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市場調查報告書
商品編碼
1857011
全球 Mighty Networks 和 Circle 市場:未來預測(至 2032 年)—按產品類型、功能集、用例、技術、最終用戶和地區進行分析Mighty Networks and Circle Market Forecasts to 2032 - Global Analysis By Product Type, Feature Set, Use Case, Technology, End User and By Geography |
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根據 Stratistics MRC 的數據,全球大型網路和圈子市場預計到 2025 年將達到 183 億美元,到 2032 年將達到 627 億美元,在預測期內的複合年成長率為 19.2%。
Mighty Networks 是一個創作者、教育者和品牌的社群建立平台,用於創建品牌會員網站、線上課程和活動。它將內容、討論和支付整合到一個統一的體驗中,以提升用戶參與和實現盈利。 Circle 是一個現代化的社群平台,供創作者和企業舉辦討論、活動和會員活動。它提供可自訂的空間,整合了 Slack 和 Zoom 等工具,並支援內容設置,使其成為建立私人社群和提供結構化會員體驗的理想選擇。
MemberPress 的使用統計顯示,MemberPress 在超過 21,800 個網站上被積極使用,並在超過 63,000 個網域上使用,其中包括 12,689 個美國網站。這種廣泛的採用凸顯了它作為領先的 WordPress 會員外掛在內容貨幣化和封閉社群管理方面的作用。
創作者經濟的興起和對品牌社群平台的需求
Mighty Networks 和 Circle 正利用這項轉變,提供整合的會員、內容傳送和互動工具。隨著創作者尋求演算法主導型社群媒體的替代方案,這些平台提供了對受眾的直接控制和可擴展的獲利模式。付費社群、以小組為基礎的課程和微學習模式的興起,進一步強化了對可自訂、以社群為先的生態系統的需求。隨著創作者更加重視所有權和持續性收入模式,這一趨勢預計將會加速發展。
與開放原始碼替代方案相比,可自訂性有限
高級用戶和開發者通常更傾向於使用 Discourse 和 BuddyBoss 等開放原始碼解決方案。專有平台可能會限制 API 存取、第三方整合和設計變更,從而阻礙複雜用例的可擴充性。這些限制在企業部署和與舊有系統整合時尤為突出。隨著用戶期望的不斷變化,缺乏擴充性可能會影響技術水平較高的用戶的採用率。
拓展至企業及品牌教育領域
企業正日益採用以社群為先的模式來提升員工敬業度、促進新進員工入職和同儕學習。同樣,教育機構也在探索用於校友網路、小組學習和認證課程的私有平台。 Circle 與 Slack 和 Zoom 等工具的整合,以及 Mighty Networks 的原生課程交付功能,對於結構化和可擴展的部署極具吸引力。與學習管理系統 (LMS) 提供者和客戶關係管理 (CRM) 平台建立策略夥伴關係,預計將開拓新的領域和收入來源。
使用多種工具的創作者會出現平台疲勞。
隨著創作者需要在多個平台上管理內容、支付、分析和社群互動,工具疲勞正日益成為一個突出的問題。整合多種服務(例如電子郵件行銷、課程託管和客戶關係管理)的需求會導致工作流程分散和操作複雜化。 Kajabi 和 Skool 等一體化平台憑藉其提供的整合解決方案,有效減少了用戶摩擦,因此廣受歡迎。如果 Mighty Networks 和 Circle 無法簡化整合或擴展原生功能,它們將面臨用戶流失到提供更完善整合體驗的競爭對手的風險。
疫情加速了各行各業的數位轉型,促使創作者、教育工作者和企業建立線上社群並實現虛擬體驗的商業化。隨著用戶尋求線下互動以外的替代方案,Mighty Networks 和 Circle 等平台的使用量激增。遠距辦公、虛擬活動和線上學習逐漸成為主流,對可擴展、安全的社群平台的需求也隨之飆升。然而,用戶的快速湧入也暴露了平台在用戶引導、支援和功能深度方面的不足。
預計在預測期內,以社區為先的平台細分市場將達到最大。
在預測期內,以社群為先的平台預計將佔據最大的市場佔有率,這主要得益於創作者主導的獲利模式與去中心化互動模式的契合。像 Mighty Networks 和 Circle 這樣的平台優先考慮社群互動而非內容傳播,從而能夠建立更深層的成員關係並提高用戶留存率。這些平台支援結構化討論、權限控制和活動舉辦,使其成為創作者、教育者和垂直品牌的理想選擇。此細分市場的成長將由受眾從被動接受轉向積極參與的生態系統所驅動。
預計在預測期內,交易費用分析細分市場將以最高的複合年成長率成長。
在預測期內,由於會員平台微交易的興起,交易費用分析領域預計將實現最高成長率。隨著創作者透過訂閱、付費內容和活動參與等方式來獲利,了解收費系統對於提高盈利至關重要。提供透明且最佳化定價模式的平台正日益受到歡迎,尤其是那些與 Stripe、PayPal 和加密錢包整合的平台。這一領域受益於創作者主導企業對財務透明度和成本效益日益成長的需求。
預計北美將在預測期內佔據最大的市場佔有率,這主要得益於其成熟的內容創作經濟、較高的數位素養以及強大的SaaS應用基礎設施。該地區聚集了大量的新興企業、教育工作者和意見領袖,他們依賴社區平台來實現盈利和用戶互動。數位支付和資料隱私監管政策的日益明朗進一步推動了平台的發展。此外,主要參與者和投資者的存在也加速了創新和市場滲透。
在預測期內,北美預計將展現出最高的複合年成長率,這主要得益於創作工具、人工智慧驅動的個人化服務以及混合學習模式等領域的持續技術創新。用戶對小眾社群、去中心化教育和訂閱平台的需求正在推動該地區的快速發展。隨著越來越多的創作者從社群媒體轉向自有生態系統,Mighty Networks 和 Circle 等平台有望顯著成長。戰略投資和不斷變化的用戶期望將繼續影響該地區的發展軌跡。
According to Stratistics MRC, the Global Mighty Networks and Circle Market is accounted for $18.3 billion in 2025 and is expected to reach $62.7 billion by 2032 growing at a CAGR of 19.2% during the forecast period. Mighty Networks is a community-building platform that empowers creators, educators, and brands to launch branded membership sites, online courses, and events. It integrates content, discussions, and payments into a unified experience, fostering engagement and monetization. Circle is a modern community platform tailored for creators and businesses to host discussions, events, and memberships. It offers customizable spaces, integrations with tools like Slack and Zoom, and supports gated content, making it ideal for nurturing private communities and delivering structured member experiences.
According to MemberPress usage statistics MemberPress is actively used by over 21,800 live websites, with a historical footprint on more than 63,000 domains globally, including 12,689 sites in the United States. This widespread adoption underscores its role as a leading WordPress membership plugin for monetizing content and managing gated communities.
Rise of the creator economy and demand for branded community platforms
Mighty Networks and Circle are capitalizing on this shift by providing integrated tools for memberships, content delivery, and engagement. As creators seek alternatives to algorithm-driven social media, these platforms offer direct audience control and scalable monetization. The rise of paid communities, cohort-based courses, and micro-learning formats further reinforces the need for customizable, community-first ecosystems. This trend is expected to accelerate as creators prioritize ownership and recurring revenue models.
Limited customization compared to open-source alternatives
Advanced users and developers often prefer open-source solutions such as Discourse or BuddyBoss, which allow deeper customization and control over data architecture. Proprietary platforms may restrict API access, third-party integrations, or design modifications, which can hinder scalability for complex use cases. These limitations are particularly evident in enterprise deployments or when integrating with legacy systems. As user expectations evolve, the lack of extensibility may impact adoption among technically sophisticated segments.
Expansion into enterprise and branded education sectors
Enterprises are increasingly adopting community-first models for employee engagement, onboarding, and peer learning. Similarly, educational institutions are exploring private platforms for alumni networks, cohort-based learning, and certification programs. Circle's integrations with tools like Slack and Zoom, and Mighty Networks' native course delivery features, make them attractive for structured, scalable deployments. Strategic partnerships with LMS providers and CRM platforms could unlock new verticals and revenue streams.
Platform fatigue among creators juggling multiple tools
As creators manage content, payments, analytics, and community engagement across various platforms, tool fatigue is becoming a notable concern. The need to integrate multiple services such as email marketing, course hosting, and CRM can lead to fragmented workflows and increased operational complexity. All-in-one platforms like Kajabi and Skool are gaining traction by offering consolidated solutions that reduce friction. If Mighty Networks and Circle fail to streamline integrations or expand native capabilities, they risk losing users to competitors offering more unified experiences.
The pandemic accelerated digital adoption across sectors, driving creators, educators, and businesses to build online communities and monetize virtual experiences. Platforms like Mighty Networks and Circle saw increased usage as users sought alternatives to in-person engagement. Remote work, virtual events, and online learning became mainstream, prompting a surge in demand for scalable, secure community platforms. However, the rapid influx of users also exposed gaps in onboarding, support, and feature depth.
The community-first platforms segment is expected to be the largest during the forecast period
The community-first platforms segment is expected to account for the largest market share during the forecast period due to its alignment with creator-led monetization and decentralized engagement. Platforms like Mighty Networks and Circle prioritize community interaction over content broadcasting, enabling deeper member relationships and higher retention. Their design supports structured discussions, gated access, and event hosting, making them ideal for creators, educators, and niche brands. The segment's growth is fueled by the shift from passive audiences to active, participatory ecosystems.
The transaction fees analysis segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the transaction fees analysis segment is predicted to witness the highest growth rate driven by the increasing volume of microtransactions across membership platforms. As creators monetize through subscriptions, paywalled content, and event access, understanding fee structures becomes critical for profitability. Platforms offering transparent, optimized fee models especially those integrating with Stripe, PayPal, or crypto wallets are gaining favor. This segment benefits from rising demand for financial clarity and cost-efficiency in creator-led businesses.
During the forecast period, the North America region is expected to hold the largest market share attributed to mature creator economy, high digital literacy, and strong infrastructure for SaaS adoption. The region hosts a dense concentration of startups, educators, and influencers who rely on community platforms for monetization and engagement. Regulatory clarity around digital payments and data privacy further supports platform growth. Additionally, the presence of major players and investors accelerates innovation and market penetration.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR driven by continuous innovation in creator tools, AI-powered personalization, and hybrid learning models. The region's appetite for niche communities, decentralized education, and subscription-based platforms fuels rapid adoption. As more creators transition from social media to owned ecosystems, platforms like Mighty Networks and Circle are poised to capture significant growth. Strategic investments and evolving user expectations will continue to shape the region's trajectory.
Key players in the market
Some of the key players in Mighty Networks and Circle Market include Mighty Networks, Circle, Kajabi, Thinkific, Teachable, Podia, Skool, Heartbeat, Bettermode, Hivebrite, Discourse, BuddyBoss, LearnWorlds, Higher Logic, GroupApp, and MemberSpace.
In September 2025, Kajabi launched its largest-ever product upgrade with 10 new features. Enhancements include integrated communities, advanced monetization tools, and creator analytics. The platform now supports over $10B in creator earnings.
In August 2025, Circle acquired Malachite to launch Arc1, a Layer-1 blockchain for stablecoins. The new network will feature high-performance consensus for secure financial transactions. Arc1 is expected to debut in testnet later this year.
In July 2025, Mighty Networks outlined its growth strategy to dominate the branded community space. The company is expanding its creator-focused tools and exploring integrations to compete with Slack and Kajabi.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.