Product Code: MCP-7726
Global Mobile Social Networking Market to Reach US$82.9 Billion by 2030
The global market for Mobile Social Networking estimated at US$58.3 Billion in the year 2024, is expected to reach US$82.9 Billion by 2030, growing at a CAGR of 6.0% over the analysis period 2024-2030.
The U.S. Market is Estimated at US$15.2 Billion While China is Forecast to Grow at 9.4% CAGR
The Mobile Social Networking market in the U.S. is estimated at US$15.2 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$19.5 Billion by the year 2030 trailing a CAGR of 9.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.7% and 5.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.5% CAGR.
Global Mobile Social Networking Market - Key Trends and Drivers Summarized
Mobile social networking is a dynamic and expansive facet of the digital age, revolutionizing how individuals connect, share, and interact across the globe. Social media platforms such as Facebook, Instagram, and WhatsApp facilitate this by allowing users to share various media forms including text, images, and video, fostering a culture of immediate feedback and creative expression. The widespread accessibility of these platforms is a key factor in their popularity, allowing virtually anyone with an internet connection to participate. This accessibility is particularly significant in populous countries like India, where a majority of the population can easily access the internet. The instant communication and active participation that social media offers make it a formidable tool for spreading information rapidly and engaging users in continuous interactive experiences.
The evolution of mobile technology, especially the proliferation of smartphones, has significantly enhanced the scope and impact of social media. These devices are not just communication tools but portals to a vast digital world, equipped with features like cameras and GPS that enhance the social media experience. For instance, users can instantly capture and share moments or utilize location-based services to enrich interactions. Manufacturers are increasingly integrating social networking features directly into smartphones, ensuring seamless updates and enhancing user engagement across various platforms. However, this convenience also presents challenges, such as the potential for compulsive use and privacy concerns. The integration of mobile technology and social media has made online platforms an essential part of daily life, but it also necessitates a balanced approach to manage the psychological and societal impacts of these technologies.
For businesses, social media is invaluable for brand building, customer engagement, and direct marketing. It allows companies to reach wide audiences, gather insights into consumer behavior, and respond quickly to market trends. Furthermore, social media acts as a critical channel for news dissemination, often outpacing traditional media in speed and breadth of reach. As social media continues to evolve, its role in both personal and professional spheres is likely to expand, reinforcing its position as a central element of modern digital communication. Understanding and leveraging the capabilities of social media platforms can provide significant advantages, making it crucial for users and businesses alike to stay informed about the latest developments and strategies in this rapidly changing landscape.
SCOPE OF STUDY:
The report analyzes the Mobile Social Networking market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Segment (Mobile Social Networking)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
Select Competitors (Total 14 Featured) -
- Facebook Inc.
- Google Inc.
- LINE Corporation
- LinkedIn Corporation
- Microsoft Corp.
- Pinterest
- Reddit Inc.
- Snap Inc.
- Tencent Holdings Limited
- Tumblr Inc.
- Twitter Inc.
- Viber Media S.a r.l
- WhatsApp Inc.
- YouTube LLC
TABLE OF CONTENTS
I. METHODOLOGY
II. EXECUTIVE SUMMARY
- 1. MARKET OVERVIEW
- Influencer Market Insights
- World Market Trajectories
- 'Social Connectedness' - A Vital Characteristic of Today's Human Being
- Recent Market Activity
- Facts and Figures in a Nutshell
- Soaring Mobile Device User Base Reflect High-Potential Opportunities
- Proliferation of Smartphones: Cornerstone for Ongoing Market Expansion
- Current and Future Analysis
- Emerging Markets - Hotspots for Growth
- Mobile Social Networking - Global Key Competitors Percentage Market Share in 2025 (E)
- Global Economic Update
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
- 2. FOCUS ON SELECT PLAYERS
- 3. MARKET TRENDS & DRIVERS
- Rising Smartphone Penetration Drives Adoption of Mobile Social Networks
- 5G Deployment Expands Addressable Market Opportunities for Mobile Social Networking
- Evolving User Demographics Propel Growth in Mobile Social Media
- Augmented Reality Integrations: Creating New Engagement Avenues in Mobile Social Networking
- The Surge of Mobile Commerce: How Social Platforms Are Driving Sales
- Content Personalization Through AI: Strengthening User Engagement on Mobile Social Networks
- Influence of Micro-Influencers: Accelerating Brand Engagement Through Mobile Social Media
- Adoption of Blockchain for Enhanced Security and Transparency in Mobile Social Networking
- Mobile Advertising Trends: Leveraging Social Media for Deeper Consumer Reach
- Cross-Platform Capabilities and Their Impact on User Stickiness and Growth
- The Role of Data Analytics in Personalizing User Experiences on Mobile Social Media
- 4. GLOBAL MARKET PERSPECTIVE
- TABLE 1: World Recent Past, Current & Future Analysis for Mobile Social Networking by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 2: World Historic Review for Mobile Social Networking by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 3: World 15-Year Perspective for Mobile Social Networking by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2015, 2025 & 2030
- TABLE 4: World Mobile Social Networking Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
III. MARKET ANALYSIS
- UNITED STATES
- Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
- TABLE 5: USA Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 6: USA Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- CANADA
- TABLE 7: Canada Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 8: Canada Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- JAPAN
- Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
- TABLE 9: Japan Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 10: Japan Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- CHINA
- Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
- TABLE 11: China Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 12: China Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- EUROPE
- Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
- TABLE 13: Europe Recent Past, Current & Future Analysis for Mobile Social Networking by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 14: Europe Historic Review for Mobile Social Networking by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 15: Europe 15-Year Perspective for Mobile Social Networking by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2015, 2025 & 2030
- FRANCE
- Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
- TABLE 16: France Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 17: France Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- GERMANY
- Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
- TABLE 18: Germany Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 19: Germany Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- ITALY
- TABLE 20: Italy Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 21: Italy Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- UNITED KINGDOM
- Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
- TABLE 22: UK Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 23: UK Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- SPAIN
- TABLE 24: Spain Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 25: Spain Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- RUSSIA
- TABLE 26: Russia Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 27: Russia Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- REST OF EUROPE
- TABLE 28: Rest of Europe Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 29: Rest of Europe Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- ASIA-PACIFIC
- Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
- TABLE 30: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Social Networking by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 31: Asia-Pacific Historic Review for Mobile Social Networking by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 32: Asia-Pacific 15-Year Perspective for Mobile Social Networking by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2015, 2025 & 2030
- AUSTRALIA
- Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
- TABLE 33: Australia Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 34: Australia Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- INDIA
- Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
- TABLE 35: India Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 36: India Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- SOUTH KOREA
- TABLE 37: South Korea Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 38: South Korea Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- REST OF ASIA-PACIFIC
- TABLE 39: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 40: Rest of Asia-Pacific Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- LATIN AMERICA
- Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
- TABLE 41: Latin America Recent Past, Current & Future Analysis for Mobile Social Networking by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 42: Latin America Historic Review for Mobile Social Networking by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 43: Latin America 15-Year Perspective for Mobile Social Networking by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2015, 2025 & 2030
- ARGENTINA
- TABLE 44: Argentina Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 45: Argentina Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- BRAZIL
- TABLE 46: Brazil Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 47: Brazil Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- MEXICO
- TABLE 48: Mexico Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 49: Mexico Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- REST OF LATIN AMERICA
- TABLE 50: Rest of Latin America Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 51: Rest of Latin America Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- MIDDLE EAST
- Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
- TABLE 52: Middle East Recent Past, Current & Future Analysis for Mobile Social Networking by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 53: Middle East Historic Review for Mobile Social Networking by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 54: Middle East 15-Year Perspective for Mobile Social Networking by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2015, 2025 & 2030
- IRAN
- TABLE 55: Iran Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 56: Iran Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- ISRAEL
- TABLE 57: Israel Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 58: Israel Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- SAUDI ARABIA
- TABLE 59: Saudi Arabia Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 60: Saudi Arabia Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- UNITED ARAB EMIRATES
- TABLE 61: UAE Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 62: UAE Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- REST OF MIDDLE EAST
- TABLE 63: Rest of Middle East Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 64: Rest of Middle East Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- AFRICA
- Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
- TABLE 65: Africa Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 66: Africa Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
IV. COMPETITION