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市場調查報告書
商品編碼
1814123

美國連網健身服務市場規模、佔有率和趨勢分析報告：按服務、應用、交付模式、設備和細分市場預測，2025 年至 2033 年

U.S. Connected Fitness Services Market Size, Share & Trends Analysis Report By Service, By Application, By Delivery Mode, By Device, And Segment Forecasts, 2025 - 2033
出版日期: | 出版商: Grand View Research | 英文 80 Pages | 商品交期: 2-10個工作天內

價格

市場規模與趨勢：

美國連網健身服務市場規模預計在 2024 年達到 12.5 億美元，預計到 2033 年將達到 76.1 億美元，2025 年至 2033 年的複合年成長率為 23.2%。

隨著消費者越來越重視便利性、個人化和整體健康解決方案，市場正經歷重大變革時期。千禧世代和Z世代的需求尤其強勁，他們尋求能夠提供結構化鍛鍊計畫、績效追蹤和靈活互動形式的數位平台。許多用戶不再僅依賴傳統的健身房會員資格，而是訂閱提供直播課程、豐富的隨選節目以及營養指導和心理健康支持等補充資源的互聯服務。

到2024年，美國服務供應商報告用戶參與度和訂閱收益將顯著成長，反映出人們對數位健身體驗的持續偏好。消費者正在將虛擬健身課程納入他們的每週日常運動計劃，並利用應用程式中的高級功能來監控進展、設定目標並獲得個人化推薦。因此，互聯健身服務正在發展成為一個綜合的健康生態系統，而非孤立的健身應用程式。

市場發展表明，互聯服務領域的細分市場正在不斷擴大，供應商紛紛推出針對不同人群的專門服務，包括老年人、競技運動員和家庭用戶。人工智慧和機器學習正被用於提供客製化的運動計畫、即時姿勢矯正和自適應強度調整，從而提高虛擬訓練的準確性和有效性。虛擬私人訓練正在興起，透過認證專業人員遠端提供客製化指導，提高了客戶的可及性和便利性。

混合健身模式在主要城市市場越來越受歡迎。紐約、洛杉磯和芝加哥等城市的健身工作室和精品健身房正在將數位會員制與線下服務相結合，讓消費者可以在現場或線上參與即時課程。許多健身房也提供訂​​閱模式，將健身課程與更廣泛的健康服務（例如正念訓練和營養計劃）捆綁在一起，吸引尋求整體健康和福祉的消費者。

基礎設施的改善，尤其是高速網路的普及，正在協助健身服務滲透市場。郊區和農村地區網路連結的改善，使更多消費者能夠體驗高品質的虛擬健身課程，並加入線上健身社區，從而降低了獲得優質健身體驗的地理障礙。

近期發布的新品反映了美國互聯健身服務產業的競爭和創新性。 Peloton 擴展了其應用範圍，以適應沒有專用硬體的用戶。同時，Apple Fitness+ 繼續加強與穿戴式裝置的整合，提供數據驅動的洞察和個人化的課程提案。新平台正在整合遊戲化、社交網路功能以及虛擬實境和擴增實境等身臨其境型技術，以使其服務脫穎而出並提高用戶參與度。

數位創新持續成為美國互聯健身服務市場的關鍵成長動力，服務供應商利用先進技術提供高度個人化、引人入勝且互動性的健身體驗。這些發展正在重新定義美國消費者的健身和健康理念，將互聯服務定位為現代健康生活方式的重要組成部分。

目錄

第1章調查方法與範圍

第2章執行摘要

第3章美國聯網健身服務市場變數、趨勢與範圍

  • 市場體系展望
    • 相關市場展望
  • 滲透和成長前景圖
  • 產業價值鏈分析
  • 市場動態
    • 市場促進因素分析
    • 市場限制因素分析
    • 市場機遇
    • 市場挑戰
  • 產業分析工具
    • 波特五力分析
  • 打入市場策略

第4章美國互聯健身服務市場：消費行為分析

  • 人口統計分析
  • 消費者趨勢和偏好
  • 影響購買決策的因素
  • 消費者產品採用
  • 觀察和建議

第5章美國互聯健身服務市場：服務估算與趨勢分析

  • 美國連網健身服務市場（按服務分類）：關鍵要點
  • 2024 年和 2033 年服務變化分析和市場佔有率
  • 按服務分類，2021-2033 年
    • 直播健身課程
    • 按需健身內容
    • 基於人工智慧的虛擬教練
    • 健身遊戲和遊戲化應用程式
    • 其他

第6章：美國互聯健身服務市場：應用估算與趨勢分析

  • 美國互聯健身服務市場（按應用）：關鍵要點
  • 2024 年和 2033 年應用趨勢分析和市場佔有率
  • 按應用，2021-2033
    • 企業對消費者（B2C）
    • 企業對企業（B2B）

第7章美國互聯健身服務市場：交付模式評估與趨勢分析

  • 美國互聯健身服務市場（依交付模式）：關鍵要點
  • 2024年和2033年交付模式變化分析和市場佔有率
  • 依交付方式，2021-2033年
    • 基於訂閱的服務
    • 計量型服務

第8章美國聯網健身服務市場：設備估算與趨勢分析

  • 美國連網健身服務市場（按設備分類）：關鍵要點
  • 2024 年和 2033 年設備趨勢分析和市場佔有率
  • 依設備分類，2021-2033
    • 智慧型手機
    • 藥片
    • 穿戴式裝置
    • 連網健身器材

第9章美國互聯健身服務市場：競爭分析

  • 主要市場參與企業的近期趨勢和影響分析
  • 公司分類
  • 參與企業概況
  • 財務表現
  • 產品基準
  • 2024年公司市佔率分析（%）
  • 公司熱圖分析
  • 戰略地圖
  • 公司簡介
    • Peloton Interactive, Inc.
    • EGYM GmbH
    • Beachbody Company, Inc.
    • Les Mills International Ltd.
    • 24 Hour Fitness USA, Inc.
    • Zwift, Inc.
    • iFIT Health &Fitness, Inc.
    • Barry's Bootcamp
    • FitXR Ltd.
    • Fiit Ltd.
Product Code: GVR-4-68040-724-4

Market Size & Trends:

The U.S. connected fitness services market size was estimated at USD 1.25 billion in 2024 and is projected to reach USD 7.61 billion by 2033, growing at a CAGR of 23.2% from 2025 to 2033. The market is undergoing a significant transformation as consumers increasingly prioritize convenience, personalization, and integrated wellness solutions. Demand is particularly strong among Millennials and Gen Z, who seek digital platforms that deliver structured exercise programs, performance tracking, and interactive engagement in a flexible format. Rather than relying solely on traditional gym memberships, many individuals now subscribe to connected services offering live-streamed classes, extensive on-demand content, and complementary resources such as nutrition guidance and mental health support.

By 2024, service providers in the U.S. reported notable increases in user engagement and subscription revenue, reflecting the sustained preference for digital fitness experiences. Consumers are incorporating virtual sessions into their weekly routines and leveraging advanced app features to monitor progress, set goals, and receive personalized recommendations. As a result, connected fitness services have evolved into comprehensive wellness ecosystems rather than standalone fitness applications.

Market developments indicate growing segmentation within the connected services space. Providers are introducing specialized offerings for diverse demographics, including older adults, competitive athletes, and family-focused users. Artificial intelligence and machine learning are being utilized to deliver tailored workout plans, real-time form corrections, and adaptive intensity adjustments, enhancing the precision and effectiveness of virtual training. Virtual personal training is expanding, enabling certified professionals to deliver customized guidance remotely, thereby improving accessibility and convenience for clients.

In major urban markets, hybrid fitness models are becoming increasingly prevalent. Studios and boutique gyms in cities such as New York, Los Angeles, and Chicago are integrating digital memberships with in-person services, allowing consumers to participate in live sessions either on-site or virtually. Subscription models often bundle fitness classes with broader wellness services, such as mindfulness training and nutritional planning, appealing to individuals who seek a holistic approach to health and well-being.

Infrastructure improvements, particularly the expansion of high-speed internet, are contributing to broader market penetration for connected fitness services. Enhanced connectivity in suburban and rural areas has enabled more consumers to access high-quality virtual workouts and participate in online fitness communities, reducing geographical barriers to premium fitness experiences.

Recent service launches reflect the competitive and innovative character of the U.S. connected fitness services industry. Peloton has expanded its app offerings to cater to users who do not own proprietary hardware. At the same time, Apple Fitness+ continues to enhance integration with wearable devices, providing users with data-driven insights and tailored class suggestions. Emerging platforms are incorporating gamification, social networking functions, and immersive technologies, such as virtual and augmented reality, to differentiate their services and increase user engagement.

Digital innovation remains a critical driver of growth within the U.S. connected fitness services market. Providers are leveraging advanced technologies to deliver highly personalized, engaging, and interactive fitness experiences. These developments are redefining how U.S. consumers approach fitness and wellness, positioning connected services as essential components of modern health-focused lifestyles.

U.S. Connected Fitness Services Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. connected fitness services market report based on service, application, delivery mode, and device:

  • Service Outlook (Revenue, USD Billion, 2021 - 2033)
  • Live Streaming Fitness Classes
  • On-Demand Fitness Content
  • AI-Based Virtual Trainers
  • Fitness Gaming & Gamified Apps
  • Others
  • Application Outlook (Revenue, USD Billion, 2021 - 2033)
  • Business-to-Consumer (B2C)
  • Business-to-Business (B2B)
  • Delivery Mode Outlook (Revenue, USD Billion, 2021 - 2033)
  • Subscription-Based Services
  • Pay-as-You-Go Services
  • Device Outlook (Revenue, USD Billion, 2021 - 2033)
  • Smartphone
  • Tablet
  • Wearable Devices
  • Connected Fitness Equipment

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Service Outlook
  • 2.3. Application Outlook
  • 2.4. Delivery Mode Outlook
  • 2.5. Device Outlook
  • 2.6. Competitive Landscape Snapshot

Chapter 3. U.S. Connected Fitness Services Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
    • 3.1.1. Related Market Outlook
  • 3.2. Penetration and Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Market Opportunities
    • 3.4.4. Market Challenges
  • 3.5. Industry Analysis Tools
    • 3.5.1. Porter's Five Forces Analysis
  • 3.6. Market Entry Strategies

Chapter 4. U.S. Connected Fitness Services Market: Consumer Behavior Analysis

  • 4.1. Demographic Analysis
  • 4.2. Consumer Trends & Preferences
  • 4.3. Factors Affecting Buying Decisions
  • 4.4. Consumer Product Adoption
  • 4.5. Observations & Recommendations

Chapter 5. U.S. Connected Fitness Services Market: Service Estimates & Trend Analysis

  • 5.1. U.S. Connected Fitness Services Market, By Service: Key Takeaways
  • 5.2. Service Movement Analysis & Market Share, 2024 & 2033
  • 5.3. Market Estimates & Forecasts, by Service, 2021 - 2033 (USD Billion)
    • 5.3.1. Live Streaming Fitness Classes
      • 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 5.3.2. On-Demand Fitness Content
      • 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 5.3.3. AI-Based Virtual Trainers
      • 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 5.3.4. Fitness Gaming and Gamified Apps
      • 5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 5.3.5. Others
      • 5.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 6. U.S. Connected Fitness Services Market: Application Estimates & Trend Analysis

  • 6.1. U.S. Connected Fitness Services Market, By Application: Key Takeaways
  • 6.2. Application Movement Analysis & Market Share, 2024 & 2033
  • 6.3. Market Estimates & Forecasts, by Application, 2021 - 2033 (USD Billion)
    • 6.3.1. Business-to-Consumer (B2C)
      • 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 6.3.2. Business-to-Business (B2B)
      • 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 7. U.S. Connected Fitness Services Market: Delivery Mode Estimates & Trend Analysis

  • 7.1. U.S. Connected Fitness Services Market, By Delivery Mode: Key Takeaways
  • 7.2. Delivery Mode Movement Analysis & Market Share, 2024 & 2033
  • 7.3. Market Estimates & Forecasts, by Delivery Mode, 2021 - 2033 (USD Billion)
    • 7.3.1. Subscription-Based Services
      • 7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 7.3.2. Pay-as-You-Go Services
      • 7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 8. U.S. Connected Fitness Services Market: Delivery Mode Estimates & Trend Analysis

  • 8.1. U.S. Connected Fitness Services Market, By Delivery Mode: Key Takeaways
  • 8.2. Delivery Mode Movement Analysis & Market Share, 2024 & 2033
  • 8.3. Market Estimates & Forecasts, by Delivery Mode, 2021 - 2033 (USD Billion)
    • 8.3.1. Smartphone
      • 8.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 8.3.2. Tablet
      • 8.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 8.3.3. Wearable Devices
      • 8.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 8.3.4. Connected Fitness Equipment
      • 8.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 9. U.S. Connected Fitness Services Market: Competitive Analysis

  • 9.1. Recent developments & impact analysis, by key market participants
  • 9.2. Company Categorization
  • 9.3. Participant's Overview
  • 9.4. Financial Performance
  • 9.5. Product Benchmarking
  • 9.6. Company Market Share Analysis, 2024 (%)
  • 9.7. Company Heat Map Analysis
  • 9.8. Strategy Mapping
  • 9.9. Company Profiles
    • 9.9.1. Peloton Interactive, Inc.
      • 9.9.1.1. Company Overview
      • 9.9.1.2. Financial Performance
      • 9.9.1.3. Service Portfolios
      • 9.9.1.4. Strategic Initiatives
    • 9.9.2. EGYM GmbH
      • 9.9.2.1. Company Overview
      • 9.9.2.2. Financial Performance
      • 9.9.2.3. Service Portfolios
      • 9.9.2.4. Strategic Initiatives
    • 9.9.3. Beachbody Company, Inc.
      • 9.9.3.1. Company Overview
      • 9.9.3.2. Financial Performance
      • 9.9.3.3. Service Portfolios
      • 9.9.3.4. Strategic Initiatives
    • 9.9.4. Les Mills International Ltd.
      • 9.9.4.1. Company Overview
      • 9.9.4.2. Financial Performance
      • 9.9.4.3. Service Portfolios
      • 9.9.4.4. Strategic Initiatives
    • 9.9.5. 24 Hour Fitness USA, Inc.
      • 9.9.5.1. Company Overview
      • 9.9.5.2. Financial Performance
      • 9.9.5.3. Service Portfolios
      • 9.9.5.4. Strategic Initiatives
    • 9.9.6. Zwift, Inc.
      • 9.9.6.1. Company Overview
      • 9.9.6.2. Financial Performance
      • 9.9.6.3. Service Portfolios
      • 9.9.6.4. Strategic Initiatives
    • 9.9.7. iFIT Health & Fitness, Inc.
      • 9.9.7.1. Company Overview
      • 9.9.7.2. Financial Performance
      • 9.9.7.3. Service Portfolios
      • 9.9.7.4. Strategic Initiatives
    • 9.9.8. Barry's Bootcamp
      • 9.9.8.1. Company Overview
      • 9.9.8.2. Financial Performance
      • 9.9.8.3. Service Portfolios
      • 9.9.8.4. Strategic Initiatives
    • 9.9.9. FitXR Ltd.
      • 9.9.9.1. Company Overview
      • 9.9.9.2. Financial Performance
      • 9.9.9.3. Service Portfolios
      • 9.9.9.4. Strategic Initiatives
    • 9.9.10. Fiit Ltd.
      • 9.9.10.1. Company Overview
      • 9.9.10.2. Financial Performance
      • 9.9.10.3. Service Portfolios
      • 9.9.10.4. Strategic Initiatives

List of Tables

  • Table 1 U.S. connected fitness services market: Key market driver analysis
  • Table 2 U.S. connected fitness services market: Key market restraint analysis
  • Table 3 U.S. connected fitness services market estimates & forecast, by service (USD Billion)
  • Table 4 U.S. live streaming fitness classes market estimates & forecasts, 2021 - 2033 (USD Billion)
  • Table 5 U.S. on-demand fitness content market estimates & forecasts, 2021 - 2033 (USD Billion)
  • Table 6 U.S. AI-based virtual trainers market estimates & forecasts, 2021 - 2033 (USD Billion)
  • Table 7 U.S. fitness gaming and gamified apps market estimates & forecasts, 2021 - 2033 (USD Billion)
  • Table 8 U.S. connected fitness services market estimates & forecasts, for other services, 2021 - 2033 (USD Billion)
  • Table 9 U.S. connected fitness services market estimates & forecast, by application (USD Billion)
  • Table 10 U.S. connected fitness services market estimates & forecasts, for business-to-consumer (B2C), 2021 - 2033 (USD Billion)
  • Table 11 U.S. connected fitness services market estimates & forecasts, for business-to-business (B2B), 2021 - 2033 (USD Billion)
  • Table 12 U.S. connected fitness services market estimates & forecast, by delivery mode (USD Billion)
  • Table 13 U.S. connected fitness services market estimates & forecasts, for subscription-based services, 2021 - 2033 (USD Billion)
  • Table 14 U.S. connected fitness services market estimates & forecasts, for pay-as-you-go services, 2021 - 2033 (USD Billion)
  • Table 15 U.S. connected fitness services market estimates & forecast, by device (USD Billion)
  • Table 16 U.S. connected fitness services market estimates & forecasts, for smartphones, 2021 - 2033 (USD Billion)
  • Table 17 U.S. connected fitness services market estimates & forecasts, for tablet, 2021 - 2033 (USD Billion)
  • Table 18 U.S. connected fitness services market estimates & forecasts, for wearable devices, 2021 - 2033 (USD Billion)
  • Table 19 U.S. connected fitness services market estimates & forecasts, for connected fitness equipment, 2021 - 2033 (USD Billion)
  • Table 20 Recent developments & impact analysis, by key market participants
  • Table 21 Company market share, 2024 (%)
  • Table 22 Company heat map analysis
  • Table 23 Companies are undergoing key strategies

List of Figures

  • Fig. 1 US connected fitness services market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Primary research pattern
  • Fig. 4 Primary research approaches
  • Fig. 5 Primary research process
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot
  • Fig. 8 Competitive landscape Snapshot
  • Fig. 9 Global parent industry and North America connected fitness services market size (USD Billion)
  • Fig. 10 North America connected fitness services market size, 2021 to 2033 (USD Billion)
  • Fig. 11 U.S. connected fitness services market: Penetration & growth prospect mapping
  • Fig. 12 U.S. connected fitness services market: Value chain analysis
  • Fig. 13 U.S. connected fitness services market: Dynamics
  • Fig. 14 U.S. connected fitness services market: Porter's five forces analysis
  • Fig. 15 Factors influencing buying decisions for connected fitness services
  • Fig. 16 U.S. connected fitness services market, by service: Key takeaways
  • Fig. 17 U.S. connected fitness services market: Service movement analysis, 2024 & 2033 (%)
  • Fig. 18 U.S. live streaming fitness classes market estimates & forecasts, 2021 - 2033 (USD Billion)
  • Fig. 19 U.S. on-demand fitness content market estimates & forecasts, 2021 - 2033 (USD Billion)
  • Fig. 20 U.S. AI-based virtual trainers market estimates & forecasts, 2021 - 2033 (USD Billion)
  • Fig. 21 U.S. fitness gaming and gamified apps market estimates & forecasts, 2021 - 2033 (USD Billion)
  • Fig. 22 U.S. connected fitness services market estimates & forecasts, for other services, 2021 - 2033 (USD Billion)
  • Fig. 23 U.S. connected fitness services market estimates & forecast, by application (USD Billion)
  • Fig. 24 U.S. connected fitness services market: Application movement analysis, 2024 & 2033 (%)
  • Fig. 25 U.S. connected fitness services market estimates & forecasts, for business-to-consumer (B2C), 2021 - 2033 (USD Billion)
  • Fig. 26 U.S. connected fitness services market estimates & forecasts, for business-to-business (B2B), 2021 - 2033 (USD Billion)
  • Fig. 27 U.S. connected fitness services market estimates & forecast, by delivery mode (USD Billion)
  • Fig. 28 U.S. connected fitness services market: Delivery mode movement analysis, 2024 & 2033 (%)
  • Fig. 29 U.S. connected fitness services market estimates & forecasts, for subscription-based services, 2021 - 2033 (USD Billion)
  • Fig. 30 U.S. connected fitness services market estimates & forecasts, for pay-as-you-go services, 2021 - 2033 (USD Billion)
  • Fig. 31 U.S. connected fitness services market estimates & forecast, by device (USD Billion)
  • Fig. 32 U.S. connected fitness services market: Device movement analysis, 2024 & 2033 (%)
  • Fig. 33 U.S. connected fitness services market estimates & forecasts, for smartphones, 2021 - 2033 (USD Billion)
  • Fig. 34 U.S. connected fitness services market estimates & forecasts, for tablet, 2021 - 2033 (USD Billion)
  • Fig. 35 U.S. connected fitness services market estimates & forecasts, for wearable devices, 2021 - 2033 (USD Billion)
  • Fig. 36 U.S. connected fitness services market estimates & forecasts, for connected fitness equipment, 2021 - 2033 (USD Billion)
  • Fig. 37 Key company categorization
  • Fig. 38 Company market share analysis, 2024 (%)
  • Fig. 39 Strategic framework of the stemware market