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市場調查報告書
商品編碼
1750659
美國商業印刷市場:市場規模、市場佔有率和趨勢分析(按印刷技術、應用、公司和產品),按細分市場預測(2025-2030 年)U.S. Commercial Printing Market Size, Share & Trends Analysis Report By Printing Technology, By Application, By Enterprise, And By Product, And Segment Forecasts, 2025 - 2030 |
預計 2024 年美國商業印刷市場價值將達到 1,269.9 億美元,2025 年至 2030 年期間複合年成長率為 3.1%。
按需印刷 (POD) 服務的快速發展對商業印刷產業產生了變革性的正面影響。這種現代化的生產方式,即根據客戶訂單單獨生產,徹底改變了企業管理印刷需求的方式。傳統上,商業印刷需要大量印刷以實現成本效益。然而,這種方式帶來了諸如庫存過剩和倉儲成本等挑戰。模式轉移,預計將消除企業預先生產大量產品的需要,從而減輕閒置庫存及其管理所需資源的經濟負擔。
未來幾年,T卹、運動衫、衛衣等服飾以及橫幅、海報和標誌等其他促銷材料對定製印花的需求將不斷成長,預計將推動市場成長。其他推動市場成長的因素包括企業擴大使用客製化T卹進行廣告和品牌推廣,以及人們偏好穿著時尚的訂製印花服裝。
企業日益成長的廣告需求極大地促進了商業印刷市場的成長。隨著企業努力進行引人注目的行銷宣傳活動並與目標受眾建立有效聯繫,他們對各種印刷資料的依賴也顯著增加。無論是宣傳冊、傳單、目錄或促銷資料等,這些印刷資料都是傳達產品、服務和品牌形象重要訊息的重要媒介。行銷活動的增加推動了對專業設計和製作印刷材料的需求,從而推動了商業印刷市場的成長。
食品飲料、醫療保健藥品、化妝品個人護理等各行各業對包裝解決方案的需求不斷成長,推動了商業印刷市場的成長。需求的激增直接轉化為更高的印刷量,從而提高了商業印刷行業的產生收入和業務活動。隨著對標籤、盒子和包裝紙等包裝材料的需求上升,商業印刷商受益於工作量的增加,從而推動了成長和盈利。這一趨勢也鼓勵商業印刷商提供多樣化的服務。隨著日常消費品(FMCG)、家用電器等各行各業都在尋求符合其品牌和產品規格的獨特包裝解決方案,印刷公司可以利用這個機會擴展其服務範圍。這種多樣化加強了他們的競爭地位,並為透過滿足各行各業獨特的包裝需求來開闢新的收益來源鋪平了道路。
數位媒體的快速普及對商業印刷市場的成長產生了重大影響。這帶來了各種挑戰,正在重塑市場格局。其中一個顯著的挑戰是對傳統印刷材料的需求下降。隨著越來越多的資訊、廣告和溝通管道轉向數位平台,對報紙、雜誌、宣傳冊和產品目錄等實體材料的需求正在下降。企業和個人可以利用線上管道以更低的成本覆蓋更廣泛的受眾,從而減少對大規模商業印刷的需求。
The U.S. commercial printing market size was estimated at USD 126.99 billion in 2024 and is projected to grow at a CAGR of 3.1% from 2025 to 2030. The surge in popularity of print-on-demand (POD) services has brought forth a transformative and positive influence on the commercial printing sector. This modern approach to production, where items are created discretely as per customer orders, has revolutionized how businesses manage their printing needs. Traditionally, commercial printing involved large print runs to attain cost efficiencies. However, this approach led to challenges such as excessive inventory and storage costs. With the introduction of print-on-demand, a paradigm shift that has redefined inventory management, businesses no longer need to pre-produce large items, which is expected to reduce the financial burden of unused stock and the resources required to manage it.
The rising demand for custom printing for producing customized clothing such as t-shirts, jerseys, and sweatshirts with promotional materials such as banners, posters, and signage is expected to drive the growth of the market in the coming years. The other factors driving the market growth include the increasing use of customized t-shirts for advertising and branding by companies and the rising preference of people for wearing fashionable custom-printed clothes.
The increasing advertising requirements of enterprises have significantly contributed to the growth of the commercial printing market. As businesses strive to implement compelling marketing campaigns and effectively connect with their target demographics, the reliance on a diverse array of printed materials has significantly increased. These materials, including brochures, flyers, catalogs, and promotional items, serve as vital mediums for conveying critical information regarding products, services, and brand identity. The amplification of marketing initiatives has propelled the demand for professionally designed and executed printed collateral, thereby fueling the growth of the commercial printing market.
The escalating demand for packaging solutions across various industries such as food & beverage, healthcare & pharmaceuticals, cosmetics and personal care, and more fuels the growth of the commercial printing market. This surge in demand directly translates into higher print volumes, presenting an avenue for increased revenue generation and enhanced business activity within the commercial printing sector. As packaging materials such as labels, boxes, and wrappers witness an increasing demand, commercial printers benefit from a heightened workload, fostering growth and profitability. This trend also propels the diversification of services offered by commercial printing companies. As various industries, such as fast-moving consumer goods (FMCG), consumer electronics, and more seek distinctive packaging solutions to align with their branding and product specifications, printing companies can utilize this opportunity to expand their service repertoire. This diversification bolsters their competitive edge and paves the way for introducing new revenue streams by catering to the unique packaging needs of various industries.
The rapid and widespread adoption of digital media has significantly impacted the growth of the commercial printing market. This has introduced a range of challenges that have reshaped the market's landscape. One of the notable challenges is a decline in the demand for traditional print materials. As more information, advertisements, and communication channels migrate to digital platforms, the need for physical materials such as newspapers, magazines, brochures, and catalogs has dropped. Businesses and individuals can reach wider audiences at a lower cost through online channels, which reduces the necessity for large-scale commercial printing.
U.S. Commercial Printing Market Report Segmentation
This report forecasts revenue growth at country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. commercial printing market report based on printing technology, application, enterprise, and product.