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1210927

直銷全球市場規模研究和預測：按產品分類（健康與保健、化妝品與個人護理、家居用品與耐用品、其他），區域分析2022-2029

Global Direct Selling Market Size study & Forecast, by Product (Health & Wellness, Cosmetics And Personal Care, Household Goods & Durables, Others) and Regional Analysis, 2022-2029

出版日期: 2023年01月25日 | 出版商:

Bizwit Research & Consulting LLP | 英文 | 商品交期: 2-3個工作天內

價格

簡介目錄圖表

2021 年全球直銷市場價值約為 1897.1 億美元，預計在 2022-2029 年的預測期內將以超過 6.10% 的健康增長率增長。

單級營銷和多級營銷都是直銷的一部分。根據美國聯邦貿易委員會的說法，“直銷是一個通用短語，涵蓋許多基於零售機構之外的個人對個人銷售的業務類型，例如社交媒體平台或銷售人員或潛在客戶的家中。”。市場的一個主要驅動力是電子商務的日益普及。直銷還為許多人提供了替代收入，鼓勵了微型企業。此外，健康和保健產品的日益普及也為 2022-2029 年的預測期內的市場提供了有利可圖的增長機會。

世界直銷協會聯合會 (WFDSA) 估計，到 2020 年，該行業的直銷員人數將超過 1.254 億，隨著行業的擴張，這一數字還將上升。除了提供盈利機會外，直銷還讓您獲得在直銷行業之外有用的管理和銷售技能。然而，對電子商務購買的偏好正在抑制整個 2022-2029 年預測期內的市場增長。

直銷全球市場研究中考慮的主要區域是亞太地區、北美、歐洲、拉丁美洲和世界其他地區。亞太地區在 2021 年的市場份額約為 45%，在醫療保健和化妝品支出增長方面領先全球。在新興國家，直銷商越來越受歡迎，尤其是在中國、印度和印度尼西亞的低端城市。直銷業務的性質與這個細分市場密切相關，因為實體店很少，而且一些地區的教育程度很低。北美在 2022-2029 年的複合年增長率最快。各種參與者的存在以及直銷作為產生額外收入的手段的日益增長的趨勢正在推動該地區的增長。可支配收入的增加和政府的舉措預計也將在未來幾年加速區域市場的擴張。

這項研究的目的是揭示近年來各個細分市場和國家/地區的市場規模，並預測未來幾年的市場規模。該報告旨在捕捉被調查國家工業的定性和定量方面的情況。

它還提供了關鍵方面的詳細信息，例如決定市場未來增長的驅動因素和挑戰。此外，它還包含供利益相關者投資的微觀市場潛在機會，以及對主要參與者的競爭格局和產品供應的深入分析。

內容

第 1 章執行摘要

市場概況
2019-2029 年各細分市場的全球市場估計和預測
- 直銷市場：按地區劃分，2019-2029 年
- 直銷市場：按產品分類，2019-2029 年
主要趨勢
調查方法
調查先決條件

第 2 章直銷的全球市場定義和範圍

調查的目的
市場定義和範圍
- 調查範圍
- 工業發展
調查年份
貨幣兌換率

第三章全球直銷市場動態

直銷市場影響分析（2019-2029）
- 市場驅動因素
  - 有相當多的人賺取額外收入
- 市場挑戰
  - 高度偏好通過電子商務進行購買
- 市場機會
  - 保健產品的採用率提高

第 4 章全球直銷市場行業分析

波特 5 力模型
- 供應商的議價能力
- 買家的議價能力
- 新進入者的威脅
- 替代品的威脅
- 競爭公司之間的敵對關係
波特 5 力模型的未來方法 (2019-2029)
害蟲分析
- 政治
- 經濟的
- 社交
- 技術
頂級投資機會
關鍵成功策略
行業專家的展望
分析師的結論和建議

第 5 章風險評估：COVID-19 的影響

評估 COVID-19 對行業的總體影響
COVID-19 之前和 COVID-19 之後的市場情景

第 6 章全球直銷市場：按產品分類

市場概況
世界直銷市場：按產品分類的表現 - 潛力分析
2019-2029 年全球直銷市場、按產品估算和預測
全球直銷市場，按細分市場分析
- 健康與保健
- 化妝品和個人護理
- 家居用品/耐用消費品
- 其他

第 7 章全球直銷市場：區域分析

直銷市場：區域市場概況
北美
- 美國
  - 2019-2029 年按產品估算和預測
- 加拿大
歐洲直銷市場概況
- 英國
- 德國
- 法國
- 西班牙
- 意大利
- 其他歐洲地區
亞太直銷市場概況
- 中國
- 印度
- 日本
- 澳大利亞
- 韓國
- 其他亞太地區
拉丁美洲直銷市場概況
- 巴西
- 墨西哥
- 其他拉丁美洲地區
世界其他地方

第 8 章衝突信息

頂級市場策略
公司簡介
- 安利企業列兵。
  - 主要信息
  - 概覽
  - 財務信息（取決於數據可用性）
  - 產品概述
  - 近期趨勢
- Herbalife Nutrition Ltd.
- Avon Products, Inc.
- Vorwerk
- Nu Skin Enterprises
- Tupperware Brands Corporation
- Oriflame Holding AG
- Belcorp
- Mary Kay Inc.
- Cutco Corporation

第 9 章研究過程

研究過程
- 數據挖掘
- 分析
- 市場評估
- 驗證
- 出版
調查屬性
調查先決條件

簡介目錄圖表

Global Direct Selling Market is valued at approximately USD 189.71 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 6.10% over the forecast period 2022-2029. Single-level marketing and multi-level marketing are both parts of direct selling. The FTC states that "direct selling is a general phrase that embraces a number of business types based on person-to-person selling in venues other than a retail facility, such as social media platforms or the home of the salesperson or potential customer. The major driving factor for the market is rising e-commerce penetration. Along with this, large number of people have access to alternative income possibilities through direct selling, which also promotes micro business. Moreover, rising adoption of health and wellness products is creating lucrative growth opportunities in the market over the forecast period 2022-2029.

Over 125.4 million direct sellers are estimated to be participating in the sector by 2020, according to the World Federation of Direct Selling Associations (WFDSA), and this figure is expected to rise as the industry expands. In addition to offering revenue opportunities, direct selling teaches transferable management and sales abilities that may be used outside of the direct selling industry. However, the high preference for e-commerce purchases is restraining market growth throughout the forecast period of 2022-2029.

The key regions considered for the Global Direct Selling Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. With a market share of almost 45% in 2021, the Asia Pacific region led the world in expanding healthcare and cosmetics spending. In emerging countries, direct sellers are becoming more popular, notably in lower-class cities in China, India, and Indonesia. Due to a dearth of physical outlets and a populace that is less educated in some places, the nature of direct selling businesses connects strongly with this market segment. In 2022-2029, North America is growing with the fastest CAGR. The presence of various players and a growing propensity for direct selling as a means of generating additional money are driving the region's growth. Additionally, increasing disposable income and government initiatives are projected to accelerate regional market expansion in the upcoming years.

Major market players included in this report are:

Amway Enterprises Pvt. Ltd.

Herbalife Nutrition Ltd.

Avon Products, Inc.

Vorwerk

Nu Skin Enterprises

Tupperware Brands Corporation

Oriflame Holding AG

Belcorp

Mary Kay Inc.

Cutco Corporation

Recent Developments in the Market:

In February 2022, under its flagship brand Nutrilite, FMCG direct selling business Amway India introduced nutritional supplements in chic, delectable, practical, and straightforward shapes like flavorful candies and mouth-dissolving jelly strips.

Global Direct Selling Market Report Scope:

Historical Data: 2019-2020-2021

Base Year for Estimation: 2021

Forecast period: 2022-2029

Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends

Segments Covered: Product, Region

Regional Scope: North America; Europe; Asia Pacific; Latin America; Rest of the World

Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Product:

Health & Wellness

Cosmetics And Personal Care

Household Goods & Durables

Others

By Region:

North America

U.S.

Canada

Europe

Germany

France

Spain

Italy

ROE

Asia Pacific

China

India

Japan

Australia

South Korea

RoAPAC

Latin America

Brazil

Mexico

RoLA

Rest of the World

Chapter 1. Executive Summary

1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
- 1.2.1. Direct Selling Market, by Region, 2019-2029 (USD Billion)
- 1.2.2. Direct Selling Market, by Product, 2019-2029 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption

Chapter 2. Global Direct Selling Market Definition and Scope

2.1. Objective of the Study
2.2. Market Definition & Scope
- 2.2.1. Scope of the Study
- 2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates

Chapter 3. Global Direct Selling Market Dynamics

3.1. Direct Selling Market Impact Analysis (2019-2029)
- 3.1.1. Market Drivers
  - 3.1.1.1. Significant number of people with additional income
- 3.1.2. Market Challenges
  - 3.1.2.1. High preference for e-commerce purchase
- 3.1.3. Market Opportunities
  - 3.1.3.1. Rising adoption of health and wellness products

Chapter 4. Global Direct Selling Market Industry Analysis

4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. Futuristic Approach to Porter's 5 Force Model (2019-2029)
4.3. PEST Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. Industry Experts Prospective
4.7. Analyst Recommendation & Conclusion

Chapter 5. Risk Assessment: COVID-19 Impact

5.1. Assessment of the overall impact of COVID-19 on the industry
5.2. Pre COVID-19 and post COVID-19 Market scenario

Chapter 6. Global Direct Selling Market, by Product

6.1. Market Snapshot
6.2. Global Direct Selling Market by Product, Performance - Potential Analysis
6.3. Global Direct Selling Market Estimates & Forecasts by Product 2019-2029 (USD Billion)
6.4. Direct Selling Market, Sub Segment Analysis
- 6.4.1. Health & Wellness
- 6.4.2. Cosmetics And Personal Care
- 6.4.3. Household Goods & Durables
- 6.4.4. Others

Chapter 7. Global Direct Selling Market, Regional Analysis

7.1. Direct Selling Market, Regional Market Snapshot
7.2. North America Direct Selling Market
- 7.2.1. U.S. Direct Selling Market
  - 7.2.1.1. Product breakdown estimates & forecasts, 2019-2029
- 7.2.2. Canada Direct Selling Market
7.3. Europe Direct Selling Market Snapshot
- 7.3.1. U.K. Direct Selling Market
- 7.3.2. Germany Direct Selling Market
- 7.3.3. France Direct Selling Market
- 7.3.4. Spain Direct Selling Market
- 7.3.5. Italy Direct Selling Market
- 7.3.6. Rest of Europe Direct Selling Market
7.4. Asia-Pacific Direct Selling Market Snapshot
- 7.4.1. China Direct Selling Market
- 7.4.2. India Direct Selling Market
- 7.4.3. Japan Direct Selling Market
- 7.4.4. Australia Direct Selling Market
- 7.4.5. South Korea Direct Selling Market
- 7.4.6. Rest of Asia Pacific Direct Selling Market
7.5. Latin America Direct Selling Market Snapshot
- 7.5.1. Brazil Direct Selling Market
- 7.5.2. Mexico Direct Selling Market
- 7.5.3. Rest of Latin America Direct Selling Market
7.6. Rest of The World Direct Selling Market

Chapter 8. Competitive Intelligence

8.1. Top Market Strategies
8.2. Company Profiles
- 8.2.1. Amway Enterprises Pvt. Ltd.
  - 8.2.1.1. Key Information
  - 8.2.1.2. Overview
  - 8.2.1.3. Financial (Subject to Data Availability)
  - 8.2.1.4. Product Summary
  - 8.2.1.5. Recent Developments
- 8.2.2. Herbalife Nutrition Ltd.
- 8.2.3. Avon Products, Inc.
- 8.2.4. Vorwerk
- 8.2.5. Nu Skin Enterprises
- 8.2.6. Tupperware Brands Corporation
- 8.2.7. Oriflame Holding AG
- 8.2.8. Belcorp
- 8.2.9. Mary Kay Inc.
- 8.2.10. Cutco Corporation

Chapter 9. Research Process

9.1. Research Process
- 9.1.1. Data Mining
- 9.1.2. Analysis
- 9.1.3. Market Estimation
- 9.1.4. Validation
- 9.1.5. Publishing
9.2. Research Attributes
9.3. Research Assumption

簡介目錄圖表

LIST OF TABLES

TABLE 1. Global Direct Selling Market, report scope
TABLE 2. Global Direct Selling Market estimates & forecasts by Region 2019-2029 (USD Billion)
TABLE 3. Global Direct Selling Market estimates & forecasts by Product 2019-2029 (USD Billion)
TABLE 4. Global Direct Selling Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 5. Global Direct Selling Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 6. Global Direct Selling Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 7. Global Direct Selling Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 8. Global Direct Selling Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 9. Global Direct Selling Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 10. Global Direct Selling Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 11. Global Direct Selling Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 12. Global Direct Selling Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 13. Global Direct Selling Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 14. U.S. Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 15. U.S. Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 16. U.S. Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 17. Canada Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 18. Canada Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 19. Canada Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 20. UK Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 21. UK Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 22. UK Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 23. Germany Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 24. Germany Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 25. Germany Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 1. France Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 2. France Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 3. France Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 4. Italy Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 5. Italy Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 6. Italy Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 7. Spain Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 8. Spain Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 9. Spain Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 10. RoE Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 11. RoE Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 12. RoE Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 13. China Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 14. China Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 15. China Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 16. India Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 17. India Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 18. India Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 19. Japan Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 20. Japan Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 21. Japan Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 22. South Korea Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 23. South Korea Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 24. South Korea Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 25. Australia Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 26. Australia Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 27. Australia Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 28. RoAPAC Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 29. RoAPAC Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 30. RoAPAC Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 31. Brazil Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 32. Brazil Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 33. Brazil Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 34. Mexico Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 35. Mexico Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 36. Mexico Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 37. RoLA Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 38. RoLA Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 39. RoLA Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 40. Row Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 41. Row Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 42. Row Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 43. List of secondary sources, used in the study of global Direct Selling Market
TABLE 44. List of primary sources, used in the study of global Direct Selling Market
TABLE 45. Years considered for the study
TABLE 46. Exchange rates considered