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市場調查報告書
商品編碼
1765353

全球廣播市場

Radio Broadcasting
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 249 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

預計到 2030 年全球廣播市場規模將達到 2,400 億美國

全球無線電廣播市場規模預計在2024年為1,734億美元，預計到2030年將達到2,400億美元，2024年至2030年的複合年成長率為5.6%。作為報告分析的細分市場之一，廣播電台的複合年成長率預計將達到5.3%，到分析期結束時規模將達到1,393億美元。預計在分析期間內，無線電網路細分市場的複合年成長率將達到5.9%。

美國市場預計將達到 476 億美元，中國市場年複合成長率將達到 5.1%

美國廣播市場規模預計2024年達到476億美元。作為世界第二大經濟體，中國預計到2030年市場規模將達到373億美元，在2024-2030年的分析期間內，複合年成長率為5.1%。其他值得關注的區域市場包括日本和加拿大，預計在分析期間內，這兩個市場的複合年成長率分別為5.2%和4.4%。在歐洲，預計德國市場的複合年成長率為4.5%。

全球廣播市場－主要趨勢與促進因素摘要

為什麼無線電廣播在數位時代如此重要？

儘管數位媒體興起，廣播電台仍然是向廣大受眾傳遞新聞、音樂和娛樂的熱門媒介。它在偏遠和服務不足的地區廣泛普及，使其成為重要的溝通和資訊傳播管道。傳統廣播電台仍然吸引忠實的聽眾，尤其是在上下班通勤時間和網路接觸有限的農村地區。此外，廣播電台憑藉其提供本地內容、現場直播和社區參與的能力，在媒體領域佔據著獨特的地位。即使在播客和串流媒體服務的時代，廣播電台仍然是一個重要且可靠的資訊來源。

數位轉型如何促進廣播產業發展？

數位創新在廣播的發展中發揮了關鍵作用。線上廣播和數位音訊廣播 (DAB) 的出現擴大了傳統廣播電台的覆蓋範圍，聽眾可以使用智慧型手機、電腦或智慧音箱在世界各地收聽廣播。廣播電台還整合了播客和重播功能等點播內容，以滿足現代聽眾的偏好。此外，數據分析技術的進步使廣播公司能夠更好地了解聽眾的人口統計特徵和偏好，從而提供更有針對性的廣告和個人化內容。這些數位化增強功能使廣播成為一種具有競爭力和活力的媒體。

哪些市場趨勢正在推動廣播的發展？

多種市場趨勢正在影響廣播電台的持續成長。智慧音箱和聲控設備的興起推動了音訊內容消費的復甦，許多用戶除了傳統的AM/FM電台外，還選擇線上廣播和串流媒體服務。對本地特定內容（尤其是新聞、天氣和交通報道）的需求不斷成長，使傳統廣播保持相關性，尤其是在廣播仍然是一級資訊來源的地區。此外，廣播能夠涵蓋從老一輩到農村地區的不同受眾，這確保了其作為廣告和公共服務訊息重要媒介的地位。這些趨勢支持著廣播電台在日益數位化的世界中繼續發展。

廣播市場的成長受到多種因素的推動

廣播市場的成長受到多種因素的推動，包括線上廣播等數位音訊平台的擴張以及與智慧音箱的整合，從而擴大了傳統廣播電台的覆蓋範圍。數據分析和受眾參與度方面的技術進步正在幫助廣播公司提供更個人化的內容，並提升聽眾體驗。對本地新聞和社區節目的持續需求使傳統廣播保持著重要地位，尤其是在農村和服務不足的地區。此外，廣播作為一種經濟高效的廣告媒介，能夠觸及多元化和細分化的受眾，其獨特地位也促進了廣播在現代媒體格局中的持續成長。

部分

片段（廣播電台、廣播網）

受訪公司範例

  • CBS
  • Cumulus Media
  • DirecTV
  • Dish Network
  • Entercom Communications
  • iHeartMedia
  • Liberty Media
  • Pandora Media
  • Sirius XM Radio, Inc.
  • Time Warner
  • Townsquare Media
  • Urban One
  • Viacom
  • Walt Disney

人工智慧整合

全球產業分析師正在利用可操作的專家內容和人工智慧工具改變市場和競爭情報。

Global Industry Analysts 並未遵循典型的 LLM 或特定產業的 SLM查詢，而是建立了一個從全球專家收集的內容庫，其中包括影片錄影、部落格、搜尋引擎研究以及大量的公司、產品/服務和市場數據。

關稅影響係數

全球產業分析師根據公司總部所在國家、製造地、進出口狀況（成品和原始OEM）預測其競爭態勢的變化。這種複雜且多面向的市場動態預計將以多種方式影響競爭對手，包括銷貨成本成本 (COGS) 上升、盈利下降、供應鏈重組以及其他微觀和宏觀市場動態。

目錄

第1章調查方法

第2章執行摘要

  • 市場概覽
  • 主要企業
  • 市場趨勢和促進因素
  • 全球市場展望

第3章市場分析

  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 義大利
  • 英國
  • 其他歐洲國家
  • 亞太地區
  • 其他地區

第4章 競賽

簡介目錄
Product Code: MCP15999

Global Radio Broadcasting Market to Reach US$240.0 Billion by 2030

The global market for Radio Broadcasting estimated at US$173.4 Billion in the year 2024, is expected to reach US$240.0 Billion by 2030, growing at a CAGR of 5.6% over the analysis period 2024-2030. Radio Station, one of the segments analyzed in the report, is expected to record a 5.3% CAGR and reach US$139.3 Billion by the end of the analysis period. Growth in the Radio Network segment is estimated at 5.9% CAGR over the analysis period.

The U.S. Market is Estimated at US$47.6 Billion While China is Forecast to Grow at 5.1% CAGR

The Radio Broadcasting market in the U.S. is estimated at US$47.6 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$37.3 Billion by the year 2030 trailing a CAGR of 5.1% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 5.2% and 4.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.5% CAGR.

Global Radio Broadcasting Market - Key Trends & Drivers Summarized

Why Is Radio Broadcasting Still Relevant in the Digital Era?

Despite the rise of digital media, radio broadcasting remains a popular medium for delivering news, music, and entertainment to a broad audience. Its widespread accessibility, even in remote or underserved areas, makes it a critical channel for communication and information dissemination. Traditional radio stations continue to attract loyal listeners, particularly during commute times and in rural areas where internet access may be limited. Additionally, radio’s ability to deliver local content, live broadcasts, and community engagement gives it a unique position in the media landscape. Even in the age of podcasts and streaming services, radio broadcasting remains a relevant and trusted source of information.

How Are Digital Innovations Enhancing the Radio Broadcasting Industry?

Digital innovations are playing a pivotal role in the evolution of radio broadcasting. The advent of internet radio and digital audio broadcasting (DAB) has expanded the reach of traditional radio stations, allowing listeners to tune in from anywhere in the world via smartphones, computers, and smart speakers. Radio stations are also incorporating on-demand content, such as podcasts and replay features, to cater to modern listener preferences. Additionally, advancements in data analytics are enabling broadcasters to better understand their audience demographics and preferences, allowing for more targeted advertising and personalized content. These digital enhancements are ensuring that radio remains a competitive and dynamic medium.

What Market Trends Are Driving the Growth of Radio Broadcasting?

Several market trends are influencing the continued growth of radio broadcasting. The rise of smart speakers and voice-activated devices is driving a resurgence in audio content consumption, with many users turning to internet radio and streaming services alongside traditional AM/FM stations. The increasing demand for localized content, particularly news, weather, and traffic updates, is keeping traditional radio relevant, especially in regions where radio remains a primary source of information. Moreover, radio’s ability to reach diverse audiences, from older generations to rural communities, ensures its place as an essential medium in advertising and public service messaging. These trends are helping to sustain radio broadcasting in an increasingly digital world.

The Growth in the Radio Broadcasting Market Is Driven by Several Factors

The growth in the radio broadcasting market is driven by several factors, including the expansion of digital audio platforms, such as internet radio and smart speaker integrations, which are broadening the reach of traditional radio stations. Technological advancements in data analytics and audience engagement are helping broadcasters deliver more personalized content, enhancing listener experiences. The enduring demand for localized news and community-focused programming is keeping traditional radio relevant, particularly in rural and underserved areas. Additionally, radio’s unique position as a cost-effective advertising medium, capable of reaching diverse and segmented audiences, is contributing to its sustained growth in the modern media landscape.

SCOPE OF STUDY:

The report analyzes the Radio Broadcasting market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Segment (Radio Station, Radio Network)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 51 Featured) -

  • CBS
  • Cumulus Media
  • DirecTV
  • Dish Network
  • Entercom Communications
  • iHeartMedia
  • Liberty Media
  • Pandora Media
  • Sirius XM Radio, Inc.
  • Time Warner
  • Townsquare Media
  • Urban One
  • Viacom
  • Walt Disney

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Tariff Impact on Global Supply Chain Patterns
    • Tariff Impact on Global Supply Chain Patterns
    • Radio Broadcasting - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Sustained Demand for Local News, Sports, and Talk Radio Formats
    • Increasing Integration of Digital Streaming and On-Demand Radio Services
    • Rising Popularity of Podcasting and Audio Content Platforms Complementing Traditional Radio
    • Expansion of Radio Broadcasting in Developing Regions With Limited Internet Access
    • Growing Use of Smart Speakers and Voice Assistants for Radio Streaming
    • Impact of Government Regulations on Public Broadcasting and Frequency Allocations
    • Opportunities for Niche and Community Radio Stations in Targeted Markets
    • Increasing Focus on Interactive Radio and Listener Engagement Through Social Media
    • Technological Advancements in Radio Transmitters and Broadcast Automation
    • Growing Investment in Content Personalization and Data-Driven Programming
    • Expanding Use of Radio for Emergency Broadcasts and Public Safety Announcements
    • Shift to Digital and Online Streaming Platforms
    • Growing Popularity of Podcasts and On-Demand Content
    • Increasing Integration of AI and Machine Learning in Content Personalization
    • Expansion of Smart Speakers and Voice-Activated Devices
    • Transition to Cloud-Based Radio Broadcasting Infrastructure
    • Rise of Advertising Revenues Through Targeted Digital Campaigns
    • Increased Use of Data Analytics for Audience Engagement
    • 5G Technology Driving Enhanced Broadcast Quality
    • Demand for Multilingual Content in Emerging Markets
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Radio Broadcasting Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Radio Broadcasting by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Radio Broadcasting by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 4: World 15-Year Perspective for Radio Broadcasting by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2015, 2025 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Radio Station by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 6: World Historic Review for Radio Station by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 7: World 15-Year Perspective for Radio Station by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Radio Network by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World Historic Review for Radio Network by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 10: World 15-Year Perspective for Radio Network by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Radio Broadcasting Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 11: USA Recent Past, Current & Future Analysis for Radio Broadcasting by Segment - Radio Station and Radio Network - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 12: USA Historic Review for Radio Broadcasting by Segment - Radio Station and Radio Network Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 13: USA 15-Year Perspective for Radio Broadcasting by Segment - Percentage Breakdown of Value Sales for Radio Station and Radio Network for the Years 2015, 2025 & 2030
  • CANADA
    • TABLE 14: Canada Recent Past, Current & Future Analysis for Radio Broadcasting by Segment - Radio Station and Radio Network - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 15: Canada Historic Review for Radio Broadcasting by Segment - Radio Station and Radio Network Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 16: Canada 15-Year Perspective for Radio Broadcasting by Segment - Percentage Breakdown of Value Sales for Radio Station and Radio Network for the Years 2015, 2025 & 2030
  • JAPAN
    • Radio Broadcasting Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 17: Japan Recent Past, Current & Future Analysis for Radio Broadcasting by Segment - Radio Station and Radio Network - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 18: Japan Historic Review for Radio Broadcasting by Segment - Radio Station and Radio Network Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 19: Japan 15-Year Perspective for Radio Broadcasting by Segment - Percentage Breakdown of Value Sales for Radio Station and Radio Network for the Years 2015, 2025 & 2030
  • CHINA
    • Radio Broadcasting Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 20: China Recent Past, Current & Future Analysis for Radio Broadcasting by Segment - Radio Station and Radio Network - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: China Historic Review for Radio Broadcasting by Segment - Radio Station and Radio Network Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 22: China 15-Year Perspective for Radio Broadcasting by Segment - Percentage Breakdown of Value Sales for Radio Station and Radio Network for the Years 2015, 2025 & 2030
  • EUROPE
    • Radio Broadcasting Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 23: Europe Recent Past, Current & Future Analysis for Radio Broadcasting by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 24: Europe Historic Review for Radio Broadcasting by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 25: Europe 15-Year Perspective for Radio Broadcasting by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2015, 2025 & 2030
    • TABLE 26: Europe Recent Past, Current & Future Analysis for Radio Broadcasting by Segment - Radio Station and Radio Network - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: Europe Historic Review for Radio Broadcasting by Segment - Radio Station and Radio Network Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 28: Europe 15-Year Perspective for Radio Broadcasting by Segment - Percentage Breakdown of Value Sales for Radio Station and Radio Network for the Years 2015, 2025 & 2030
  • FRANCE
    • Radio Broadcasting Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 29: France Recent Past, Current & Future Analysis for Radio Broadcasting by Segment - Radio Station and Radio Network - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 30: France Historic Review for Radio Broadcasting by Segment - Radio Station and Radio Network Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 31: France 15-Year Perspective for Radio Broadcasting by Segment - Percentage Breakdown of Value Sales for Radio Station and Radio Network for the Years 2015, 2025 & 2030
  • GERMANY
    • Radio Broadcasting Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 32: Germany Recent Past, Current & Future Analysis for Radio Broadcasting by Segment - Radio Station and Radio Network - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Germany Historic Review for Radio Broadcasting by Segment - Radio Station and Radio Network Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 34: Germany 15-Year Perspective for Radio Broadcasting by Segment - Percentage Breakdown of Value Sales for Radio Station and Radio Network for the Years 2015, 2025 & 2030
  • ITALY
    • TABLE 35: Italy Recent Past, Current & Future Analysis for Radio Broadcasting by Segment - Radio Station and Radio Network - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 36: Italy Historic Review for Radio Broadcasting by Segment - Radio Station and Radio Network Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 37: Italy 15-Year Perspective for Radio Broadcasting by Segment - Percentage Breakdown of Value Sales for Radio Station and Radio Network for the Years 2015, 2025 & 2030
  • UNITED KINGDOM
    • Radio Broadcasting Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 38: UK Recent Past, Current & Future Analysis for Radio Broadcasting by Segment - Radio Station and Radio Network - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: UK Historic Review for Radio Broadcasting by Segment - Radio Station and Radio Network Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 40: UK 15-Year Perspective for Radio Broadcasting by Segment - Percentage Breakdown of Value Sales for Radio Station and Radio Network for the Years 2015, 2025 & 2030
  • REST OF EUROPE
    • TABLE 41: Rest of Europe Recent Past, Current & Future Analysis for Radio Broadcasting by Segment - Radio Station and Radio Network - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 42: Rest of Europe Historic Review for Radio Broadcasting by Segment - Radio Station and Radio Network Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 43: Rest of Europe 15-Year Perspective for Radio Broadcasting by Segment - Percentage Breakdown of Value Sales for Radio Station and Radio Network for the Years 2015, 2025 & 2030
  • ASIA-PACIFIC
    • Radio Broadcasting Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 44: Asia-Pacific Recent Past, Current & Future Analysis for Radio Broadcasting by Segment - Radio Station and Radio Network - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Asia-Pacific Historic Review for Radio Broadcasting by Segment - Radio Station and Radio Network Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 46: Asia-Pacific 15-Year Perspective for Radio Broadcasting by Segment - Percentage Breakdown of Value Sales for Radio Station and Radio Network for the Years 2015, 2025 & 2030
  • REST OF WORLD
    • TABLE 47: Rest of World Recent Past, Current & Future Analysis for Radio Broadcasting by Segment - Radio Station and Radio Network - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 48: Rest of World Historic Review for Radio Broadcasting by Segment - Radio Station and Radio Network Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 49: Rest of World 15-Year Perspective for Radio Broadcasting by Segment - Percentage Breakdown of Value Sales for Radio Station and Radio Network for the Years 2015, 2025 & 2030

IV. COMPETITION