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虛擬實境 (VR) 市場規模、佔有率和趨勢分析報告：按技術、設備、組件、用途、地區和細分市場分類的趨勢，2023-2030年
市場調查報告書
商品編碼
1321403

虛擬實境 (VR) 市場規模、佔有率和趨勢分析報告：按技術、設備、組件、用途、地區和細分市場分類的趨勢，2023-2030年

Virtual Reality (VR) Market Size, Share & Trends Analysis Report By Technology (Semi & Fully Immersive, Non-immersive), By Device (HMD, GTD), By Component (Hardware, Software), By Application, By Region, And Segment Forecasts, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 300 Pages | 商品交期: 2-10個工作天內

價格

虛擬實境 (VR) 市場成長與趨勢

Grand View Research, Inc.最新報告顯示，預計到2030年，全球虛擬實境（VR）市場規模將達到4,353.6億美元，2023年至2030年年複合成長率為27.5%。

教育、工業培訓和醫療保健等行業擴大採用用戶沉浸式技術預計將推動市場成長。此外，由於高速、低延遲的網際網路連接，網際網路透過高速 5G 網路的普及對 VR 技術的採用產生積極影響。教育、航太和國防以及汽車等產業對培訓和研究的需求不斷成長也推動了市場的成長。例如，2022年10月，Meta Platforms, Inc.推出了搭載Snapdragon Qualcomm XR2+晶片組的Meta Quest Pro VR耳機。

據該公司指出，這款耳機針對尋求高階 VR 耳機的專業人士和創作者。 VR技術讓電子商務公司可以讓使用者進行虛擬購物。該技術有助於創建互動環境並改善用戶的整體購物體驗。教育領域對 VR 的需求也在成長，因為教師可以在基於 VR 的線上平台上進行互動學術課程並促進更好的協作。由於科技公司在該地區的主導地位，預計到2030年，北美將佔據很大的市場佔有率。該地區新 VR 產品的技術滲透和可用性預計將進一步推動該地區的成長。此外，各種虛擬實境相關新興企業的出現預計將有助於為市場創造成長機會。

虛擬實境 (VR) 市場報告亮點

  • 按設備分類，由於手勢追蹤增強沉浸感的趨勢，預計手勢追蹤設備 (GTD) 領域在預測期內將以 29.9%的年複合成長率實現最高成長。
  • 從技術來看，由於忠實模擬現實場景的技術提供了真實的體驗，半沉浸式和全沉浸式細分市場在2022年佔據了最大的收入佔有率，達到 82.7%。
  • 從組成部分來看，由於遊戲和娛樂領域對 VR 應用的需求不斷成長，預計從2023年到2030年，軟體領域的年複合成長率將達到 29.7%。
  • 由於主要 VR 設備製造商的存在以及政府鼓勵使用先進技術的努力，亞太地區在2022年佔據了最大的收入佔有率，超過 39%。

目錄

第1章 調查方法與範圍

  • 市場區隔和範圍
  • 市場定義
  • 資訊採購
  • 調查範圍和先決條件

第2章 執行摘要

第3章 產業預測

  • 市場體系預測
  • 產業價值鏈分析
  • 市場動態
    • 市場促進因素分析
    • 市場問題分析
  • 產業機會與挑戰
  • 產業分析工具
    • 波特的分析
    • 宏觀經濟分析

第4章 虛擬實境（VR）市場設備預測

  • 2018-2030年虛擬實境 (VR) 設備市場佔有率
  • 2022年及2030年設備波動分析及市場佔有率
  • 按設備
    • 頭戴式顯示器 (HMD)
    • 手勢追蹤設備 (GTD)
    • 投影顯示牆（PDW）

第5章 虛擬實境（VR）市場技術預測

  • 2018-2030年虛擬實境 (VR) 技術市場佔有率
  • 2022年和2030年技術波動分析和市場佔有率
  • 依技術
    • 半沉浸式/全沉浸式
    • 非沉浸式

第6章 虛擬實境（VR）市場組件預測

  • 2018-2030年虛擬實境 (VR) 市場佔有率（按組件）
  • 2022年和2030年組件變化分析和市場佔有率
  • 按組件
    • 硬體
    • 軟體

第7章 虛擬實境（VR）市場用途預測

  • 2018-2030年虛擬實境 (VR)用途市場佔有率
  • 2022年和2030年用途變化分析和市場佔有率
  • 按用途
    • 航太/國防
    • 消費者
    • 商業的
    • 公司
    • 衛生保健
    • 其他

第8章 虛擬實境（VR）區域預測

  • 2022年和2030年虛擬實境 (VR) 市場佔有率（按地區）
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 英國
    • 德國
    • 義大利
    • 法國
  • 亞太地區
    • 中國
    • 日本
    • 韓國
    • 印度
  • 南美洲
    • 巴西
    • 阿根廷
  • 中東、非洲
    • 沙烏地阿拉伯
    • 南非

第9章 競爭形勢

  • 主要市場參與企業
    • Alphabet Inc.
    • Barco NV
    • CyberGlove Systems Inc.
    • Meta Platforms, Inc.
    • HTC Corporation
    • Microsoft Corporation
    • Samsung Electronics Co., Ltd
    • Sensics, Inc.
    • Sixense Enterprises Inc.（Penumbra, Inc.）
    • Ultraleap Limited
  • 主要市場參與企業的最新趨勢和影響分析
  • 公司分類
  • 參與企業概況
  • 財務績效
  • 產品基準評效
  • 企業熱力圖分析
  • 2022年公司市佔率分析
  • 策略規劃
    • 擴張
    • 併購
    • 合作
    • 新產品發布
    • 研究與開發
Product Code: GVR-1-68038-831-2

Virtual Reality Market Growth & Trends

The global virtual reality market size is expected to reach USD 435.36 billion by 2030, growing at a CAGR of 27.5% from 2023 to 2030, according to a new report by Grand View Research, Inc. The increasing adoption of user immersion technology in industries, such as education, industrial training, and healthcare, among others, is expected to drive market growth. In addition, internet penetration in the form of high-speed 5G networks has positively impacted the adoption of Virtual Reality (VR) technology due to fast and low-latency internet connections. The growing demand for training and research across industries, such as education, aerospace & defense, and automotive, is also driving the growth of the market. For instance, in October 2022, Meta Platforms, Inc. launched the Meta Quest Pro VR headset with the Snapdragon Qualcomm XR2+ chipset.

According to the company, the headset is targeted toward professionals and creators looking for high-end VR headsets. VR technology has enabled e-commerce companies to let users shop virtually. This technology creates an interactive environment and helps improve the overall shopping experience for users. The demand for virtual reality in the education sector is also growing as teachers can conduct interactive academic sessions on VR-based online platforms to facilitate better collaboration. North America is anticipated to hold a significant share in the market by 2030 owing to the dominance of technology companies in the region. Technology penetration in the region and the availability of new VR products are expected to boost the region's growth further. Moreover, the emergence of various start-ups related to virtual reality (VR) is expected to help create growth opportunities for the market.

Virtual Reality Market Report Highlights

  • The Gesture Tracking Device (GTD) segment is expected to grow at the highest CAGR of 29.9% over the forecast period due to the trend of gesture tracing for enhanced immersion
  • The semi & fully immersive technology segment held the largest revenue share of 82.7% in 2022 due to the realistic experience provided by the technology that closely simulates real-world scenarios
  • The software component segment is expected to grow at the highest CAGR of 29.7% from 2023 to 2030 due to the growing demand for VR applications in gaming and entertainment
  • Asia Pacific accounted for the largest revenue share of over 39% in 2022 due to the presence of leading VR equipment manufacturers and encouraging initiatives by the governments for the use of advanced technologies

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Market Segmentation & Scope
  • 1.2 Market Definitions
  • 1.3 Information Procurement
    • 1.3.1 Information analysis
    • 1.3.2 Market formulation & data visualization
    • 1.3.3 Data validation & publishing
  • 1.4 Research Scope and Assumptions
    • 1.4.1 List of data sources

Chapter 2 Executive Summary

  • 2.1 Market Snapshot
  • 2.2 Segment Snapshot
  • 2.3 Competitive Landscape Snapshot

Chapter 3 Industry Outlook

  • 3.1 Market Lineage Outlook
  • 3.2 Industry Value Chain Analysis
  • 3.3 Market Dynamics
    • 3.3.1 Market driver analysis
      • 3.3.1.1 Evolving applications in the entertainment and medical sectors
      • 3.3.1.2 Growing VR penetration in consumer electronics
    • 3.3.2 Market challenge analysis
      • 3.3.2.1 High initial investments and device compatibility restrictions
      • 3.3.2.2 Spatial discomfort and risk of other ailments
  • 3.4 Industry Opportunities & Challenges
  • 3.5 Industry Analysis Tools
    • 3.5.1 PORTER's Analysis
    • 3.5.2 Macroeconomic Analysis

Chapter 4 Virtual Reality Market Device Outlook

  • 4.1 Virtual Reality Market Share By Device, 2018 - 2030 (USD Million)
  • 4.2 Device Movement Analysis & Market Share, 2022 & 2030
  • 4.3 Virtual Reality Market Estimates & Forecast, By Device (USD Million)
    • 4.3.1 Head-Mounted Display (HMD)
    • 4.3.2 Gesture-Tracking Device (GTD)
    • 4.3.3 Projectors & Display Wall (PDW)

Chapter 5 Virtual Reality Market Technology Outlook

  • 5.1 Virtual Reality Market Share By Technology, 2018 - 2030 (USD Million)
  • 5.2 Technology Movement Analysis & Market Share, 2022 & 2030
  • 5.3 Virtual Reality Market Estimates & Forecast, By Technology (USD Million)
    • 5.3.1 Semi & Fully Immersive
    • 5.3.2 Non-immersive

Chapter 6 Virtual Reality Market Component Outlook

  • 6.1 Virtual Reality Market Share By Component, 2018 - 2030 (USD Million)
  • 6.2 Component Movement Analysis & Market Share, 2022 & 2030
  • 6.3 Virtual Reality Market Estimates & Forecast, By Component (USD Million)
    • 6.3.1 Hardware
    • 6.3.2 Software

Chapter 7 Virtual Reality Market Application Outlook

  • 7.1 Virtual Reality Market Share By Application, 2018 - 2030 (USD Million)
  • 7.2 Application Movement Analysis & Market Share, 2022 & 2030
  • 7.3 Virtual Reality Market Estimates & Forecast, By Application (USD Million)
    • 7.3.1 Aerospace & Defense
    • 7.3.2 Consumer
    • 7.3.3 Commercial
    • 7.3.4 Enterprise
    • 7.3.5 Healthcare
    • 7.3.6 Others

Chapter 8 Virtual Reality Regional Outlook

  • 8.1 Virtual Reality Market Share By Region, 2022 & 2030
  • 8.2 North America
    • 8.2.1 North America virtual reality market, 2018 - 2030
    • 8.2.2 U.S.
      • 8.2.2.1 U.S. virtual reality market, 2018 - 2030 (USD Million)
    • 8.2.3 Canada
      • 8.2.3.1 Canada virtual reality market, 2018 - 2030 (USD Million)
    • 8.2.4 Mexico
      • 8.2.4.1 Canada virtual reality market, 2018 - 2030 (USD Million)
  • 8.3 Europe
    • 8.3.1 Europe virtual reality market, 2018 - 2030
    • 8.3.2 UK
      • 8.3.2.1 UK virtual reality market, 2018 - 2030 (USD Million)
    • 8.3.3 Germany
      • 8.3.3.1 Germany virtual reality market, 2018 - 2030 (USD Million)
    • 8.3.4 Italy
      • 8.3.4.1 Italy virtual reality market, 2018 - 2030 (USD Million)
    • 8.3.5 France
      • 8.3.5.1 France virtual reality market, 2018 - 2030 (USD Million) 
  • 8.4 Asia Pacific
    • 8.4.1 Asia Pacific virtual reality market, 2018 - 2030
    • 8.4.2 China
      • 8.4.2.1 China virtual reality market, 2018 - 2030 (USD Million)
    • 8.4.3 Japan
      • 8.4.3.1 Japan virtual reality market, 2018 - 2030 (USD Million)
    • 8.4.4 South Korea
      • 8.4.4.1 South Korea virtual reality market, 2018 - 2030 (USD Million)
    • 8.4.5 India
      • 8.4.5.1 India virtual reality market, 2018 - 2030 (USD Million)
  • 8.5 South America
    • 8.5.1 South America virtual reality market, 2018 - 2030
    • 8.5.2 Brazil
      • 8.5.2.1 Brazil virtual reality market, 2018 - 2030 (USD Million)
    • 8.5.3 Argentina
      • 8.5.3.1 Argentina virtual reality market, 2018 - 2030 (USD Million)
  • 8.6 MEA
    • 8.6.1 MEA virtual reality market, 2018 - 2030
    • 8.6.2 Saudi Arabia
      • 8.6.2.1 Saudi Arabia virtual reality market, 2018 - 2030 (USD Million)
    • 8.6.3 South Africa
      • 8.6.3.1 South Africa virtual reality market, 2018 - 2030 (USD Million)

Chapter 9 Competitive Landscape

  • 9.1 Key Market Participants
    • 9.1.1 Alphabet Inc.
    • 9.1.2 Barco NV
    • 9.1.3 CyberGlove Systems Inc.
    • 9.1.4 Meta Platforms, Inc.
    • 9.1.5 HTC Corporation
    • 9.1.6 Microsoft Corporation
    • 9.1.7 Samsung Electronics Co., Ltd
    • 9.1.8 Sensics, Inc.
    • 9.1.9 Sixense Enterprises Inc. (Penumbra, Inc.)
    • 9.1.10 Ultraleap Limited
  • 9.2 Recent Developments & Impact Analysis, By Key Market Participants
  • 9.3 Company Categorization
  • 9.4 Participant's Overview
  • 9.5 Financial Performance
  • 9.6 Product Benchmarking
  • 9.7 Company Heat Map Analysis
  • 9.8 Company Market Share Analysis, 2022 
  • 9.9 Strategy Mapping
    • 9.9.1 Expansion
    • 9.9.2 Mergers & acquisitions
    • 9.9.3 Collaborations
    • 9.9.4 New product launches
    • 9.9.5 Research & development

List of Tables

  • Table 1 Virtual reality market - key market driver impact
  • Table 2 Key market restraint/challenges impact
  • Table 3 Global virtual reality market revenue estimates and forecast, by device, 2018 - 2030 (USD Million)
  • Table 4 Global virtual reality market revenue estimates and forecast, by technology, 2018 - 2030 (USD Million)
  • Table 5 Global virtual reality market revenue estimates and forecast, by component, 2018 - 2030 (USD Million)
  • Table 6 Global virtual reality market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 7 Company heat map analysis
  • Table 8 Key companies undergoing expansion
  • Table 9 Key companies involved in mergers & acquisitions
  • Table 10 Key companies involved in collaborations
  • Table 11 Key companies new product launches
  • Table 12 Key companies research & development

List of Figures

  • Fig. 1 Market snapshot
  • Fig. 2 Information procurement
  • Fig. 3 Data analysis models
  • Fig. 4 Market formulation and validation
  • Fig. 5 Data validating & publishing
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot
  • Fig. 8 Competitive landscape snapshot
  • Fig. 9 Virtual reality market value, 2022 & 2030 (USD Million)
  • Fig. 10 Key opportunity analysis
  • Fig. 11 Industry value chain analysis
  • Fig. 12 Market dynamics
  • Fig. 13 Porter's analysis
  • Fig. 14 PESTEL analysis
  • Fig. 15 Virtual reality market, by device, key takeaways
  • Fig. 16 Virtual reality market, by device, market share, 2022 & 2030
  • Fig. 17 Head-mounted display (HMD) estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 18 Gesture-tracking device (GTD) market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 19 Projectors & Display Wall (PDW) market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 20 Virtual reality market, by technology, key takeaways
  • Fig. 21 Virtual reality market, by technology, market share, 2022 & 2030
  • Fig. 22 Semi & fully immersive market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 23 Non-immersive market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 24 Virtual reality market, by component, key takeaways
  • Fig. 25 Virtual reality market, by component, market share, 2022 & 2030
  • Fig. 26 Hardware market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 27 Software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 28 Virtual reality market, by application, key takeaways
  • Fig. 29 Virtual reality market, by application, market share, 2022 & 2030
  • Fig. 30 Aerospace & defense market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 31 Consumer market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 32 Commercial market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 33 Enterprise market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 34 Healthcare market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 35 Others market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 36 Virtual reality market revenue, by region, 2022 & 2030 (USD Million)
  • Fig. 37 North America virtual reality market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 38 U.S. virtual reality market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 39 Canada virtual reality market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 40 Mexico virtual reality market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 41 Europe virtual reality market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 42 UK virtual reality market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 43 Germany virtual reality market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 44 Italy virtual reality market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 45 France virtual reality market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 46 Asia Pacific virtual reality market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 47 China virtual reality market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 48 Japan virtual reality market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 49 South Korea virtual reality market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 50 India virtual reality market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 51 South America virtual reality market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 52 Brazil virtual reality market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 53 Argentina virtual reality market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 54 MEA virtual reality market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 55 Saudi Arabia virtual reality market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 56 South Africa virtual reality market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 57 Strategic framework