查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
直銷的全球市場規模，佔有率，趨勢分析:各產品(健康和保健，化妝品、個人保養品，家用品、耐用消費品)，各地區(北美，歐洲，亞太地區)的市場區隔預測(2022年～2028年)
市場調查報告書
商品編碼
1092440

直銷的全球市場規模，佔有率，趨勢分析:各產品(健康和保健，化妝品、個人保養品，家用品、耐用消費品)，各地區(北美，歐洲，亞太地區)的市場區隔預測(2022年～2028年)

Direct Selling Market Size, Share & Trends Analysis Report By Product (Health & Wellness, Cosmetics And Personal Care, Household Goods & Durables), By Region (North America, Europe, Asia Pacific), And Segment Forecasts, 2022 - 2028
出版日期: | 出版商: Grand View Research | 英文 70 Pages | 商品交期: 2-10個工作天內

價格
預計

全球直銷的市場規模，預計從2022年至2028年以6.1％的年複合成長率發展，到2028年達到2,867億美元。

消費者在購買前想檢驗及認證商品的意願提高，牽引該市場。

本報告提供全球直銷市場調查，市場概要，各產品、各地區的市場規模的變化與預測，競爭情形，主要企業的簡介等資訊。

目錄

第1章 調查手法和範圍

第2章 摘要整理

第3章 市場變數，趨勢，範圍

  • 市場簡介
  • 滲透、成長預測製圖
  • 產業的價值鏈分析
  • 市場動態
  • 商務環境分析
  • 直銷市場藍圖
  • 打入市場策略
  • COVID-19影響

第4章 消費行為分析

  • 消費者趨勢、偏好
  • 購買決策的影響因素
  • 消費者產品的採用
  • 觀察、推薦事項

第5章 直銷市場估計趨勢分析:各產品

  • 趨勢分析、市場佔有率:各產品(2021年、2028年)
  • 健康和保健
  • 化妝品、個人保養品
  • 家用品、耐用消費品
  • 其他

第6章 直銷市場估計趨勢分析:各地區

  • 趨勢分析、市場佔有率:各地區(2021年、2028年)
  • 北美
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
  • 亞太地區
    • 中國
    • 印度
    • 日本
  • 中南美
    • 巴西
    • 阿根廷
  • 中東、非洲
    • GCC
    • 南非

第7章 競爭分析

  • 全球主要企業，最新趨勢，對產業的影響
  • 主要企業/競爭的分類(主要創新者，市場領導，新興企業)
  • 業者情勢

第8章 企業簡介

  • Amway Enterprises Pvt. Ltd.
  • Herbalife Nutrition Ltd.
  • Avon Products, Inc.
  • Vorwerk
  • Nu Skin Enterprises
  • Tupperware Brands Corporation
  • Oriflame Holding AG
  • Belcorp
  • Mary Kay Inc.
  • Cutco Corporation
Product Code: GVR-4-68039-928-1

Direct Selling Market Growth & Trends:

The global direct selling market size is expected to reach USD 286.7 billion by 2028, registering a CAGR of 6.1% from 2022 to 2028, according to a new report by Grand View Research, Inc. The consumers' increasing desire to inspect and authenticate products before purchase is driving the global industry. As a consequence of the internet ecosystem and changing client demands, new business models have arisen, resulting in the emergence of direct-to-consumer (D2C) distribution channels. For product and service marketing, direct selling has emerged as a dynamic and rapidly developing way of distribution.

Direct selling organizations have been effective in supplying new things on a regular basis in order to reach the majority of the consumer base over the previous many years. In order to fulfill the changing needs of today's consumers, businesses have been developing new product versions. By increasing their brand portfolio, direct selling organizations have been able to cater to a large audience with a variety of product preferences. Direct selling provides an extra source of income for a large number of people and fosters micro-entrepreneurship.

Direct selling witnessed an increase in the usage of internet tools and video meetings during the global pandemic of 2020, as well as a welcome boost in social interaction for customers who were separated due to national lockdowns. The worldwide health crisis, according to the DSA, increased customer demand for health and wellness items, and direct selling gave home-bound entrepreneurs a method to supplement their income.

The health and wellness category led the worldwide market, owing to the rising incidence of chronic diseases among the global population. Stress, anxiety, diabetes, and other health problems have increased as a result of consumers' sedentary and rushed lifestyles. Furthermore, a lack of a sufficient diet has resulted in lesser consumption of vital nutrients and minerals required for the healthy and active functioning of the human body. As a result, the use of health and wellness goods such as vitamins and supplements, as well as other nutritional items, has increased.

In 2021, Asia Pacific dominated the global market, owing to increased healthcare and cosmetics expenditure. Direct sellers are gaining popularity in emerging economies, notably in lower-tier cities in China, India, and Indonesia. In 2021, North America accounted for a substantial portion of the market. The existence of multiple players is driving the region's growth, as is an increasing desire for extra income through direct marketing. Furthermore, increased disposable income, in combination with government initiatives, is expected to support regional market growth in the coming years.

Direct Selling Market Report Highlights:

  • The Asia Pacific led the global market, accounting for the majority of total sales. The growth of the regional market is driven by the rising adoption of health & wellness and cosmetics products
  • The cosmetics and personal care section of the worldwide market is expected to increase at a rapid pace. The category is predicted to grow at a CAGR of 7.1% over the forecast period on account of rising knowledge of skincare regimens, as well as innovative product branding and promotion tactics
  • In 2021, North America accounted for a notable market share. The existence of multiple players is driving the region's growth, as is an increasing desire for extra money through direct selling. Furthermore, increased disposable income, in combination with government initiatives, is expected to support regional market growth in the coming years

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Product Outlook
  • 2.3. Regional Outlook
  • 2.4. Competitive Insights

Chapter 3. Direct Selling Market Variables, Trends & Scope

  • 3.1. Market Introduction
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Sales/Retail Channel Analysis
    • 3.3.2. Profit Margin Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Industry Challenges
    • 3.4.4. Industry Opportunities
  • 3.5. Business Environment Analysis
    • 3.5.1. Industry Analysis - Porter's Five Forces
      • 3.5.1.1. Supplier Power
      • 3.5.1.2. Buyer Power
      • 3.5.1.3. Substitution Threat
      • 3.5.1.4. Threat from New Entrant
      • 3.5.1.5. Competitive Rivalry
  • 3.6. Roadmap of Direct Selling Market
  • 3.7. Market Entry Strategies
  • 3.8. Impact of COVID-19

Chapter 4. Consumer Behavior Analysis

  • 4.1. Consumer Trends and Preferences
  • 4.2. Factors Affecting Buying Decision
  • 4.3. Consumer Product Adoption
  • 4.4. Observations & Recommendations

Chapter 5. Direct Selling Market: Product Estimates & Trend Analysis

  • 5.1. Product Movement Analysis & Market Share, 2021 & 2028
  • 5.2. Health & Wellness
    • 5.2.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 5.3. Cosmetics and Personal Care
    • 5.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 5.4. Household Goods & Durables
    • 5.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 5.5. Others
    • 5.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)

Chapter 6. Direct Selling Market: Regional Estimates & Trend Analysis

  • 6.1. Regional Movement Analysis & Market Share, 2021 & 2028
  • 6.2. North America
    • 6.2.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
    • 6.2.2. Market Estimates and Forecast, by Product, 2017 - 2028 (USD Billion)
    • 6.2.3. U.S.
      • 6.2.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
      • 6.2.3.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Billion)
    • 6.2.4. Canada
      • 6.2.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
      • 6.2.4.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Billion)
  • 6.3. Europe
    • 6.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
    • 6.3.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Billion)
    • 6.3.3. U.K.
      • 6.3.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
      • 6.3.3.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Billion)
    • 6.3.4. Germany
      • 6.3.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
      • 6.3.4.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Billion)
    • 6.3.5. France
      • 6.3.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
      • 6.3.5.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Billion)
  • 6.4. Asia Pacific
    • 6.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
    • 6.4.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Billion)
    • 6.4.3. China
      • 6.4.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
      • 6.4.3.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Billion)
    • 6.4.4. India
      • 6.4.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
      • 6.4.4.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Billion)
    • 6.4.5. Japan
      • 6.4.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
      • 6.4.5.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Billion)
  • 6.5. Central & South America
    • 6.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
    • 6.5.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Billion)
    • 6.5.3. Brazil
      • 6.5.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
      • 6.5.3.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Billion)
    • 6.5.4. Argentina
      • 6.5.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
      • 6.5.4.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Billion)
  • 6.6. Middle East & Africa
    • 6.6.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
    • 6.6.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Billion)
    • 6.6.3. GCC
      • 6.6.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
      • 6.6.3.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Billion)
    • 6.6.4. South Africa
      • 6.6.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
      • 6.6.4.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Billion)

Chapter 7. Competitive Analysis

  • 7.1. Key global players, recent developments & their impact on the industry
  • 7.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
  • 7.3. Vendor Landscape
    • 7.3.1. Key company market share analysis, 2021

Chapter 8. Company Profiles

  • 8.1. Amway Enterprises Pvt. Ltd.
    • 8.1.1. Company Overview
    • 8.1.2. Financial Performance
    • 8.1.3. Product Benchmarking
    • 8.1.4. Strategic Initiatives
  • 8.2. Herbalife Nutrition Ltd.
    • 8.2.1. Company Overview
    • 8.2.2. Financial Performance
    • 8.2.3. Product Benchmarking
    • 8.2.4. Strategic Initiatives
  • 8.3. Avon Products, Inc.
    • 8.3.1. Company Overview
    • 8.3.2. Financial Performance
    • 8.3.3. Product Benchmarking
    • 8.3.4. Strategic Initiatives
  • 8.4. Vorwerk
    • 8.4.1. Company Overview
    • 8.4.2. Financial Performance
    • 8.4.3. Product Benchmarking
    • 8.4.4. Strategic Initiatives
  • 8.5. Nu Skin Enterprises
    • 8.5.1. Company Overview
    • 8.5.2. Financial Performance
    • 8.5.3. Product Benchmarking
    • 8.5.4. Strategic Initiatives
  • 8.6. Tupperware Brands Corporation
    • 8.6.1. Company Overview
    • 8.6.2. Financial Performance
    • 8.6.3. Product Benchmarking
    • 8.6.4. Strategic Initiatives
  • 8.7. Oriflame Holding AG
    • 8.7.1. Company Overview
    • 8.7.2. Financial Performance
    • 8.7.3. Product Benchmarking
    • 8.7.4. Strategic Initiatives
  • 8.8. Belcorp
    • 8.8.1. Company Overview
    • 8.8.2. Financial Performance
    • 8.8.3. Product Benchmarking
    • 8.8.4. Strategic Initiatives
  • 8.9. Mary Kay Inc.
    • 8.9.1. Company Overview
    • 8.9.2. Financial Performance
    • 8.9.3. Product Benchmarking
    • 8.9.4. Strategic Initiatives
  • 8.10. Cutco Corporation
    • 8.10.1. Company Overview
    • 8.10.2. Financial Performance
    • 8.10.3. Product Benchmarking
    • 8.10.4. Strategic Initiatives

List of Tables

  • 1. Direct Selling Market - Key market driver analysis
  • 2. Direct Selling Market - Key market restraint analysis
  • 3. Global Direct Selling Market Estimates and Forecast By Health & Wellness, from 2017 - 2028 (USD Billion)
  • 4. Global Direct Selling Market Estimates and Forecast By Cosmetics and Personal Care, from 2017 - 2028 (USD Billion)
  • 5. Global Direct Selling Market Estimates and Forecast By Household Goods & Durables, from 2017 - 2028 (USD Billion)
  • 6. Global Direct Selling Market Estimates and Forecast By Others, from 2017 - 2028 (USD Billion)
  • 7. Global Direct Selling Market Estimates and Forecast, By region, 2017 - 2028 (USD Billion)
  • 8. Global Direct Selling Market Estimates and Forecast By Product, 2017 - 2028 (USD Billion)
  • 9. North America Direct Selling Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 10. North America Direct Selling Market Estimates and Forecast, By Product, 2017 - 2028 (USD Billion)
  • 11. U.S. Direct Selling Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 12. U.S. Direct Selling Market Estimates and Forecast By Product, 2017 - 2028 (USD Billion)
  • 13. Canada Direct Selling Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 14. Canada Direct Selling Market Estimates and Forecast By Product, 2017 - 2028 (USD Billion)
  • 15. Europe Direct Selling Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 16. Europe Direct Selling Market Estimates and Forecast By Product, 2017 - 2028 (USD Billion)
  • 17. U.K. Direct Selling Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 18. U.K. Direct Selling Market Estimates and Forecast By Product, 2017 - 2028 (USD Billion)
  • 19. Germany Direct Selling Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 20. Germany Direct Selling Market Estimates and Forecast By Product, 2017 - 2028 (USD Billion)
  • 21. France Direct Selling Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 22. France Direct Selling Market Estimates and Forecast By Product, 2017 - 2028 (USD Billion)
  • 23. Asia Pacific Direct Selling Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 24. Asia Pacific Direct Selling Market Estimates and Forecast By Product, 2017 - 2028 (USD Billion)
  • 25. China Direct Selling Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 26. China Direct Selling Market Estimates and Forecast By Product, 2017 - 2028 (USD Billion)
  • 27. India Direct Selling Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 28. India Direct Selling Market Estimates and Forecast By Product, 2017 - 2028 (USD Billion)
  • 29. Japan Direct Selling Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 30. Japan Direct Selling Market Estimates and Forecast By Product, 2017 - 2028 (USD Billion)
  • 31. Central & South America Direct Selling Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 32. Central & South America Direct Selling Market Estimates and Forecast By Product, 2017 - 2028 (USD Billion)
  • 33. Brazil Direct Selling Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 34. Brazil Direct Selling Market Estimates and Forecast By Product, 2017 - 2028 (USD Billion)
  • 35. Argentina Direct Selling Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 36. Argentina Direct Selling Market Estimates and Forecast By Product, 2017 - 2028 (USD Billion)
  • 37. Middle East & Africa Direct Selling Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 38. Middle East & Africa Direct Selling Market Estimates and Forecast By Product, 2017 - 2028 (USD Billion)
  • 39. GCC Direct Selling Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 40. GCC Direct Selling Market Estimates and Forecast By Product, 2017 - 2028 (USD Billion)
  • 41. South Africa Direct Selling Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 42. South Africa Direct Selling Market Estimates and Forecast By Product, 2017 - 2028 (USD Billion)
  • 43. Vendor landscape

List of Figures

  • 1. Direct Selling Market snapshot
  • 2. Direct Selling Market segmentation & scope
  • 3. Direct Selling Market penetration & growth prospect mapping
  • 4. Direct Selling Market value chain analysis
  • 5. Direct Selling Market dynamics
  • 6. Direct Selling Market Porter's analysis
  • 7. Direct Selling Market: Product movement analysis
  • 8. Direct Selling Market: Regional movement analysis