播客市場規模、佔有率、成長分析（按類型和地區）—2025 年至 2032 年產業預測

Podcasting Market Size, Share, and Growth Analysis, By Genre (News & Politics, Society & Culture), By Region - Industry Forecast 2025-2032

出版日期: 2025年05月08日 | 出版商:

SkyQuest | 英文 195 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2023 年全球播客市場規模將達到 286 億美元，從 2024 年的 370.7 億美元成長到 2032 年的 2,949.9 億美元，預測期內（2025-2032 年）的複合年成長率為 29.6%。

播客市場正在經歷強勁成長，因為它在教育領域越來越被採用為有效的學習工具。全球有超過 5.46 億播客聽眾，美國12 歲以上人口中約有 47% 每月收聽播客。教育機構正在創造多樣化的內容來補充傳統學習，增加了透過人工智慧主導的建議提供個人化體驗的需求。該平台的內容已多樣化，不再局限於音樂，還包括播客、有聲讀物和實況活動，並透過社交互動和社區參與功能得到了增強。語音技術和智慧揚聲器的發展也提高了可訪問性，頂級串流媒體服務正在大力投資播客的開發，以滿足用戶對高品質音訊體驗的需求。綜合起來，這些趨勢顯示全球播客市場正在經歷顯著成長。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業市場定位（2024年）
主要市場參與者所採取的策略
近期市場趨勢
公司市場佔有率分析（2024年）
主要企業簡介
- 公司詳情
- 產品系列分析
- 公司分部佔有率分析
- 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

MIPRO Electronics Co., Ltd.（Taiwan）
Nady Systems, Inc.（United States）
Focal-JMLab（France）
NTi Audio AG（Liechtenstein）
Maono Technology（China）
Blast Radio（United States）
Regal Rexnord（United States）
MusicBox, a Division of ole Rights Management LLP（United States）
Maxell Corporation of America（United States）
SAAB Engineering（India）
EVRYBDY Studios（United States）
Audio-Technica（Japan）
Shure Incorporated（United States）
Behringer（Germany）
Zoom Corporation（Japan）
Tascam（Japan）
Blue Microphones（United States）
Samson Technologies（United States）
AKG Acoustics（Austria）
Sennheiser（Germany）

結論和建議

簡介目錄

Product Code: SQMIG50U2002

Global Podcasting Market size was valued at USD 28.6 billion in 2023 and is poised to grow from USD 37.07 billion in 2024 to USD 294.99 billion by 2032, growing at a CAGR of 29.6% during the forecast period (2025-2032).

The podcasting market is experiencing robust growth, fueled by its increasing adoption in educational settings as an effective learning tool. With over 546 million listeners globally and nearly 47% of the U.S. population over age 12 tuning in monthly, podcasts offer convenience and engagement, particularly for auditory learners. Educational institutions are producing diverse content to supplement traditional learning, while demand for personalized experiences through AI-driven recommendations is rising. Platforms are diversifying content beyond music to include podcasts, audiobooks, and live events, enhanced by social interaction and community engagement features. Advancements in voice technology and smart speakers also improve accessibility, while top streaming services invest significantly in podcast development, catering to users' desires for high-quality audio experiences. Collectively, these trends are driving substantial growth in the global podcasting market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Podcasting market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Podcasting Market Segments Analysis

Global Podcasting Market is segmented by Genre and region. Based on Genre, the market is segmented into News & Politics, Society & Culture, Comedy, Sports and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Podcasting Market

The global podcasting market is driven by the interactive engagement of diverse audiences, which helps tap into new listener demographics and expands overall reach. This expansion can lead to a significant increase in the listener base, ultimately resulting in higher advertising revenues. In response, networks and media companies are investing in high-quality, professionally produced podcasts to attract listeners and stand out from the competition, thus leading to an increase in original content creation. Additionally, podcast production companies and platforms are utilizing advanced tools and resources to support producers as the market grows. Moreover, many podcasts today emphasize diversity and inclusivity in their content, further shaping the future of the podcasting industry.

Restraints in the Global Podcasting Market

The Global Podcasting market faces significant challenges, primarily due to the sheer volume of available content. With millions of podcasts vying for listeners' attention, it becomes increasingly challenging for new programs to gain traction. As a result, many high-quality podcasts remain unnoticed and underappreciated. The overwhelming abundance of choices can lead to listener fatigue, where audiences lose interest or gravitate toward their established favorites. This tendency to stick with known shows hinders exploration of newer content, in turn stifling growth opportunities for emerging podcasts and impacting overall market dynamism.

Market Trends of the Global Podcasting Market

The global podcasting market is witnessing a significant trend driven by the development of AI-driven content and personalization tools. As major platforms like Spotify and Apple Podcasts leverage artificial intelligence, they enhance user experience through advanced features such as voice cloning, automated transcription, and personalized content recommendations. This not only boosts listener engagement but also opens new avenues for creators to reach diverse audiences. Notably, technologies like Rhapsody Voices, introduced in 2024, enable multilingual narration, facilitating global outreach and enhancing accessibility. This fusion of AI and podcasting is reshaping the industry, positioning it for continued growth and innovation.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Pricing Analysis
Technological Analysis

Global Podcasting Market Size by Genre & CAGR (2025-2032)

Market Overview
News & Politics
Society & Culture
Comedy
Sports
Others

Global Podcasting Market Size & CAGR (2025-2032)

North America (Genre)
- US
- Canada
Europe (Genre)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Genre)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Genre)
- Brazil
- Rest of Latin America
Middle East & Africa (Genre)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

MIPRO Electronics Co., Ltd. (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nady Systems, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Focal-JMLab (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NTi Audio AG (Liechtenstein)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Maono Technology (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Blast Radio (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Regal Rexnord (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MusicBox, a Division of ole Rights Management LLP (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Maxell Corporation of America (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAAB Engineering (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
EVRYBDY Studios (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Audio-Technica (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shure Incorporated (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Behringer (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zoom Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tascam (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Blue Microphones (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Samson Technologies (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AKG Acoustics (Austria)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sennheiser (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments