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市場調查報告書
商品編碼
1363444

播客廣告市場規模、佔有率、趨勢分析報告：依廣告類型、活動類型、內容類型、產業、地區、細分市場進行預測，2023-2030

Podcast Advertising Market Size, Share & Trends Analysis Report By Ad Type (Pre-roll Ads, Host-read Ads, Supplied Ads), By Campaign Type, By Content Genre (New & Politics, Society & Culture), By Industry, By Region, And Segment Forecasts, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 140 Pages | 商品交期: 2-10個工作天內

價格

播客廣告市場成長與趨勢：

Grand View Research, Inc. 的一項新研究顯示，到 2030 年，全球播客廣告市場規模預計將達到 382.8 億美元，2023-2030 年預測期間年複合成長率為 14.4%。

播客廣告在過去年度中出現了主要趨勢，成為品牌接觸目標受眾的一種越來越有利可圖的方式。最顯著的趨勢之一是播客受眾的增加。隨著各種類型和興趣的播客越來越受歡迎，它們的聽眾也顯著擴大。這種成長使廣告商有機會接觸更廣泛的受眾並與多元化且積極參與的受眾建立聯繫。這在預測期內創造了良好的市場成長預測。

此外，人工智慧驅動的播客廣告趨勢正在透過利用先進的人工智慧技術來最佳化和增強廣告投放的效果，從而徹底改變產業。該技術可以根據聽眾的個人資料和偏好即時自訂廣告。例如，2023年6月，Acast將推出人工智慧驅動的播客廣告，讓廣告主能夠擴大其覆蓋範圍，並進一步細化播客的定位。預計主要參與者的此類發展將在預測期內推動播客廣告市場。

COVID-19 的爆發對播客廣告市場產生了多種影響。最初，該行業面臨挑戰，因為隨著通勤和旅遊的減少，聽眾行為發生了變化，導致廣告支出減少，一些公司停止了廣告活動。此外，受疫情直接影響的產業，例如旅遊和餐旅服務業，也限制了廣告支出。然而，健康和娛樂等特定類型的播客聽眾數量激增。隨著疫情好轉，廣告商回歸，市場逐漸復甦，播客也透過收益來源多元化和探索混合方式進行調整。儘管最初遇到了挫折，但播客廣告市場已表現出韌性，並利用不斷成長的受眾群體和不斷變化的廣告需求，繼續成為品牌推廣和受眾參與的有效媒介。

播客廣告市場報告亮點

  • 按廣告類型分類，由於全球最終用戶對託管引導廣告的偏好增加，2022 年託管引導廣告細分市場的收益佔有率將佔整個市場的 60.0% 以上。
  • 根據形式，獨唱細分市場預計將佔據合理佔有率，並且從 2023 年到 2030 年年複合成長率將超過 29%。這種格式最容易推廣，因為主持人只需要基本設備和相關軟體即可錄製播客廣告。
  • 按內容類型分類，2022 年新聞和領域佔市場收益佔有率超過 27%。人們越來越需要接收有關當前 COVID-19 大流行的最新資訊，這導致了該細分市場的成長。
  • 拉丁美洲預計將出現最快的成長，2023年至2030年年複合成長率將超過37%。這是由於數位設備的日益普及，以及存取西班牙語提供的播客廣告內容的便利性。

目錄

第1章 調查方法與範圍

第2章 執行摘要

第3章 播客廣告市場-產業展望

  • 市場體系預測
  • 價值鏈分析
  • 市場動態
  • 產業分析工具
  • 播客廣告市場 - COVID-19 影響分析

第4章 播客廣告市場：廣告類型估算及趨勢分析

  • 2022年和2030年廣告類型變化分析和市場佔有率
  • 按廣告類型

第5章 播客廣告市場：活動類型的估算與趨勢分析

  • 2022年和2030年活動類型變化分析和市場佔有率
  • 按活動類型

第6章 播客廣告市場：內容類型估算與趨勢分析

  • 2022年和2030年內容類型波動分析和市場佔有率
  • 按內容類型

第7章 播客廣告市場：產業預估及趨勢分析

  • 2022年及2030年產業變化分析及市場佔有率
  • 按行業分類

第8章 區域估計/趨勢分析

  • 播客廣告市場：區域前景
  • 北美洲
    • 2018-2030 年北美播客廣告市場估計與預測
    • 美國
    • 加拿大
  • 歐洲
    • 2018-2030 年歐洲播客廣告市場估計與預測
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
  • 亞太地區
    • 2018-2030 年亞太地區播客廣告市場估計與預測
    • 中國
    • 印度
    • 日本
    • 韓國
  • 拉丁美洲
    • 2018-2030 年拉丁美洲播客廣告市場估計與預測
    • 巴西
    • 墨西哥
  • 中東和非洲
    • 2018-2030 年中東和非洲播客廣告市場估計和預測
    • 阿拉伯聯合大公國
    • 南非

第9章 播客廣告市場-競爭形勢

  • 主要參與者
  • 主要市場參與企業的最新趨勢和影響分析
  • 公司分類
  • 參與企業概況
  • 財務實績
  • 產品基準評效
  • 企業定位矩陣
  • 企業熱力圖分析
  • 策略規劃
Product Code: GVR-4-68040-114-6

Podcast Advertising Market Growth & Trends:

The global podcast advertising market size is anticipated to reach USD 38.28 billion by 2030, witnessing a CAGR of 14.4% during the forecast period from 2023 to 2030, according to a new study by Grand View Research, Inc.. Podcast advertising has witnessed substantial trends over the past few years, making it an increasingly lucrative avenue for brands to reach their target audiences. One of the most prominent trends is the growth of podcast audiences. The listener base has expanded significantly with the increasing popularity of podcasts across various genres and interests. This growth has given advertisers a wider reach and an opportunity to connect with diverse and engaged audiences. This, in turn, creates a lucrative market growth prospect over the forecast period.

Furthermore, the AI-powered podcast advertising trend is revolutionizing the industry by leveraging advanced artificial intelligence technologies to optimize and enhance the effectiveness of ad placements. This technology enables real-time customization of ads based on the listener's profile and preferences. For instance, in June 2023, Acast launched AI-powered podcast Advertising to allow advertisers to expand their reach in podcasting and refine their targeting further. Such developments by key players are expected to drive the podcasting advertising market over the forecast period.

The COVID-19 pandemic had a mixed impact on the podcast advertising market. Initially, the industry faced challenges as listener behavior shifted with reduced commuting and travel, which led to a decline in ad spending and the suspension of campaigns by some enterprises. Furthermore, industries directly impacted by the pandemic, such as travel and hospitality, curtailed their advertising expenditures. However, certain podcast genres, such as health and entertainment, experienced a surge in listenership. As the pandemic improved, the market gradually recovered with advertisers' return, and podcasters adapted by diversifying revenue streams and exploring hybrid approaches. Despite the initial setbacks, the podcast advertising market demonstrated resilience, leveraging the growing audience base and evolving advertising demands to continue being an effective medium for brand promotion and audience engagement.

Podcast Advertising Market Report Highlights:

  • Based on ad type, the host-read Ads segment dominated with a revenue share of over 60.0% of the overall market in 2022, owing to an increased preference towards these ads from end-users across the globe
  • Based on the format, the solo segment is estimated to account for a reasonable share, expanding at a CAGR of over 29% from 2023 to 2030. Market entry is the easiest with this format as the host requires only basic equipment and related software to record podcast advertising
  • Based on content genre, the news and politics segment dominated with a revenue share of over 27% of the overall market in 2022. The increasing need for receiving updated information on the ongoing COVID-19 pandemic has resulted in the segmental growth
  • Latin America is projected to record the fastest growth, registering a CAGR of over 37% from 2023 to 2030. This can be attributed to the increasing popularity of digital devices coupled with the accessibility of podcast Advertising content offered in Spanish

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Market Segmentation & Scope
  • 1.2 Market Definitions
  • 1.3 Information Procurement
    • 1.3.1 Information analysis
    • 1.3.2 Market formulation & data visualization
    • 1.3.3 Data validation & publishing
  • 1.4 Research Scope and Assumptions
    • 1.4.1 List of Data Sources

Chapter 2 Executive Summary

  • 2.1 Podcast Advertising Market Snapshot
  • 2.2 Podcast Advertising - Segment Snapshot (1/2)
  • 2.3 Podcast Advertising - Segment Snapshot (2/2)
  • 2.4 Podcast Advertising - Competitive Landscape Snapshot

Chapter 3 Podcast Advertising Market - Industry Outlook

  • 3.1 Market Lineage Outlook
  • 3.2 Value Chain Analysis
  • 3.3 Market Dynamics
    • 3.3.1 Market Driver Analysis
    • 3.3.2 Market Restraint Analysis
    • 3.3.3 Market Challenges Analysis
    • 3.3.4 Market Opportunity Analysis
  • 3.4 Industry Analysis Tools
    • 3.4.1 Porter's analysis
    • 3.4.2 Macroeconomic analysis
  • 3.5 Podcast Advertising Market - COVID-19 Impact Analysis

Chapter 4 Podcast Advertising Market: Ad Type Estimates & Trend Analysis

  • 4.1 Ad Type Movement Analysis & Market Share, 2022 & 2030
  • 4.2 Podcast Advertising Market Estimates & Forecast, By Ad Type (USD Million)
    • 4.2.1 Pre-Roll Ads
    • 4.2.2 Host-Read Ads
    • 4.2.3 Supplied Ads

Chapter 5 Podcast Advertising Market: Campaign Type Estimates & Trend Analysis

  • 5.1 Campaign Type Movement Analysis & Market Share, 2022 & 2030
  • 5.2 Podcast Advertising Market Estimates & Forecast, By Campaign Type (USD Million)
    • 5.2.1 Brand Awareness Ads
    • 5.2.2 Direct Response Ads
    • 5.2.3 Branded Content

Chapter 6 Podcast Advertising Market: Content Genre Estimates & Trend Analysis

  • 6.1 Content Genre Movement Analysis & Market Share, 2022 & 2030
  • 6.2 Podcast Advertising Market Estimates & Forecast, By Content Genre (USD Million)
    • 6.2.1 News & Politics
    • 6.2.2 Society & Culture
    • 6.2.3 Comedy
    • 6.2.4 Sports
    • 6.2.5 Others

Chapter 7 Podcast Advertising Market: Industry Estimates & Trend Analysis

  • 7.1 Industry Movement Analysis & Market Share, 2022 & 2030
  • 7.2 Podcast Advertising Market Estimates & Forecast, By Industry (USD Million)
    • 7.2.1 BFSI
    • 7.2.2 Media & Entertainment
    • 7.2.3 Retail
    • 7.2.4 IT & Telecommunication
    • 7.2.5 Healthcare
    • 7.2.6 Automotive
    • 7.2.7 Travel & Tourism
    • 7.2.8 Food & Beverages
    • 7.2.9 Others

Chapter 8 Regional Estimates & Trend Analysis

  • 8.1 Podcast Advertising Market: Regional Outlook
  • 8.2 North America
    • 8.2.1 North America Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.2.2 U.S.
      • 8.2.2.1 U.S. Podcast Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.2.3 Canada
      • 8.2.3.1 Canada Podcast Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.3 Europe
    • 8.3.1 Europe Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.3.2 Germany
      • 8.3.2.1 Germany Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.3.3 U.K.
      • 8.3.3.1 U.K. Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.3.4 France
      • 8.3.4.1 France Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.3.5 Italy
      • 8.3.5.1 Italy Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.3.5 Spain
      • 8.3.5.1 Spain Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.4 Asia Pacific
    • 8.4.1 Asia Pacific Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.4.2 China
      • 8.4.2.1 China Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.4.3 India
      • 8.4.3.1 India Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.4.4 Japan
      • 8.4.4.1 Japan Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.4.5 South Korea
      • 8.4.5.1 South Korea Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.5 Latin America
    • 8.5.1 Latin America Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.5.2 Brazil
      • 8.5.2.1 Brazil Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.5.3 Mexico
      • 8.5.3.1 Mexico Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.6 Middle East and Africa
    • 8.6.1 Middle East and Africa Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.6.2 UAE
      • 8.6.2.1 UAE Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.6.3 South Africa
      • 8.6.3.1 South Africa Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)

Chapter 9 Podcast Advertising Market - Competitive Landscape

  • 9.1 Key participants
    • 9.1.1 AdvertiseCast, LLC
    • 9.1.2 Amazon.com, Inc.
    • 9.1.3 Acast
    • 9.1.4 Audacy, Inc.
    • 9.1.5 Liberated Syndication
    • 9.1.6 Podbean
    • 9.1.7 SoundCloud Limited
    • 9.1.8 Spotify AB
    • 9.1.9 Stitcher Media LLC
    • 9.1.10 SXM Media
  • 9.2 Recent Developments & Impact Analysis, By Key Market Participants
  • 9.3 Company Categorization
  • 9.4 Participant's Overview
  • 9.5 Financial Performance
  • 9.6 Product Benchmarking
  • 9.7 Company Positioning Matrix
  • 9.8 Company Heat Map Analysis
  • 9.9 Strategy Mapping
    • 9.9.1 Expansion
    • 9.9.2 Mergers & Acquisition
    • 9.9.3 Collaborations
    • 9.9.4 New Product Launches 

List of Tables

  • Table 1 Podcast Advertising market - Key market driver impact
  • Table 2 Podcast Advertising market - Key market restraint/challenges impact
  • Table 3 Global Podcast Advertising Market Revenue Estimates and Forecast, By Ad Type, 2018 - 2030 (USD Million)
  • Table 4 Global Podcast Advertising Market Revenue Estimates and Forecast, By Campaign Type, 2018 - 2030 (USD Million)
  • Table 5 Global Podcast Advertising Market Revenue Estimates and Forecast, By Content Genre, 2018 - 2030 (USD Million)
  • Table 6 Global Podcast Advertising Market Revenue Estimates and Forecast, By Industry, 2018 - 2030 (USD Million)
  • Table 7 Recent Developments & Impact Analysis, By Key Market Participants
  • Table 8 Company Heat Map Analysis
  • Table 9 Key Companies Undergoing Expansions
  • Table 10 Key Companies Involved in M&As
  • Table 11 Key Companies Undergoing Collaborations
  • Table 12 Key Companies launching new products

List of Figures

  • Fig. 1 Podcast Advertising Market Segmentation
  • Fig. 2 Information Procurement
  • Fig. 3 Data Analysis Models
  • Fig. 4 Market Formulation And Validation
  • Fig. 5 Data Validating & Publishing
  • Fig. 6 Market Snapshot
  • Fig. 7 Segment Snapshot (1/2)
  • Fig. 8 Segment Snapshot (2/2)
  • Fig. 9 Competitive Landscape Snapshot
  • Fig. 10 Podcast Advertising - Industry Value Chain Analysis
  • Fig. 11 Market dynamics
  • Fig. 12 Podcast Advertising market: Porter's Analysis
  • Fig. 13 Podcast Advertising market: PESTEL Analysis
  • Fig. 14 Podcast Advertising Market, by Ad Type: Key Takeaways
  • Fig. 15 Podcast Advertising Market, by Ad Type: Market Share, 2022 & 2030
  • Fig. 16 Podcast Advertising Market, by Campaign Type: Key Takeaways
  • Fig. 17 Podcast Advertising Market, by Campaign Type: Market Share, 2022 & 2030
  • Fig. 18 Podcast Advertising Market, by Content Genre: Key Takeaways
  • Fig. 19 Podcast Advertising Market, by Content Genre: Market Share, 2022 & 2030
  • Fig. 20 Podcast Advertising Market, by Industry: Key Takeaways
  • Fig. 21 Podcast Advertising Market, by Industry: Market Share, 2022 & 2030
  • Fig. 22 Regional marketplace: Key takeaways
  • Fig. 23 North America Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 24 U.S. Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 25 Canada Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 26 Europe Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 27 Germany Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 28 U.K. Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 29 France Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 30 Italy Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 31 Spain Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 32 Asia Pacific Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 33 China Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 34 India Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 35 Japan Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 36 South Korea Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 37 Latin America Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 38 Brazil Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 39 Mexico Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 40 MEA Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 41 Saudi Arabia Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 42 UAE Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 43 South Africa Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 44 Key Company Categorization
  • Fig. 45 Strategic Framework