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市場調查報告書
商品編碼
1662196

全球行動電子郵件市場

Mobile Email
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 204 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

到 2030 年全球行動電子郵件市場將達到 29 億用戶

預計 2024 年全球行動電子郵件市場用戶數將達到 26 億，到 2030 年將達到 29 億用戶，2024 年至 2030 年的複合年成長率為 1.9%。

美國市場預計將達到 6.93 億用戶，中國市場預估年複合成長率為 1.8%

預計到 2024 年，美國行動電子郵件市場用戶數量將達到 6.93 億。中國是世界第二大經濟體，預計到 2030 年市場規模將達到 4.719 億用戶，2024-2030 年分析期間的複合年成長率為 1.8%。其他值得注意的區域市場包括日本和加拿大，預計在分析期間的複合年成長率分別為 1.7% 和 1.5%。在歐洲，預計德國的複合年成長率約為 2.1%。

行動電子郵件－關鍵趨勢與促進因素

行動電子郵件已成為現代通訊中不可或缺的工具，從根本上改變了個人和企業日常互動的方式。隨著智慧型手機和其他行動裝置的興起，隨時隨地存取電子郵件的能力已從奢侈變成了必需品。行動電子郵件應用程式經過精心設計，可與桌面電子郵件用戶端無縫同步，讓使用者無論身在何處都能管理收件匣、回覆訊息並保持井然有序。 Gmail、Outlook 和 Apple Mail 等主流行動電子郵件平台不斷發展，不斷引入增強的功能，以滿足用戶日益成長的需求。這些增強功能包括強大的安全措施、直覺的使用者介面以及與其他生產力工具的無縫整合。行動電子郵件所帶來的便利和高效大大提高了個人和專業使用者的工作效率和溝通效率，成為日常生活中不可或缺的一部分。

行動電子郵件市場最顯著的趨勢之一是對安全性和隱私的日益重視。隨著網路威脅變得越來越複雜和普遍，電子郵件提供者正在投入大量資源開發旨在保護用戶敏感資訊的先進安全措施。這些措施包括端對端加密，確保只有預期的收件人才能閱讀電子郵件的內容；多因素身份驗證，透過要求用戶透過多種管道驗證其身份，增加了額外的安全保障；以及人工智慧主導的威脅檢測，使用機器學習演算法即時識別和減輕潛在威脅。遠端工作和自帶設備 (BYOD) 文化的興起進一步增加了對強大的行動電子郵件解決方案的需求，該解決方案可透過任何裝置安全地存取公司電子郵件和資料。除了增強安全性之外，行動電子郵件應用程式還利用機器學習演算法來提供個人化的體驗。這些演算法透過優先考慮重要訊息、提供智慧回覆和提案後續操作來提高用戶參與度和滿意度。

行動訊息市場的成長受到多種因素的推動，包括行動裝置的技術進步、智慧型手機在全球的普及率不斷提高以及向遠端工作和數位通訊的轉變。行動網路基礎設施的不斷改進，包括 5G 技術的推出，顯著提高了行動訊息服務的速度和可靠性。這使得用戶幾乎可以從任何地方快速且有效率地存取和管理他們的電子郵件。此外，行動電子郵件與其他生產力和協作工具（如日曆、雲端儲存服務和計劃管理應用程式）的整合擴展了其功能和吸引力，使其成為個人和職業生活的重要工具。消費行為的改變，例如行動優先通訊和對即時資訊的需求不斷增加，也推動了對行動訊息解決方案的需求。此外，行動電子郵件供應商之間的競爭格局正在推動創新和新功能的開發，確保用戶擁有最新、最高效的電子郵件管理工具。因此，在技術進步、用戶需求和不斷發展的通訊趨勢的共同推動下，行動電子郵件市場預計將繼續成長。

部分

細分（行動電子郵件）

受訪公司範例（92家值得關注的公司）

  • AWeber
  • Benchmark Email
  • Campaign Monitor
  • Campaigner
  • Constant Contact
  • GetResponse
  • HubSpot
  • iContact
  • Infusionsoft
  • Mad Mimi
  • MailChimp
  • Pardot
  • Pinpointe
  • SendinBlue
  • VerticalResponse
  • VerticalResponse（Deluxe）
  • Zoho Campaigns

目錄

第1章調查方法

第 2 章執行摘要

  • 市場概況
  • 主要企業
  • 市場趨勢和促進因素
  • 全球市場展望

第3章 市場分析

  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 義大利
  • 英國
  • 其他歐洲國家
  • 亞太地區
  • 其他地區

第4章 競賽

簡介目錄
Product Code: MCP-6170

Global Mobile Email Market to Reach 2.9 Billion Users by 2030

The global market for Mobile Email estimated at 2.6 Billion Users in the year 2024, is expected to reach 2.9 Billion Users by 2030, growing at a CAGR of 1.9% over the analysis period 2024-2030.

The U.S. Market is Estimated at 693.0 Million Users While China is Forecast to Grow at 1.8% CAGR

The Mobile Email market in the U.S. is estimated at 693.0 Million Users in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of 471.9 Million Users by the year 2030 trailing a CAGR of 1.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.7% and 1.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.1% CAGR.

Mobile Email - Key Trends and Drivers

Mobile email has become an indispensable tool in the modern communication landscape, fundamentally transforming how individuals and businesses interact on a daily basis. With the widespread adoption of smartphones and other mobile devices, the ability to access email on the go has transitioned from a luxury to a necessity. Mobile email applications are meticulously designed to provide seamless synchronization with desktop email clients, allowing users to manage their inboxes, respond to messages, and stay organized irrespective of their physical location. Leading mobile email platforms such as Gmail, Outlook, and Apple Mail have continuously evolved to incorporate enhanced features that cater to the growing demands of users. These enhancements include robust security measures, intuitive user interfaces, and seamless integration with other productivity tools. The convenience and efficiency afforded by mobile email have significantly bolstered productivity and communication efficiency for both personal and professional users, making it an essential component of daily life.

One of the most prominent trends in the mobile email market is the increasing emphasis on security and privacy. As cyber threats become more sophisticated and pervasive, email providers are investing substantial resources into developing advanced security measures designed to protect users' sensitive information. These measures include end-to-end encryption, which ensures that only the intended recipient can read the email content; multi-factor authentication, which adds an additional layer of security by requiring users to verify their identity through multiple channels; and artificial intelligence-driven threat detection, which uses machine learning algorithms to identify and mitigate potential threats in real time. The rise of remote work and the BYOD (Bring Your Own Device) culture has further intensified the need for robust mobile email solutions that can ensure secure access to corporate email and data from any device. In addition to security enhancements, mobile email applications are leveraging machine learning algorithms to offer personalized experiences. These algorithms can prioritize important messages, provide smart replies, and suggest follow-up actions, thereby enhancing user engagement and satisfaction.

The growth in the mobile email market is driven by several factors, including technological advancements in mobile devices, the increasing global adoption of smartphones, and the shift towards remote work and digital communication. Continuous improvements in mobile network infrastructure, such as the rollout of 5G technology, have significantly enhanced the speed and reliability of mobile email services. This ensures that users can access and manage their emails quickly and efficiently from virtually anywhere. Furthermore, the integration of mobile email with other productivity and collaboration tools—such as calendars, cloud storage services and project management applications—has expanded its functionality and appeal, making it an indispensable tool for both personal and professional use. Changes in consumer behavior, with a growing preference for mobile-first communication and the need for real-time information, are also driving the demand for mobile email solutions. Additionally, the competitive landscape among mobile email providers is fostering innovation and the development of new features, ensuring that users have access to the latest and most efficient email management tools. As a result, the mobile email market is poised for continued growth, propelled by the convergence of technological advancements, user demand, and evolving communication trends.

SCOPE OF STUDY:

The report analyzes the Mobile Email market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Segment (Mobile Email)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 92 Featured) -

  • AWeber
  • Benchmark Email
  • Campaign Monitor
  • Campaigner
  • Constant Contact
  • GetResponse
  • HubSpot
  • iContact
  • Infusionsoft
  • Mad Mimi
  • MailChimp
  • Pardot
  • Pinpointe
  • SendinBlue
  • VerticalResponse
  • VerticalResponse (Deluxe)
  • Zoho Campaigns

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Global Economic Update
    • Mobile Email - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Increasing Adoption of Smartphones Expands Addressable Market Opportunity for Mobile Email
    • Advances in Mobile Network Infrastructure Propel Growth in Mobile Email Usage
    • Integration with Productivity Tools Drives Adoption of Mobile Email Solutions
    • Emphasis on Security and Privacy Strengthens Business Case for Encrypted Mobile Email
    • Rise of Remote Work Culture Generates Demand for Robust Mobile Email Solutions
    • Implementation of Multi-Factor Authentication Accelerates Demand for Secure Email Access
    • Development of AI-Driven Threat Detection Spurs Growth in Security-Focused Mobile Email Applications
    • Personalized Email Experiences Enhance User Engagement and Satisfaction
    • Growing Use of BYOD Policies in Enterprises Expands Market Opportunities for Mobile Email
    • Increasing Need for Real-Time Communication Drives Adoption of Mobile Email
    • Shift towards Mobile-First Communication Sustains Growth in Mobile Email Usage
    • Enhanced User Interfaces and UX Design Throw Spotlight on User-Friendly Email Applications
    • Expansion of Cloud-Based Services Generates Demand for Integrated Mobile Email Solutions
    • Enhanced Connectivity with 5G Networks Propels Efficiency and Reliability of Mobile Email
    • Increasing Global Internet Penetration Expands Market Reach for Mobile Email Solutions
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Mobile Email Market Analysis of Annual Sales in Million Users for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Mobile Email by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in Million Users for Years 2024 through 2030 and % CAGR
    • TABLE 3: World 6-Year Perspective for Mobile Email by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Mobile Email Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 4: USA Recent Past, Current & Future Analysis for Mobile Email by Segment - Mobile Email - Independent Analysis of Annual Sales in Million Users for the Years 2024 through 2030 and % CAGR
  • CANADA
    • TABLE 5: Canada Recent Past, Current & Future Analysis for Mobile Email by Segment - Mobile Email - Independent Analysis of Annual Sales in Million Users for the Years 2024 through 2030 and % CAGR
  • JAPAN
    • Mobile Email Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 6: Japan Recent Past, Current & Future Analysis for Mobile Email by Segment - Mobile Email - Independent Analysis of Annual Sales in Million Users for the Years 2024 through 2030 and % CAGR
  • CHINA
    • Mobile Email Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 7: China Recent Past, Current & Future Analysis for Mobile Email by Segment - Mobile Email - Independent Analysis of Annual Sales in Million Users for the Years 2024 through 2030 and % CAGR
  • EUROPE
    • Mobile Email Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 8: Europe Recent Past, Current & Future Analysis for Mobile Email by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in Million Users for Years 2024 through 2030 and % CAGR
    • TABLE 9: Europe 6-Year Perspective for Mobile Email by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
  • FRANCE
    • Mobile Email Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 10: France Recent Past, Current & Future Analysis for Mobile Email by Segment - Mobile Email - Independent Analysis of Annual Sales in Million Users for the Years 2024 through 2030 and % CAGR
  • GERMANY
    • Mobile Email Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 11: Germany Recent Past, Current & Future Analysis for Mobile Email by Segment - Mobile Email - Independent Analysis of Annual Sales in Million Users for the Years 2024 through 2030 and % CAGR
  • ITALY
    • TABLE 12: Italy Recent Past, Current & Future Analysis for Mobile Email by Segment - Mobile Email - Independent Analysis of Annual Sales in Million Users for the Years 2024 through 2030 and % CAGR
  • UNITED KINGDOM
    • Mobile Email Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 13: UK Recent Past, Current & Future Analysis for Mobile Email by Segment - Mobile Email - Independent Analysis of Annual Sales in Million Users for the Years 2024 through 2030 and % CAGR
  • REST OF EUROPE
    • TABLE 14: Rest of Europe Recent Past, Current & Future Analysis for Mobile Email by Segment - Mobile Email - Independent Analysis of Annual Sales in Million Users for the Years 2024 through 2030 and % CAGR
  • ASIA-PACIFIC
    • Mobile Email Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 15: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Email by Segment - Mobile Email - Independent Analysis of Annual Sales in Million Users for the Years 2024 through 2030 and % CAGR
  • REST OF WORLD
    • TABLE 16: Rest of World Recent Past, Current & Future Analysis for Mobile Email by Segment - Mobile Email - Independent Analysis of Annual Sales in Million Users for the Years 2024 through 2030 and % CAGR

IV. COMPETITION