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市場調查報告書
商品編碼
1662228

全球三網融合服務市場

Triple Play Services
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 308 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

到 2030 年，全球三網融合服務市場用戶數將達到 35 億

預計 2024 年全球三重播放服務市場訂閱量將達到 12 億，預計 2024 年至 2030 年期間複合年成長率為 18.7%，到 2030 年訂閱量將達到 35 億。

美國市場訂閱量預計將達到 3.49 億，中國市場預計複合年成長率為 17.7%

預計到 2024 年，美國三重播放服務市場訂閱量將達到 3.49 億。中國是世界第二大經濟體，預計到 2030 年市場規模將達到 5.23 億訂閱量，2024-2030 年分析期間的複合年成長率為 17.7%。其他值得注意的區域市場是日本和加拿大，預計在分析期間的複合年成長率分別為 16.3% 和 15.8%。在歐洲，預計德國的複合年成長率約為 13.5%。

全球三網融合服務市場 - 主要趨勢與促進因素摘要

三網融合服務是通訊業的重大發展，將電視、電話和網路捆綁成一個綜合套餐。此服務模式滿足了消費者對跨平台無縫、高效媒體消費日益成長的需求。三重播放的核心在於透過單一寬頻連線提供高速網路、電視和電話服務的能力，主要透過光纖到府 (FTTH) 或光纖到樓 (FTTB) 解決方案提供。此次整合不僅將透過結合三項關鍵服務簡化消費者的訪問，而且還將最佳化網路資源的利用率並改善整體用戶體驗。這些套餐中引入網際網路通訊協定電視 (IPTV) 使得網際網路服務提供商 (ISP) 能夠提供有競爭力的價格和先進的功能，以滿足從住宅到商業客戶的不同消費群的需求。

三重播放服務的推出將多個服務整合到一個提供者之下，透過統一的計費系統、單一客戶支援聯絡點等，大大簡化了消費者體驗。這種簡單性對於需要強大的網路連線、多樣化的電視內容和可靠的電話服務的大家庭尤其有吸引力，使得三網融合成為一個引人注目的選擇。然而，這些服務的價值會根據您的個人需求而有很大差異。這些好處可能不值得花費成本，特別是對於那些嚴重依賴行動連線、很少能使用傳統電視或固定電話服務的人來說。這種變化凸顯了服務產品需要靈活性，以滿足不同消費者的需求。此外，三重播放服務可透過先進的網路管理工具有效地提供，這些工具使系統管理員能夠輕鬆地監控、配置和排除網路故障，從而保持較高的服務品質和客戶滿意度。

通訊業正從傳統的三重播放模式轉變為包括行動服務在內的四合一服務。這種轉變反映了串流媒體消費增加和智慧型裝置普及等更廣泛的趨勢，並受到消費者對更一體化和個人化的服務選項的需求的推動。 Quad Play 服務旨在滿足這些不斷發展的需求，透過提供更符合現代生活方式的產品組合，在現代生活方式中，行動使用和傳統媒體消費日益緊密地交織在一起。三網融合的發展和向四合一的轉變受到多種關鍵因素的支持，包括網路基礎設施的技術進步、對高清內容的需求不斷成長以及串流媒體服務的日益普及。此外，消費者對配套服務的偏好、智慧家庭技術的普及以及數位素養的提高進一步推動了這些綜合服務包的採用。隨著遠距工作和線上教育變得越來越普遍，對可靠、高速網路連線的需求也推動了三重播放服務的成長，使其成為現代家庭和企業的必需品。

部分

細分（三網融合服務）

調查企業範例（共101家）

  • ADTRAN, Inc.
  • AT&T, Inc.
  • BCE, Inc.
  • Bharat Sanchar Nigam Ltd.
  • Bharti Airtel Ltd.
  • BT GROUP PLC
  • Cable & Wireless Communications Ltd.
  • Cablevision Systems Corporation
  • CenturyLink, Inc.
  • Charter Communications, Inc.
  • Comcast Corporation
  • Cox Communications, Inc.
  • CTS Telecom Inc.
  • Digicel Group
  • DirecTV LLC
  • DISH Network LLC
  • D-Link Systems, Inc.
  • Frontier Communications Corporation
  • Koninklijke KPN NV
  • Mahanagar Telephone Nigam Ltd.
  • Orange SA
  • Rogers Communications, Inc.
  • Swisscom AG
  • TalkTalk Telecom Group PLC
  • Telefonica SA
  • Vodafone Group PLC

目錄

第1章調查方法

第 2 章執行摘要

  • 市場概況
  • 主要企業
  • 市場趨勢和促進因素
  • 全球市場展望

第3章 市場分析

  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 義大利
  • 英國
  • 其他歐洲國家
  • 亞太地區
  • 其他地區

第4章 競賽

簡介目錄
Product Code: MCP-7364

Global Triple Play Services Market to Reach 3.5 Billion Subscriptions by 2030

The global market for Triple Play Services estimated at 1.2 Billion Subscriptions in the year 2024, is expected to reach 3.5 Billion Subscriptions by 2030, growing at a CAGR of 18.7% over the analysis period 2024-2030.

The U.S. Market is Estimated at 349.0 Million Subscriptions While China is Forecast to Grow at 17.7% CAGR

The Triple Play Services market in the U.S. is estimated at 349.0 Million Subscriptions in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of 523.0 Million Subscriptions by the year 2030 trailing a CAGR of 17.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 16.3% and 15.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 13.5% CAGR.

Global Triple Play Services Market - Key Trends and Drivers Summarized

Triple Play services represent a significant evolution in the telecommunications industry, bundling television, phone, and internet into one comprehensive package. This service model caters to the increasing consumer demand for seamless and efficient media consumption across multiple platforms. The core of Triple Play lies in its ability to provide high-speed internet, television, and telephone services through a single broadband connection, predominantly delivered via Fiber to the Home (FTTH) or Fiber to the Building (FTTB) solutions. This integration not only simplifies consumer access by combining three essential services but also optimizes the use of network resources, thereby enhancing the overall user experience. The introduction of Internet Protocol Television (IPTV) within these bundles allows Internet Service Providers (ISPs) to offer competitive pricing and advanced features that are tailored to meet the needs of a diverse consumer base, from households to commercial clients.

The implementation of Triple Play services significantly streamlines the consumer experience by consolidating multiple services under one provider, resulting in a unified billing system and a single point of contact for customer support. This simplicity is particularly appealing to large households that require robust internet connectivity, diverse television content, and reliable telephone services, making Triple Play an attractive choice. However, the value of these services can vary greatly depending on individual needs; for some, particularly those who rely heavily on mobile connectivity and have minimal use for traditional TV or landline services, the benefits may not justify the cost. This variability highlights the need for flexibility within service offerings to cater to different consumer profiles. Moreover, Triple Play services are efficiently delivered using advanced network management tools that enable system administrators to monitor, configure, and troubleshoot networks effortlessly, thereby maintaining high service quality and customer satisfaction.

Looking ahead, the telecommunications sector is progressively shifting towards Quad Play services, which include mobile services in addition to the traditional Triple Play bundle. This transition is driven by consumer demand for more integrated and personalized service options, reflecting broader trends like the increasing consumption of streaming media and the proliferation of smart devices. Quad Play services are designed to meet these evolving needs by offering packages that are more aligned with contemporary lifestyles, which increasingly blend mobile usage with traditional media consumption. The growth of Triple Play and the transition to Quad Play are supported by several key factors, including technological advancements in network infrastructure, rising demand for high-definition content, and the growing popularity of streaming services. Additionally, consumer preferences for bundled services, the proliferation of smart home technologies, and increased digital literacy further fuel the adoption of these comprehensive service packages. As remote work and online education become more prevalent, the need for reliable and high-speed internet connections also propels the growth of Triple Play services, making them essential for modern households and businesses.

SCOPE OF STUDY:

The report analyzes the Triple Play Services market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Segment (Triple Play Services)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 101 Featured) -

  • ADTRAN, Inc.
  • AT&T, Inc.
  • BCE, Inc.
  • Bharat Sanchar Nigam Ltd.
  • Bharti Airtel Ltd.
  • BT GROUP PLC
  • Cable & Wireless Communications Ltd.
  • Cablevision Systems Corporation
  • CenturyLink, Inc.
  • Charter Communications, Inc.
  • Comcast Corporation
  • Cox Communications, Inc.
  • CTS Telecom Inc.
  • Digicel Group
  • DirecTV LLC
  • DISH Network LLC
  • D-Link Systems, Inc.
  • Frontier Communications Corporation
  • Koninklijke KPN N.V.
  • Mahanagar Telephone Nigam Ltd.
  • Orange SA
  • Rogers Communications, Inc.
  • Swisscom AG
  • TalkTalk Telecom Group PLC
  • Telefonica SA
  • Vodafone Group PLC

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Triple Play Services - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
    • Global Economic Update
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Increasing Demand for Bundled Communication Services
    • Growth of High-Speed Internet and Broadband Penetration
    • Advancements in Telecommunication Technologies
    • Rising Adoption of IPTV and VoIP Services
    • Impact of COVID-19 Pandemic on Triple Play Services Market
    • Government Regulations and Standards for Telecommunication Services
    • Expansion of Triple Play Services in Rural and Remote Areas
    • Development of Integrated and Seamless Service Platforms
    • Role of Triple Play Services in Enhancing User Experience and Satisfaction
    • Market Penetration of Triple Play Services in Emerging Economies
    • Influence of Technological Innovations on Service Delivery and Quality
    • Growth of Triple Play Services in Business and Enterprise Applications
    • Challenges Related to Network Infrastructure and Service Reliability
    • Emerging Markets and Growth Opportunities in Developing Regions
    • Future Trends and Innovations in Triple Play Services and Technologies
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Triple Play Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in Thousand Subscriptions for Years 2024 through 2030 and % CAGR
    • TABLE 2: World 6-Year Perspective for Triple Play Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 3: World Triple Play Services Market Analysis of Annual Sales in Thousand Subscriptions for Years 2015 through 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Triple Play Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 4: USA Recent Past, Current & Future Analysis for Triple Play Services by Segment - Triple Play Services - Independent Analysis of Annual Sales in Thousand Subscriptions for the Years 2024 through 2030 and % CAGR
  • CANADA
    • TABLE 5: Canada Recent Past, Current & Future Analysis for Triple Play Services by Segment - Triple Play Services - Independent Analysis of Annual Sales in Thousand Subscriptions for the Years 2024 through 2030 and % CAGR
  • JAPAN
    • Triple Play Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 6: Japan Recent Past, Current & Future Analysis for Triple Play Services by Segment - Triple Play Services - Independent Analysis of Annual Sales in Thousand Subscriptions for the Years 2024 through 2030 and % CAGR
  • CHINA
    • Triple Play Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 7: China Recent Past, Current & Future Analysis for Triple Play Services by Segment - Triple Play Services - Independent Analysis of Annual Sales in Thousand Subscriptions for the Years 2024 through 2030 and % CAGR
  • EUROPE
    • Triple Play Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 8: Europe Recent Past, Current & Future Analysis for Triple Play Services by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in Thousand Subscriptions for Years 2024 through 2030 and % CAGR
    • TABLE 9: Europe 6-Year Perspective for Triple Play Services by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
  • FRANCE
    • Triple Play Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 10: France Recent Past, Current & Future Analysis for Triple Play Services by Segment - Triple Play Services - Independent Analysis of Annual Sales in Thousand Subscriptions for the Years 2024 through 2030 and % CAGR
  • GERMANY
    • Triple Play Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 11: Germany Recent Past, Current & Future Analysis for Triple Play Services by Segment - Triple Play Services - Independent Analysis of Annual Sales in Thousand Subscriptions for the Years 2024 through 2030 and % CAGR
  • ITALY
    • TABLE 12: Italy Recent Past, Current & Future Analysis for Triple Play Services by Segment - Triple Play Services - Independent Analysis of Annual Sales in Thousand Subscriptions for the Years 2024 through 2030 and % CAGR
  • UNITED KINGDOM
    • Triple Play Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 13: UK Recent Past, Current & Future Analysis for Triple Play Services by Segment - Triple Play Services - Independent Analysis of Annual Sales in Thousand Subscriptions for the Years 2024 through 2030 and % CAGR
  • REST OF EUROPE
    • TABLE 14: Rest of Europe Recent Past, Current & Future Analysis for Triple Play Services by Segment - Triple Play Services - Independent Analysis of Annual Sales in Thousand Subscriptions for the Years 2024 through 2030 and % CAGR
  • ASIA-PACIFIC
    • Triple Play Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 15: Asia-Pacific Recent Past, Current & Future Analysis for Triple Play Services by Segment - Triple Play Services - Independent Analysis of Annual Sales in Thousand Subscriptions for the Years 2024 through 2030 and % CAGR
  • REST OF WORLD
    • TABLE 16: Rest of World Recent Past, Current & Future Analysis for Triple Play Services by Segment - Triple Play Services - Independent Analysis of Annual Sales in Thousand Subscriptions for the Years 2024 through 2030 and % CAGR

IV. COMPETITION