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市場調查報告書
商品編碼
1765184

全球搜尋與內容分析市場

Search and Content Analytics
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 213 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

到 2030 年，全球搜尋和內容分析市場規模將達到 297 億美元

全球搜尋和內容分析市場規模預計在2024年達到100億美元，預計到2030年將達到297億美元，2024年至2030年的複合年成長率為19.9%。零售業是本報告分析的細分市場之一，預計其複合年成長率為19.2%，到分析期結束時規模將達到88億美元。 BFSI細分市場在分析期間的複合年成長率預計為22.3%。

美國市場預計將達到 28 億美元，中國市場複合年成長率將達到 18.9%

美國搜尋和內容分析市場規模預計在2024年達到28億美元。預計到2030年，作為世界第二大經濟體的中國市場規模將達到45億美元，在2024-2030年的分析期內，複合年成長率將達到18.9%。其他值得關注的區域市場包括日本和加拿大，預計在分析期間內，這兩個市場的複合年成長率分別為17.4%和16.6%。在歐洲，預計德國市場的複合年成長率約為13.6%。

全球搜尋和內容分析市場—主要趨勢和促進因素摘要

搜尋和內容分析：它們如何塑造數位格局？

搜尋和內容分析是當今數位時代的關鍵工具，為企業提供對用戶行為、內容表現和市場趨勢的洞察。這些工具使企業能夠分析數位平台的搜尋查詢、使用者互動和內容參與度，從而做出數據主導的決策，最佳化其數位行銷策略並提升客戶體驗。由於對個人化內容傳送的重視、電子商務的成長以及對競爭情報需求的不斷成長，搜尋和內容分析市場正在迅速擴張。隨著企業努力更了解受眾並在競爭中佔據優勢，對進階搜尋和內容分析解決方案的需求持續成長。

人工智慧和機器學習在增強內容分析方面發揮什麼作用？

人工智慧 (AI) 和機器學習 (ML) 正在改變搜尋和內容分析工具的功能，使其能夠更準確、更即時地分析大量資料。人工智慧演算法可以透過分析用戶行為模式、預測趨勢並提供個人化內容推薦來提高用戶參與度和留存率。機器學習模型可用於最佳化搜尋相關性、偵測情緒並識別新興主題，幫助企業更有效地調整內容策略。自然語言處理 (NLP) 技術的整合進一步增強了分析社交媒體貼文、評論和留言等非結構化資料的能力，從而為消費者情緒和品牌認知提供寶貴的洞察。這些進步正在徹底改變內容分析市場，使其更具適應性，也更加智慧化。

哪些市場趨勢影響搜尋和內容分析產業？

在技​​術進步和消費行為演變的推動下，搜尋和內容分析市場正受到幾個新興趨勢的影響。語音搜尋和虛擬助理的興起使語音搜尋分析成為焦點，迫使企業針對語音查詢最佳化其內容。資料隱私和合規性（例如 GDPR 和 CCPA）的重要性日益增加，這促使企業採用安全的分析平台，以確保資料保護，同時提供可操作的見解。社群媒體平台上用戶生成內容的增加對高級情緒分析和內容審核工具的需求。此外，增強分析的趨勢越來越受歡迎，它結合了人工智慧和傳統分析以提供自動化的見解和建議，因為它使企業能夠做出更明智的決策。

什麼推動了搜尋和內容分析市場的成長？

搜尋和內容分析市場的成長受到多種因素的推動，例如人工智慧和機器學習的進步、數位行銷策略的日益普及以及對個人化內容體驗日益成長的需求。電子商務和線上零售的快速擴張推動了對搜尋分析工具的需求，以提高產品的可發現性並最佳化搜尋結果。對數據主導決策的日益關注，推動了提供即時洞察和預測分析的內容分析解決方案的採用。此外，語音搜尋分析、增強分析和自然語言處理 (NLP) 技術的融合增強了內容分析平台的功能，從而支持了市場的成長。在高度數位化的世界中，對競爭情報和市場研究的需求日益成長，也推動了對高階搜尋和內容分析解決方案的需求。

部分

最終用戶（零售、BFSI、教育、醫療保健和其他最終用戶）

受訪公司範例

  • 2txt natural language generation GmbH
  • adNomus
  • Akesios
  • Alfresco Software, Inc.
  • Alpha Cloud Labs
  • ARM Worldwide
  • Bizwatch
  • Botify
  • CompTechCo
  • Content Savvy

人工智慧整合

利用檢驗的專家內容和 AI 工具轉變您的市場和競爭情報。

Global Industry Analysts 並未遵循典型的 LLM 或特定產業的 SLM查詢，而是建立了一個從全球專家收集的內容庫，其中包括影片錄影、部落格、搜尋引擎研究以及大量的公司、產品/服務和市場數據。

關稅影響係數

全球產業分析師根據公司總部所在國家、製造地、進出口狀況（成品和原始OEM）預測其競爭態勢的變化。這種複雜且多面向的市場動態預計將以多種方式影響競爭對手，包括銷貨成本成本 (COGS) 上升、盈利下降、供應鏈重組以及其他微觀和宏觀市場動態。

目錄

第1章調查方法

第2章執行摘要

  • 市場概覽
  • 主要企業
  • 市場趨勢和促進因素
  • 全球市場展望

第3章市場分析

  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 義大利
  • 英國
  • 其他歐洲國家
  • 亞太地區
  • 其他地區

第4章 比賽

簡介目錄
Product Code: MCP14602

Global Search and Content Analytics Market to Reach US$29.7 Billion by 2030

The global market for Search and Content Analytics estimated at US$10.0 Billion in the year 2024, is expected to reach US$29.7 Billion by 2030, growing at a CAGR of 19.9% over the analysis period 2024-2030. Retail, one of the segments analyzed in the report, is expected to record a 19.2% CAGR and reach US$8.8 Billion by the end of the analysis period. Growth in the BFSI segment is estimated at 22.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$2.8 Billion While China is Forecast to Grow at 18.9% CAGR

The Search and Content Analytics market in the U.S. is estimated at US$2.8 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$4.5 Billion by the year 2030 trailing a CAGR of 18.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 17.4% and 16.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 13.6% CAGR.

Global Search and Content Analytics Market - Key Trends and Drivers Summarized

Search and Content Analytics: How Are They Shaping the Digital Landscape?

Search and content analytics are crucial in today’s digital age, providing businesses with insights into user behavior, content performance, and market trends. These tools enable companies to analyze search queries, user interactions, and content engagement across digital platforms, helping them make data-driven decisions to optimize their digital marketing strategies and improve customer experiences. The market for search and content analytics is expanding rapidly, driven by the increasing emphasis on personalized content delivery, the growth of e-commerce, and the need for competitive intelligence. As businesses strive to gain a deeper understanding of their audience and stay ahead of competitors, the demand for advanced search and content analytics solutions continues to grow.

What Role Do AI and Machine Learning Play in Enhancing Content Analytics?

Artificial intelligence (AI) and machine learning (ML) are transforming the capabilities of search and content analytics tools, enabling more accurate and real-time analysis of vast amounts of data. AI-powered algorithms can analyze user behavior patterns, predict trends, and offer personalized content recommendations, enhancing user engagement and retention. Machine learning models are being used to refine search relevance, detect sentiment, and identify emerging topics, helping businesses tailor their content strategies more effectively. The integration of natural language processing (NLP) technologies further enhances the ability to analyze unstructured data, such as social media posts, reviews, and comments, providing valuable insights into consumer sentiment and brand perception. These advancements are revolutionizing the content analytics market, making it more adaptive and intelligent.

What Market Trends Are Influencing the Search and Content Analytics Industry?

The search and content analytics market is being shaped by several emerging trends, driven by technological advancements and evolving consumer behavior. The rise of voice search and virtual assistants is throwing the spotlight on voice search analytics, prompting businesses to optimize their content for voice-based queries. The increasing importance of data privacy and compliance, such as GDPR and CCPA, is pushing companies to adopt secure analytics platforms that ensure data protection while providing actionable insights. The growth in user-generated content on social media platforms is generating demand for advanced sentiment analysis and content moderation tools. Moreover, the trend of augmented analytics, which combines AI with traditional analytics to provide automated insights and recommendations, is gaining traction, enabling businesses to make more informed decisions.

What Drives the Growth in the Search and Content Analytics Market?

The growth in the search and content analytics market is driven by several factors, including advancements in AI and machine learning, the increasing adoption of digital marketing strategies, and the rising demand for personalized content experiences. The rapid expansion of e-commerce and online retail is creating a substantial need for search analytics tools that enhance product discoverability and optimize search results. The growing focus on data-driven decision-making is driving the adoption of content analytics solutions that offer real-time insights and predictive analytics. Additionally, the integration of voice search analytics, augmented analytics, and NLP technologies is enhancing the capabilities of content analytics platforms, supporting market growth. The rising need for competitive intelligence and market research in a highly digitalized world is also fueling demand for advanced search and content analytics solutions.

SCOPE OF STUDY:

The report analyzes the Search and Content Analytics market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

End-Use (Retail, BFSI, Education, Healthcare, Other End-Uses)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 83 Featured) -

  • 2txt natural language generation GmbH
  • adNomus
  • Akesios
  • Alfresco Software, Inc.
  • Alpha Cloud Labs
  • ARM Worldwide
  • Bizwatch
  • Botify
  • CompTechCo
  • Content Savvy

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Tariff Impact on Global Supply Chain Patterns
    • Search and Content Analytics - Global Key Competitors Percentage Market Share in 2025 (E)
    • Global Economic Update
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Demand for Data-Driven Decision-Making Spurs Growth in Search and Content Analytics
    • Increasing Adoption of AI and Machine Learning Enhances Capabilities of Content Analytics Solutions
    • Expansion of E-Commerce and Online Retail Drives Adoption of Advanced Search Analytics Tools
    • Growing Focus on Personalized Customer Experiences Expands Market for Content Analytics
    • Technological Advancements in Natural Language Processing (NLP) Strengthen Business Case for Text Analytics
    • Emergence of Real-Time Search Analytics Solutions Enhances Market Appeal for Digital Marketing
    • Increasing Integration of Voice Search Analytics Expands Addressable Market Opportunities
    • Growth in Social Media Platforms and User-Generated Content Spurs Adoption of Content Analytics
    • Development of Multilingual and Context-Aware Search Capabilities Supports Global Market Penetration
    • Increasing Use of Search Analytics in Financial Services and Healthcare Expands Market Reach
    • Focus on Enhancing Search Relevance and User Engagement Drives Adoption of AI-Based Solutions
    • Emergence of Augmented Analytics and Automated Insights Tools Propels Market Growth
    • Growing Trend of Content Optimization for SEO and SEM Strategies Sustains Market Demand
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Search and Content Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 2: World 6-Year Perspective for Search and Content Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 3: World Recent Past, Current & Future Analysis for Retail by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 4: World 6-Year Perspective for Retail by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 6: World 6-Year Perspective for BFSI by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 7: World Recent Past, Current & Future Analysis for Education by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 8: World 6-Year Perspective for Education by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 9: World Recent Past, Current & Future Analysis for Healthcare by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 10: World 6-Year Perspective for Healthcare by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 11: World Recent Past, Current & Future Analysis for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 12: World 6-Year Perspective for Other End-Uses by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 13: World Search and Content Analytics Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Search and Content Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 14: USA Recent Past, Current & Future Analysis for Search and Content Analytics by End-Use - Retail, BFSI, Education, Healthcare and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 15: USA 6-Year Perspective for Search and Content Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Education, Healthcare and Other End-Uses for the Years 2025 & 2030
  • CANADA
    • TABLE 16: Canada Recent Past, Current & Future Analysis for Search and Content Analytics by End-Use - Retail, BFSI, Education, Healthcare and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 17: Canada 6-Year Perspective for Search and Content Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Education, Healthcare and Other End-Uses for the Years 2025 & 2030
  • JAPAN
    • Search and Content Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 18: Japan Recent Past, Current & Future Analysis for Search and Content Analytics by End-Use - Retail, BFSI, Education, Healthcare and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 19: Japan 6-Year Perspective for Search and Content Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Education, Healthcare and Other End-Uses for the Years 2025 & 2030
  • CHINA
    • Search and Content Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 20: China Recent Past, Current & Future Analysis for Search and Content Analytics by End-Use - Retail, BFSI, Education, Healthcare and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: China 6-Year Perspective for Search and Content Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Education, Healthcare and Other End-Uses for the Years 2025 & 2030
  • EUROPE
    • Search and Content Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 22: Europe Recent Past, Current & Future Analysis for Search and Content Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 23: Europe 6-Year Perspective for Search and Content Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 24: Europe Recent Past, Current & Future Analysis for Search and Content Analytics by End-Use - Retail, BFSI, Education, Healthcare and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 25: Europe 6-Year Perspective for Search and Content Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Education, Healthcare and Other End-Uses for the Years 2025 & 2030
  • FRANCE
    • Search and Content Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 26: France Recent Past, Current & Future Analysis for Search and Content Analytics by End-Use - Retail, BFSI, Education, Healthcare and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: France 6-Year Perspective for Search and Content Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Education, Healthcare and Other End-Uses for the Years 2025 & 2030
  • GERMANY
    • Search and Content Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 28: Germany Recent Past, Current & Future Analysis for Search and Content Analytics by End-Use - Retail, BFSI, Education, Healthcare and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 29: Germany 6-Year Perspective for Search and Content Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Education, Healthcare and Other End-Uses for the Years 2025 & 2030
  • ITALY
    • TABLE 30: Italy Recent Past, Current & Future Analysis for Search and Content Analytics by End-Use - Retail, BFSI, Education, Healthcare and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 31: Italy 6-Year Perspective for Search and Content Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Education, Healthcare and Other End-Uses for the Years 2025 & 2030
  • UNITED KINGDOM
    • Search and Content Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 32: UK Recent Past, Current & Future Analysis for Search and Content Analytics by End-Use - Retail, BFSI, Education, Healthcare and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: UK 6-Year Perspective for Search and Content Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Education, Healthcare and Other End-Uses for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 34: Rest of Europe Recent Past, Current & Future Analysis for Search and Content Analytics by End-Use - Retail, BFSI, Education, Healthcare and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 35: Rest of Europe 6-Year Perspective for Search and Content Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Education, Healthcare and Other End-Uses for the Years 2025 & 2030
  • ASIA-PACIFIC
    • Search and Content Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 36: Asia-Pacific Recent Past, Current & Future Analysis for Search and Content Analytics by End-Use - Retail, BFSI, Education, Healthcare and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 37: Asia-Pacific 6-Year Perspective for Search and Content Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Education, Healthcare and Other End-Uses for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 38: Rest of World Recent Past, Current & Future Analysis for Search and Content Analytics by End-Use - Retail, BFSI, Education, Healthcare and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Rest of World 6-Year Perspective for Search and Content Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Education, Healthcare and Other End-Uses for the Years 2025 & 2030

IV. COMPETITION