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市場調查報告書
商品編碼
1750742
美國零售自動販賣機市場規模、佔有率、趨勢分析報告:按產品、位置、支付方式和細分市場預測,2025-2030 年U.S. Retail Vending Machine Market Size, Share & Trends Analysis Report By Product (Beverage Vending Machines, Snacks Vending Machines, Food Vending Machines), By Location (Manufacturing, Offices), By Payment Mode, And Segment Forecasts, 2025 - 2030 |
預計 2024 年美國零售自動販賣機市場規模將達到 150.3 億美元,2025 年至 2030 年的複合年成長率將達到 3.1%。
推動市場發展的因素包括:對便利的即食餐飲選擇的需求日益成長,無現金付款系統和智慧自動販賣機等技術進步,以及零售業自動化趨勢的不斷上升。此外,都市化的加速和繁忙的生活方式也推動了人們對快速便捷購物解決方案的需求。物聯網和人工智慧與自動販賣機的融合,透過提供個人化產品推薦和即時庫存追蹤,提升了用戶體驗。
由於購物中心、機場、辦公室和多用戶住宅場所擴大採用自動化零售解決方案,該行業正在經歷顯著成長。消費者追求快速、非接觸式的購物體驗,而自動販賣機提供了一種無需人工干預即可購買零食、飲料甚至電子產品的便捷方式。疫情結束後,人們轉向自助服務技術,尤其推動了無人零售的擴張。例如,亞馬遜推出了Amazon Go,這是一款智慧自動販賣機,利用人工智慧和電腦視覺技術實現無收銀員交易。
技術創新是該產業的另一個關鍵驅動力。人工智慧、物聯網和無現金付款系統的整合,使自動販賣機更加高效,更具吸引力。智慧型自動販賣機現在可以即時追蹤庫存,最佳化補貨,並根據過去的購買歷史提供個人化推薦。可口可樂和百事可樂等公司推出了觸控螢幕自動販賣機,讓顧客可以混合和客製化飲品。同樣,安裝在大學和醫院的智慧自動販賣機也正在超越傳統的零食和飲料,銷售健康零食、個人防護套件和藥品。
健康優質自動販賣機的興起正在重塑整個產業。隨著健康意識的增強,消費者開始尋求有機、無麩質和富含蛋白質的零食,這導致提供營養替代品的自動販賣機數量激增。像 Farmer's Fridge 和 HelloGoodness(百貨公司)這樣的品牌正在職場和健身房安裝自動販賣機,販售沙拉、新鮮捲餅和低卡路里飲料。這種變化反映了更廣泛的趨勢:自動販賣機不再僅僅出售垃圾食品,而是正在成為零售業健康保健機芯的一部分。
推動該行業發展的另一個關鍵因素是自動販賣機的銷售範圍從食品飲料擴展到電子產品、化妝品和時尚配件等類別。百思買等公司已在機場引進自動販賣機,銷售耳機、充電器、平板電腦等商品,以滿足臨時旅客的需求。同樣,像 Benefit Cosmetics 這樣的美妝品牌也在人流量大的場所安裝了自動販賣機,提供方便攜帶的美妝產品。這種多元化的經營模式提高了客戶參與,並增加了每台自動販賣機的收益。
多年來,該行業穩步發展壯大。隨著消費者生活節奏加快,追求便捷出行和節省時間,自動販賣機業者面臨許多機會。隨著消費者偏好轉向更健康和有機的產品,自動販賣機營運商有機會推出更健康的零食和飲料。提供蛋白棒、新鮮果汁、有機零食和代餐的自動販賣機可以滿足日益成長的營養便利需求。此外,銷售無麩質、生酮和植物來源食品的自動販賣機可以吸引都市區、健身房和職場注重健康的消費者,從而擴大特種食品自動販賣的市場潛力。
該產業正展現出強勁的成長動能和主導地位,全美已安裝超過700萬台機器,每天為約1億美國提供服務。領先的製造商也透過持續的產品創新推動市場成長,推出新的口味和配方,以滿足不斷變化的消費者偏好。 2024年7月,北美領先的自動化披薩店PizzaForno在美國多個州開展業務,包括猶他州、加利福尼亞州、德拉瓦、紐約州、佛羅裡達州和馬裡蘭州,並在2024年上半年實現了令人矚目的擴張。
The U.S. retail vending machine market size was estimated at USD 15.03 billion in 2024 and is expected to grow at a CAGR of 3.1% from 2025 to 2030. Factors such as the increasing demand for convenient, on-the-go food and beverage options, technological advancements such as cashless payment systems and smart vending machines, and the growing trend of automation in retail are driving the market. Additionally, the rise in urbanization and busy lifestyles has fueled the need for quick and accessible shopping solutions. The integration of IoT and AI in vending machines has enhanced the user experience by offering personalized product recommendations and real-time inventory tracking.
The industry is experiencing significant growth, driven by the increasing penetration of automated retail solutions across diverse locations such as malls, airports, offices, and even residential complexes. Consumers are looking for quick, contactless shopping experiences, and vending machines provide a convenient way to purchase snacks, beverages, and even electronics without the need for human interaction. The expansion of unattended retail has been particularly fueled by the post-pandemic shift toward self-service technologies. For example, Amazon introduced Amazon Go smart vending machines, which leverage AI and computer vision to enable cashier-less transactions.
Technological innovations are another critical driver in the industry. The integration of AI, IoT, and cashless payment systems has enhanced the efficiency and appeal of vending machines. Smart vending machines can now track inventory in real-time, optimize restocking, and offer personalized product recommendations based on past purchases. Companies like Coca-Cola and PepsiCo have introduced touchscreen-enabled machines that allow customers to mix and customize their drinks. Similarly, smart vending units in universities and hospitals now dispense healthy snacks, PPE kits, and pharmaceuticals, expanding beyond traditional snack and beverage offerings.
The rise of healthy and premium vending options is reshaping the industry. With growing health consciousness, consumers are seeking organic, gluten-free, and protein-rich snacks, leading to an increase in vending machines offering nutritious alternatives. Brands like Farmer's Fridge and HelloGoodness (by PepsiCo) have installed vending machines stocked with salads, fresh wraps, and low-calorie beverages in workplaces and gyms. This shift reflects a broader trend where vending machines are no longer just for junk food but are becoming a part of the health and wellness movement in retail.
Another key factor driving the industry is the expansion of vending machines beyond food and beverage, into categories like electronics, cosmetics, and fashion accessories. Companies like Best Buy have introduced vending machines in airports that sell items like headphones, chargers, and tablets, catering to last-minute travelers. Similarly, beauty brands such as Benefit Cosmetics have installed vending machines in high-traffic areas to provide on-the-go beauty products. This diversification is enhancing customer engagement and driving higher revenue per vending unit.
The industry has evolved and steadily grown over the years. As consumers' lives get busier and people seek convenience and time-saving options while on the go, vending machine operators are presented with many opportunities. As consumer preferences shift toward health-conscious and organic products, vending machine operators have the opportunity to introduce healthier snack and beverage options. Machines offering protein bars, fresh juices, organic snacks, and meal replacements can cater to the rising demand for nutritional convenience. Additionally, vending machines selling gluten-free, keto, and plant-based foods can attract health-conscious consumers in urban areas, gyms, and workplaces, expanding the market potential for specialty vending.
The industry demonstrates robust growth and dominance, with over 7 million machines installed nationwide, serving approximately 100 million Americans daily. Key manufacturers are also driving market growth through continuous product innovations, introducing new flavors and formulations to meet changing consumer tastes. In July 2024, PizzaForno, North America's leading automated pizzeria, demonstrated a remarkable expansion in the first half of 2024, launching operations across multiple U.S. states, including Utah, California, Delaware, New York, Florida, and Maryland.
U.S. Retail Vending Machine Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. retail vending machine market report on the basis of product, payment mode, location, and country: