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市場調查報告書
商品編碼
1772221

美國醫療保健市場擴增實境和虛擬實境規模、佔有率、趨勢分析報告：按組件、技術類型、細分預測，2025-2030 年

U.S. Augmented Reality And Virtual Reality In Healthcare Market Size, Share & Trends Analysis Report By Component (Hardware, Software, Services), By Technology Type (Augmented Reality, Virtual Reality), And Segment Forecasts, 2025 - 2030
出版日期: | 出版商: Grand View Research | 英文 90 Pages | 商品交期: 2-10個工作天內

價格

市場規模與趨勢：

美國醫療保健領域擴增實境)和虛擬實境 (VR) 的市場規模預計在 2024 年達到 10.3 億美元，預計 2025 年至 2030 年的複合年成長率將達到 15.4%。在眾多新興企業和美國國立衛生研究院 (NIH) 和美國食品藥物舉措(FDA) 等政府計畫的推動下，醫療保健IT基礎設施的進步和不斷增加的創業投資投資正在推動 AR/VR 研究。此外，頭戴式裝置成本的下降，遠距遠端醫療、慢性病照護和微創手術推動的需求成長，以及與人工智慧 (AI) 和 5G 技術相結合以實現即時診斷和強化臨床培訓，都是推動 AR/VR 研究的關鍵因素。

AR 和 VR 是身臨其境型技術的關鍵創新。 AR 透過將聲音、圖像和文字等數位資訊直接融入現實世界觀點，增強了對現實世界的感知。這有助於提升互動體驗，並允許使用者在具體的情境中直覺地理解複雜的概念。 VR 則提供全面的沉浸感，將使用者帶入模擬環境。這允許在數位空間內互動，從而創造出與現實世界截然不同的體驗。這些技術正在幫助促進用戶在各個領域的參與和理解。

VR 正在透過提供身臨其境型互動體驗來革新醫學教育，從而提升知識保留度並創造一個無風險的培訓環境。例如，2023 年 3 月，哈佛醫學院副教授兼 Jolly Good 顧問 Kei Ouchi 博士與布萊根婦女醫院合作，創建了專為急診醫學設計的 VR 內容。在 Ouchi 博士的指導和監督下，Jolly Good 計劃共同致力於開發涵蓋各個醫學專業的真人 VR 內容，並評估其教育效果。

與VR一樣，AR也正在徹底改變醫學教育，使人們能夠透過互動式3D格式探索解剖結構和疾病病理。例如，2024年6月，GE醫療集團和MediView XR在明尼阿波利斯的一家醫療中心成功實現了OmnifyXR介入套件的首次臨床應用。這款尖端解決方案將擴增實境與即時影像和3D解剖視圖相結合，以簡化放射治療並改善即時協作。

擴增實境(AR)/虛擬實境 (VR) 與人工智慧 (AI) 的整合正在改變醫療保健產業，使其能夠實現更精準的診斷、身臨其境型醫療培訓和更完善的手術規劃。 AI 能夠在 AR/VR 平台上即時解讀數據，從而改善臨床決策並實現個人化治療。這種融合在教育和醫療保健領域也日益受到關注，例如跨行業夥伴關係。例如，2023 年 8 月，EON Reality 與 Sandals Corporate University (SCU) 合作，部署了 Spatial AI 技術，並利用 AI 驅動的 XR 解決方案，透過沉浸式體驗增強學習和資訊保留。

目錄

第1章調查方法與範圍

第2章執行摘要

第3章市場變數、趨勢和範圍

  • 市場體系展望
  • 市場動態
    • 市場促進因素分析
    • 市場限制因素分析
    • 市場機會分析
    • 市場問題分析
  • 商業環境分析
    • 波特五力分析
    • PESTLE分析
    • COVID-19的影響

第4章美國醫療保健市場中的擴增實境和虛擬實境：按組成部分的估計和趨勢分析

  • 按組件細分儀表板
  • 2024 年及 2030 年各組件市場佔有率變化分析
  • 2018 年至 2030 年各組成部分的市場規模、預測與趨勢分析
  • 硬體
  • 軟體
  • 服務

第5章美國醫療保健領域的擴增實境和虛擬實境市場-按技術類型進行的估計和趨勢分析

  • 按技術類型細分儀表板
  • 2024 年和 2030 年按技術類型分類的市場佔有率變化分析
  • 按技術類型分類的市場規模、預測和趨勢分析（2018-2030 年）
  • 擴增實境（AR）
  • 虛擬實境（VR）

第6章 競爭態勢

  • 參與者概覽
  • 2024年企業市場地位/佔有率分析
  • 公司分類
  • 公司簡介/上市公司
    • Elevate Healthcare
    • Stryker
    • EON Reality, Inc.
    • Intuitive Surgical Operations, Inc.
    • GE HealthCare
    • Microsoft
    • WorldViz, Inc.
    • Medscape（WebMD LLC）
    • Apple Inc.
    • CAE Healthcare Inc.
    • Hologic, Inc.
    • Siemens Healthineers
    • Koninklijke Philips NV
    • EchoPixel
    • Surgical Theater, Inc.
    • SAMSUNG
    • HTC Corporation
Product Code: GVR-4-68040-643-1

Market Size & Trends:

The U.S. augmented reality and virtual reality in healthcare market size was estimated at USD 1.03 billion in 2024 and is projected to grow at a CAGR of 15.4% from 2025 to 2030. Advancements in healthcare IT infrastructure and increased venture capital investment, fueled by numerous start-ups and government programs such as NIH and FDA initiatives, support AR/VR research. In addition, the declining cost of head-mounted devices, rising demand from telemedicine, chronic disease care, and minimally invasive surgery, and integration with AI and 5G technologies for enhanced real-time diagnostics and clinical training.

AR and VR are crucial innovations in immersive technology. AR enhances real-world perception by directly integrating digital information, such as sounds, images, or text, into our real-world viewpoint. This facilitates interactive experiences, allowing for the visualization of complex concepts within a tangible context. VR offers a comprehensive immersion, transporting users to a simulated environment. This allows for interaction within a digital space, offering an experience entirely distinct from the real world. These technologies are instrumental in advancing user engagement and understanding in various sectors.

Virtual reality is revolutionizing medical education by offering immersive and interactive experiences that enhance knowledge retention and furnish environments for training devoid of risks. For instance, in March of 2023, Dr. Kei Ouchi, an Associate Professor of Medicine at Harvard Medical School and advisor of Jolly Good, collaborated with Brigham and Women's Hospital to create VR content designed for emergency care. Under the guidance and supervision of Dr. Ouchi, Jolly Good is expected to develop live-action VR content across various medical specialties, with a collaborative focus on evaluating its educational impact.

Similar to VR, AR is significantly transforming medical education. It allows students to examine anatomical structures and disease pathologies through an interactive, three-dimensional format. For instance, in June 2024, GE HealthCare and MediView XR successfully implemented the first-ever clinical use of the OmnifyXR Interventional Suite at a medical center in Minneapolis. This cutting-edge solution combines augmented reality with live imaging and 3D anatomical views, aiming to streamline radiology procedures and improve real-time collaboration.

The integration of Artificial Intelligence (AI) with Augmented Reality (AR) and Virtual Reality (VR) is transforming healthcare by enabling more accurate diagnostics, immersive medical training, and enhanced surgical planning. AI powers real-time data interpretation in AR/VR platforms, improving clinical decision-making and personalization of treatment. This convergence is gaining traction in education and healthcare alike, as seen in cross-industry partnerships. For instance, in August 2023, EON Reality, Inc. partnered with Sandals Corporate University (SCU) to introduce Spatial AI technology, utilizing AI-powered XR solutions to enhance learning and information retention through immersive experiences.

U.S. Augmented Reality And Virtual Reality In Healthcare Market Report Segmentation

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. augmented reality and virtual reality market report on the basis of component and technology type

  • Component Outlook (Revenue, USD Million, 2018 - 2030)
  • Hardware
  • Software
  • Technology Type Outlook (Revenue, USD Million, 2018 - 2030)
  • Augmented Reality
    • Surgical Application
    • Rehabilitation
    • Training & Continuing Medical Education
  • Virtual Reality
    • Simulation
    • Diagnostics
    • Virtual Reality Exposure Therapy (VRET)
    • Rehabilitation
    • Pain Distraction

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Segment Definitions
    • 1.2.1. Component
    • 1.2.2. Technology Type
  • 1.3. Estimates and Forecast Timeline
  • 1.4. Research Methodology
  • 1.5. Information Procurement
    • 1.5.1. Purchased Database
    • 1.5.2. GVR's Internal Database
    • 1.5.3. Secondary Sources
    • 1.5.4. Primary Research
  • 1.6. Information Analysis
    • 1.6.1. Data Analysis Models
  • 1.7. Market Formulation & Data Visualization
  • 1.8. Model Details
    • 1.8.1. Commodity Flow Analysis
  • 1.9. List of Secondary Sources
  • 1.10. Objectives

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Segment Snapshot
  • 2.3. Competitive Landscape Snapshot

Chapter 3. Market Variables, Trends, & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market Driver Analysis
      • 3.2.1.1. Increasing Adoption Of AR/VR in Surgical And Diagnostic Procedures
      • 3.2.1.2. Increase in telemedicine and remote patient monitoring
      • 3.2.1.3. Growing investments and increasing government support
      • 3.2.1.4. Increasing adoption of AR and VR applications in training and education
    • 3.2.2. Market Restraint Analysis
      • 3.2.2.1. High Implementation Costs
      • 3.2.2.2. Data privacy and security concerns
    • 3.2.3. Market Opportunity Analysis
    • 3.2.4. Market Challenges Analysis
  • 3.3. Business Environment Analysis
    • 3.3.1. Porter's Five Forces Analysis
      • 3.3.1.1. Supplier power
      • 3.3.1.2. Buyer power
      • 3.3.1.3. Substitution threat
      • 3.3.1.4. Threat of new entrants
      • 3.3.1.5. Competitive rivalry
    • 3.3.2. PESTLE Analysis
      • 3.3.2.1. Political landscape
      • 3.3.2.2. Economic and Social Landscape
      • 3.3.2.3. Technological landscape
      • 3.3.2.4. Environmental landscape
      • 3.3.2.5. Legal landscape
    • 3.3.3. Impact of COVID-19

Chapter 4. U.S. Augmented Reality And Virtual Reality In Healthcare Market: Component Estimates & Trend Analysis

  • 4.1. Component Segment Dashboard
  • 4.2. Component Market Share Movement Analysis, 2024 & 2030
  • 4.3. Market Size & Forecasts and Trend Analysis, by Component, 2018 to 2030 (USD Million)
  • 4.4. Hardware
    • 4.4.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.5. Software
    • 4.5.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.6. Services
    • 4.6.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. U.S. Augmented Reality And Virtual Reality In Healthcare Market: Technology Type Estimates & Trend Analysis

  • 5.1. Technology Type Segment Dashboard
  • 5.2. Technology Type Market Share Movement Analysis, 2024 & 2030
  • 5.3. Market Size & Forecasts and Trend Analysis, by Technology Type, 2018 to 2030 (USD Million)
  • 5.4. Augmented Reality
    • 5.4.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 5.4.1.1. Surgical Application
        • 5.4.1.1.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 5.4.1.2. Rehabilitation
        • 5.4.1.2.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 5.4.1.3. Training & Continuing Medical Education
        • 5.4.1.3.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.5. Virtual Reality
    • 5.5.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 5.5.1.1. Simulation
        • 5.5.1.1.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 5.5.1.2. Diagnostics
        • 5.5.1.2.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 5.5.1.3. Virtual Reality Exposure Therapy (VRET)
        • 5.5.1.3.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 5.5.1.4. Rehabilitation
        • 5.5.1.4.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 5.5.1.5. Pain Distraction
        • 5.5.1.5.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Competitive Landscape

  • 6.1. Participant Overview
  • 6.2. Company Market Position/Share Analysis, 2024
  • 6.3. Company Categorization
  • 6.4. Company Profiles/Listing
    • 6.4.1. Elevate Healthcare
      • 6.4.1.1. Overview
      • 6.4.1.2. Financial performance
      • 6.4.1.3. Product benchmarking
      • 6.4.1.4. Strategic initiatives
    • 6.4.2. Stryker
      • 6.4.2.1. Overview
      • 6.4.2.2. Financial performance
      • 6.4.2.3. Product benchmarking
      • 6.4.2.4. Strategic initiatives
    • 6.4.3. EON Reality, Inc.
      • 6.4.3.1. Overview
      • 6.4.3.2. Financial performance
      • 6.4.3.3. Product benchmarking
      • 6.4.3.4. Strategic initiatives
    • 6.4.4. Intuitive Surgical Operations, Inc.
      • 6.4.4.1. Overview
      • 6.4.4.2. Financial performance
      • 6.4.4.3. Product benchmarking
      • 6.4.4.4. Strategic initiatives
    • 6.4.5. GE HealthCare
      • 6.4.5.1. Overview
      • 6.4.5.2. Financial performance
      • 6.4.5.3. Product benchmarking
      • 6.4.5.4. Strategic initiatives
    • 6.4.6. Microsoft
      • 6.4.6.1. Overview
      • 6.4.6.2. Financial performance
      • 6.4.6.3. Product benchmarking
      • 6.4.6.4. Strategic initiatives
    • 6.4.7. WorldViz, Inc.
      • 6.4.7.1. Overview
      • 6.4.7.2. Financial performance
      • 6.4.7.3. Product benchmarking
      • 6.4.7.4. Strategic initiatives
    • 6.4.8. Medscape (WebMD LLC)
      • 6.4.8.1. Overview
      • 6.4.8.2. Financial performance
      • 6.4.8.3. Product benchmarking
      • 6.4.8.4. Strategic initiatives
    • 6.4.9. Apple Inc.
      • 6.4.9.1. Overview
      • 6.4.9.2. Financial performance
      • 6.4.9.3. Product benchmarking
      • 6.4.9.4. Strategic initiatives
    • 6.4.10. CAE Healthcare Inc.
      • 6.4.10.1. Overview
      • 6.4.10.2. Financial performance
      • 6.4.10.3. Product benchmarking
      • 6.4.10.4. Strategic initiatives
    • 6.4.11. Hologic, Inc.
      • 6.4.11.1. Overview
      • 6.4.11.2. Financial performance
      • 6.4.11.3. Product benchmarking
      • 6.4.11.4. Strategic initiatives
    • 6.4.12. Siemens Healthineers
      • 6.4.12.1. Overview
      • 6.4.12.2. Financial performance
      • 6.4.12.3. Product benchmarking
      • 6.4.12.4. Strategic initiatives
    • 6.4.13. Koninklijke Philips N.V.
      • 6.4.13.1. Overview
      • 6.4.13.2. Financial performance
      • 6.4.13.3. Product benchmarking
      • 6.4.13.4. Strategic initiatives
    • 6.4.14. EchoPixel
      • 6.4.14.1. Overview
      • 6.4.14.2. Financial performance
      • 6.4.14.3. Product benchmarking
      • 6.4.14.4. Strategic initiatives
    • 6.4.15. Surgical Theater, Inc.
      • 6.4.15.1. Overview
      • 6.4.15.2. Financial performance
      • 6.4.15.3. Product benchmarking
      • 6.4.15.4. Strategic initiatives
    • 6.4.16. SAMSUNG
      • 6.4.16.1. Overview
      • 6.4.16.2. Financial performance
      • 6.4.16.3. Product benchmarking
      • 6.4.16.4. Strategic initiatives
    • 6.4.17. HTC Corporation
      • 6.4.17.1. Overview
      • 6.4.17.2. Financial performance
      • 6.4.17.3. Product benchmarking
      • 6.4.17.4. Strategic initiatives

List of Tables

  • Table 1 List of secondary sources
  • Table 2 List of abbreviations
  • Table 3 U.S. augmented reality and virtual reality in healthcare market, by component, 2018 - 2030 (USD Million)
  • Table 4 U.S. augmented reality and virtual reality in healthcare market, Technology Type, 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 Market research process
  • Fig. 2 Information procurement
  • Fig. 3 Primary research pattern
  • Fig. 4 Market research approaches
  • Fig. 5 Value chain-based sizing & forecasting
  • Fig. 6 Market formulation & validation
  • Fig. 7 Market segmentation
  • Fig. 8 Market snapshot
  • Fig. 9 Segment snapshot
  • Fig. 10 Competitive landscape snapshot
  • Fig. 11 Market trends & outlook
  • Fig. 12 Market driver relevance analysis (current & future impact)
  • Fig. 13 Market restraint relevance analysis (current & future impact)
  • Fig. 14 PESTLE analysis
  • Fig. 15 Porter's five forces analysis
  • Fig. 16 U S augmented reality and virtual reality in healthcare market component outlook: Key takeaways
  • Fig. 17 U S augmented reality and virtual reality in healthcare market: Component movement analysis, 2018 & 2030
  • Fig. 18 Hardware market estimates and forecasts 2018 - 2030 (USD Million)
  • Fig. 19 Software market estimates and forecasts 2018 - 2030 (USD Million)
  • Fig. 20 Services market estimates and forecasts 2018 - 2030 (USD Million)
  • Fig. 21 U S augmented reality and virtual reality in healthcare market technology type outlook: Key Takeaways
  • Fig. 22 U S augmented reality and virtual reality in healthcare market: technology type movement analysis, 2018 & 2030
  • Fig. 23 Augmented reality market estimates and forecasts 2018 - 2030 (USD Million)
  • Fig. 24 Virtual reality market estimates and forecasts 2018 - 2030 (USD Million)
  • Fig. 25 Market Participant Categorization
  • Fig. 26 Strategy mapping
  • Fig. 27 Company market position analysis