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市場調查報告書
商品編碼
1758944
全球汽車GPS導航系統市場Car GPS Navigation Systems |
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2030年全球汽車GPS導航系統市場規模將達341億美元
全球車載GPS導航系統市場規模預計在2024年為194億美元,到2030年將達到341億美元,2024年至2030年的複合年成長率為9.9%。報告分析的細分市場之一——硬體組件——預計複合年成長率為11.0%,到分析期結束時規模將達到235億美元。軟體和服務組件細分市場在分析期間的複合年成長率預計為7.5%。
美國市場價值估計為 51 億美元,中國市場預計複合年成長率為 9.4%
美國車載GPS導航系統市場規模預計2024年達到51億美元。預計到2030年,作為世界第二大經濟體的中國市場規模將達到54億美元,在2024-2030年的分析期間內,複合年成長率為9.4%。其他值得關注的區域市場包括日本和加拿大,預計在分析期間內,這兩個市場的複合年成長率分別為9.2%和8.2%。在歐洲,預計德國市場的複合年成長率為7.8%。
全球汽車 GPS 導航系統市場-主要趨勢與促進因素摘要
智慧型手機時代,為何車載GPS導航系統仍然存在?
儘管基於智慧型手機的地圖應用程式已十分普及,但專用車載 GPS 導航系統仍然具有重要意義,尤其對於職業駕駛員、經常旅行的人士和汽車愛好者而言。這些系統具有準確性、可靠性和整合度等優勢,而典型的行動應用程式則缺乏這些優勢。與智慧型手機在長途旅行中可能會丟失訊號、過熱和耗盡電池不同,車載 GPS 或可攜式GPS 設備專為車載使用而設計,即使在隧道和農村地區等訊號覆蓋率較低的區域也能提供不間斷的服務。此外,許多內建系統直接與車輛的 CAN 總線整合,並可根據車速、方向和駕駛模式即時調整,以實現更精確的逐嚮導航。高級車載 GPS 設備還具有高解析度即時 3D 地圖、車道輔助功能和語音交通警報,可增強駕駛員的情境察覺。在商用隊中,GPS 導航系統不僅支援路線規劃,還支援車輛追蹤、燃油經濟性監控和路線最佳化。此外,將即時交通數據、天氣更新和限速通知整合到專用設備中,可提供超越單純導航的整體導航體驗。對於老年人和注重簡潔性和一致性的用戶來說,擁有大螢幕、觸覺按鈕且不依賴行動網路的GPS系統是一個可靠的選擇。隨著連網汽車生態系統的發展,專用GPS系統正在鞏固其作為車載技術基石的地位,並透過無線更新、語音控制甚至人工智慧路線學習等功能得到增強。
科技進步如何提高車載 GPS 設備的功能?
車載GPS導航系統的演進由一波技術創新所驅動,這些創新正在將這些設備轉變為智慧的多功能平台。現今的GPS系統提供即時動態地圖,精度更高,這得益於雲端連接和GPS、格洛納斯、伽利略和北斗等衛星星系的支援。先進的路線演算法會考慮交通擁擠、道路封閉、收費、天氣等因素,提供最快、最有效率的目的地路線。語音辨識也日趨成熟,駕駛可以輸入目的地、查詢替代路線並進行免持設置,從而提高安全性和便利性。與ADAS(高級駕駛輔助系統)功能(例如速度警告、急轉彎警告和學校區域通知)的整合也變得越來越普遍,從而提供將導航與即時危險感知相結合的無縫駕駛體驗。高階車型現在支援擴增實境疊加功能,可將導航指令直接投射到前方道路的即時視訊上,從而減少干擾並提高清晰度。部分 GPS 裝置還提供分割畫面顯示、藍牙同步配對以及與 Android Auto 和 Apple CarPlay 的兼容性,使其成為完整的資訊娛樂中心。無電池車載系統配備耐熱外殼,確保在惡劣條件下也能保持性能,對車隊營運商和越野駕駛者極具吸引力。此外,GPS 系統可透過 Wi-Fi 或 LTE 頻繁更新,確保用戶始終獲得最新的路線數據和軟體改進。這些改進不僅提升了用戶體驗,還在日益互聯的汽車環境中延長了 GPS 設備的使用壽命和實用性。
消費者需求和駕駛習慣的改變如何影響市場成長?
受生活方式的改變、出行選擇的增加以及對安全、效率和用戶體驗日益成長的關注的影響,現代駕駛員對導航系統的期望也在迅速演變。如今的購車者和車輛使用者不再滿足於基本的導航功能,而是尋求能夠提供智慧路線規劃、語音互動功能、即時數據整合和個人化服務的系統。包括叫車、外帶和物流在內的零工經濟駕駛模式的興起,推動了人們對在時間敏感的情況下提供精準、響應迅速且可靠的導航的需求。經常出遊的旅客和房車車主更喜歡大螢幕、根據車輛大小客製化路線以及離線功能的GPS設備,尤其是在行動連線不穩定的鄉村或山區旅行時。消費者的期望也受到對無干擾駕駛的關注的影響,越來越多的用戶傾向於整合儀錶板系統,以減少駕駛時查看或操作智慧型手機的需要。此外,越來越多的消費者選擇具有測速攝影機警告、道路危險警告以及車輛診斷整合功能的GPS設備,從而將GPS設備轉變為多功能安全和維護工具。年輕消費者通常更精通科技,但如果GPS導航系統配備了資訊娛樂功能、手勢控制和可自訂介面,他們也會欣然接受。同時,老齡化社會越來越青睞具有語音指令、簡化菜單和大號易讀字體的GPS設備,因為駕駛員尋求能夠幫助他們在最佳化路線的同時保持合規的工具。隨著駕駛習慣變得越來越多樣化和複雜,對多功能專用GPS系統的需求不僅持續存在,而且還在朝著意想不到的新方向發展和成長。
是什麼推動了汽車GPS導航系統市場的擴張?
車載GPS導航系統市場的成長受到多種因素的驅動,包括技術整合、終端用戶需求、汽車趨勢以及不斷變化的消費行為。在技術方面,即時地圖、衛星導航精度和人工智慧路線最佳化等創新使GPS設備比以往任何時候都更加精確和易於使用。汽車產量的成長,尤其是在新興經濟體,正在擴大原廠組裝和售後GPS系統的潛在市場。從終端用戶的角度來看,商用車營運、物流服務和零工經濟崗位的成長,推動了對具有企業級追蹤和分析功能的強大、高性能GPS設備的需求。駕駛現在期望導航系統不僅能提供路線指引,還能提供即時交通資訊、電動車充電站位置和預測行程分析。此外,導航與先進的車載娛樂、語音助理和無線連接的整合,模糊了GPS與完整車載資訊娛樂系統之間的界限,使其成為現代汽車的必備功能。電動車的日益普及也間接推動了這一成長。這是因為電動車駕駛員嚴重依賴最佳化路線和基於里程的導航來規劃充電站點。自動駕駛和連網汽車的趨勢進一步推動了對支援即時車對車通訊的內建GPS模組的需求。市場成長也受到道路安全意識增強、法規遵循要求以及駕駛體驗日益數位化的推動。隨著汽車變得更加智慧和互聯,GPS導航系統正在從附加元件轉變為現代行動生態系統的核心組件,這得益於對實用性、改進性能和無縫旅行體驗日益成長的需求。
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Global Car GPS Navigation Systems Market to Reach US$34.1 Billion by 2030
The global market for Car GPS Navigation Systems estimated at US$19.4 Billion in the year 2024, is expected to reach US$34.1 Billion by 2030, growing at a CAGR of 9.9% over the analysis period 2024-2030. Hardware Component, one of the segments analyzed in the report, is expected to record a 11.0% CAGR and reach US$23.5 Billion by the end of the analysis period. Growth in the Software & Services Component segment is estimated at 7.5% CAGR over the analysis period.
The U.S. Market is Estimated at US$5.1 Billion While China is Forecast to Grow at 9.4% CAGR
The Car GPS Navigation Systems market in the U.S. is estimated at US$5.1 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$5.4 Billion by the year 2030 trailing a CAGR of 9.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 9.2% and 8.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 7.8% CAGR.
Global Car GPS Navigation Systems Market - Key Trends & Drivers Summarized
Why Are Car GPS Navigation Systems Remaining Relevant in the Age of Smartphones?
Despite the widespread availability of smartphone-based mapping apps, dedicated car GPS navigation systems continue to hold significant relevance, especially among professional drivers, frequent travelers, and automotive enthusiasts. These systems offer advantages in precision, reliability, and integration that generic mobile apps often lack. Unlike smartphones, which can suffer from dropped signals, overheating, and battery drainage during long journeys, in-dash or portable GPS units are built specifically for vehicular use, offering uninterrupted service, even in low-coverage zones like tunnels or rural areas. Additionally, many built-in systems are integrated directly with a vehicle’s CAN bus, enabling real-time adjustments based on vehicle speed, direction, and driving mode, resulting in more accurate turn-by-turn navigation. Premium car GPS units also offer high-definition, real-time 3D maps, lane assist features, and spoken traffic alerts that enhance situational awareness for drivers. In commercial fleets, GPS navigation systems support not just routing, but also vehicle tracking, fuel efficiency monitoring, and route optimization-features that are crucial for cost management and service efficiency. Furthermore, the integration of real-time traffic data, weather updates, and speed limit notifications into dedicated devices provides a holistic navigation experience that goes beyond mere directions. For older demographics or users who prefer simplicity and consistency, GPS systems with larger screens, tactile buttons, and no reliance on mobile networks offer a dependable alternative. As connected car ecosystems evolve, dedicated GPS systems are being enhanced with over-the-air updates, voice control, and even AI-driven route learning, reinforcing their place as a cornerstone of in-vehicle technology.
How Are Technological Advancements Elevating the Capabilities of Car GPS Devices?
The evolution of car GPS navigation systems is being fueled by a wave of technological innovation that is transforming these devices into intelligent, multi-functional platforms. Gone are the days of static, preloaded maps-today’s GPS systems offer real-time, dynamic mapping powered by cloud connectivity and satellite constellations such as GPS, GLONASS, Galileo, and BeiDou for enhanced accuracy. Advanced route algorithms consider live traffic congestion, road closures, tolls, and weather conditions to offer the fastest and most efficient path to a destination. Voice recognition has also become more sophisticated, allowing drivers to input destinations, ask for alternative routes, or control settings hands-free, thereby improving safety and convenience. Integration with ADAS (Advanced Driver Assistance Systems) features-like speed warnings, sharp curve alerts, and school zone notifications-is becoming increasingly common, providing a seamless driving experience that blends navigation with real-time hazard awareness. High-end models now support augmented reality overlays, which project navigation instructions directly onto a live video feed of the road ahead, reducing distraction and increasing clarity. Some GPS units also offer split-screen displays, simultaneous Bluetooth pairing, and compatibility with Android Auto and Apple CarPlay, allowing them to function as complete infotainment hubs. Battery-free, vehicle-powered systems with heat-resistant casings ensure performance under extreme conditions, appealing to fleet operators and off-road drivers alike. Updates are no longer manual or USB-based-instead, GPS systems frequently update over Wi-Fi or LTE, ensuring users always have the latest route data and software improvements. These advancements are not only enhancing user experience but are also extending the lifespan and utility of GPS devices in an increasingly connected automotive environment.
How Are Shifting Consumer Needs and Driving Habits Influencing Market Growth?
The modern driver’s expectations for navigation systems are evolving rapidly, influenced by changing lifestyles, increased mobility, and rising concerns about safety, efficiency, and user experience. Today’s car buyers and vehicle users are no longer satisfied with basic navigation-they demand systems that can offer intelligent routing, voice interactivity, real-time data integration, and personalization. The rise in gig economy driving-such as ride-hailing, food delivery, and logistics-has increased the demand for reliable navigation that is both accurate and responsive under time-sensitive conditions. Frequent travelers and RV owners favor GPS units with large screens, custom routing for vehicle size, and offline capabilities, especially when traversing rural or mountainous regions where mobile connectivity is unreliable. Consumer expectations are also being shaped by concerns over distraction-free driving, with more users preferring integrated dashboard systems that reduce the need to glance at or handle smartphones while behind the wheel. Moreover, a growing number of consumers are choosing GPS units with speed camera alerts, road hazard warnings, and integration with vehicle diagnostics-turning them into multifunctional safety and maintenance tools. Younger consumers, while generally tech-savvy, are also embracing GPS navigation systems when bundled with infotainment features, gesture control, and customizable interfaces. The aging population, on the other hand, appreciates GPS devices with voice commands, simplified menus, and large fonts for easier readability. Regional travel restrictions, emission zone regulations, and toll fee mapping are further influencing preferences, as drivers seek tools that help them stay compliant while optimizing routes. As driving habits become more diverse and complex, the demand for versatile, purpose-built GPS systems is not just persisting-it’s adapting and growing in new, unexpected directions.
What’s Driving the Expansion of the Car GPS Navigation Systems Market?
The growth in the car GPS navigation systems market is driven by several factors spanning technological integration, end-user demands, automotive trends, and evolving consumer behavior. On the technological front, innovations in real-time mapping, satellite navigation accuracy, and AI-powered route optimization are making GPS devices more precise and user-friendly than ever before. Increasing vehicle production, particularly in emerging economies, is expanding the addressable market for both factory-fitted and aftermarket GPS systems. From an end-use perspective, the rise in commercial fleet operations, logistics services, and gig economy jobs has driven up demand for rugged, high-performance GPS units with enterprise-grade tracking and analytics capabilities. Consumer behavior is also a major growth factor: drivers now expect navigation systems to not only provide directions but also offer real-time traffic updates, EV charging station locations, and predictive journey analytics. Additionally, the integration of navigation with advanced in-car entertainment, voice assistants, and wireless connectivity is blurring the line between GPS and complete vehicle infotainment systems, making them indispensable features in modern automobiles. Electric vehicle adoption is also indirectly fueling growth, as EV drivers rely heavily on optimized routing and range-based navigation to plan charging stops. The trend toward vehicle autonomy and connected cars is further boosting demand for embedded GPS modules that support real-time vehicle-to-infrastructure communication. Market growth is also propelled by rising awareness of road safety, regulatory compliance requirements, and the increasing digitalization of driving experiences. As cars become smarter and more connected, GPS navigation systems are transforming from optional add-ons into core components of the modern mobility ecosystem-driven by utility, enhanced performance, and an ever-growing demand for seamless travel experiences.
SCOPE OF STUDY:
The report analyzes the Car GPS Navigation Systems market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Component (Hardware Component, Software & Services Component)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.
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