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市場調查報告書
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1893591

全球教育領域擴增實境市場

AR in Education
出版日期: | 出版商: Market Glass, Inc. (Formerly Global Industry Analysts, Inc.) | 英文 242 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

預計到 2030 年，全球教育領域擴增實境(AR) 市場規模將達到 246 億美元。

2024年全球教育領域擴增實境（AR）市場規模估計為49億美元，預計到2030年將達到246億美元，在分析期間（2024-2030年）內複合年成長率（CAGR）為30.6%。高等教育是本報告分析的細分市場之一，預計在分析期結束時複合年成長率將達到32.5%，市場規模將達到147億美元。中小學教育預計在分析期間內複合年成長率將達到29.9%。

美國市場規模估計為13億美元，而中國市場預計將以28.9%的複合年成長率成長。

據估計，2024年美國教育領域的AR市場規模將達13億美元。作為世界第二大經濟體，中國預計到2030年市場規模將達到36億美元，2024年至2030年的複合年成長率（CAGR）為28.9%。其他值得關注的區域市場分析包括日本和加拿大，預計在分析期內，這兩個國家的複合年成長率將分別達到28.0%和26.0%。在歐洲，德國的複合年成長率預計將達到約20.8%。

全球教育領域AR市場—關鍵趨勢與促進因素概述

AR是如何革新教育體驗的？

擴增實境（AR）正在迅速改變教育格局，它透過互動式沉浸體驗增強傳統學習方法，以全新的方式吸引學生參與。與傳統教育工具不同，AR 透過將數位內容疊加到實體世界中，使抽象概念栩栩如生，讓學生能夠視覺化並與 3D 模型、模擬和其他虛擬元素互動。這項技術在需要空間理解的學科中，例如解剖學、工程學和幾何學，已被證明特別有效，它使學生能夠從多個角度探索複雜的結構。 AR 將數位世界和物理世界融合在一起，不僅使學習更具吸引力，而且還能適應不同的學習風格，提供一種可根據個人需求量身定做的實踐體驗式學習方法。因此，AR 不僅是傳統教學方法的補充，而且重新定義了傳統教學方法，使學習更加動態、互動，並惠及所有年齡層和學科的學生。

哪些技術進步正在推動擴增實境技術在教育領域的應用？

硬體和軟體技術的進步大大加速了擴增實境（AR）在教育領域的應用。智慧型手機和平板電腦的普及，以及配備先進感測器和高解析度相機的廣泛應用，使得AR更容易被教育者和學生所使用。此外，諸如Google Expeditions和Merge Cube等AR專用教育平台和應用程式的開發，為教師提供了將AR融入課程的現成工具。這些平台提供豐富的內容，從虛擬實地考察到互動式科學實驗，可以輕鬆整合到課堂活動中。此外，人工智慧（AI）和機器學習的進步增強了AR在教育領域的應用能力，實現了更個人化的學習體驗。 AI驅動的AR應用程式可以適應每個學生的學習進度，提供即時回饋，並根據學生的表現調整難度。這些技術創新不僅提高了AR在教育領域的通用性和有效性，也降低了應用門檻，使更多教育機構能夠將AR融入教學方法中。

哪些新興趨勢將塑造AR在教育領域的未來？

塑造擴增實境（AR）在教育領域未來發展的若干新興趨勢，反映了教學方法和技術創新的更廣泛轉變。其中最顯著的趨勢之一是對STEM（科學、技術、工程和數學）教育的日益重視，AR正擴大被用於創造身臨其境型學習體驗，以加深對複雜科學概念的理解。另一個趨勢是將教育內容與遊戲化結合，以遊戲化的方式呈現。這使得學習更具吸引力和激勵性，尤其能夠有效地吸引習慣於互動式數位環境的年輕學習者的注意。此外，AR在遠端教育中也發揮重要作用，提供傳統教室環境難以複製的虛擬實踐體驗。自從新冠疫情爆發以來，這一點變得特別重要，因為疫情加速了數位學習工具的普及。同樣值得注意的是，AR正在擴展到終身學習和職業培訓計畫中，為正規教育以外的持續教育和技能發展開闢了新的機會。

哪些因素將推動AR市場在教育領域的成長？

教育領域擴增實境（AR）市場的成長受到多種因素的驅動，這些因素與技術進步、教育模式的轉變以及消費者期望的不斷變化密切相關。首先，對個人化和適應性學習體驗日益成長的需求促使學校和教育機構採用能夠滿足學生多樣化需求的AR技術。其次，政府和私人機構對教育科技（EdTech）的投入不斷增加，推動了AR工具在各種教育環境中的發展和應用。第三，受全球疫情影響，數位化和遠距學習的轉型加速，從而催生了對互動式和身臨其境型學習解決方案的強勁需求，而AR正成為一項關鍵的賦能技術。此外，隨著人們越來越重視提高學生的參與度和留存率，相關人員正在尋求創新的教學方法，而AR能夠使學習更具互動性和趣味性，因此正成為一種主流選擇。此外，AR在高等教育和專業培訓計畫中的應用不斷擴展，正在擴大市場覆蓋範圍，並吸引K-12教育以外的更廣泛人群。這些因素，加上持續的技術創新和有利的法規環境，共同推動了教育領域AR市場的強勁成長。

部分：

依最終用途（高等教育、中小學教育、K-12教育）

受訪公司範例

  • Aug That
  • Blippar
  • Chromville
  • Curiscope Ltd.
  • DAQRI
  • EON Reality, Inc.
  • GAMOOZ Interactive Solutions Pvt. Ltd.
  • Google LLC
  • InGage Technologies
  • Magic Leap, Inc.
  • Meta Company
  • Popar
  • QuiverVision Limited

人工智慧整合

我們正在利用檢驗的專家內容和人工智慧工具來變革市場和競爭情報。

Market Glass, Inc. 並沒有採用查詢LLM 或產業專用的SLM 的典型方法，而是建立了一個由世界各地領域專家精心策劃的內容庫，其中包括影片文字稿、部落格、搜尋引擎研究以及大量的公司、產品/服務和市場數據。

關稅影響係數

在最新發布的報告中，Market Glass, Inc. 將關稅對地理市場的影響納入考量，並根據公司總部所在國、製造地以及進出口（成品和OEM產品）情況，預測企業競爭格局的變化。這種複雜多變的市場現實將對競爭對手產生多方面的影響，包括銷貨成本增加、盈利下降和供應鏈重組，同時也會影響微觀和宏觀市場動態。

目錄

第1章調查方法

第2章執行摘要

  • 市場概覽
  • 主要企業
  • 市場趨勢和促進因素
  • 全球市場展望

第3章 市場分析

  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 義大利
  • 英國
  • 其他歐洲
  • 亞太地區
  • 世界其他地區

第4章 競賽

簡介目錄
Product Code: MCP10357

Global AR in Education Market to Reach US$24.6 Billion by 2030

The global market for AR in Education estimated at US$4.9 Billion in the year 2024, is expected to reach US$24.6 Billion by 2030, growing at a CAGR of 30.6% over the analysis period 2024-2030. Higher Education End-Use, one of the segments analyzed in the report, is expected to record a 32.5% CAGR and reach US$14.7 Billion by the end of the analysis period. Growth in the Primary & Secondary Education End-Use segment is estimated at 29.9% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.3 Billion While China is Forecast to Grow at 28.9% CAGR

The AR in Education market in the U.S. is estimated at US$1.3 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$3.6 Billion by the year 2030 trailing a CAGR of 28.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 28.0% and 26.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 20.8% CAGR.

Global AR in Education Market - Key Trends and Drivers Summarized

How Is AR Revolutionizing Educational Experiences?

Augmented Reality (AR) is rapidly transforming the educational landscape by enhancing traditional learning methods with interactive, immersive experiences that engage students in entirely new ways. Unlike conventional education tools, AR brings abstract concepts to life by overlaying digital content onto the physical world, allowing students to visualize and interact with 3D models, simulations, and other virtual elements. This technology has proven particularly effective in subjects that require spatial understanding, such as anatomy, engineering, and geometry, where students can explore complex structures from multiple angles. AR's ability to merge the digital and physical realms not only makes learning more engaging but also caters to diverse learning styles, offering a hands-on, experiential approach that can be tailored to individual needs. As a result, AR is not just supplementing traditional educational methods but is redefining them, making learning more dynamic, interactive, and accessible to students across different age groups and disciplines.

What Technological Advancements Are Driving the Integration of AR in Education?

The integration of AR in education has been significantly accelerated by advancements in both hardware and software technologies. The widespread availability of smartphones and tablets equipped with advanced sensors and high-resolution cameras has made AR more accessible to educators and students alike. Additionally, the development of AR-specific educational platforms and applications, such as Google Expeditions and Merge Cube, has provided teachers with ready-made tools to incorporate AR into their curricula. These platforms offer a range of content, from virtual field trips to interactive science experiments, that can be easily integrated into classroom activities. Furthermore, advancements in AI and machine learning are enhancing the capabilities of AR in education, enabling more personalized learning experiences. AI-driven AR applications can adapt to the individual learning pace of students, providing real-time feedback and adjusting the difficulty level based on student performance. These technological innovations are not only making AR more versatile and effective in educational settings but are also lowering the barriers to adoption, allowing more institutions to incorporate AR into their teaching methods.

What Emerging Trends Are Shaping the Future of AR in Education?

Several emerging trends are shaping the future of AR in education, reflecting broader shifts in pedagogical approaches and technological innovation. One of the most significant trends is the growing emphasis on STEM (Science, Technology, Engineering, and Mathematics) education, where AR is being increasingly utilized to create immersive learning experiences that enhance student understanding of complex scientific concepts. Another trend is the integration of AR with gamification, where educational content is presented in a game-like environment, making learning more engaging and motivating for students. This approach is particularly effective in capturing the attention of younger learners who are accustomed to interactive digital environments. Additionally, AR is playing a crucial role in distance and remote learning, providing virtual hands-on experiences that are otherwise difficult to replicate outside of a traditional classroom. This has become especially relevant in the wake of the COVID-19 pandemic, which has accelerated the adoption of digital learning tools. The expansion of AR into lifelong learning and professional training programs is also noteworthy, as it opens up new opportunities for continuous education and skill development beyond formal schooling.

What Factors Are Driving Growth in the AR in Education Market?

The growth in the AR in education market is driven by several factors that are closely tied to technological advancements, changing educational paradigms, and evolving consumer expectations. Firstly, the increasing demand for personalized and adaptive learning experiences is pushing schools and educational institutions to adopt AR technologies that can cater to diverse student needs. Secondly, the rising investment in EdTech by governments and private organizations is fueling the development and deployment of AR tools across various educational settings. Thirdly, the shift towards digital and remote learning, accelerated by the global pandemic, has created a strong demand for interactive and immersive learning solutions, with AR emerging as a key enabler. Additionally, the growing focus on improving student engagement and retention rates is encouraging educators to explore innovative teaching methods, with AR being a prominent choice due to its ability to make learning more interactive and enjoyable. Furthermore, the expansion of AR applications into higher education and professional training programs is broadening the market's reach, attracting a wider audience beyond K-12 education. These factors, combined with ongoing technological innovations and a supportive regulatory environment, are driving the robust growth of the AR in education market.

SCOPE OF STUDY:

The report analyzes the AR in Education market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

End-Use (Higher Education, Primary & Secondary Education, K-12)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 137 Featured) -

  • Aug That
  • Blippar
  • Chromville
  • Curiscope Ltd.
  • DAQRI
  • EON Reality, Inc.
  • GAMOOZ Interactive Solutions Pvt. Ltd.
  • Google LLC
  • InGage Technologies
  • Magic Leap, Inc.
  • Meta Company
  • Popar
  • QuiverVision Limited

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Trade Shocks, Uncertainty, and the Structural Rewiring of the Global Economy
    • Global Economic Update
    • AR in Education - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Growing Adoption of Digital Learning Tools Spurs Growth in AR for Education
    • Advancements in AR Technology Propel Innovation in Educational Content
    • Here's How the Shift to Remote Learning Expands Addressable Market for AR Solutions
    • Increasing Demand for Interactive Learning Experiences Drives AR Adoption
    • Expansion of STEM Education Programs Strengthens Business Case for AR Integration
    • Rising Investments in EdTech Accelerate Development of AR Educational Platforms
    • Here's the Story: How Gamification in Education Is Shaping AR Use Cases
    • Emergence of Mobile AR Applications Expands Market Opportunities in Education
    • Growing Interest in Lifelong Learning Expands the Market for AR in Adult Education
    • Need for Engaging Distance Learning Solutions Accelerates AR Integration
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World AR in Education Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for AR in Education by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World 6-Year Perspective for AR in Education by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Higher Education by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 5: World 6-Year Perspective for Higher Education by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for Primary & Secondary Education by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 7: World 6-Year Perspective for Primary & Secondary Education by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for K-12 by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World 6-Year Perspective for K-12 by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 10: USA Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 11: USA 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • CANADA
    • TABLE 12: Canada Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 13: Canada 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • JAPAN
    • AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 14: Japan Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 15: Japan 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • CHINA
    • AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 16: China Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 17: China 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • EUROPE
    • AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 18: Europe Recent Past, Current & Future Analysis for AR in Education by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 19: Europe 6-Year Perspective for AR in Education by Geographic Region - Percentage Breakdown of Value Revenues for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 20: Europe Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: Europe 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • FRANCE
    • AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 22: France Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 23: France 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • GERMANY
    • AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 24: Germany Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 25: Germany 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • ITALY
    • TABLE 26: Italy Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: Italy 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • UNITED KINGDOM
    • AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 28: UK Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 29: UK 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 30: Rest of Europe Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 31: Rest of Europe 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • ASIA-PACIFIC
    • AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 32: Asia-Pacific Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Asia-Pacific 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 34: Rest of World Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 35: Rest of World 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030

IV. COMPETITION