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市場調查報告書
商品編碼
1814108

美國連網健身設備市場規模、佔有率和趨勢分析報告：按產品、應用和細分市場預測，2025 年至 2033 年

U.S. Connected Fitness Equipment Market Size, Share & Trends Analysis Report By Product, By Application (Business-to-Consumer, Business-to-Business ), And Segment Forecasts, 2025 - 2033
出版日期: | 出版商: Grand View Research | 英文 80 Pages | 商品交期: 2-10個工作天內

價格

市場規模與趨勢：

預計 2024 年美國連網健身設備市場價值將達到 11.7 億美元，2025 年至 2033 年的複合年成長率將達到 19.3%。

如今的健身愛好者，尤其是千禧世代和Z世代，擴大選擇將體能鍛鍊與引人入勝的數位體驗相結合的互聯健身器材。這些消費者不再局限於靜態的鍛煉，而是青睞那些擁有即時和點播課程、個性化表現指標以及虛擬排行榜和小組挑戰等社區主導功能的互動系統。這些不斷變化的偏好不僅激發了人們對連網健身車和跑步機的興趣，也推動了人們對智慧力量訓練器、划船機和人工智慧健身鏡的興趣。此外，人們對整體健康的日益重視，也推動了對融合恢復工具、心理健康內容和健康追蹤等傳統運動功能的設備的需求。

預計到2024年，美國健身品牌和數位健康平台的消費者在連網設備和訂閱方面的投資將顯著成長。多位業內相關人員指出，到2024年中期，美國消費者在數位健身器材上的支出將比2020年之前成長約27%，超過傳統健身房會員數量和單機設備銷量的成長。同時，健身零售商和應用程式提供者共用的洞察表明，美國用戶現在平均每週進行近五次連網健身課程，而2019年約為每週三次。這些轉變表明，消費者越來越傾向於圍繞技術主導的互動來建立健身習慣，而不是僅僅依賴線下體驗。

此外，行業趨勢表明，針對不同用戶群和健身目標的專業互聯健身器材市場正在不斷成長。各大品牌正在為競技運動員、初學者、老年人和家庭設計硬體和軟體，整合自適應阻力、姿勢矯正和基於人工智慧的個人化訓練計畫等功能。例如，智慧力量系統現在提供動態阻力調節和即時指導，將家庭變成一個精緻的私人健身房。

目錄

第1章調查方法與範圍

第2章執行摘要

第3章美國聯網健身器材市場變數、趨勢與範圍

  • 市場體系展望
    • 相關市場展望
  • 滲透和成長前景圖
  • 產業價值鏈分析
    • 科技趨勢分析
  • 市場動態
    • 市場促進因素分析
    • 市場限制因素分析
    • 市場機遇
    • 市場挑戰
  • 產業分析工具
    • 波特五力分析
  • 打入市場策略

第4章美國聯網健身器材市場：消費行為分析

  • 人口統計分析
  • 消費者趨勢和偏好
  • 影響購買決策的因素
  • 消費者產品採用
  • 觀察和建議

第5章美國連網健身設備市場：產品預估與趨勢分析

  • 美國連網健身設備市場（按產品分類）：關鍵要點
  • 2024 年和 2033 年產品變化分析和市場佔有率
  • 按產品，2021-2033
    • 心血管訓練設備
    • 肌力訓練器材
    • 功能訓練器材

第6章：美國聯網健身設備市場：應用估算與趨勢分析

  • 美國連網健身設備市場（按應用）：關鍵要點
  • 2024 年和 2033 年應用趨勢分析和市場佔有率
  • 按應用，2021-2033
    • 企業對消費者（B2C）
    • 企業對企業（B2B）

第7章美國聯網健身器材市場：競爭分析

  • 主要市場參與企業的近期趨勢和影響分析
  • 公司分類
  • 參與企業概況
  • 財務表現
  • 產品基準
  • 2024年公司市佔率分析（%）
  • 公司熱圖分析
  • 戰略地圖
  • 公司簡介
    • Peloton Interactive, Inc.
    • Technogym SpA
    • Johnson Health Tech Co., Ltd.
    • iFIT Health &Fitness, Inc.
    • Life Fitness
    • Precor Incorporated
    • EGYM GmbH
    • Echelon Fitness Multimedia LLC
    • Tonal Systems, Inc.
    • Ergatta, Inc.
Product Code: GVR-4-68040-722-1

Market Size & Trends:

The U.S. connected fitness equipment market size was estimated at USD 1.17 billion in 2024 and is expected to grow at a CAGR of 19.3% from 2025 to 2033. Modern fitness enthusiasts, especially Millennials and Gen Z, are increasingly gravitating toward connected fitness equipment that blends physical exercise with engaging digital experiences. Rather than sticking to static workouts, these consumers favor interactive systems featuring live and on-demand classes, personalized performance metrics, and community-driven features like virtual leaderboards and group challenges. This evolving preference is fueling interest not only in connected bikes and treadmills but also in smart strength trainers, rowing machines, and AI-powered fitness mirrors. Additionally, a growing emphasis on holistic wellness is driving demand for equipment that incorporates recovery tools, mental health content, and wellness tracking alongside traditional exercise features.

By 2024, U.S. fitness brands and digital wellness platforms reported a notable surge in consumer investment in connected equipment and subscriptions. Several industry players have highlighted that U.S. spending on digitally enabled fitness gear climbed roughly 27% above pre-2020 levels by the middle of 2024, surpassing growth seen in conventional gym memberships and standalone equipment sales. At the same time, insights shared by fitness retailers and app providers indicate that American users average nearly five connected workout sessions per week, up from about three weekly sessions in 2019. These shifts demonstrate that consumers increasingly build their fitness routines around technology-driven engagement rather than relying solely on in-person experiences.

Moreover, industry trends reveal an expanding market for specialized connected fitness products targeting diverse user groups and fitness goals. Brands are designing hardware and software tailored for competitive athletes, beginners, older adults, and families, integrating features like adaptive resistance, form correction, and personalized training plans powered by artificial intelligence. For example, smart strength systems now offer dynamic load adjustments and real-time coaching, turning home spaces into sophisticated personal gyms.

U.S. Connected Fitness Equipment Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. connected fitness equipment market report based on product and application:

  • Product Outlook (Revenue, USD Billion, 2021 - 2033)
  • Cardiovascular Training Equipment
    • Smart Treadmills
    • Smart Bikes
    • Connected Rowers
    • Others
  • Strength Training Equipment
  • Functional Training Equipment
  • Application Outlook (Revenue, USD Billion, 2021 - 2033)
  • Business-to-Consumer (B2C)
  • Business-to-Business (B2B)

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Product Outlook
  • 2.3. Application Outlook
  • 2.4. Competitive Landscape Snapshot

Chapter 3. U.S. Connected Fitness Equipment Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
    • 3.1.1. Related Market Outlook
  • 3.2. Penetration and Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Technology Trend Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Market Opportunities
    • 3.4.4. Market Challenges
  • 3.5. Industry Analysis Tools
    • 3.5.1. Porter's Five Forces Analysis
  • 3.6. Market Entry Strategies

Chapter 4. U.S. Connected Fitness Equipment Market: Consumer Behavior Analysis

  • 4.1. Demographic Analysis
  • 4.2. Consumer Trends & Preferences
  • 4.3. Factors Affecting Buying Decisions
  • 4.4. Consumer Product Adoption
  • 4.5. Observations & Recommendations

Chapter 5. U.S. Connected Fitness Equipment Market: Product Estimates & Trend Analysis

  • 5.1. U.S. Connected Fitness Equipment Market, By Product: Key Takeaways
  • 5.2. Product Movement Analysis & Market Share, 2024 & 2033
  • 5.3. Market Estimates & Forecasts, by Product, 2021 - 2033 (USD Billion)
    • 5.3.1. Cardiovascular Training Equipment
      • 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      • 5.3.1.2. Smart Treadmills
        • 5.3.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      • 5.3.1.3. Smart Bikes
        • 5.3.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      • 5.3.1.4. Connected Rowers
        • 5.3.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      • 5.3.1.5. Others
        • 5.3.1.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 5.3.2. Strength Training Equipment
      • 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 5.3.3. Functional Training Equipment
      • 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 6. U.S. Connected Fitness Equipment Market: Application Estimates & Trend Analysis

  • 6.1. U.S. Connected Fitness Equipment Market, By Application: Key Takeaways
  • 6.2. Application Movement Analysis & Market Share, 2024 & 2033
  • 6.3. Market Estimates & Forecasts, by Application, 2021 - 2033 (USD Billion)
    • 6.3.1. Business-to-Consumer (B2C)
      • 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 6.3.2. Business-to-Business (B2B)
      • 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 7. U.S. Connected Fitness Equipment Market: Competitive Analysis

  • 7.1. Recent developments & impact analysis, by key market participants
  • 7.2. Company Categorization
  • 7.3. Participant's Overview
  • 7.4. Financial Performance
  • 7.5. Product Benchmarking
  • 7.6. Company Market Share Analysis, 2024 (%)
  • 7.7. Company Heat Map Analysis
  • 7.8. Strategy Mapping
  • 7.9. Company Profiles
    • 7.9.1. Peloton Interactive, Inc.
      • 7.9.1.1. Company Overview
      • 7.9.1.2. Financial Performance
      • 7.9.1.3. Product Portfolios
      • 7.9.1.4. Strategic Initiatives
    • 7.9.2. Technogym S.p.A.
      • 7.9.2.1. Company Overview
      • 7.9.2.2. Financial Performance
      • 7.9.2.3. Product Portfolios
      • 7.9.2.4. Strategic Initiatives
    • 7.9.3. Johnson Health Tech Co., Ltd.
      • 7.9.3.1. Company Overview
      • 7.9.3.2. Financial Performance
      • 7.9.3.3. Product Portfolios
      • 7.9.3.4. Strategic Initiatives
    • 7.9.4. iFIT Health & Fitness, Inc.
      • 7.9.4.1. Company Overview
      • 7.9.4.2. Financial Performance
      • 7.9.4.3. Product Portfolios
      • 7.9.4.4. Strategic Initiatives
    • 7.9.5. Life Fitness
      • 7.9.5.1. Company Overview
      • 7.9.5.2. Financial Performance
      • 7.9.5.3. Product Portfolios
      • 7.9.5.4. Strategic Initiatives
    • 7.9.6. Precor Incorporated
      • 7.9.6.1. Company Overview
      • 7.9.6.2. Financial Performance
      • 7.9.6.3. Product Portfolios
      • 7.9.6.4. Strategic Initiatives
    • 7.9.7. EGYM GmbH
      • 7.9.7.1. Company Overview
      • 7.9.7.2. Financial Performance
      • 7.9.7.3. Product Portfolios
      • 7.9.7.4. Strategic Initiatives
    • 7.9.8. Echelon Fitness Multimedia LLC
      • 7.9.8.1. Company Overview
      • 7.9.8.2. Financial Performance
      • 7.9.8.3. Product Portfolios
      • 7.9.8.4. Strategic Initiatives
    • 7.9.9. Tonal Systems, Inc.
      • 7.9.9.1. Company Overview
      • 7.9.9.2. Financial Performance
      • 7.9.9.3. Product Portfolios
      • 7.9.9.4. Strategic Initiatives
    • 7.9.10. Ergatta, Inc.
      • 7.9.10.1. Company Overview
      • 7.9.10.2. Financial Performance
      • 7.9.10.3. Product Portfolios
      • 7.9.10.4. Strategic Initiatives

List of Tables

  • Table 1 U.S. connected fitness equipment market: Key market driver analysis
  • Table 2 U.S. connected fitness equipment market: Key market restraint analysis
  • Table 3 U.S. connected fitness equipment market estimates & forecast, by product (USD Billion)
  • Table 4 U.S. cardiovascular training equipment market estimates & forecasts, 2021 - 2033 (USD Billion)
  • Table 5 U.S. smart treadmills market estimates & forecasts, 2021 - 2033 (USD Billion)
  • Table 6 U.S. smart bikes market estimates & forecasts, 2021 - 2033 (USD Billion)
  • Table 7 U.S. connected rowers market estimates & forecasts, 2021 - 2033 (USD Billion)
  • Table 8 U.S. cardiovascular training equipment market estimates & forecasts, for other equipment, 2021 - 2033 (USD Billion)
  • Table 9 U.S. strength training equipment market estimates & forecasts, 2021 - 2033 (USD Billion)
  • Table 10 U.S. functional training equipment market estimates & forecasts, 2021 - 2033 (USD Billion)
  • Table 11 U.S. connected fitness equipment market estimates & forecast, by application (USD Billion)
  • Table 12 U.S. connected fitness equipment market estimates & forecasts, for business-to-consumer (B2C), 2021 - 2033 (USD Billion)
  • Table 13 U.S. connected fitness equipment market estimates & forecasts, for business-to-business (B2B), 2021 - 2033 (USD Billion)
  • Table 14 Recent developments & impact analysis, by key market participants
  • Table 15 Company market share, 2024 (%)
  • Table 16 Company heat map analysis
  • Table 17 Companies undergoing key strategies

List of Figures

  • Fig. 1 U.S. connected fitness equipment market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Primary research pattern
  • Fig. 4 Primary research approaches
  • Fig. 5 Primary research process
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot
  • Fig. 8 Competitive landscape Snapshot
  • Fig. 9 Global parent industry and North America connected fitness equipment market size (USD Billion)
  • Fig. 10 North America connected fitness equipment market size, 2021 to 2033 (USD Billion)
  • Fig. 11 U.S. connected fitness equipment market: Penetration & growth prospect mapping
  • Fig. 12 U.S. connected fitness equipment market: Value chain analysis
  • Fig. 13 U.S. connected fitness equipment market: Technology Trend analysis
  • Fig. 14 U.S. connected fitness equipment market: Dynamics
  • Fig. 15 U.S. connected fitness equipment market: Porter's five forces analysis
  • Fig. 16 Factors influencing buying decisions for connected fitness equipment
  • Fig. 17 U.S. connected fitness equipment market, by product: Key takeaways
  • Fig. 18 U.S. connected fitness equipment market: Product movement analysis, 2024 & 2033 (%)
  • Fig. 19 U.S. cardiovascular training equipment market estimates & forecasts, 2021 - 2033 (USD Billion)
  • Fig. 20 U.S. smart treadmills market estimates & forecasts, 2021 - 2033 (USD Billion)
  • Fig. 21 U.S. smart bikes market estimates & forecasts, 2021 - 2033 (USD Billion)
  • Fig. 22 U.S. connected rowers market estimates & forecasts, 2021 - 2033 (USD Billion)
  • Fig. 23 U.S. cardiovascular training equipment market estimates & forecasts, for other equipment, 2021 - 2033 (USD Billion)
  • Fig. 24 U.S. strength training equipment market estimates & forecasts, 2021 - 2033 (USD Billion)
  • Fig. 25 U.S. functional training equipment market estimates & forecasts, 2021 - 2033 (USD Billion)
  • Fig. 26 U.S. connected fitness equipment market estimates & forecast, by application (USD Billion)
  • Fig. 27 U.S. connected fitness equipment market: Application movement analysis, 2024 & 2033 (%)
  • Fig. 28 U.S. connected fitness equipment market estimates & forecasts, for business-to-consumer (B2C), 2021 - 2033 (USD Billion)
  • Fig. 29 U.S. connected fitness equipment market estimates & forecasts, for business-to-business (B2B), 2021 - 2033 (USD Billion)
  • Fig. 30 Key company categorization
  • Fig. 31 Company market share analysis, 2024 (%)
  • Fig. 32 Strategic framework of the stemware market