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市場調查報告書
商品編碼
1750844

聯網電視市場規模、佔有率、趨勢分析報告：按螢幕尺寸、分佈、技術、地區、細分市場預測，2025-2030 年

Connected TV Market Size, Share & Trends Analysis Report By Screen Size (Less than 30 inches, 30 to 50 inches, 50 to 70 inches, above 70 inches), By Distribution, By Technology (LED, OLED), By Region, And Segment Forecasts, 2025 - 2030
出版日期: | 出版商: Grand View Research | 英文 80 Pages | 商品交期: 2-10個工作天內

價格

聯網電視市場規模與趨勢：

預計 2024 年全球聯網電視市場規模將達到 2,676.7 億美元，2025 年至 2030 年的複合年成長率為 12.80%。

這種成長主要得益於串流媒體服務的普及，串流媒體服務以具有競爭力的價格為消費者提供大量隨選內容。

隨著觀眾擴大從傳統的有線電視和衛星電視轉向Netflix、Disney+和Amazon Prime Video等平台，對聯網電視設備的需求也隨之飆升，使其成為現代家庭娛樂的首選媒介。技術進步在推動這一成長中發揮關鍵作用。製造商正在整合各種尖端功能，例如4K和8K解析度、HDR、OLED和QLED顯示器以及基於AI的內容推薦。這些創新顯著提升了觀看體驗，吸引了尋求高階娛樂解決方案的消費者。語音控制、智慧家庭整合和個人化使用者介面進一步將聯網電視與傳統電視區分開來，從而推動了更高的普及率。

高速網際網路的廣泛普及和智慧家庭生態系統的擴展也推動了聯網電視市場的成長。不斷完善的寬頻基礎設施實現了無縫串流傳輸，並支援雲端遊戲和人工智慧主導的提案等高級功能。隨著智慧家庭的普及，消費者越來越期望電視成為娛樂、通訊和家庭自動化的中心樞紐，這使得連網電視更具吸引力。

區域市場動態進一步促進了該行業的擴張。北美和歐洲憑藉高可支配收入、先進的網路基礎設施以及對最新技術的渴望，佔據了相當大的市場佔有率。然而，亞太地區，尤其是中國和印度，預計將在收入成長、快速都市化以及5G網路的推出（這將提高串流媒體品質和可訪問性）的推動下實現快速成長。

另一個主要成長要素是Over-The-Top平台和廣告支援的隨選視訊（AVOD）模式的興起。這些服務提供了靈活且價格實惠的傳統電視替代方案，迎合了年輕群體和「剪線族」不斷變化的偏好。各種串流媒體平台上提供的獨家和在地化內容進一步獎勵了消費者投資聯網電視，鞏固了其在娛樂領域的主導地位。

三星、LG 和SONY等老牌電子產品製造商與亞馬遜、蘋果和谷歌等科技巨頭之間的競爭格局，確保了持續的創新和市場發展。策略夥伴關係、併購和技術進步預計將進​​一步推動市場發展，使聯網電視在未來幾年成為數位家庭和娛樂生態系統中不可或缺的一部分。

儘管聯網電視(CTV) 市場成長迅速，但也面臨諸多挑戰。其中一個主要問題是市場集中度，谷歌和亞馬遜等幾家大公司主導著作業系統。這種集中度可能導致競爭減少、價格上漲、創新受限，以及消費者選擇減少。

另一個挑戰是，聯網電視的成本高於傳統電視。這種溢價可能會阻礙連網電視的普及，尤其是在可支配收入較低的地區。此外，抵制變革和傳統的電視觀看習慣正在減緩市場滲透。

目錄

第1章調查方法與範圍

第2章執行摘要

第3章聯網電視市場變數、趨勢與範圍

  • 市場展望
  • 滲透和成長前景圖
  • 產業價值鏈分析
    • 原始螢幕大小視角
    • 製造和技術趨勢
    • 銷售管道分析
    • 利潤率分析
  • 市場動態
    • 市場促進因素分析
    • 市場限制因素分析
    • 市場機會
    • 市場挑戰
  • 產業分析-波特五力分析
  • 打入市場策略

第4章聯網電視市場：螢幕尺寸預估與趨勢分析

  • 聯網電視市場：關鍵要點
  • 2024年和2030年的趨勢分析和市場佔有率
  • 按螢幕尺寸，2018-2030 年
    • 30英吋或更小
    • 30至50英寸
    • 50至70英寸
    • 超過 70 英寸

第5章聯網電視市場：技術評估與趨勢分析

  • 聯網電視市場：關鍵要點
  • 2024年和2030年的趨勢分析和市場佔有率
  • 按技術分類，2018-2030 年
    • LED
    • 有機發光二極體
    • 其他

第6章聯網電視市場：分佈估計與趨勢分析

  • 聯網電視市場：關鍵要點
  • 2024年和2030年的趨勢分析和市場佔有率
  • 按分佈，2018-2030年
    • 線上
    • 離線

第7章聯網電視市場：區域估計與趨勢分析

  • 聯網電視市場：區域展望
  • 2024 年和 2030 年區域趨勢分析和市場佔有率
  • 按地區和國家，2018-2030 年
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東和非洲

第8章 競爭分析

  • 主要市場參與企業的近期趨勢和影響分析
  • 公司分類
  • 參與企業概況
  • 財務表現
  • 產品基準
  • 2024年公司市場佔有率分析（%）
  • 公司熱圖分析
  • 戰略地圖
  • 公司簡介
    • Samsung Electronics
    • LG Electronics
    • Sony Corporation
    • Panasonic Corporation
    • Philips
    • TCL Technology
    • Xiaomi Corporation
    • Hisense Group
    • Vizio Inc.
    • Sharp Electronics
    • Roku
    • Skyworth
    • Haier Group
Product Code: GVR-4-68040-587-2

Connected TV Market Size & Trends:

The global connected TV market size was estimated at USD 267.67 billion in 2024 and is expected to grow at a CAGR of 12.80% from 2025 to 2030. This expansion is primarily driven by the widespread adoption of streaming services, which offer consumers a vast array of on-demand content at competitive prices.

As viewers increasingly shift from traditional cable and satellite TV to platforms like Netflix, Disney+, and Amazon Prime Video, the demand for connected TV devices has surged, making them the preferred medium for modern home entertainment. Technological advancements play a crucial role in fueling this growth. Manufacturers are integrating cutting-edge features such as 4K and 8K resolution, HDR, OLED, and QLED displays, and AI-powered content recommendations. These innovations significantly enhance the viewing experience, attracting consumers seeking premium entertainment solutions. Voice control, smart home integration, and personalized user interfaces further differentiate connected TVs from conventional televisions, driving higher adoption rates.

The proliferation of high-speed internet and the expansion of smart home ecosystems have also accelerated connected TV market growth. Improved broadband infrastructure enables seamless streaming and supports advanced features like cloud gaming and AI-driven suggestions. As smart homes become more prevalent, consumers increasingly expect their TVs to function as central hubs for entertainment, communication, and home automation, reinforcing the appeal of connected TVs.

Regional market dynamics further contribute to the sector's expansion. North America and Europe hold substantial market shares due to high disposable incomes, advanced internet infrastructure, and a strong appetite for the latest technology. However, the Asia Pacific region, particularly China and India, is expected to witness the fastest growth, fueled by rising incomes, rapid urbanization, and the deployment of 5G networks, which enhance streaming quality and accessibility.

Another significant growth driver is the rise of over-the-top (OTT) platforms and advertising-supported video on demand (AVOD) models. These services offer flexible, affordable alternatives to traditional TV, catering to the evolving preferences of younger demographics and cord-cutters. The availability of exclusive and localized content on various streaming platforms further incentivizes consumers to invest in connected TVs, solidifying their dominance in the entertainment sector.

The competitive landscape, featuring established electronics manufacturers like Samsung, LG, and Sony alongside tech giants like Amazon, Apple, and Google, ensures continuous innovation and market evolution. Strategic partnerships, mergers, and technological advancements are expected to propel the market further, making connected TVs an integral part of the digital home and entertainment ecosystem for years to come.

Despite its rapid growth, the connected TV (CTV) market faces several challenges. One major issue is market concentration, where a few large tech firms like Google and Amazon dominate the operating system landscape. This concentration can lead to reduced competition, higher prices, limited innovation, and less consumer choice, as these companies may engage in self-preferencing by promoting their content over competitors' offerings.

Another challenge is the high cost associated with connected TVs compared to traditional TVs. This price premium can deter some consumers from adopting CTVs, especially in regions with lower disposable incomes. Additionally, resistance to change and conventional TV-watching habits slow down market penetration.

Global Connected TV Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and analyzes the latest industry trends and opportunities in each sub-segment from 2018 to 2030. For this study, Grand View Research has segmented the global connected TV market report based on screen size, distribution channel, technology, and region:

  • Screen Size Outlook (Revenue, USD Billion, 2018 - 2030)
  • Below 30 inches
  • 30 to 50 inches
  • 50 to 70 inches
  • Above 70 inches
  • Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)
  • Online
  • Offline
  • Technology Outlook (Revenue, USD Billion, 2018 - 2030)
  • LED
  • OLED
  • Others
  • Regional Outlook (Revenue, USD Billion, 2018 - 2030)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia & New Zealand
    • South Korea
  • Central & South America
    • Brazil
  • Middle East & Africa
    • UAE

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Screen Size Outlook
  • 2.3. Technology Outlook
  • 2.4. Distribution Outlook
  • 2.5. Competitive Landscape Outlook

Chapter 3. Connected TV Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Raw Screen Size Outlooks
    • 3.3.2. Manufacturing and Technology Trends
    • 3.3.3. Sales Channel Analysis
    • 3.3.4. Profit Margin Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Market Opportunities
    • 3.4.4. Market Challenges
  • 3.5. Industry Analysis - Porter's Five Forces Analysis
  • 3.6. Market Entry Strategies

Chapter 4. Connected TV Market: Screen Size Estimates & Trend Analysis

  • 4.1. Connected TV Market by Screen Size: Key Takeaways
  • 4.2. Screen Size Movement Analysis & Market Share, 2024 & 2030
  • 4.3. Market Estimates & Forecasts, by Screen Size, 2018 - 2030 (USD Billion)
    • 4.3.1. Below 30 inches
      • 4.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 4.3.2. 30 to 50 inches
      • 4.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 4.3.3. 50 to 70 inches
      • 4.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 4.3.4. Above 70 inches
      • 4.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 5. Connected TV Market: Technology Estimates & Trend Analysis

  • 5.1. Connected TV Market, by Technology: Key Takeaways
  • 5.2. Technology Movement Analysis & Market Share, 2024 & 2030
  • 5.3. Market Estimates & Forecasts, by Technology, 2018 - 2030 (USD Billion)
    • 5.3.1. LED
      • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 5.3.2. OLED
      • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 5.3.3. Others
      • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. Connected TV Market: Distribution Estimates & Trend Analysis

  • 6.1. Connected TV Market, by Distribution: Key Takeaways
  • 6.2. Distribution Movement Analysis & Market Share, 2024 & 2030
  • 6.3. Market Estimates & Forecasts, by Distribution, 2018 - 2030 (USD Billion)
    • 6.3.1. Online
      • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.3.2. Offline
      • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 7. Connected TV Market: Regional Estimates & Trend Analysis

  • 7.1. Connected TV Market: Regional Outlook
  • 7.2. Regional Movement Analysis & Market Share, 2024 & 2030
  • 7.3. Market Estimates & Forecasts, by Region & Country, 2018 - 2030 (USD Billion)
    • 7.3.1. North America
      • 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.1.2. U.S.
        • 7.3.1.2.1. Key country dynamics
        • 7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.1.3. Canada
        • 7.3.1.3.1. Key country dynamics
        • 7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.1.4. Mexico
        • 7.3.1.4.1. Key country dynamics
        • 7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 7.3.2. Europe
      • 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.2.2. Germany
        • 7.3.2.2.1. Key country dynamics
        • 7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.2.3. UK
        • 7.3.2.3.1. Key country dynamics
        • 7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.2.4. France
        • 7.3.2.4.1. Key country dynamics
        • 7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.2.5. Italy
        • 7.3.2.5.1. Key country dynamics
        • 7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.2.6. Spain
        • 7.3.2.6.1. Key country dynamics
        • 7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 7.3.3. Asia Pacific
      • 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.3.2. China
        • 7.3.3.2.1. Key country dynamics
        • 7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.3.3. Japan
        • 7.3.3.3.1. Key country dynamics
        • 7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.3.4. India
        • 7.3.3.4.1. Key country dynamics
        • 7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.3.5. Australia & New Zealand
        • 7.3.3.5.1. Key country dynamics
        • 7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.3.6. South Korea
        • 7.3.3.6.1. Key country dynamics
        • 7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 7.3.4. Central & South America
      • 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.4.2. Brazil
        • 7.3.4.2.1. Key country dynamics
        • 7.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 7.3.5. Middle East & Africa
      • 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.5.2. UAE
        • 7.3.5.2.1. Key country dynamics

Chapter 8. Competitive Analysis

  • 8.1. Recent Developments & Impact Analysis, by Key Market Participants
  • 8.2. Company Categorization
  • 8.3. Participant's Overview
  • 8.4. Financial Performance
  • 8.5. Product Benchmarking
  • 8.6. Company Market Share Analysis, 2024 (%)
  • 8.7. Company Heat Map Analysis
  • 8.8. Strategy Mapping
  • 8.9. Company Profiles
    • 8.9.1. Samsung Electronics
      • 8.9.1.1. Company overview
      • 8.9.1.2. Financial performance
      • 8.9.1.3. Product benchmarking
      • 8.9.1.4. Strategic initiatives
    • 8.9.2. LG Electronics
      • 8.9.2.1. Company overview
      • 8.9.2.2. Financial performance
      • 8.9.2.3. Product benchmarking
      • 8.9.2.4. Strategic initiatives
    • 8.9.3. Sony Corporation
      • 8.9.3.1. Company overview
      • 8.9.3.2. Financial performance
      • 8.9.3.3. Product benchmarking
      • 8.9.3.4. Strategic initiatives
    • 8.9.4. Panasonic Corporation
      • 8.9.4.1. Company overview
      • 8.9.4.2. Financial performance
      • 8.9.4.3. Product benchmarking
      • 8.9.4.4. Strategic initiatives
    • 8.9.5. Philips
      • 8.9.5.1. Company overview
      • 8.9.5.2. Financial performance
      • 8.9.5.3. Product benchmarking
      • 8.9.5.4. Strategic initiatives
    • 8.9.6. TCL Technology
      • 8.9.6.1. Company overview
      • 8.9.6.2. Financial performance
      • 8.9.6.3. Product benchmarking
      • 8.9.6.4. Strategic initiatives
    • 8.9.7. Xiaomi Corporation
      • 8.9.7.1. Company overview
      • 8.9.7.2. Financial performance
      • 8.9.7.3. Product benchmarking
      • 8.9.7.4. Strategic initiatives
    • 8.9.8. Hisense Group
      • 8.9.8.1. Company overview
      • 8.9.8.2. Financial performance
      • 8.9.8.3. Product benchmarking
      • 8.9.8.4. Strategic initiatives
    • 8.9.9. Vizio Inc.
      • 8.9.9.1. Company overview
      • 8.9.9.2. Financial performance
      • 8.9.9.3. Product benchmarking
      • 8.9.9.4. Strategic initiatives
    • 8.9.10. Sharp Electronics
      • 8.9.10.1. Company overview
      • 8.9.10.2. Financial performance
      • 8.9.10.3. Product benchmarking
      • 8.9.10.4. Strategic initiatives
    • 8.9.11. Roku
      • 8.9.11.1. Company overview
      • 8.9.11.2. Financial performance
      • 8.9.11.3. Product benchmarking
      • 8.9.11.4. Strategic initiative
    • 8.9.12. Skyworth
      • 8.9.12.1. Company overview
      • 8.9.12.2. Financial performance
      • 8.9.12.3. Product benchmarking
      • 8.9.12.4. Strategic initiatives
    • 8.9.13. Haier Group
      • 8.9.13.1. Company overview
      • 8.9.13.2. Financial performance
      • 8.9.13.3. Product benchmarking
      • 8.9.13.4. Strategic initiatives

List of Tables

  • Table 1 Connected TV market - Key market driver analysis
  • Table 2 Connected TV market - Key market restraint analysis
  • Table 3 Connected TV market estimates & forecast, by screen size (USD Billion)
  • Table 4 Connected TV market estimates & forecast, by technology (USD Billion)
  • Table 5 Connected TV market estimates & forecast, by distribution channel (USD Billion)
  • Table 6 North America Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 7 North America Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 8 North America Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 9 North America Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 10 U.S macro-economic outlay
  • Table 11 U.S Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 12 U.S Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 13 U.S Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 14 U.S Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 15 Canada macro-economic outlay
  • Table 16 Canada Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 17 Canada Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 18 Canada Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 19 Canada Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 20 Mexico macro-economic outlay
  • Table 21 Mexico Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 22 Mexico Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 23 Mexico Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 24 Mexico Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 25 Europe Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 26 Europe Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 27 Europe Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 28 Europe Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 29 Germany macro-economic outlay
  • Table 30 Germany Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 31 Germany Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 32 Germany Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 33 Germany Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 34 UK macro-economic outlay
  • Table 35 UK Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 36 UK Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 37 UK Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 38 UK Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 39 France macro-economic outlay
  • Table 40 France Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 41 France Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 42 France Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 43 France Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 44 Italy macro-economic outlay
  • Table 45 Italy Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 46 Italy Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 47 Italy Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 48 Italy Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 49 Spain macro-economic outlay
  • Table 50 Spain Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 51 Spain Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 52 Spain Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 53 Spain Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 54 Asia Pacific Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 55 Asia Pacific Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 56 Asia Pacific Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 57 Asia Pacific Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 58 China macro-economic outlay
  • Table 59 China Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 60 China Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 61 China Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 62 China Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 63 Japan macro-economic outlay
  • Table 64 Japan Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 65 Japan Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 66 Japan Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 67 Japan Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 68 India macro-economic outlay
  • Table 69 India Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 70 India Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 71 India Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 72 India Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 73 Australia macro-economic outlay
  • Table 74 New Zealand macro-economic outlay
  • Table 75 Australia & New Zealand Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 76 Australia & New Zealand Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 77 Australia & New Zealand Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 78 Australia Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 79 South Korea macro-economic outlay
  • Table 80 South Korea Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 81 South Korea Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 82 South Korea Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 83 South Korea Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 84 Central & South America Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 85 Central & South America Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 86 Central & South America Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 87 Central & South America Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 88 Brazil macro-economic outlay
  • Table 89 Brazil Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 90 Brazil Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 91 Brazil Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 92 Brazil Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 93 Middle East & Africa Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 94 Middle East & Africa Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 95 Middle East & Africa Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 96 Middle East & Africa Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 97 UAE macro-economic outlay
  • Table 98 UAE Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 99 UAE Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 100 UAE Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 101 UAE Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 102 Recent developments & impact analysis, by key market participants
  • Table 103 Company market share, 2023
  • Table 104 Company heat map analysis
  • Table 105 Companies undergoing key strategies

List of Figure

  • Fig. 1 Connected TV market segmentation
  • Fig. 2 Primary research pattern
  • Fig. 3 Primary research approaches
  • Fig. 4 Primary research process
  • Fig. 5 Market snapshot
  • Fig. 6 Product snapshot
  • Fig. 7 Packaging snapshot
  • Fig. 8 Regional snapshot
  • Fig. 9 Competitive landscape snapshot
  • Fig. 10 Connected TV market size, 2018 to 2030 (USD Billion)
  • Fig. 11 Connected TV market: Penetration & growth prospect mapping
  • Fig. 12 Connected TV market: Value chain analysis
  • Fig. 13 Connected TV market: Profit margin analysis
  • Fig. 14 Connected TV market: Market dynamics
  • Fig. 15 Connected TV market: Porter's five forces analysis
  • Fig. 16 Connected TV market, by screen size: Key Takeaways
  • Fig. 17 Connected TV market: Product movement analysis, 2024 & 2030 (%)
  • Fig. 18 Rosa gallica market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 19 Rosa damascene market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 20 Rosa centifolia market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 21 Connected TV market, by technology: Key Takeaways
  • Fig. 22 Connected TV market: distribution movement analysis, 2024 & 2030 (%)
  • Fig. 23 Connected TV market: Regional outlook, 2024 & 2030 (USD Billion)
  • Fig. 24 Regional marketplace: Key takeaways
  • Fig. 25 North America Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 26 U.S Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 27 Canada Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 28 Mexico Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 29 Europe Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 30 UK Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 31 Germany Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 32 France Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 33 Italy Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 34 Spain Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 35 Asia Pacific Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 36 China Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 37 Japan Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 38 India Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 39 Australia & New Zealand Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 40 South Korea Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 41 Central & South America Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 42 Brazil Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 43 Middle East & Africa Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 44 UAE Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 45 Key company categorization
  • Fig. 46 Company market share analysis, 2023
  • Fig. 47 Strategic framework of the Connected TV market