4. Mexico
      • 6.2.4.1. Mexico Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 6.3. Europe
    • 6.3.1. Europe Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 6.3.2. UK
      • 6.3.2.1. UK Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 6.3.3. Germany
      • 6.3.3.1. Germany Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 6.3.4. France
      • 6.3.4.1. France Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 6.4. Asia Pacific
    • 6.4.1. Asia Pacific Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 6.4.2. China
      • 6.4.2.1. China Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 6.4.3. Japan
      • 6.4.3.1. Japan Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 6.4.4. India
      • 6.4.4.1. India Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 6.4.5. South Korea
      • 6.4.5.1. South Korea Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 6.4.6. Australia
      • 6.4.6.1. Australia Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 6.5. Latin America
    • 6.5.1. Latin America Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 6.5.2. Brazil
      • 6.5.2.1. Brazil Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 6.6. Middle East and Africa
    • 6.6.1. Middle East and Africa Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 6.6.2. Saudi Arabia
      • 6.6.2.1. Saudi Arabia Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 6.6.3. UAE
      • 6.6.3.1. UAE Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 6.6.4. South Africa
      • 6.6.4.1. South Africa Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)

Chapter 7. Competitive Landscape

  • 7.1. Recent Developments & Impact Analysis by Key Market Participants
  • 7.2. Company Categorization
  • 7.3. Company Heat Map Analysis
  • 7.4. Company Profiles
    • 7.4.1. AKI TECHNOLOGIES
      • 7.4.1.1. Participant's Overview
      • 7.4.1.2. Financial Performance
      • 7.4.1.3. Product Benchmarking
      • 7.4.1.4. Recent Developments/ Strategic Initiatives
    • 7.4.2. ExoClick
      • 7.4.2.1. Participant's Overview
      • 7.4.2.2. Financial Performance
      • 7.4.2.3. Product Benchmarking
      • 7.4.2.4. Recent Developments/ Strategic Initiatives
    • 7.4.3. Innovid
      • 7.4.3.1. Participant's Overview
      • 7.4.3.2. Financial Performance
      • 7.4.3.3. Product Benchmarking
      • 7.4.3.4. Recent Developments/ Strategic Initiatives
    • 7.4.4. MediaMath
      • 7.4.4.1. Participant's Overview
      • 7.4.4.2. Financial Performance
      • 7.4.4.3. Product Benchmarking
      • 7.4.4.4. Recent Developments/ Strategic Initiatives
    • 7.4.5. PubMatic, Inc.
      • 7.4.5.1. Participant's Overview
      • 7.4.5.2. Financial Performance
      • 7.4.5.3. Product Benchmarking
      • 7.4.5.4. Recent Developments/ Strategic Initiatives
    • 7.4.6. Seedtag Advertising, S.L.
      • 7.4.6.1. Participant's Overview
      • 7.4.6.2. Financial Performance
      • 7.4.6.3. Product Benchmarking
      • 7.4.6.4. Recent Developments/ Strategic Initiatives
    • 7.4.7. Spot X Publications Ltd.
      • 7.4.7.1. Participant's Overview
      • 7.4.7.2. Financial Performance
      • 7.4.7.3. Product Benchmarking
      • 7.4.7.4. Recent Developments/ Strategic Initiatives
    • 7.4.8. The Trade Desk
      • 7.4.8.1. Participant's Overview
      • 7.4.8.2. Financial Performance
      • 7.4.8.3. Product Benchmarking
      • 7.4.8.4. Recent Developments/ Strategic Initiatives
    • 7.4.9. Nexxen International Ltd (Tremor International Ltd.)
      • 7.4.9.1. Participant's Overview
      • 7.4.9.2. Financial Performance
      • 7.4.9.3. Product Benchmarking
      • 7.4.9.4. Recent Developments/ Strategic Initiatives
    • 7.4.10. TubeMogul Inc.
      • 7.4.10.1. Participant's Overview
      • 7.4.10.2. Financial Performance
      • 7.4.10.3. Product Benchmarking
      • 7.4.10.4. Recent Developments/ Strategic Initiatives
    • 7.4.11. Viant Technology LLC
      • 7.4.11.1. Participant's Overview
      • 7.4.11.2. Financial Performance
      • 7.4.11.3. Product Benchmarking
      • 7.4.11.4. Recent Developments/ Strategic Initiatives