查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
封面
市場調查報告書
商品編碼
1701547

播客市場規模、佔有率、趨勢分析報告：類型、格式、地區、細分市場預測，2025-2030 年

Podcasting Market Size, Share & Trends Analysis Report By Genre (News & Politics, Society & Culture, Comedy, Sports), By Format (Interviews, Panels, Solo, Repurposed Content, Conversational), By Region, And Segment Forecasts, 2025 - 2030
出版日期: | 出版商: Grand View Research | 英文 150 Pages | 商品交期: 2-10個工作天內

價格

播客市場的成長和趨勢

根據 Grand View Research, Inc. 的最新報告，全球播客市場規模預計到 2030 年將達到 1,311.3 億美元，2025 年至 2030 年期間的複合年成長率為 27.0%。

播客是一系列連續的數位媒體，通常是音頻，可以透過網路收聽或觀看，也可以下載到設備上。音頻點播平台的日益普及是推動市場成長的主要因素。其他市場成長要素包括創作者的進入門檻低以及用戶訪問方便，因為他們可以在做清潔、散步、園藝、旅行、運動等任務時收聽播客。

播客內容的最新發展，各種創作者都在討論鮮為人知的世界情景，這為市場帶來了許多成長機會。與種族主義、父權制、政治辯論等相關的播客的用戶群顯著成長，這鼓勵公司和創作者創造更多能夠吸引不同受眾的內容。

例如，2021 年 6 月，iHeartMedia, Inc. 與業界領先的全球加密貨幣收益平台 Celsius 合作，推出了全新的 iHeartRadio 原創播客網路，以創造性和創新的方式向新受眾提供加密貨幣教育。

此外，2022 年 12 月，Spotify 將與殘障人士非營利組織 Inevitable Foundation 合作，為殘疾播客提供支援和協助。然而，行動電話儲存空間有限和網路連線不良等挑戰可能會阻礙預測期內的市場成長。

COVID-19 疫情為播客平台帶來了新的機會，許多創作者提供內容的唯一目的是讓世界了解冠狀病毒隱藏的長期影響。國家公共衛生機構和私人醫療組織也發布了播客，向大眾傳播預防病毒的意識。例如，美國醫院協會（AHA）發布了一個播客，討論如何在疫情期間和疫情後改善社區健康。

播客市場報告重點

  • 根據類型，新聞和政治部分佔 2024 年整個市場收益佔有率的 27.0% 以上。對了解世界事件最新消息的需求日益成長，導致了這一領域的成長。
  • 根據格式，預計單人部分將佔據最大佔有率，並在預測期內以最快的複合年成長率擴張。這種形式提供了最簡單的市場進入方式，因為主持人所需要的只是基本設備和相關軟體來錄製他們的播客。
  • 由於智慧型手機的快速普及以及跨多種語言和類型的音訊內容消費的成長，預計亞太地區在預測期內的複合年成長率最高，為 29.0%。

目錄

第1章調查方法與範圍

第2章執行摘要

第3章 播客市場變數、趨勢與範圍

  • 市場體系展望
  • 市場動態
    • 市場促進因素分析
    • 市場限制因素分析
    • 技術挑戰
  • 播客市場分析工具
    • 技術分析—波特五力分析
    • PESTEL分析

第4章 播客市場：按類型估算與趨勢分析

  • 細分儀表板
  • 播客市場：類型變化分析，百萬美元，2024 年與 2030 年
  • 新聞與政治
  • 社會與文化
  • 喜劇
  • 運動的
  • 其他

第5章：播客市場（按格式、估計和趨勢分析）

  • 細分儀表板
  • 播客市場：格式變化分析，百萬美元，2024 年與 2030 年
  • 面試
  • 控制板
  • 獨奏
  • 重複使用的內容
  • 對話式

第6章：區域、估計與趨勢分析

  • 2024 年和 2030 年播客市場各地區分佈
  • 北美洲
    • 2018-2030 年北美播客市場估計與預測
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 2018-2030 年歐洲播客市場估計與預測
    • 英國
    • 德國
    • 法國
  • 亞太地區
    • 2018-2030年亞太播客市場估計與預測
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 2018-2030 年拉丁美洲播客市場估計與預測
    • 巴西
  • 中東和非洲
    • 2018-2030 年中東和非洲播客市場估計和預測
    • 沙烏地阿拉伯
    • 南非
    • 阿拉伯聯合大公國

第7章競爭格局

  • 公司分類
  • 公司市場定位
  • 公司熱圖分析
  • 公司簡介/上市公司
    • Amazon.com, Inc.
    • Apple, Inc.
    • Audible, Inc.
    • Deezer SA
    • YouTube Music
    • iHeartMedia, Inc.
    • Pandora Media, LLC
    • SoundCloud Global Limited & Co. KG
    • Spotify AB
    • Tencent Music Entertainment Group.
Product Code: GVR-4-68038-935-7

Podcasting Market Growth & Trends:

The global podcasting market size is estimated to reach USD 131.13 billion by 2030, registering a CAGR of 27.0% from 2025 to 2030, according to a new report by Grand View Research, Inc. Podcasting is an episodic series of digital media, often audio, that can be listened to or watched over the internet or downloaded on a device. The increasing popularity of audio-on-demand platforms is the primary factor driving the market growth. Other factors contributing to the market growth include minimal entry barriers for the creators and easy accessibility for the users, as they can listen to podcasts while performing tasks such as cleaning, walking, gardening, traveling, or exercising.

The recent evolution of podcasting content, wherein various creators are discussing un debated global scenarios, is bringing about numerous growth opportunities for the market. The subscriber base of podcasts pertaining to racism, patriarchy, and political disputes, among others, is significantly growing, thereby encouraging companies and creators to come up with more content that taps diverse audiences.

For instance, in June 2021, iHeartMedia, Inc. partnered with Celsius, the global industry-leading crypto currency yield-earning platform, to launch a new iHeartRadio original podcast network and reach out to new audiences with crypto currency education in creative and innovative ways.

In addition, in December 2022, Spotify partnered with Inevitable Foundation, a non-profit organization for disabled people, to support and empower podcasters with disabilities. Meanwhile, challenges such as limited mobile phone storage and low internet connectivity are likely to hinder the market growth during the forecast period.

The COVID-19 outbreak has unfolded new opportunities for the podcasting platform, where many creators are offering content with the sole purpose of educating the global population on the hidden long-term effects of the coronavirus. National public health organizations and private healthcare entities are also releasing podcasts to spread awareness among the masses about the prevention of the virus. For instance, the American Hospital Association (AHA) has released a podcast to talk about community health improvement during and after the pandemic.

Podcasting Market Report Highlights:

  • Based on genre, the news and politics segment dominated with a revenue share of more than 27.0% of the overall market in 2024. The increasing need for receiving updated information on global events has resulted in the segmental growth.
  • Based on format, the solo segment is estimated to account for a significant share and is expanding at a fastest CAGR over the forecast period. Market entry is the easiest with this format as the host requires only basic equipment and related software to record podcasts.
  • Asia Pacific is expected to grow at the highest CAGR of 29.0% over the forecast period, driven by a surge in smartphone adoption and growing audio content consumption across diverse languages and genres.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Market Definitions
    • 1.2.1. Information analysis
    • 1.2.2. Market formulation & data visualization
    • 1.2.3. Data validation & publishing
  • 1.3. Research Scope and Assumptions
    • 1.3.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Podcasting Market Variables, Trends, & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market Driver Analysis
    • 3.2.2. Market Restraint Analysis
    • 3.2.3. Technology Challenge
  • 3.3. Podcasting Market Analysis Tools
    • 3.3.1. Technology Analysis - Porter's
      • 3.3.1.1. Bargaining power of the suppliers
      • 3.3.1.2. Bargaining power of the buyers
      • 3.3.1.3. Threats of substitution
      • 3.3.1.4. Threats from new entrants
      • 3.3.1.5. Competitive rivalry
    • 3.3.2. PESTEL Analysis
      • 3.3.2.1. Political landscape
      • 3.3.2.2. Economic and social landscape
      • 3.3.2.3. Technological landscape

Chapter 4. Podcasting Market: Genre Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Podcasting Market: Genre Movement Analysis, USD Million, 2024 & 2030
  • 4.3. News & Politics
    • 4.3.1. News & Politics Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.4. Society & Culture
    • 4.4.1. Society & Culture Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.5. Comedy
    • 4.5.1. Comedy Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.6. Sports
    • 4.6.1. Sports Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.7. Others
    • 4.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Podcasting Market: Format Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Podcasting Market: Format Movement Analysis, USD Million, 2024 & 2030
  • 5.3. Interviews
    • 5.3.1. Interviews Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.4. Panels
    • 5.4.1. Panels Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.5. Solo
    • 5.5.1. Solo Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.6. Repurposed Content
    • 5.6.1. Repurposed Content Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.7. Conversational
    • 5.7.1. Conversational Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Regional Estimates & Trend Analysis

  • 6.1. Podcasting Market by Region, 2024 & 2030
  • 6.2. North America
    • 6.2.1. North America Podcasting Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 6.2.2. U.S.
      • 6.2.2.1. Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.2.3. Canada
      • 6.2.3.1. Canada Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.2.4. Mexico
      • 6.2.4.1. Mexico Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3. Europe
    • 6.3.1. Europe Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.3.2. UK
      • 6.3.2.1. UK Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.3.3. Germany
      • 6.3.3.1. Germany Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.3.4. France
      • 6.3.4.1. France Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4. Asia Pacific
    • 6.4.1. Asia Pacific Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.4.2. China
      • 6.4.2.1. China Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.4.3. Japan
      • 6.4.3.1. Japan Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.4.4. India
      • 6.4.4.1. India Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.4.5. South Korea
      • 6.4.5.1. South Korea Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.4.6. Australia
      • 6.4.6.1. Australia Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.5. Latin America
    • 6.5.1. Latin America Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.5.2. Brazil
      • 6.5.2.1. Brazil Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6. Middle East and Africa
    • 6.6.1. Middle East and Africa Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.6.2. Saudi Arabia
      • 6.6.2.1. Saudi Arabia Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.6.3. South Africa
      • 6.6.3.1. South Africa Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.6.4. UAE
      • 6.6.4.1. UAE Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Competitive Landscape

  • 7.1. Company Categorization
  • 7.2. Company Market Positioning
  • 7.3. Company Heat Map Analysis
  • 7.4. Company Profiles/Listing
    • 7.4.1. Amazon.com, Inc.
      • 7.4.1.1. Participant's Overview
      • 7.4.1.2. Financial Performance
      • 7.4.1.3. Product Benchmarking
      • 7.4.1.4. Strategic Initiatives
    • 7.4.2. Apple, Inc.
      • 7.4.2.1. Participant's Overview
      • 7.4.2.2. Financial Performance
      • 7.4.2.3. Product Benchmarking
      • 7.4.2.4. Strategic Initiatives
    • 7.4.3. Audible, Inc.
      • 7.4.3.1. Participant's Overview
      • 7.4.3.2. Financial Performance
      • 7.4.3.3. Product Benchmarking
      • 7.4.3.4. Strategic Initiatives
    • 7.4.4. Deezer SA
      • 7.4.4.1. Participant's Overview
      • 7.4.4.2. Financial Performance
      • 7.4.4.3. Product Benchmarking
      • 7.4.4.4. Strategic Initiatives
    • 7.4.5. YouTube Music
      • 7.4.5.1. Participant's Overview
      • 7.4.5.2. Financial Performance
      • 7.4.5.3. Product Benchmarking
      • 7.4.5.4. Strategic Initiatives
    • 7.4.6. iHeartMedia, Inc.
      • 7.4.6.1. Participant's Overview
      • 7.4.6.2. Financial Performance
      • 7.4.6.3. Product Benchmarking
      • 7.4.6.4. Strategic Initiatives
    • 7.4.7. Pandora Media, LLC
      • 7.4.7.1. Participant's Overview
      • 7.4.7.2. Financial Performance
      • 7.4.7.3. Product Benchmarking
      • 7.4.7.4. Strategic Initiatives
    • 7.4.8. SoundCloud Global Limited & Co. KG
      • 7.4.8.1. Participant's Overview
      • 7.4.8.2. Financial Performance
      • 7.4.8.3. Product Benchmarking
      • 7.4.8.4. Strategic Initiatives
    • 7.4.9. Spotify AB
      • 7.4.9.1. Participant's Overview
      • 7.4.9.2. Financial Performance
      • 7.4.9.3. Product Benchmarking
      • 7.4.9.4. Strategic Initiatives
    • 7.4.10. Tencent Music Entertainment Group.
      • 7.4.10.1. Participant's Overview
      • 7.4.10.2. Financial Performance
      • 7.4.10.3. Product Benchmarking
      • 7.4.10.4. Strategic Initiatives

List of Tables

  • Table 1 Podcasting market size estimates & forecasts 2018 - 2030 (USD Million)
  • Table 2 Podcasting market, by genre 2018 - 2030 (USD Million)
  • Table 3 Podcasting market, by format 2018 - 2030 (USD Million)
  • Table 4 News & politics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Table 5 Society & culture market estimates & forecasts, 2018 - 2030 (USD Million)
  • Table 6 Comedy market estimates & forecasts, 2018 - 2030 (USD Million)
  • Table 7 Sports market estimates & forecasts, 2018 - 2030 (USD Million)
  • Table 8 Others market estimates & forecasts, 2018 - 2030 (USD Million)
  • Table 9 Interviews market estimates & forecasts, 2018 - 2030 (USD Million)
  • Table 10 Panels market estimates & forecasts, 2018 - 2030 (USD Million)
  • Table 11 Solo market estimates & forecasts, 2018 - 2030 (USD Million)
  • Table 12 Repurposed content market estimates & forecasts, 2018 - 2030 (USD Million)
  • Table 13 Conversational market estimates & forecasts, 2018 - 2030 (USD Million)
  • Table 14 North America Podcasting market, by genre 2018 - 2030 (USD Million)
  • Table 15 North America Podcasting market, by format 2018 - 2030 (USD Million)
  • Table 16 U.S. Podcasting market, by genre 2018 - 2030 (USD Million)
  • Table 17 U.S. Podcasting market, by format 2018 - 2030 (USD Million)
  • Table 18 Canada Podcasting market, by genre 2018 - 2030 (USD Million)
  • Table 19 Canada Podcasting market, by format 2018 - 2030 (USD Million)
  • Table 20 Mexico Podcasting market, by genre 2018 - 2030 (USD Million)
  • Table 21 Mexico Podcasting market, by format 2018 - 2030 (USD Million)
  • Table 22 Europe Podcasting market, by genre 2018 - 2030 (USD Million)
  • Table 23 Europe Podcasting market, by format 2018 - 2030 (USD Million)
  • Table 24 UK Podcasting market, by genre 2018 - 2030 (USD Million)
  • Table 25 UK Podcasting market, by format 2018 - 2030 (USD Million)
  • Table 26 Germany Podcasting market, by genre 2018 - 2030 (USD Million)
  • Table 27 Germany Podcasting market, by format 2018 - 2030 (USD Million)
  • Table 28 France Podcasting market, by genre 2018 - 2030 (USD Million)
  • Table 29 France Podcasting market, by format 2018 - 2030 (USD Million)
  • Table 30 Asia-Pacific Podcasting market, by genre 2018 - 2030 (USD Million)
  • Table 31 Asia-Pacific Podcasting market, by format 2018 - 2030 (USD Million)
  • Table 32 China Podcasting market, by genre 2018 - 2030 (USD Million)
  • Table 33 China Podcasting market, by format 2018 - 2030 (USD Million)
  • Table 34 Japan Podcasting market, by genre 2018 - 2030 (USD Million)
  • Table 35 Japan Podcasting market, by format 2018 - 2030 (USD Million)
  • Table 36 India Podcasting market, by genre 2018 - 2030 (USD Million)
  • Table 37 India Podcasting market, by format 2018 - 2030 (USD Million)
  • Table 38 South Korea Podcasting market, by genre 2018 - 2030 (USD Million)
  • Table 39 South Korea Podcasting market, by format 2018 - 2030 (USD Million)
  • Table 40 Australia Podcasting market, by genre 2018 - 2030 (USD Million)
  • Table 41 Australia Podcasting market, by format 2018 - 2030 (USD Million)
  • Table 42 Latin America Podcasting market, by genre 2018 - 2030 (USD Million)
  • Table 43 Latin America Podcasting market, by format 2018 - 2030 (USD Million)
  • Table 44 Brazil Podcasting market, by genre 2018 - 2030 (USD Million)
  • Table 45 Brazil Podcasting market, by format 2018 - 2030 (USD Million)
  • Table 46 Saudi Arabia Podcasting market, by genre 2018 - 2030 (USD Million)
  • Table 47 Saudi Arabia Podcasting market, by format 2018 - 2030 (USD Million)
  • Table 48 UAE Podcasting market, by genre 2018 - 2030 (USD Million)
  • Table 49 UAE Podcasting market, by format 2018 - 2030 (USD Million)
  • Table 50 South Africa Podcasting market, by genre 2018 - 2030 (USD Million)
  • Table 51 South Africa Podcasting market, by format 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 Podcasting market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Data analysis models
  • Fig. 4 Market formulation and validation
  • Fig. 5 Data validating & publishing
  • Fig. 6 Podcasting Market Snapshot
  • Fig. 7 Podcasting Market Segment Snapshot
  • Fig. 8 Podcasting Market Competitive Landscape Snapshot
  • Fig. 9 Market research process
  • Fig. 10 Market driver relevance analysis (current & future impact)
  • Fig. 11 Market restraint relevance analysis (current & future impact)
  • Fig. 12 Podcasting market, by genre, key takeaways
  • Fig. 13 Podcasting market, by genre, market share, 2024 & 2030
  • Fig. 14 News & politics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 15 Society & culture market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 16 Comedy market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 17 Sports market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 18 Others market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 19 Podcasting market, by format, key takeaways
  • Fig. 20 Podcasting market, by format, market share, 2024 & 2030
  • Fig. 21 Interviews market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 22 Panels market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 23 Solo market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 24 Repurposed content market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 25 Conversational market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 26 Regional marketplace: key takeaways
  • Fig. 27 North America podcasting market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 28 U.S. podcasting market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 29 Canada podcasting market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 30 Mexico podcasting market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 31 Europe podcasting market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 32 UK podcasting market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 33 Germany podcasting market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 34 France podcasting market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 35 Asia Pacific podcasting market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 36 Japan podcasting market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 37 China podcasting market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 38 South Korea podcasting market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 39 India podcasting market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 40 Australia podcasting market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 41 Latin America podcasting market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 42 Brazil podcasting market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 43 MEA podcasting market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 44 Saudi Arabia podcasting market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 45 South Africa podcasting market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 46 UAE podcasting market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 47 Key company categorization
  • Fig. 48 Strategy framework