封面
市場調查報告書
商品編碼
1765245

全球社群媒體廣告支出市場

Social Media Advertising Spending

出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 182 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

到 2030 年,全球社群媒體廣告支出將達到 5,060 億美元

全球社群媒體廣告支出市場規模預計在2024年為2,699億美元,預計到2030年將達到5,060億美元,2024年至2030年的複合年成長率為11.0%。行動端是本報告分析的細分市場之一,預計其複合年成長率為11.2%,到分析期結束時將達到4,208億美元。桌面端市場在分析期間內的複合年成長率預計為10.0%。

美國市場預計將達到 735 億美元,中國市場年複合成長率將達到 10.2%

預計到2024年,美國社群媒體廣告支出市場規模將達735億美元。作為世界第二大經濟體,中國市場規模預計到2030年將達到772億美元,在2024-2030年的分析期間內,複合年成長率為10.2%。其他值得關注的區域市場包括日本和加拿大,預計在分析期間內,這兩個市場的複合年成長率分別為9.9%和9.0%。在歐洲,預計德國市場的複合年成長率約為7.7%。

全球社群媒體廣告支出市場-主要趨勢與促進因素摘要

為什麼社群媒體廣告成為您的數位行銷策略的基石?

社群媒體廣告已成為各行各業企業數位行銷策略的重要組成部分。 Facebook、Instagram、Twitter、LinkedIn、TikTok 和 Snapchat 等平台上擁有數十億有效用戶,社群媒體為廣告主提供了龐大且高度精準的受眾群體。企業擴大利用社群媒體來打造品牌知名度、與客戶互動並推動轉換。與傳統廣告媒介不同,社群媒體平台提供即時分析和洞察,使企業能夠最佳化廣告支出並最大化投資收益(ROI)。程序化廣告的興起,可以即時自動競標廣告資源,透過提高廣告定位和成本效率,進一步刺激了社群媒體廣告支出的成長。隨著越來越多的品牌從傳統媒體轉向數位媒體,社群媒體廣告正成為現代行銷策略的基石。

科技進步如何增強社群媒體廣告宣傳?

人工智慧 (AI)、機器學習 (ML) 和數據分析技術的進步正在徹底改變社群媒體廣告,使廣告更加個人化、高效和有影響力。人工智慧和機器學習演算法幫助企業分析大量用戶資料並預測客戶行為和偏好,從而實現高度針對性的廣告宣傳。人工智慧主導的聊天機器人和動態廣告格式的整合進一步增強了用戶參與度並提高了轉換率。此外,擴增實境(AR) 和虛擬實境 (VR) 的出現為身臨其境型和互動式廣告體驗鋪平了新途徑,可以吸引用戶注意力並提高品牌參與度。 Instagram 和 Snapchat 等平台已經整合了 AR 廣告,讓用戶可以虛擬試用產品並與品牌內容互動。這些技術創新使企業能夠創造更具吸引力、更相關和更個人化的廣告宣傳,從而推動社群媒體廣告支出的成長。

哪些市場細分正在推動社群媒體廣告支出的成長?

平台類型包括 Facebook、Instagram、LinkedIn、Twitter、Snapchat、TikTok 等,其中 Facebook 和 Instagram 憑藉其龐大的用戶群和先進的廣告工具佔據市場主導地位。廣告形式分為展示廣告、影片廣告、故事、輪播廣告和贊助內容,其中影片廣告因其高參與度而快速成長。零售、消費品、醫療保健、金融服務和娛樂等垂直行業擴大採用社群媒體廣告,用於品牌推廣、客戶參與和潛在客戶開發。從地理上看,北美憑藉其高網際網路普及率和數位廣告支出佔據社交媒體廣告支出的最大佔有率,而亞太地區預計將因社交媒體使用率的上升和數位經濟的擴張而顯著成長。

是什麼推動了社群媒體廣告支出市場的成長?

社群媒體廣告支出市場的成長受到多種因素的推動,包括向數位和行動廣告的日益轉變、人工智慧和數據分析技術的進步,以及對定向和個人化行銷的日益關注。短影片內容和 AR、VR 等互動廣告形式的日益普及,推動了更高的參與率,鼓勵廣告主向社群媒體平台分配更多預算。社群媒體平台進軍電子商務和社群商務,讓用戶直接透過廣告購買產品,也提高了廣告成效並推動了支出成長。此外,程序化廣告和即時競價的日益普及提高了廣告定位和成本效率,進一步推動了市場成長。對衡量投資報酬率和最佳化廣告成效的日益重視,促使企業增加對社群媒體廣告的投資,以實現其行銷目標。

部分

細分市場(行動、桌面)

受訪公司範例

  • Acorn
  • Acumen Advertising
  • Adobe, Inc.
  • Alexander
  • Appell
  • Ascend Marketing
  • Azure End to End Solutions Pvt. Ltd.
  • BINK Inspireert
  • Catalyst IT Australia
  • Computerlogy

人工智慧整合

全球產業分析師正在利用可操作的專家內容和人工智慧工具改變市場和競爭情報。

Global Industry Analysts 沒有查詢通用的 LLM 或特定產業的SLM,而是建立了一個來自全球專家的精選內容庫,其中包括影片錄像、BLOG、搜尋引擎研究以及大量的公司、產品/服務和市場數據。

關稅影響係數

全球產業分析師根據公司總部所在國家、製造地、進出口狀況(成品和原始OEM)預測其競爭態勢的變化。這種複雜且多面向的市場動態預計將以多種方式影響競爭對手,包括銷貨成本成本 (COGS) 上升、盈利下降、供應鏈重組以及其他微觀和宏觀市場動態。

目錄

第1章調查方法

第2章執行摘要

  • 市場概覽
  • 主要企業
  • 市場趨勢和促進因素
  • 全球市場展望

第3章市場分析

  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 義大利
  • 英國
  • 其他歐洲國家
  • 亞太地區
  • 其他地區

第4章 競賽

簡介目錄
Product Code: MCP14885

Global Social Media Advertising Spending Market to Reach US$506.0 Billion by 2030

The global market for Social Media Advertising Spending estimated at US$269.9 Billion in the year 2024, is expected to reach US$506.0 Billion by 2030, growing at a CAGR of 11.0% over the analysis period 2024-2030. Mobile, one of the segments analyzed in the report, is expected to record a 11.2% CAGR and reach US$420.8 Billion by the end of the analysis period. Growth in the Desktop segment is estimated at 10.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$73.5 Billion While China is Forecast to Grow at 10.2% CAGR

The Social Media Advertising Spending market in the U.S. is estimated at US$73.5 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$77.2 Billion by the year 2030 trailing a CAGR of 10.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 9.9% and 9.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 7.7% CAGR.

Global Social Media Advertising Spending Market - Key Trends and Drivers Summarized

Why Is Social Media Advertising Becoming the Cornerstone of Digital Marketing Strategies?

Social media advertising has emerged as a pivotal element of digital marketing strategies for businesses across all sectors. With billions of active users on platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and Snapchat, social media offers a vast and highly targeted audience for advertisers. Companies are increasingly leveraging social media to enhance brand visibility, engage with customers, and drive conversions. Unlike traditional advertising mediums, social media platforms provide real-time analytics and insights that allow businesses to optimize their advertising spend and maximize return on investment (ROI). The rise of programmatic advertising, which uses automated bidding on ad inventory in real time, has further spurred growth in social media ad spending by improving ad targeting and cost efficiency. As more brands shift their focus from traditional to digital media, social media advertising is becoming the cornerstone of contemporary marketing strategies.

How Are Technological Advancements Enhancing Social Media Advertising Campaigns?

Technological advancements in Artificial Intelligence (AI), Machine Learning (ML), and data analytics are revolutionizing social media advertising, making it more personalized, efficient, and impactful. AI and ML algorithms help businesses analyze vast amounts of user data to predict customer behavior and preferences, enabling highly targeted advertising campaigns. The integration of AI-driven chatbots and dynamic ad formats is further enhancing user engagement and improving conversion rates. Additionally, the emergence of augmented reality (AR) and virtual reality (VR) is opening new avenues for immersive and interactive ad experiences that capture user attention and boost brand engagement. Platforms like Instagram and Snapchat are already incorporating AR ads, allowing users to try on products virtually or interact with branded content. These technological innovations are enabling businesses to create more engaging, relevant, and personalized ad campaigns, driving the growth of social media advertising spending.

Which Market Segments Are Driving Growth in Social Media Advertising Spending?

Platform types include Facebook, Instagram, LinkedIn, Twitter, Snapchat, TikTok, and others, with Facebook and Instagram dominating the market due to their large user bases and advanced advertising tools. Ad formats are categorized into display ads, video ads, stories, carousel ads, and sponsored content, with video ads experiencing the fastest growth due to their high engagement rates. Industry verticals such as retail, consumer goods, healthcare, financial services, and entertainment are leading adopters of social media advertising, leveraging it for brand promotion, customer engagement, and lead generation. Geographically, North America holds the largest share of social media advertising spending due to high internet penetration and digital ad spend, while Asia-Pacific is projected to witness significant growth driven by rising social media usage and expanding digital economies.

What Are the Key Drivers of Growth in the Social Media Advertising Spending Market?

The growth in the social media advertising spending market is driven by several factors, including the increasing shift towards digital and mobile advertising, technological advancements in AI and data analytics, and the growing focus on targeted and personalized marketing. The rising popularity of short-form video content and interactive ad formats, such as AR and VR, is driving higher engagement rates, encouraging advertisers to allocate more budget to social media platforms. The expansion of social media platforms into e-commerce and social commerce, where users can purchase products directly through ads, is also enhancing ad effectiveness and driving spending growth. Moreover, the rising adoption of programmatic advertising and real-time bidding is improving ad targeting and cost efficiency, further supporting market growth. The increasing emphasis on measuring ROI and optimizing ad performance is encouraging businesses to invest more in social media advertising to achieve their marketing objectives.

SCOPE OF STUDY:

The report analyzes the Social Media Advertising Spending market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Segment (Mobile, Desktop)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 13 Featured) -

  • Acorn
  • Acumen Advertising
  • Adobe, Inc.
  • Alexander
  • Appell
  • Ascend Marketing
  • Azure End to End Solutions Pvt. Ltd.
  • BINK Inspireert
  • Catalyst IT Australia
  • Computerlogy

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Tariff Impact on Global Supply Chain Patterns
    • Global Economic Update
    • Social Media Advertising Spending - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Shift Towards Digital Advertising Channels Drives Growth in Social Media Advertising Spending
    • Increasing Adoption of Programmatic Advertising Boosts Market Competitiveness
    • Rising Focus on Targeted and Personalized Advertising Spurs Market Adoption
    • Integration of AI and Machine Learning in Ad Campaign Optimization Propels Market Innovation
    • Emergence of New Social Media Platforms Expands Opportunities for Advertising Spending
    • Rising Demand for Video Advertising and Interactive Content Strengthens Market Potential
    • Challenges Related to Ad Fraud and Transparency Issues Pose Market Constraints
    • Focus on Enhancing Customer Engagement and Brand Loyalty Drives Market for Social Media Ads
    • Growing Use of Social Media Ads for Political and Advocacy Campaigns Spurs Market Dynamics
    • Rise of Augmented Reality (AR) and Virtual Reality (VR) in Social Media Advertising Creates New Opportunities
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Social Media Advertising Spending Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Social Media Advertising Spending by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Social Media Advertising Spending by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 4: World 15-Year Perspective for Social Media Advertising Spending by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2015, 2025 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Mobile by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 6: World Historic Review for Mobile by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 7: World 15-Year Perspective for Mobile by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Desktop by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World Historic Review for Desktop by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 10: World 15-Year Perspective for Desktop by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 11: USA Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 12: USA Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 13: USA 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
  • CANADA
    • TABLE 14: Canada Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 15: Canada Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 16: Canada 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
  • JAPAN
    • Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 17: Japan Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 18: Japan Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 19: Japan 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
  • CHINA
    • Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 20: China Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: China Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 22: China 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
  • EUROPE
    • Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 23: Europe Recent Past, Current & Future Analysis for Social Media Advertising Spending by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 24: Europe Historic Review for Social Media Advertising Spending by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 25: Europe 15-Year Perspective for Social Media Advertising Spending by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2015, 2025 & 2030
    • TABLE 26: Europe Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: Europe Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 28: Europe 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
  • FRANCE
    • Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 29: France Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 30: France Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 31: France 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
  • GERMANY
    • Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 32: Germany Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Germany Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 34: Germany 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
  • ITALY
    • TABLE 35: Italy Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 36: Italy Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 37: Italy 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
  • UNITED KINGDOM
    • Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 38: UK Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: UK Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 40: UK 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
  • REST OF EUROPE
    • TABLE 41: Rest of Europe Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 42: Rest of Europe Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 43: Rest of Europe 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
  • ASIA-PACIFIC
    • Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 44: Asia-Pacific Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Asia-Pacific Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 46: Asia-Pacific 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
  • REST OF WORLD
    • TABLE 47: Rest of World Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 48: Rest of World Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 49: Rest of World 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030

IV. COMPETITION