大量簡訊行銷服務市場：按組件、按部署類型、按設備類型、按簡訊類型、按最終用戶、按地區

預計到 2032 年，群發簡訊行銷服務市場規模將達到 116.9 億美元，高於 2025 年的 60 億美元，2025 年至 2032 年的複合年成長率為 10.0%。

圖：2025 年群發簡訊行銷服務市場佔有率（%）（按地區）

群發簡訊服務涉及向對公司產品或服務感興趣的客戶發送大量訊息。為了接觸先前對其產品或服務感興趣的目標市場，如今許多企業都採用群發簡訊服務，向消費者的行動電話發送有關其品牌或業務的訊息。這種群發簡訊行銷服務提供簡訊文字、互動通訊等。群發簡訊服務對於客戶使用行動裝置或電腦連線裝置的企業來說是一種實用的溝通手段，因為群發簡訊是最新、最實用的商業行銷形式。採用群發簡訊行銷時，每個客戶都會收到不同的訊息，這會增加他們對提供產品或服務的公司的興趣。

市場動態

簡訊群發服務使通訊業的企業能夠更輕鬆地與行動用戶進行有效互動。企業使用文字通訊告知客戶可以做出哪些改進以提升客戶體驗，從而提高行業收入。在金融服務、保險和保險業、零售和電子商務、旅遊和旅遊業、行銷、超本地化企業、醫療保健等行業，簡訊還能幫助潛在客戶開發、增加銷售額並更好地與客戶建立聯繫。在全球Over-The-Top ( 相關人員 )通訊服務對服務供應商的利潤構成了新的威脅。行動電話的普及以及亞洲等地區的市場潛力預計將推動市場成長。此外，人工智慧與簡訊群發服務的融合是一個蘊藏著巨大機會的發展領域。然而，企業需要遵守各地區的各種政府規範。

本研究的主要特點

• 本報告詳細分析了 2025 年至 2032 年預測期內全球批量簡訊行銷服務市場規模和年複合成長率(CAGR)，以 2024 年為基準年。
• 它強調了各個領域的潛在商機，並說明了該市場的有吸引力的投資提案矩陣。
• 它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、區域前景以及主要市場參與者採用的競爭策略的重要見解。
• 它根據公司概況、業績、產品系列、地理位置、市值、關鍵發展、策略和未來計劃等參數，概述了全球大量簡訊行銷服務市場的主要企業。
• 本報告的見解將使企業負責人和經營團隊能夠就未來的產品發布、產品升級、市場擴張和行銷策略做出明智的決策。
• 全球大量簡訊行銷服務市場報告迎合了該行業的各個相關人員，例如投資者、供應商、託管服務供應商、第三方服務供應商、經銷商、新進入者和增值轉售商。
• 相關人員將透過用於分析全球批量簡訊行銷服務市場的各種策略矩陣更輕鬆地做出決策。

目錄

第1章 調查目的與前提條件

• 研究目標
• 先決條件
• 簡稱

第2章 市場展望

• 報告描述
  • 市場定義和範圍
• 執行摘要
• Coherent Opportunity Map（COM）

第3章市場動態、法規與趨勢分析

• 市場動態
  • 驅動程式
    • 客製化行銷，助您每天達成目標
    • 電子商務使用量的增加導致群發簡訊的需求增加
  • 限制因素
    • 每條訊息的字元數限制
  • 市場機會
    • 消費者對人工智慧的依賴正在上升
    • 監管情景
    • 產業趨勢
    • 合併與收購
    • 新系統推出/核准
    • COVID-19疫情的影響

4. 2020 年至 2032 年全球批量簡訊行銷服務市場（按組件分類）

• 軟體
• 服務

5. 全球大量簡訊行銷服務市場（按部署類型分類），2020 年至 2032 年

• 本地
• SaaS

6. 2020 年至 2032 年全球大量簡訊行銷服務市場（依公司規模）

• 小型企業
• 主要企業

7. 2020 年至 2032 年全球大量簡訊行銷服務市場（依設備類型）

• 基於行動裝置
• 基於桌面

8. 全球大量簡訊行銷服務市場（依簡訊類型分類），2020 年至 2032 年

• 交易簡訊
• 促銷簡訊
• 警報簡訊
• 個人化簡訊

9. 全球大量簡訊行銷服務市場（依最終用戶分類），2020 年至 2032 年

• 廣告和活動管理
• BFSI
• 計程車聚合器
• 媒體與娛樂
• 零售
• 飯店和度假村
• 其他

10. 2020 年至 2032 年全球大量簡訊行銷服務市場（按地區）

• 北美洲
• 美國
• 加拿大
• 歐洲
• 英國
• 德國
• 法國
• 義大利
• 俄羅斯
• 其他歐洲國家
• 亞太地區
• 中國
• 印度
• 日本
• 澳洲和紐西蘭
• 韓國
• 其他亞太地區
• 拉丁美洲
• 巴西
• 墨西哥
• 阿根廷
• 其他拉丁美洲
• 中東和非洲
• 海灣合作理事會國家
• 南非
• 中東和非洲

第11章競爭格局

• 公司簡介
  • agilecrm.com
  • Bitrix, Inc
  • Celerity Systems（Pty）Ltd
  • ClickSend
  • directSMS
  • Dove Soft Pvt Ltd.
  • Exotel Techcom Pvt. Ltd
  • IMImobile
  • King Digital Pvt. Ltd.
  • MessageBird
  • Osumare
  • SendPulse
  • Text Marketer
  • TextMagic Ltd

第12章 章節

• 參考
• 調查方法

Bulk Sms Marketing Services Market is estimated to reach at USD 11.69 Bn in 2032 from to USD 6.0 Bn in 2025. Sales are expected to reach at a CAGR of 10.0% from 2025 to 2032.

Figure. Bulk Sms Marketing Services Market Share (%), By Region 2025

Bulk SMS Services include sending numerous SMS messages to customers who are interested in a business's products or services. To reach target markets that have previously expressed interest in the company's products or services, many firms today employ bulk SMS services to send information about their brands or businesses to the mobile phones of those consumers. This bulk SMS marketing service provides SMS texts, interactive messaging, and more. Bulk SMS services are practical means of communication for businesses with clients using mobile devices or computer-connected devices since bulk SMS is the most recent practical form of business marketing. When employing bulk SMS marketing, each customer receives a different message, which increases interest in the company offering the good or service.

Market Dynamics

Bulk SMS Services can facilitate Businesses in the communication industry to engage with mobile users effectively. Businesses employ text messaging to inform customers of improvements for bettering the customer experience, which boosts industry income. In a variety of industries, including BFSI, retail & ecommerce, travel & tourism, marketing, hyper local enterprises, and healthcare, SMS also aids in lead generation, sales growth, and improving customer connections. Globally, Bulk messaging is developing and maturing, and it will continue to change as important stakeholders deal with both old and new difficulties. Over-the-top (OTT) messaging services, which use the internet to transmit messages instead of mobile networks, are offering a new threat to the profits of the service providers. The ubiquitous nature of mobile phones and the market potential of regions such as Asia are expected to drive the market growth. In addition to that, integration of AI and Bulk SMS services is a developing field with many opportunities. Although, companies have to function keeping in line with the various government norms of their respective regions.

Key features of the study:

• This report provides an in-depth analysis of the global Bulk SMS Marketing Services market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period 2025-2032, considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading market players
• It profiles leading players in the global Bulk SMS Marketing Services market based on the following parameters - company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans
• Companies covered as a part of this study are agilecrm.com, Bitrix, Inc, Celerity Systems (Pty) Ltd, ClickSend, directSMS, Dove Soft Pvt Ltd., Exotel Techcom Pvt. Ltd, IMImobile, King Digital Pvt. Ltd., MessageBird, Osumare, SendPulse, Text Marketer, TextMagic Ltd, and others.
• Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrades, market expansion, and marketing tactics
• Global Bulk SMS Marketing Services market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global Bulk SMS Marketing Services market

Detailed Segmentation

• Global Bulk SMS Marketing Services Market, By Component:
  • Software
  • Services
• Global Bulk SMS Marketing Services Market, By Deployment Type:
  • On-premise
  • SaaS
• Global Bulk SMS Marketing Services Market, By Enterprise Size:
  • SMEs
  • Large Enterprises
• Global Bulk SMS Marketing Services Market, By Terminal Type:
  • Mobile based
  • Desktop based
• Global Bulk SMS Marketing Services Market, By Type of SMS:
  • Transactional SMS
  • Promotional SMS
  • Alert SMS
  • Personalize SMS
• Global Bulk SMS Marketing Services Market, By End user:
  • Advertising and Event management
  • BFSI
  • Cab Aggregator
  • Media & Entertainment
  • Retail
  • Hotel & Resorts
  • Others
• Global Bulk SMS Marketing Services Market, By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles:
  • agilecrm.com
  • Bitrix, Inc
  • Celerity Systems (Pty) Ltd
  • ClickSend
  • directSMS
  • Dove Soft Pvt Ltd.
  • Exotel Techcom Pvt. Ltd
  • IMImobile
  • King Digital Pvt. Ltd.
  • MessageBird
  • Osumare
  • SendPulse
  • Text Marketer
  • TextMagic Ltd
  • Others

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Component
  • Market Snippet, By Deployment Type
  • Market Snippet, By Enterprise Size
  • Market Snippet, By Terminal Type
  • Market Snippet, By Type of SMS
  • Market Snippet, By End User
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
    • Customized marketing, helps achieve daily targets
    • Increase in demand for Bulk SMSs due to growing e-commerce use
  • Restraints
    • Limited number of characters per message
  • Market Opportunities
    • Growing consumer dependence on AI
    • Regulatory Scenario
    • Industry Trend
    • Merger and Acquisitions
    • New system Launches/Approvals
    • Impact of COVID-19 Pandemic

4. Global Bulk SMS Marketing Services Market, By Component, 2020 - 2032 (US$ Billion)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends Market Share Analysis, 2025 and 2032 (%)
• Software
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Services
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

5. Global Bulk SMS Marketing Services Market, By Deployment Type, 2020 - 2032 (US$ Billion)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends Market Share Analysis, 2025 and 2032 (%)
• On-premise
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• SaaS
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

6. Global Bulk SMS Marketing Services Market, By Enterprise Size, 2020 - 2032 (US$ Billion)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends Market Share Analysis, 2025 and 2032 (%)
• SMEs
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Large Enterprises
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

7. Global Bulk SMS Marketing Services Market, By Terminal Type, 2020 - 2032 (US$ Billion)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends Market Share Analysis, 2025 and 2032 (%)
• Mobile-based
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Desktop-based
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

8. Global Bulk SMS Marketing Services Market, By Type of SMS, 2020 - 2032 (US$ Billion)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends Market Share Analysis, 2025 and 2032 (%)
• Transactional SMS
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Promotional SMS
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Alert SMS
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Personalize SMS
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

9. Global Bulk SMS Marketing Services Market, By End User, 2020 - 2032 (US$ Billion)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends Market Share Analysis, 2025 and 2032 (%)
• Advertising & Event Management
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• BFSI
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Cab Aggregator
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Media & Entertainment
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Retail
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Hotels & Resorts
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

10. Global Bulk SMS Marketing Services Market, By Region, 2020 - 2032 (US$ Billion)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends Market Share Analysis, 2025 and 2032 (%)
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, By Component, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Deployment Type, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Enterprise Size, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Terminal Type, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Type of SMS, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By End User, 2020 - 2032 (US$ Billion)
• U.S.
• Canada
• Europe
  • Introduction
  • Market Size and Forecast, By Component, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Deployment Type, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Enterprise Size, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Terminal Type, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Type of SMS, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By End User, 2020 - 2032 (US$ Billion)
• U.K.
• Germany
• France
• Italy
• Russia
• Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Component, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Deployment Type, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Enterprise Size, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Terminal Type, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Type of SMS, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By End User, 2020 - 2032 (US$ Billion)
• China
• India
• Japan
• Australia & New Zealand
• South Korea
• Rest of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, By Component, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Deployment Type, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Enterprise Size, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Terminal Type, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Type of SMS, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By End User, 2020 - 2032 (US$ Billion)
• Brazil
• Mexico
• Argentina
• Rest of Latin America
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, By Component, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Deployment Type, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Enterprise Size, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Terminal Type, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Type of SMS, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By End User, 2020 - 2032 (US$ Billion)
• GCC Countries
• South Africa
• Middle East & Africa

11. Competitive Landscape

• Company Profiles
  • agilecrm.com
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
  • Bitrix, Inc
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
  • Celerity Systems (Pty) Ltd
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
  • ClickSend
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
  • directSMS
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
  • Dove Soft Pvt Ltd.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
  • Exotel Techcom Pvt. Ltd
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
  • IMImobile
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
  • King Digital Pvt. Ltd.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
  • MessageBird
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
  • Osumare
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
  • SendPulse
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
  • Text Marketer
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
  • TextMagic Ltd
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
    • Analyst Views

12. Section

• References
• Research Methodology
• About us and Sales Contact